The AI Sports & the Athlete Summit

Location: Hudson Yards, New York City

A Conference - An Awards Event - An Exhibition

Tuesday, September 16th, 2025

9 am – 9:45 am Eastern Time Zone

Opening Keynote One-on-One

The AI Revolution and the 21st Century Athlete

From that first day, in the 1980s, when Bill James presented his vision of “Moneyball” to the world, the idea of “Sports Analytics” was born. They called it Sabermetrics in those days and that opened the door to Fantasy Baseball and Football. Then around that time, the LA Dodgers team doctor fixed up Tommy John’s elbow and they called it Tommy John Surgery. Technology was quickly invading the world of Sports. Sports teams developed “Video Analytics Departments” to study every nuance of “Sport.” And now, Artificial Intelligence is being applied to and intensifying every aspect of the game, from Sports Performance to Sports Medicine to Sports Media and finally to the Smartphone, Xbox, TV or ChatAI that we engage daily. We are all participants in the age of “The 21^st Century Athlete.”

ProAthlete Presents, (A Digital Hollywood Company)

Conference for AI & High Performance Sports

The Analytics Evaluator Committees

Building Online/In-Person Communities: Zoom Meetings Begin March, 2025  &  In-Person New York City

I. “The Analytics Evaluator I: Team/Franchise Strategies: Drafting – Team Building – In-Game Strategies - Baseball, Football, Basketball, Soccer, Hockey

II. The Analytics Evaluator II: “The Foundation of the 21st Century Athlete” - Training, Fitness & Wellness Regimen – The Mental Game – Youth Sports Strategies

III. The Analytics Evaluator III: “Deep Dive Data Analysis” Betting Markets, Video Games, eSports, Fantasy Leagues: The World of Engagement, Apps & Technologies

10:00 am – 10:45 am
Track I:
Sports Leadership & Investment: The Impact and Power of Technology – Teams – Media - Visionaries

Building a “Sports Franchise” is more than creating a competitive team. It is the “Creation and Development of an Institution.” A “Sports Franchise” more closely resembles a “Hollywood Studio” or “TV Broadcast Network” of yesteryear. It is a “Visionary Brand” that binds a city, a region, a massive community of families together into a “Strategic Vision” that starts with the Athletes and Coaching Staff and from there enters the realm of Stadium/Arena and Entertainment Technologies, Traditional & Social Media, Healthcare for Athletes and Fans and ultimately the embrace of the future, including wellness and technology such as AI Artificial Intelligence.

Track II:

The AI Device & Experience, “It’s Crazy Great:” Phone – Gaming – Social & Search - Apps  - Live Arena

Sports fans, live on the front lines of high tech, from smartphones and social media to gaming consoles, personal performance technology to “ArenaTech” and Sports Betting.  It’s all about “Love of the Game” and a “Lifestyle of Sport.” And with each “Tech Upgrade,” it is “Sports Media” on the front-lines of innovative programming. Sports media drives technology innovation and Artificial Intelligence (AI) is about to take Sports and its “Fan Base” to entirely new level of intensity and excitement.

10:30 am - Noon: Morning Workshop

The Analytics Evaluator, Part I: Franchise Strategies: Drafting – Team Building – In-Game Strategies - Baseball, Football, Basketball, Soccer, Hockey

The Analytics Evaluator” is our “Conference-Long” approach to taking a “Deep Dive” into the significance and industry-wide understanding of the importance and implications of “Data and Analytics.” In this our “Opening Analytics Workshop,” we will break down strategies in “Team-Building,” “Organizational Strategies,” from Scouting and Drafting, Minor League and even “Position Based” construction and then finally to the ultimate professional level. While a “Sports Family” has always been developed as a sophisticated “Strategic Understanding,” among long-time veterans of the profession, in today’s world, much of that strategy is now based on “Layers Upon Layers of Data.” We live in a completely new and every changing world.

11:00 am – 11:45 am
Track I:
The Nike Visionary SuperSession: Design - Technology - Analytics - StarPower - Sponsorships - Video - Social Media

Some companies are leaders and some companies are legendary. It is difficult to remember to time in Sports & Performance Sports before Nike. It is not exaggeration to say that Nike “Established the Era” of Performance Sports as a Lifestyle. As the USA grew from a nation of 200 to 350 Million, it is the Nike brand which provided the vision of what an “Active Member of the Culture;” what “An Engaged Member of the Global Culture” would strive to become. Nike represents all aspects of “Global Citizenship,” health and wellness, participation and achievement and progress into the future.

Track II:

AI for Performance Athletes: Real-Time Video Analytics - Player vs. Opponent – Training & Fitness

We are fortunate to welcome today, the Superstar Centerfielder for the Boston Red Sox and the the Superstar Shortstop for the LA Dodgers! They are both gifted and blessed with the greatest talent and achievement in Sport, but they are also both well known to use the best in technology, in the dugout as well as in their training. What’s goes on between innings when the TV cameras train on them, concentrating on Video replay? Are they watching themselves in their last at-bat against this same pitcher? Or are they checking out how his curveball is breaking out of the strikezone. Our two guest superstars are known to be the best in analytic analysis, opponent breakdown as well as being famous gym rats trying to make themselves smarter and stronger each day. We are so lucky to have them here today

Noon – 1:45 pm – The Luncheon
The 21 Century Superstars of Sports

Honoring the Greatest in Sports Doctors and Athletes
Honoring Famous Sports Surgeons and Famous Athletes (Veterans of Superstar Surgery)

The greatest fear of a sports fan is the moment one of their heroes goes down, taking a hit, falling to the boards, in what we have come to recognize as a possible ACL, or falling off the mound seeing that arm at the wrong angle. In the 1970s, the late Dr. Frank Jobe invented Tommy John Surgery and around the same time, similar surgeries were developed for the ACL and other phenomena. At this luncheon we will honor the Medical Teams and the Doctors who have saved the careers of our heroes, and we will also bring to the stage “Courageous Athletes” who have faced-down their injury and have made their way back to competition.

2:00 pm - 2:45 pm Eastern Time Zone

Track I:

Personalized AI & Sports Merch: Online Innovation - Technology Empowering Fans

What will NBA, NHL, MLB and NFL gear look like in an AI Merchandized Universe? Of course, all the sports leagues will have custom jerseys for each team and for each player. And as printing and website technology improves, so will the quality and inventiveness of personalization. However, as the power of AI is applied, designs could look more like Nike Swoosh visionary art or like the U2 Visions created for the Sphere in Las Vegas. Just this year a huge partnership was announced between Nike Virtual Studios and EA Sports to unlock new and unique branding creativity. And that is sure to unlock new kinds of opportunity. What about the "The Aaron Judge x Rafik Anadol Jersey 99.” That might just be around the corner.
 

Track II:

AI: Fan Engagement & 360 Experience: In-Stadium - Mobile - Games - Spatial/VR - Social Media

Now for the fun stuff. While the sporting event, the superstars and the rivalries may set the table, it’s only the beginning of the athletic feast. It is now time for the tech and the superfan’s imagination to kick in. It’s a whirlwind of sound and fury, from giant video billboards and in–stadium madness, the social media battles of Memes and Real-time madness, to in-home VR and Spatial space tripping, and finally to the betting and loving your favorite homies. It used to be “All About the Game,” which is “Kinda Still True,” but add to that, “It’s all about experiencing my favorite game inside a “Triple Threat” of “The Game, The Sport and The Technology,” not to mention the Nachos and Fries!

2:30 pm - 5 pm: The Afternoon Workshop

The Analytics Evaluator, Part II: 

The Foundation of the 21st Century Athlete: Training, Fitness & Wellness Regimen – The Mental Game – Youth Sports Strategies

Over the past twenty years, the entire understanding of sports science and athletics have been forever redefined. This transformation is based on more than an adherence to data and analytics. There is a greater understanding of the human architecture, the mind, body, nutrition and a constant vigilance and a focus on wellness and lifestyle. The sophisticated industry of “AI Enhanced Data Analysis” and human performance is at the core of our ability to develop Athletes, from weekend warriors to Professional and Olympic level competitors. This workshop will bring together the best our industry has to offer.

3:00 pm - 3:45 pm

Track I:
The Amazon Prime Visionary Supersession: Leadership in AI - Video & Social – Analytics & Sports Broadcasting – Personal Sports Technology

What is the result of the world’s largest technology driven organization, a global innovator in data and Artificial Intelligence, a company most responsible for making “The Cloud” a household expression, which is at the core of modern-day AI and communications? What is the result when that organization focuses its attention on Sports Media, Broadcasting, Video Services and Personalized Sports Data? Amazon Prime has dedicated itself to Sports Media, the NBA and WNBA, NFL, MLB and it will be fascinating to understand how the leader in technology innovation will apply its expertise to the future of sport. 

Track II:

The Power of Sports Influencers: Athletes & Unique Voices - Accelerating Brand Value Across Platforms - From Podcasts – YouTube - TV - Mobile - Social Networks

Sports is more than Live Events, it is a 24/7 phenomenon that exists on all video and audio platforms, TV and radio of course, but there are Podcasts and YouTube Sports Channels have viewership that rival or even surpass broadcast. And of course there are the “Social Networks.”  A “Tweet” from a famous athlete that goes viral can dominate headline news for one or two news cycles. A DM on Instagram from an Athlete, for better or worse, can generate the same “Buzz” as a winning touchdown. The “Voice of Sports” may well outpace any other form of entertainment. Sports radio has been joined and even overtaken by Pods and YouTube. Welcome to the new world of “Influencer Sports.”

4:00 pm - 4:45 pm

Track I:
The AI Sports Co-Pilot - The Personalized 24/7 Sports Einstein: Designed for Athletes, Coaches, Broadcasters and Fans

One day soon, a “Call Up to the Booth,” will not reference the broadcast booth or even an “Assistant Coach in the Sky,” but the “Coach’s Bose” may be directly connected to his AI, the Team’s Artificial Intelligent Agent, “A Massively Trained Data System,” the Team’s “Sports Einstein.” And a future “Sports Einstein” might also be available to Sports Broadcasters or “Sports Enthusiasts” in any and every category, from TV viewers to High School Coaches, from fantasy league players to College Athletes from Online Gamers to the “Regulars at the Track.” In time, AI for Sports will likely find as many demanding fans and professional applications as the Smartphone has apps.

Track II:

The AI Sports-Enabled Broadcast: Cameras, Sensors, Rotation, Replay, Prediction

The Booth, the sidelines and the Xs and Os will never be the same. A tennis match is no longer just tennis. The realtime game breakdown, the AI of tennis, the shot selection, the biomechanics of the backhand, ball striking and comparisons from game to game, the tennis player’s game can be completely dissected. Baseball pitcher spin rates, the swing trajectory and home run lift and arc are recorded and analyzed. We’re seeing baseball through cameras and sensors, through data and prediction. Is it better to view the game on multiple screens? You bet it is. Broadcast sports is not only a game to be enjoyed, it can also become an immersive world of experience, brain food and revelation.
 

6:30 PM – 9:00 PM

The Superstar Dinner
The New York Sports, Technology and Entertainment Awards
Honoring the Leadership and Innovation: Technology & Sports Media
 
Day Two: Wednesday, September 17th, 2025

Opening Session:

9:00 am – 9:45 am

Track I:

The Arrival of Sports AI "Hello to Einstein:" Inside  the Coach’s Headphones - The AI Real-time Play-Caller - Today's Assistant Coach

With AI, the football coach and play calling will never be the same. For the past 75 years, coaches have been pacing the sidelines, wearing their Bose, listening to the offensive or defensive coordinators from “Up in the Booth.” However, that may soon be a relic, a thing of the past. With years of massive data training, Large Language Models have been digesting every nuance of every football game played, every offensive and defensive plan, breakdown, analysis, plus hundreds of thousands of hours of real-time game video, and the Sports Robot, let’s call it the AI Terminator is now able to predict correctly, with an 80% rate of success. Is that possible? How will the realtime AI Sports Terminator impact college and pro sports? It’s a good question.

10:00 am – 10:45 am

Track I:

The Super Bowl as High-Performance Extravaganza: From Athletes and Media to the Venue and Consumer Experience

With 150 million TV viewers, a social media audience of 1B and the entire technology and media industries involved in one way or another, the Super Bowl is the definition of “The High-Performance Extravaganza.” It’s the best that Ad Agencies and Brands have to offer, innovating on message, technology and device. If an “Olympics” for Brands exist, it is the Super Bowl and that’s not to mention the on-field display of Performance Heroics. An exploration of Super Bowl technology prowess is to be exposed to the “State of the Art,” the best we have to offer in technology, vision and performance.

Track II:

High Performance Gear: Tech Devices, Elite Training, Fitness, Fashion and Biometric Aides

Enter the world of the “Greatest in Design,” the “Demands of Performance,” a “Vision of Transformation” and the “Soul of an Olympian.”  High Performance Gear represents the pinnacle of innovation and design in the world of sports and fitness. Blending cutting-edge technology with elite training methods, advanced biometrics, and a fashion-forward aesthetic, High Performance Gear is designed to push the limits of what's possible for athletes and fitness enthusiasts at every level. But High-Performance Gear isn't just about function - it's also about style and self-expression. From sleek, minimalist designs to bold and eye-catching patterns, High Performance Gear is as much about looking good as it is about performing at your best.

10:30 am - Noon: Morning Workshop

The Analytics Evaluator, Part III: 

Betting Markets, Video Games, eSports, Fantasy Leagues: The World of Engagement, Apps & Technologies
In this workshop, we enter the world of the Quants, the ultimate three-dimensional application of mathematics and abstract sporting and competitive concepts. What athletes may not be able to manage on the field, data analysis combined with the power of AI can break down the secrets hidden in the numbers and equations. From identifying patterns and trends to making predictions and shaping strategy, we'll uncover the power of analytics and its potential to revolutionize the way we approach sports and competition. So join us as we journey into the exciting world of sports analytics, and discover how the fusion of mathematics, AI, and human ingenuity is redefining the future of sports and gaming.

11:00 am – 11:45 am

Track I:

Athlete and Sports Podcasting: The Emerging Powers in Sports Media

Athlete and Sports Podcasting: The Emerging Powers in Sports Media

In Sports it’s all about the Podcast and for the Athlete, it’s the new home away from home. It’s the perfect DYI, brand building, social media companion, before game, after game, relaxing, enjoyable and low risk venture. Athletes in all sports are taking the plunge. For some, it’s a perfect fit, for others, a little shaky, but nothing ventured nothing gained. It starts on the field. In fact, for some it started in college; social media, DMs, having fun, building the brand and then come the “Pros,” entering the bigger market with bigger risks and bigger rewards. But for each athlete it’s different. It may be stepping out of your comfort zone and for others, the time of your life.

Track II:

Sports & Advertiser’s Roundtable: Building Elite Brands – Sports, Lifestyle and High-Performance Athletics

The sports industry represents the total package when it comes to the “Brand and Agency” investment challenge. Advertising is about massive reach and personalized consumer engagement. It’s about integrating and targeting the most sophisticated creative and analytical technologies into that process. And Sports provides a multitude of solutions. Football Sundays, Mondays and Thursdays represent massive audience reach. In-stadium represents a mixture of social media with the glitz of the In-Person experience. Podcasts and YouTube create tremendous opportunities for personalization and brand building. And each and all these platforms represent the cutting edge of technology innovation.

Noon – 1:45 am

The Superstars Luncheon

The Athlete as Innovator, Investor, Media & Brand: The Development of Generational Wealth

We believe that it is safe to say that the “Superstar Athlete” officially outranks all the OGs in the greater entertainment field. In the 1990s it’s would have been pretty-hard to outshine the “Supermodels.” And “Hollywood” has forever produced serious “Star Power.”  Let’s face it, it’s a tough haul to out-work the Stones, Taylor Swift, Mariah, and Beyoncé for first place. But today, it’s all about the “Superstar Athletes.”  No question these are serious “Global Names,” that are “Building Brands,” creating their own “Business and Media Empires” and laying the groundwork for “Generational Wealth.” Michael was just the beginning and now the future is in view.

2:00 pm – 2:45 pm

Track I:

The Sports Owner Roundtable: A Sports Visionary, Sports Fan & Investor in the City

It takes more than a “King’s Ransom” to head up a major sports franchise. While it may be one of the greatest “Jobs in the World,” the qualifications are complex, challenging and in the end may be one of the hardest jobs in the world. A great sports franchise not only represents the hopes and aspirations of a community, but it also serves as the symbol of health-care, education and job creation and a dedication to the future of an institution and the entire region and well-being of its fanbase. As a vision this is a tall order, but the modern-day “Team Owners” very much represent these values.

Track II:

The Modern Stadium/Arena - 10,000 Miles of Fiber – The Ultimate Consumer Experience = Technology, Brand and Innovation

They say that a $2 Billion Dollar “Ultimate Experience Dome” will give any home team at least 10 extra games in the win column and they may be right. It takes more than 10,000 miles of fiber to light up the 360 surround-arena video experience with 5G Broadband built into every square inch of the 20,000 seat basketball arena. And the same goes for a 60,000 seat football coliseum. “Dome on or Dome off,” these entertainment extravaganzas might even give the Las Vegas Sphere a run for its money.  Or maybe “Sphere Technology” will be built into all next generation Sports Stadiums.

3:00 pm –3:45 pm

Track I:

The Endeavor Presentation: Starpower - Sponsorship - Training – Social Media

What other company can claim ownership of the UFC-WWE, leadership in the country’s number one Sports Performance and Education facility, IMG Sports Academy. It also represents more artists, athletes, models and performers than any other agency, owns a Sports Data and Technology group as well as a Sportsbook. Not to mention, in Collegiate Athletics, they represent the A10, Big 12, Conference USA, Horizon League, MAC, MEAC, OVC, SEC and WCC. With that massive level of “Starpower,” The Endeavor Story represents a triumphant vision of Technology, Entertainment, Sports and Lifestyle.

Track II:

The Sports Industry Ecosystem: A Shark-Tank of Professional Investors, Athletes and Industry Heavyweights – Searching for Start-ups in AI - Media - Analytics   

Let’s make news and show off what’s coming on the Sports Start-up front. Innovation in technology and sports media, analytics in sports and start-ups from Sports personalities will get a boost on our stage. This conference represents the cutting edge of the “Sports Industry Ecosystem” and nothing is more fun than letting loose the personalities and enthusiasm of entrepreneurs in action. This will be a “Must-See” conference attraction.

4:00 pm –4:45 pm

Track I:

The YouTube Sports Vision: Future of Broadcast Sports – Mobile Tech – 1 Billion Hours of Programming

What is the future of Sports and Media? One might simply look at the one-two punch being delivered inside the YouTube strategic plan and we might get a glimpse. On the YouTube TV front, viewers have the entire Broadcast the Streaming TV Sports package, NBC, ABC, CBS, Fox, TNT, ESPN and that’s only for starters. YouTube has become a primary Sports Destination for big time sports. But in addition, YouTube content providers literally create millions of video hours each week, with a combination of “Home-Baked Fan Talk Shows,” to a never-ending stream of the “Best in Sports Analysis and Talk Programming.”  YouTube has established itself as a major Sports destination. What’s to come? How will an AI-Co-Pilot be introduced by YouTube. We will have to wait and find out.

Track II:

AI for Performance Athletes: Real-Time Video Analytics - Player vs. Opponent – Training & Fitness

We are fortunate to welcome today, the Superstar Centerfielder for the Boston Red Sox and the the Superstar Shortstop for the LA Dodgers! They are both gifted and blessed with the greatest talent and achievement in Sport, but they are also both well known to use the best in technology, in the dugout as well as in their training. What’s goes on between innings when the TV cameras train on them, concentrating on Video replay? Are they watching themselves in their last at-bat against this same pitcher? Or are they checking out how his curveball is breaking out of the strikezone. Our two guest superstars are known to be the best in analytic analysis, opponent breakdown as well as being famous gym rats trying to make themselves smarter and stronger each day. We are so lucky to have them here today.

5:00 PM -5:45 PM

End-of-Day Reception