AI: Brand and Consumer Experience

Wednesday, April 23rd, 2025 - A Virtual Event

1 PM – 1:50 PM: Eastern Time Zone

Predictive Intelligence and the Consumer-Brand Relationship – Increasing Loyalty and Trust

After “Product Category Leadership,” the future of brand strength relies chiefly on the relationship with the consumer, exemplified by loyalty and trust. And in no small measure, the power of AI is responsible for “identifying, learning and providing” the vital “Human-Like Data” and “Human-Like-Service” necessary to fulfill that mission. It is about a “Personalized, Empathetic and Intelligent Connection. A customer is only loyal to the degree that she/he is catered to and provided for. In a world of “Customer-Centered Predictive Intelligence,” that mission be fulfilled and understood.

Silke Meixner, Digital Customer Experience Strategy, ZS Associates

Melissa Berger, Chief Solutions Officer, Digitas (tentative)

Charles Adelman, CEO, XRDNA

Mark Kapczynski, President, Storymill, Moderator

Additional Speakers to be Announced

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    Silke Meixner

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    Mark Kapczynski

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    Charles Adelman

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Charles Adelman, CEO, XRDNA : As the CEO and Head of Technology at XRDNA, Charles lead's a company focused on developing cutting-edge solutions in spatial computing, gaming, and advanced platforms for the public sector. He is a cross-disciplinary technologist with deep expertise in media, marketing, business, and defense, known for creating and executing innovative strategies across AR, patent development, OTT and content delivery networks, AdTech, UI/UX design, and ERP/CRM platforms. His mission is to empower and inspire people to connect, create, and collaborate within immersive, interactive environments using the latest technologies. He holds multiple patents, including those for elastic vector addressing networks, zero-trust security protocols, and "JARVIS"-like nested data and content panels/containers, which are foundational for the future of AR/XR. Passionate about bridging the gap between human potential and technological capability, He has led and supported projects across media, entertainment, non-profit, and public sectors.


Silke Meixner is a Principal for Customer Centric Digital Marketing, with a focus on Cognitive Enterprise Transformation, Digital Marketing Strategy and Digital Business Operations. Silke leads digital Marketing and Brand strategy, growth and innovation work, with direct linkages to Marketing Operations and multi-channel Campaign execution and measurement, as well as end-to-end Customer Experience design. Silke has a strong background in Marketing Effectiveness, Commercial Operating model restructuring, Marketing, Branding CRM and Sales process design, simplification, and cost optimization for global F500 companies. Silke specializes in the approach design and structured delivery of Operating Model changes to drive growth and optimize spend in B2B and B2C settings. Silke has led global client projects in the areas of growth strategy, process design and simplification, Marketing and Sales Operations, and maturity assessments, B2B and B2C segmentation, Go-to-Market and channel, e-commerce Marketing strategy at leading multinational organizations.


Mark Kapczynski has a successful track record as a serial entrepreneur, chief executive, and cross-industry expert. He serves as an Executive Director of the UCLA Venture Capital Fund, helping to foster innovation connected to the university. Programs include early stage investing, mentoring, and access to Intellectual Property from university patents. Mr. Kapczynski advises startup businesses as part of the LA Chamber of Commerce’s Bixel Exchange. In this role, Mr. Kapczynski assists technology startups in Southern California to design their businesses, build out their teams and raise capital to fuel their growth. He also serves as a Venture Partner for Arrowroot Capital in Santa Monica, CA. At Arrowroot, Mr. Kapczynski focuses on investments in the SaaS market in need of growth capital to further develop their businesses. The areas that Mr. Kapczynski addresses are Big Data & Analytics, Financial Services, and Consumer Internet. Mr. Kapczynski last served as VP of Corporate Development and Strategy for Experian's consumer businesses which include leading consumer brands: Experian, FreeCreditReport.com, and ProtectMyID. Through executing on over 8 M&A transactions, Mr. Kapczynski helped to facilitate Experian’s under-lying growth and profitability. Mr. Kapczynski graduated from UCLA film school and continues to be active in multiple industry associations that span media, mobile telecom, technology, and consumer internet. He has 12 patents to his name and an additional 40 patents pending.

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