AI: Brand and Consumer Experience
Tuesday, April 22nd, 2025 - A Virtual Event
9 – 9:50 PM: Eastern Time Zone
An Evening Keynote Roundtable
Brand + Agency + Technology = Next Level of Partnerships
The global influence and partnerships between “Brands and Agencies” are reaching new levels of complexity and empowerment with the further developments and deployment of AI and ML technologies. On the one hand, consumer personalization has always been at the forefront in decision making, but now with the addition of powerful and direct AI engagement with consumers, which is only at its formative stages, will likely emerge as something of a breakthrough “Brand/Consumer Co-Pilot Relationship.” And in the world of immersive content experiences, AI as a “Creative Partner” is taking the ideation and production process to an entirely next level experience. In this roundtable, we bring together the executives deeply involved in exploring and delivering on this promise.
Greg Kahn, President and CEO, GK Digital Ventures, Moderator
Valerie Madden, Creative Director of Marketing Innovation, Prompteteer™, Amazon MGM Studios, Prime Video & NBC Universal Alum
Domenic Venuto, Chief Product and Data, Horizon Media
Tiffany Spatafore, VP, Brand and Marketing, Infinite Reality
Andrew Wallenstein, President and Chief Media Analyst, Variety Intelligence Platform
Valerie Madden
Tiffany Spatafore
Domenic Venuto
Andrew Wallenstein
Greg Kahn
Valerie Madden, Creative Leader, Prompteteer™, AI Thought Leader, Amazon MGM Studios & NBC Alum: Valerie Madden is an Executive Creative Director, AI Thought Leader, and the creator of Prompteteer™ and Promptsteer™. With over 20 years of experience in branding and visual storytelling, she has led 350+ marketing campaigns for global brands like NBC, Amazon MGM Studios, and Prime Video. Through her consultancy, VMCre8, and the Promptsteer Playground™, Val integrates AI to enhance creativity, streamline workflows, and spark new ideas—making AI-powered processes approachable, effective, and fun. She’s also the mind behind the ZAG Approach, challenging conventional thinking to uncover fresh, innovative solutions. Today, she’s here to share stories from her career journey and how AI is reshaping industries and practical ways to Zag while working smarter. Let’s dive in!”
Tiffany Spatafore, VP, Brand & Product Marketing, Infinite Reality: Tiffany Spatafore is the Vice President of Brand and Product Marketing at Infinite Reality (iR), an innovation company powering the next generation of digital media and ecommerce through spatial computing, artificial intelligence (AI), and other immersive technologies. At Infinite Reality, Tiffany leads efforts to elevate the visibility of the company and its global portfolio of innovative companies while driving customer acquisition, engagement, and retention for iR’s SaaS products. This includes iR Studio, a game-changing 3D website builder that empowers brands to create immersive, virtual spaces with little to no coding experience. Leveraging deep expertise in brand architecture, positioning, and digital marketing, she takes a data-driven approach to strengthening market presence and driving business growth. Tiffany is a seasoned marketer who has led brand strategy at Fortune 500 companies, global agencies, and successful start-ups. Prior to Infinite Reality, she served as Senior Director, Global Marketing and Brand Strategy at Headspace, overseeing brand, marketing, product offerings, and research across consumer and enterprise channels. Her experience also includes leadership roles at Starbucks, Amazon, and top digital agencies such as Razorfish and Tribal DDB.
Andrew Wallenstein is President and Chief Media Analyst of Variety Intelligence Platform, an extension of the Variety brand focused on market research. He has been with Variety since 2011, previously as Co-Editor-in-Chief. Wallenstein received the Luminary Award for Career Achievement from the Los Angeles Press Club in 2017. He was an on-air contributor for NPR's All Things Considered for nearly a decade and also hosted the PBS series "Variety Studio: Actors on Actors" and TV Guide Channel's "Square Off," a weekly primetime series about the TV industry. Wallenstein has a master's degree in journalism from Columbia University. His work has appeared in the New York Times, Boston Globe and Business Week. He was at The Hollywood Reporter from 2002 to 2010.
Greg Kahn, CEO, GK Digital Ventures and President and CEO of the Internet of Things Consortium (IoTC): Greg Kahn is a catalytic force in the technology, media and entertainment industries. He is renowned for connecting innovators with investors, growing brands and driving billions of dollars in transactional deals. Greg is a former award-winning executive at the Meredith Corporation and Publicis Groupe who received his MBA from the UCLA Anderson School of Management and undergraduate degree from the University of Pennsylvania. His powerful network of high-level business executives and public sector leaders stretches from coast to coast and beyond. Earning the trust and respect of some of the biggest companies in the world — including Verizon, Comcast, Google, T-Mobile, MasterCard, Disney, Procter & Gamble, Nestle, Microsoft, ADT Security, LG Electronics, Cox, Whirlpool, Bank of America, SwissRe, and more — he has an unparalleled reputation for making the impossible possible. Passionate about creating a world of ethical connections, both human technology technological, Greg is a founding member of the Gun Safety Alliance and the Internet of Things Consortium, as well as a member of the Emma Bowen Foundation and the Guggenheim Technology & Innovation Council, and an executive committee member of the UJA Federation of New York’s Entertainment, Media & Communications Division. Named a principal influencer driving IoT forward by Inc. and others, Greg is a regular keynote speaker and moderator at numerous industry events, including the Consumer Electronics Show.