Digital Hollywood: A CES Partner Program
Monday, January 6th, 2025
Session II:
11 – 11:40 AM: Aria, East Level 1, Joshua 9
Monetizing Strategies: Hollywood & Brand - AI + XR + Live Events
Consumers embrace brand loyalty, great experience & a trustworthy online environment. It’s a simple idea that only the best in our industry can deliver on and achieve.
Andrew Klein,
SVP, Creative Technology, Publicis Media
Shara Senderoff, Co-Founder & Chief Strategy Officer, Futureverse
Jennifer Quinlan, Global Managing Partner, IBM iX
Ty Roberts, CEO, FanTracks; former CTO, Universal Music Group
Albert Thompson, Managing Director, Digital Innovation, Walton Isaacson
Brian Brown, SVP Executive Creative Director, Creative Tech, Razorfish
Travis Cloyd,
CEO, WorldwideXR & VP, CMG (Celebrity Management Group), Moderator
Shara Senderoff
Jennifer Quinlan
Brian Brown
Ty Roberts
Albert Thompson
Andrew Klein
Travis Cloyd
Shara Senderoff is Co-Founder and Chief Strategy Officer of AI and metaverse technology company, Futureverse, and Co-Founder & Chief Executive Officer of music AI platform Jen. Senderoff has been named one of Forbes’ “30 under 30,” Rolling Stone’s “Future 25,” Fast Company’s “100 Most Creative People in Business,” and Billboard’s “40 Under 40.” Senderoff leads a team of futurists shaping the next version of the internet, driving global strategic tech collaborations with the likes of FIFA, Authentic Brands Group, Mastercard, Muhammad Ali Enterprises and more. A prolific early adopter, Senderoff founded blockchain venture fund and studio, Raised In Space in 2018 alongside music industry titan, Scooter Braun and crypto leader, Ripple. Focused on web3 in its earliest days, Senderoff constructed a portfolio of compelling gaming, data, and technology ventures and has become a thought-leader for the technical possibilities of the future.
Jennifer Quinlan, Global Managing Partner, IBM iX and Customer Transformation, Consulting Services Lead, IBM: Jennifer Quinlan is global leader and managing partner of IBM iX within IBM Consulting. She leads a team of over 23,000 creators, strategists and technologists who help the world’s most influential companies reinvent their relationships with customers, citizens, and employees through innovative experiences, digital products, and services alongside key technology partners such as Adobe, Salesforce, SAP CX, and more. Prior to her current role, Jennifer was SVP at Merkle. She holds a bachelor's degree from Northeastern University.
Brian Brown is SVP Executive Creative Director and Creative Innovation lead at Razorfish. A designer, storyteller, coder, and cultural anthropologist—Brian thrives at the intersection of technology, culture, and creativity. Brian's work is helping to shape the future of digital marketing. From reimagining brands in the metaverse to pioneering AI-driven campaigns, he’s spent over 20 years merging emerging tech with pop culture to craft experiences that resonate and inspire. Brian’s work has earned accolades from BDA’s, Effies, OMMA, IAB, Campaign, and Adage, but he’s more interested in what’s next than resting on past successes. Leading a team of creative technologists, he bridges the gap between technological innovation and human connection, turning complex ideas into engaging stories and boundary-pushing campaigns. As a thought leader, Brian has spoken at universities, industry events, and conferences, offering sharp insights on generative AI, immersive storytelling, and the cultural shifts sparked by emerging tech. His fascination with how technology drives societal change—slowly at first, then all at once—fuels his work and his passion for innovation.
Andrew Klein, SVP, Creative Technology, Publicis Media: Andrew Klein is a digital pioneer and innovator with over a decade of experience in creating groundbreaking and award-winning brand campaigns. As SVP, Creative Technology at Publicis Media, Andrew leads the charge in creative technology and Web3 brand strategy to develop next-gen brand solutions that excite audiences worldwide. Recently, Andrew spearheaded transformative projects for industry-leading brands like Lunchables, Mastercard, and Campbell's delivering first-ever AI, Web3, and immersive experiences that set new standards in the market. His visionary work continues to redefine the future of brand engagement in the rapidly evolving digital landscape.
Ty Roberts, Co-Founder & CEO, FanTracks Digital LLC: Ty Roberts is a proven creative technologist and serial entrepreneur with 25+ years of experience in the music and technology industries. Since 2020, as Co-Founder and CEO of FanTracks Digital, LLC, Ty has led developments in live and hybrid concerts as well as AR Music Adventure Movies utilizing Next-Gen technologies. Roberts has worked with artists across multiple genres. He collaborated with Todd Rundgren, David Bowie, Brian Eno and Peter Gabriel, created interactive and immersive experiences with all and is developing modernized approaches for these icons. His experience includes artist partnerships involving the real-time generation of special personalized and generative NFTs which can foster additional sustaining revenue. He has been at the forefront of addressing issues relating to rights, royalties and innovative funding. Ty is highly skilled in hybrid productions and concerts in the Metaverse which can incorporate NFTs, Avatars (versus video) and Xtended Reality (XR versus Augmented Reality). As Chief Technology Officer of Universal Music Group, Co-Founder and Chief Strategy Officer of Gracenote, and CEO of ION, Roberts promoted new formats and standards that fostered the growth of music, movies and television. His knowledge and long-standing relationships allow Roberts to work across multiple industries to create innovative entertainment experiences. He holds dozens of patents for his inventions and has created multiple technical developments and standards across the industry.
Albert Thompson, Managing Director, Digital Innovation, Walton Isaacson: While carrying the “ethos” of a Marketing Technologist, as the Managing Director, Digital Innovation at Walton Isaacson Albert Thompson has always possessed a firm understanding of how technology has continued to transform the discipline of Marketing while disrupting today’s conventional consumer engagement models. Over that past 20+ years his cross-cultural communications experience ranges from African American, Hispanic, LGBTQ, AAPI, Arab American, South Asian, Boomers, Millennials, Urban, GM to International. His work involves Digital Marketing for Lexus, AMAZON, NYPD, Medline, State Fair, Spalding, HBO, MCD, LA Sparks, Game Show Network, Verizon Wireless, Unilever, Ford Division, Lincoln Mercury, Burger King, Toyota, Colgate, HSBC, Time Warner Cable, Home Depot, AstraZeneca, US Marines, Pfizer, Novartis, Merck, and Hyatt Resorts. Prior to Walton Isaacson he served as the Director, Interactive Services for UniWorld Group and Director of New Media and Technology at Prime Access where he introduced the Digital capabilities for both multicultural agencies. Albert continues to guide early stages companies on a series of topics related to Market Positioning, Go-to Market Strategy, Brand Identity, Consumer Psychology, and Growth Marketing. As a product and business advisor to Ai powered technologies such as Cache.ai, SCOUT.io, and Brand MentalityTM he serves as a Marketing Technologist to help organizations visualize and "operationalize" the use of their platforms.
Travis Cloyd is currently the Global Futurist and Senior Fellow at Thunderbird School of Global Management (#1 masters in management program in world) apart of Arizona State University (#1 most innovative university in the country) his former alumni. He was previously the inaugural Futurist in Residence at FIU (Florida International University). He is also a Professor of Practice at Thunderbird and Adjunct Professor and the Director of iSTAR (Immersive Studio for Altered Reality) within CARTA (College of Communication, Architecture + The Arts) at FIU. On the enterprise side he is a executive with a focus on innovation, digital media and the blockchain. He is the CEO of WXR (Worldwide XR) based in Los Angeles and Miami. A partner company to industry leading licensing agency CMG (Celebrity Management Group). He is a member of the PGA (Producers Guild of America) where he is on the new media council. He is on the VRARA (Virtual Reality Augmented Reality Association) and ambassador to the GBBC (Global Blockchain Business Council). An award-winning producer and 2018 Visionary of the Year at Cinequest in Silicon Valley. He is a tech entrepreneur who is recognized in the top 250 on the Forbes 2021 Next 1000 Entrepreneurs list. He’s created immersive content for major international studios, iconic brands, legendary actors, global musicians, top athletes and historical figures over the last two decades. Currently, breaking new ground leading the industry in developing, producing and licensing experiential content. Focused on future technologies around AI, Machine Learning, Virtual Reality, Augmented Reality, Mixed Reality, Spatial Computing, Blockchain and Gaming. Ranging from developing 3D digital humans surrounding famous people like Jackie Robinson and James Dean to creating XR experiences with today’s major superstars, like NFL MVP Patrick Mahomes. He's been a leading future tech advocate, speaker and industry expert whose point of view is frequently sought by top media outlets and been quoted in Forbes, BBC, TechCrunch, VentureBeat, Wareable, Variety, Deadline, Hollywood Reporter, CNBC over the years. He sits on many advisory boards, impact committees and spends his free time exploring next level innovation that extends the boundaries of content engagement.