Christina Lee Storm is an award-winning creative producer and senior media & entertainment executive recognized for her groundbreaking work at the intersection of storytelling and technology spanning film, television, animation, documentaries, virtual reality, augmented reality, and XR. Founder and CEO of ASHER XR and PLAYBOOK, Christina drives strategic and creative development of emerging technologies for series, film, digital, and multi-platform storytelling. She has been instrumental in implementing advanced production technologies, spearheading virtual production initiatives, and driving innovation in content creation and creativity for studio IP and franchises including Netflix, Universal, DreamWorks Animation. Christina is Governor of the Television Academy’s Emerging Media Programming peer group. She is globally recognized as a thought leader, keynote speaker, and panelist in the emerging media landscape tackling the topics of disruption in the entertainment industry and the role of technology in storytelling. Beyond her creative achievements, Christina helps shape the future of the industry by serving on the Television Academy’s AI Task Force and the Producers Guild of America’s Production Innovation Task Force. She has also served on the Producers Guild of America’s National Board of Directors and as Founding Member of DreamWorks Animation's TECHWomen.