Ben Tricklebank is one of the interactive industry’s most celebrated creative directors. Ben’s career has focused on finding innovative new ways to engage with audiences. His cutting-edge work has been recognized globally and established Ben as an industry leader in the field of interactive advertising. For both 2010 and 2011, Ben’s projects have been recognized with the coveted FWA Site of the Year Award. Most recently, working as creative director at B-Reel, he helped create Google and Arcade Fire's HTML5 interactive experience "The Wilderness Downtown," which won both the Gold and Grand Prix Lions at Cannes. The year before, as creative director at Domani Studios, he led the creation of "We Choose the Moon" for the JFK Presidential Library and The Martin Agency, which was recognized with two Webby Awards and a Gold Cyber Lion. Ben's other work includes such innovative projects as "The Inside Experience," an interactive web film for Intel, which enabled viewers to participate through social media, and the "Mitsubishi Live Drive," which let users remotely test-drive a Mitsubishi Outlander from their personal computer. A variety of other projects have included memorable and FWA-winning interactive experiences for clients including YouTube, Perrier, Umbro, Allstate, Doritos, and many more. Ben established Punk & Butler in late 2011 as well as joining Tool’s roster as an interactive director with a focus on blending innovative technology with smart storytelling.

Anthony Pond, User Experience | Design | Strategy, Territory Studio: As an experienced design leader Anthony, has  worked across disciplines, businesses, and cultures - bringing a love of using the design process to synthesise complexity into strategic advantage and enabling teams of diverse creatives to deliver valuable and actionable solutions. Consulting in the USA, UK, and Europe, he has a wealth of experience in a wide range of industries including: Automotive/Mobility, Robotics, FMCG, Consumer Electronics, Luggage, Biotech, Fin-tech, and Energy, spanning both the physical and digital facets of user experience and product development. Working in the consulting environment has given him exposure to clients from the Fortune 500 to small scale startups. I’ve brought products to market that are both commercially successful and award winning.  Companies he has worked with include: Samsonite, TomTom, Nike, Hyundai Motor Company, Jaguar Land Rover, Faraday Future, Fisker, Toyota, General Motors, Equinor, National Oilwell Varco, Kongsberg Automotive, and Novartis.Before joining Territory, Anthony spent a decade consulting with product design studio, Therefore, delivering products to market for brands including Nike, TomTom, and Samsonite, boasting tenures at both Territory Studio’s San Fransisco and London studios, Anthony works to translate and deliver complex design challenges for clients including General Motors, Faraday Future, Fisker, LIV golf, Porsche Digital, and ServiceNow. From the development of new HMI paradigms to visualising and communicating the value of big data insights, Anthony is a published thought leader on several topics including the future of experience design in automotive.

Andrew Solmssen is Executive Director for CourtAvenue, ADWEEK's #1 fastest growing agency and #58 on the Inc. 5000. He leads the firm's LA office with a focus on telecom, media, technology and automotive. Based in Los Angeles, Andrew has been leading and scaling digital transformation, marketing, and customer experience businesses for over two decades, with success at every level from start-ups to large public companies. He has worked across nearly every industry with a focus on digital marketing strategy, sales, operations, and delivery. In the process, he has led many of the most successful engagements across sites, apps, social, and campaigns. These include the first full episodes of TV on digital platforms for ABC, the first live and on-demand Olympics experience for NBC (both of which won Emmys), Comcast's Xfinity TV product, Sony's Playstation 4, and countless other campaigns and solutions across mobile, desktop, TV, experiential, outdoor, and every conceivable digital medium. After building some of the web's foundational digital properties, Andrew co-founded Schematic, and built it into the world's premier customer experience agency (CX) agency. He grew it from a 3-person unfunded startup into a global leader with over 200 staff before selling the company to WPP. Once he joined WPP, he helped create POSSIBLE, the first global digital agency network, where he led the user experience practice and ran the Los Angeles market. In the growth of POSSIBLE, he was a key part of acquiring and merging 14 different companies around the world into a single, thriving entity. As WPP continued to consolidate, Andrew was instrumental in the creation of Wunderman Thompson (now VML), the largest merger in the advertising industry. He had full P&L and operations responsibility for 5 offices and 300+ staff and reported to the global CEO. In addition, he led selected engagements for automotive, media & entertainment, healthcare, and technology clients focusing on CX, data, business transformation, and campaigns. Andrew’s work has received numerous awards, including Emmy, Cannes Lion, Peabody, Pencil, Webby, and JD Power.