AI: Brand and Consumer Experience
Wednesday, April 23rd, 2025 - A Virtual Event
9 PM – 9:50 PM: Eastern Time Zone
Magnificent Beauty & Fashion Experience: - AI - Social - Sites - Media - In-Store
“Fashion and Beauty Design” is the very definition of “Cutting Edge” personal expression and cultural identity. From Cleopatra to Coco Chanel and Christina Dior, from Twiggy to Calvin Klein and Kim Kardashian, the art of beauty and fashion have consistently pushed boundaries, challenged norms, and reflected the zeitgeist of its time. And today, we welcome a cascade of technology, with “Artificial Intelligence” leading the way in design, media, marketing and the re-imagining of our cultural identities and basic understanding of personal image and conception of self. Is this taking the power of technology too seriously? Is it an exaggeration? Perhaps and perhaps not.
Speakers:
José Sobral, Gen AI Lead, Revolve, Moderator
Speakers to be announced
José Sobral
José Sobral is a generative AI lead at Revolve, pushing the boundaries of AI-driven creativity in fashion. His work merges technology with design, creating high-precision visuals and concepts for brands like ERL, Saint Laurent, Khaite, Rick Owens, Acne Studios, Loewe, and luxury jewelry houses like Van Cleef & Arpels and Chanel. He has taken ai from concept to reality, creating two collections—one under Revolve and another showcased at Portugal Fashion Week—both originating as ai-generated designs. In may 2023, one of is AI creations caught the attention of Kylie Jenner’s stylists, leading him to produce his first piece in Los Angeles. As the winner of the 1st AI fashion week, he fell in love with experimenting and exploring the applications of generative AI. His main focus has always been on aesthetics and accuracy of representation. Academically, he holds a master’s degree in architecture design from Lisbon’s university and in Ha University in South Korea, achieving a maximum grade of 4.0 gpa on his master’s thesis. the thesis focused on renovating an industrial building located in Lisbon and converting it into a fashion institute. Recognized as a top AI specialist, he moved to Los Angeles under the o-1 visa to lead the AI department at Revolve Clothing, dedicating my work to accuracy, innovation, and merging tech and fashion.