Digital Hollywood: A CES Partner Program
Monday, January 6th, 2025
Session I:
11 – 11:40 AM: Aria, East Level 1, Joshua 8
TV, Streaming & Advertising: Dynamic Platforms – Dynamic Opportunity
Somewhere between Streaming Apps and cable resides the future of what was known as Television; it’s Technology + Hollywood + Advertising.
Danielle Carney, Head of Live Sports and Video Sales, Amazon Ads
Evan Giamanco, SVP, Digital Revenue Strategy, Warner Bros. Discovery
Shannon Pruitt, Global Chief Marketing Officer, Stagwell Brand Performance Network
Trent Wheeler, Head of Product Innovation, Gracenote, a Nielsen company
Susan Schiekofer, Chief Digital Investment Officer, GroupM U.S.
Jamie Power,
SVP of Addressable Sales, Disney Advertising
Greg Kahn, President and CEO, GK Digital Ventures, Moderator
Danielle Carney
Susan Schiekofer
Jamie Power
Shannon Pruitt
Evan Giamanco
Greg Kahn
Trent Wheeler
Danielle Carney, Head of Live Sports and Video Sales, Amazon Ads: Danielle Carney is the head of live sports and video sales for Amazon Ads. She oversees live sports advertising sales for Prime Video’s growing portfolio of sports properties enabling brands to reach and engage with their audiences in powerful new ways. Additionally, Danielle is part of the executive leadership team that strategically guides and manages video sales with the introduction of ads in Prime Video movies, TV series, and more. Prior to Amazon, Carney was Senior Vice President, Disney Advertising Sales, overseeing the Media & Entertainment and Restaurants category across Disney’s portfolio of linear, streaming, digital and social properties including ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX Networks, Hulu and National Geographic Networks. Danielle was recognized on Cablefax’s Most Powerful Women List in 2020. She holds a bachelor’s degree from the Isenberg School of Management at University of Massachusetts--Amherst. Danielle lives in Manhasset, NY with her husband and kids.
Susan Schiekofer is the Chief Digital Investment Officer for GroupM U.S. She is responsible for digital and cross-platform partnerships and trading across GroupM’s agency clients including Mindshare, EssenceMediacom and Wavemaker. Susan’s digital skill set, coupled with her broader knowledge of trading best practices across all media formats ensures that GroupM continues to lead the market with the most valuable and accountable digital and addressable solutions for clients of GroupM agencies. She is figurative in GroupM’s efforts to improve the integrity of the digital marketplace in the U.S. by championing viewability, anti-fraud safeguards, measurement, and standards. In addition, Susan is one of the key architects of GroupM’s Responsible Media platform – including support of Responsible News and Diverse Media initiatives. Susan has been a leader in the digital media space at WPP and GroupM since 1994. She founded the digital media offering at Ogilvy & Mather, which was later rebranded to Neo@Ogilvy. In 2010, Schiekofer joined MEC to head up the AT&T digital business, and soon became responsible for all of digital at MEC. In July of 2014, she moved to GroupM to lead digital investment for Maxus and MediaCom, and to assume responsibility for all of online video. Susan has been leading all digital investment for GroupM since 2016.
Evan Giamanco is Senior Vice President, Ad Product & Revenue Strategy at Warner Bros. Discovery. In this role, Giamanco is responsible for the development and execution of Warner Bros. Discovery’s advertising strategy and ad product development efforts. Based in New York, he reports to Ryan Gould, Head of Digital Ad Sales. Giamanco plays a key role in creating a holistic sales approach across Warner Bros. Discovery’s business, which includes it’s entertainment, news and family verticals, focusing on it’s on and off-platform monetization efforts and go-to-market strategies. Before taking on his current role, Giamanco served as senior vice president of sales strategy and operations, where he led sales strategy and ad product development across CNN Digital. Giamanco was previously vice president of business operations at SimpleReach, a company that specializes in providing content creators with measurement and optimization capabilities across digital and social channels. There, he built an operations team from the ground up, while leading campaign management and marketing across the company. Prior to SimpleReach, Giamanco was vice president of Business Insider Studios & ad strategy at Business Insider, and spent over nine years of his career at People.com, where he established his digital background. Giamanco has a Bachelor of Business Administration in marketing and e-commerce from Fordham University, as well as a Master of Business Administration in marketing and e-commerce from St. John’s University.
Shannon Pruitt, Global Chief Marketing Officer, Stagwell Brand Performance Network: As the Global Chief Marketing Officer for Stagwell’s Brand Performance Network, Shannon draws on her extensive experience in delivering innovative marketing solutions across various industries like media, content, technology, sports, and entertainment. Her primary role involves supporting Stagwell’s portfolio of agencies by identifying new service offerings and opportunities aimed at driving revenue and success for both the agencies and their clients. Shannon's expertise stems from her involvement in all facets of consumer engagement, including brand management, publishing, agency work, and intellectual property rights. She specializes in designing and implementing strategic revenue streams, programs, and partnerships across verticals for clients and agencies alike. In 2023, Shannon spearhead Assembly Global’s Assembly Impact division. Under her leadership, the division launched initiatives such as "Partners for Progress," focused on supplier diversity and inclusion investment, and "Assembly Green," dedicated to sustainable environmental investment. Previously, Shannon served as Chief Marketing Officer for The Honest Company, where she played a pivotal role in reshaping the company's mission and expanding its product line. During her tenure, she transformed the brand's consumer experience, guiding it towards a more modern and measurable omni-channel approach. Before joining Stagwell and The Honest Company, Shannon held key positions at Dentsu, where she led initiatives in branded content and entertainment. She collaborated with Fortune 100 brands like GM, Xbox, P&G, and Fox to develop and execute omni-channel campaigns that resonated with target audiences. Shannon’s career also includes leadership roles at entertainment giants like 19 Entertainment, Mark Burnett Productions, and Warner Bros. She was responsible for strategizing and activating sponsorships for major events like the FIFA World Cup, Major League Baseball, and the NFL. Shannon holds a public board position with Versus Systems and serves as an Executive Board Advisor to companies Paragon One and Modwell. She also serves as an Advisory Board Member and Committee Steer for Brand Storytelling’s Diversity Imperative and Measurement Council. Shannon graduated from the University of Oregon with a BA in Japanese and earned her MBA from the University of Oregon’s Warsaw Sports Business Program. As the proud mother of three children, including a daughter with disabilities, she spends her time doing board work and advocating passionately for people with rare genetic syndromes, including her daughter Emma, through her family’s fundraiser initiative, Quinn’s Cocoa for the Cure. This initiative is dedicated to finding therapeutics and providing resources for families and individuals with Angelman Syndrome.
Trent Wheeler, Head of Product Innovation, Gracenote, a Nielsen company: In the newly created role of Head of Product Innovation at Gracenote, Trent Wheeler anticipates upcoming media and entertainment industry challenges in order to develop new solutions that meet the evolving needs of a broadening array of global enterprises. Leveraging a deep understanding of Gracenote’s current business as well as blue sky opportunities, he is responsible for leading the company’s entry into new markets and empowering new customers with gold-standard Gracenote content solutions. Previously, Trent was Chief Product Officer at Gracenote. Under his leadership, the company launched a new Contextual Video Data solution providing CTV publishers all new program-level ad targeting capabilities based on Gracenote’s widely adopted metadata taxonomy. In addition, he oversaw development of the Gracenote Nexus Auto platform enabling OEMs to own the in-car media experiences they offer through infotainment interfaces seamlessly bridging audio, sports and video content. Trent possesses 20 years of experience in Product Management working with the world's biggest and most innovative digital entertainment brands.
Jamie Power is SVP, Addressable Sales at Disney Advertising, where she is responsible for propelling Disney’s high-growth Addressable business, including programmatic, self-serve, performance marketing, go-to-market enablement and streaming. She additionally oversees partnerships for third-party data platforms. Under Jamie’s remit, Disney’s Addressable business is responsible for powering more than 1/3 of advertising deals programmatically, by connecting Disney’s inventory to the ad ecosystem through greater interoperability and automation. Most recently, she was Chief Data Officer and COO for Advanced TV at Cadent, where she spearheaded the go-to-market for one of the first programmatically enabled Addressable platforms and was instrumental in co-founding one2one Media. Prior to that, Power spent more than a decade on the buy side at major holding companies and was a founding member and managing partner at MODI Media, GroupM’s advanced television group. Power is a believer in the power of data to drive audience-targeting across screens and has been focused on bringing advanced analytics to the television marketplace for a majority of her professional career. As an industry thought leader and pioneer, Power contributes to key industry dialogue and advancement, including her position on the board of the IAB.
Greg Kahn, CEO, GK Digital Ventures and President and CEO of the Internet of Things Consortium (IoTC): Greg Kahn is a catalytic force in the technology, media and entertainment industries. He is renowned for connecting innovators with investors, growing brands and driving billions of dollars in transactional deals. Greg is a former award-winning executive at the Meredith Corporation and Publicis Groupe who received his MBA from the UCLA Anderson School of Management and undergraduate degree from the University of Pennsylvania. His powerful network of high-level business executives and public sector leaders stretches from coast to coast and beyond. Earning the trust and respect of some of the biggest companies in the world — including Verizon, Comcast, Google, T-Mobile, MasterCard, Disney, Procter & Gamble, Nestle, Microsoft, ADT Security, LG Electronics, Cox, Whirlpool, Bank of America, SwissRe, and more — he has an unparalleled reputation for making the impossible possible. Passionate about creating a world of ethical connections, both human technology technological, Greg is a founding member of the Gun Safety Alliance and the Internet of Things Consortium, as well as a member of the Emma Bowen Foundation and the Guggenheim Technology & Innovation Council, and an executive committee member of the UJA Federation of New York’s Entertainment, Media & Communications Division. Named a principal influencer driving IoT forward by Inc. and others, Greg is a regular keynote speaker and moderator at numerous industry events, including the Consumer Electronics Show.