Digital Hollywood: The AI Summer Summit

Tuesday, July 23rd, 2024

9 – 9:50 PM Eastern Time Zone

Session II: A Virtual Event

AI and the Crisis of Creative Rights and Disinformation: Deep Fakes, Ethics and the Law
Even with the successful resolution of the Entertainment industry “Guilds” strike of 2023, there remains an ongoing fear that "artificial intelligence poses an existential threat to creative professions." The core AI issue sparking debate in Hollywood is not only based on compensation and creative control production. Deep fake technology in particular has raised concern about potential harmful uses, such as political disinformation, revenge porn, and misuse of intellectual property. Concerns about disinformation are particularly high in an election year. At the same time, many “creatives” tout the game changing benefits this technology can bring to artistic and other endeavors, such as educational opportunities, enhanced freedom of expression and reduced barriers to entry. This panel will discuss these competing concerns and whether existing legal frameworks, such as right of publicity, copyright, and existing regulations, are sufficient to address this powerful technology.

Speakers:
Duncan Crabtree-Ireland,
National Executive Director and Chief Negotiator, SAG-AFTRA
lke Demir,
Sr. Staff Research Scientist, Intel Labs
Ellen L. Weintraub, Commissioner, Federal Election Commission

Rob Rosenberg, principal, Telluride Legal Strategies; former EVP & General Counsel, Showtime Networks
Lisa Oratz,
Senior Counsel, Perkins Coie, Moderator

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    Lisa Oratz

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    Duncan Crabtree-Ireland

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    Ellen Weintraub

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    llke Demir

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    Rob Rosenberg

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Duncan Crabtree-Ireland is the National Executive Director and Chief Negotiator of SAG-AFTRA. In this capacity, he oversees the world’s most influential union of actors and media artists, representing over 160,000 members worldwide who work in film, television, broadcast news, commercials, music, radio, video games, and more. Crabtree-Ireland has played a critical role in SAG-AFTRA’s signature achievements over the past two decades. He was a key leader of the successful merger between SAG and AFTRA in 2012, was the principal architect of SAG-AFTRA’s landmark pandemic safety response and return-to-work initiatives, and led the union’s historic 2023 TV/Theatrical Contract negotiations and strike. Crabtree-Ireland is a strategic and creative chief negotiator who has personally led or overseen contract negotiations for SAG-AFTRA’s Television/Film/Streaming, Video Games, Commercials, Music, Network Television, and Telemundo Spanish-language contracts, among others. Crabtree-Ireland also leads the union’s technology and innovation team, with a particular focus on artificial intelligence and its impact on SAG-AFTRA members and the media and entertainment industry generally, and has presented on A.I. and worker topics in forums as varied as CES, the International Labor Organization, the World Economic Forum, the Council of Institutional Investors, and the U.S. Senate, among many others. He is a dedicated advocate for equity and inclusion in the entertainment industry and was honored with the AFL-CIO’s “At the River I Stand” award for his work in the intersection of labor and civil rights, as well as being named one of Out magazine’s 100 most influential LGBTQ+ individuals in 2023. He hosts SAG-AFTRA’s biweekly video streaming series, leading more than 100 episodes, and is the co-host of the SAG-AFTRA Podcast and the SAG-AFTRA Podcast en Español. He previously served as SAG-AFTRA’s longtime Chief Operating Officer and General Counsel.


Ellen L. Weintraub (@EllenLWeintraub) has served as a commissioner on the U.S. Federal Election Commission since 2002 and chaired it for the third time in 2019. During her tenure, Weintraub has served as a consistent voice for meaningful campaign-finance law enforcement and robust disclosure. She believes that strong and fair regulation of money in politics is important to prevent corruption and maintain the faith of the American people in their democracy. Weintraub sounded the alarm early–and continues to do so–regarding the potential for corporate and “dark-money” spending to become a vehicle for foreign influence in our elections. She has published articles in The New York Times, The Washington Post, and leading law reviews and is a frequent speaker on news shows and at conferences at home and abroad. Weintraub is a native New Yorker with degrees from Yale College and Harvard Law School. Prior to her appointment to the FEC, Weintraub was Of Counsel to the Political Law Group of Perkins Coie LLP and Counsel to the House Ethics Committee.

Ilke Demir is a rising leader in the world of deep fake research. Beyond deep fakes, Ilke’s research focuses on 3D vision, computational geometry, generative models, remote sensing, and deep learning. She earned a Ph.D. in Computer Science from Purdue University in 2016, where she also completed a master’s in the same discipline. Before joining Intel Labs in 2020, Ilke worked with Pixar, Facebook, and the startup DeepScale, which was acquired by Tesla. Ilke’s research at Intel Labs has involved the creation of FakeCatcher with fellow researcher Umur Aybars Ciftci.


Robert Rosenberg is an independent legal consultant and principal of Telluride Legal Strategies. He spent 22 years at Showtime Networks in various legal and business roles, most recently as Executive Vice President, General Counsel and Assistant Secretary. He now consults with companies of all sizes on legal and business strategies. Rob is a thought leader, an expert witness, and a problem solver working at the intersection of law, media and technology with a strong interest in solving issues introduced by artificial intelligence in business.


Lisa Oratz has more than 35 years of experience representing clients at the various intersections of technology, intellectual property (IP), and entertainment law. She currently serves as the co-lead of the firm’s Film & Television industry group. Her practice involves product counseling work for clients, with a focus on IP matters, content liability, and privacy and regulatory compliance. Lisa also routinely helps clients with drafting and negotiating complex commercial contracts (including development agreements), collaboration and strategic partnership agreements, master services agreements, and license agreements. She devotes much of her practice to emerging technologies and is known for her innovative work on legal issues involving artificial intelligence (AI). This includes extensive work in the area of generative AI, including product counseling and developing IP protection and risk mitigation strategies. Lisa counsels clients regarding the clearance, protection, and licensing of copyrights, trademarks, right of publicity, and other IP rights, and assists clients with obtaining, maintaining, and enforcing copyright and trademark rights and registrations. She works with technology, digital media, AI, augmented reality/virtual reality (AR/VR), and traditional companies on a broad range of topics including privacy, name image and likeness, content liability, social media issues, site terms, and contracts. Lisa also represents artists, athletes, authors, and musicians as well as game developers, AR/VR platforms, sports teams, publishers, and individuals on a wide variety of entertainment, sports, and marketing-related matters. Lisa works with a wide variety of clients, ranging from small, cutting-edge startups to Fortune 500 companies and other industry leaders. Representative clients include Microsoft, Google, Amazon, Adobe Systems, Nintendo of America, Magic Leap, The Seattle Mariners, and The Seattle Storm. She is a frequent writer and speaker on IP, licensing, and contracting issues relating to AI and has presented on these topics before major technology companies and leading legal organizations such as the American Bar Association (ABA).


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