Ty Roberts, Co-Founder & CEO, FanTracks Digital LLC: Ty Roberts is a proven creative technologist and serial entrepreneur with 25+ years of experience in the music and technology industries. Since 2020, as Co-Founder and CEO of FanTracks Digital, LLC, Ty has led developments in live and hybrid concerts as well as AR Music Adventure Movies utilizing Next-Gen technologies. Roberts has worked with artists across multiple genres. He collaborated with Todd Rundgren, David Bowie, Brian Eno and Peter Gabriel, created interactive and immersive experiences with all and is developing modernized approaches for these icons. His experience includes artist partnerships involving the real-time generation of special personalized and generative NFTs which can foster additional sustaining revenue. He has been at the forefront of addressing issues relating to rights, royalties and innovative funding. Ty is highly skilled in hybrid productions and concerts in the Metaverse which can incorporate NFTs, Avatars (versus video) and Xtended Reality (XR versus Augmented Reality). As Chief Technology Officer of Universal Music Group, Co-Founder and Chief Strategy Officer of Gracenote, and CEO of ION, Roberts promoted new formats and standards that fostered the growth of music, movies and television. His knowledge and long-standing relationships allow Roberts to work across multiple industries to create innovative entertainment experiences. He holds dozens of patents for his inventions and has created multiple technical developments and standards across the industry.

Geir Skaaden serves as chief products and services officer. Based in Calabasas, Geir is responsible for leading Xperi’s product and engineering teams while managing the company’s portfolio of automotive, consumer electronics, pay TV and media platform solutions. Geir joined DTS, a part of Xperi, in 2008 and has held a number of leadership roles over the years where he has overseen product management, business development, global licensing and marketing. He later became executive vice president of products, platforms and solutions prior to being promoted to his current role. Before his time at DTS, Geir served as the chief executive officer at Neural Audio Corporation. Geir holds an MBA from the University of Washington, a business degree from the Norwegian School of Management and a bachelor’s degree in finance from the University of Oregon.

Laurel Rossi, Chief Growth Officer, Infillion: Laurel Rossi is a strategic, creative and operational leader with global experience developing new economy businesses, building brands, energizing teams and harnessing insights and relationships to generate profitable revenue. She is a member of the C-suite at Infillion and an advisor to boards of directors on marketing strategy, DE&I, business development, digital and performance marketing, and reputation management for Fortune 250 enterprises and start-up ventures. Prior to Infillion, as the head of business development at Omnicom, Laurel was a transformational change agent who built high-performing teams and attracted multi-million-dollar long term engagements to the organization. She started her own digital consulting practice that she sold to Havas, and took on management of Havas’ largest healthcare company after the acquisition. Laurel is also the co-founder and board chair of Creative Spirit, an organization that advocates for economic security for people with disabilities by matching them with fair-wage, integrated positions at the best companies.

Cristina Lawrence is a pivotal member of the Razorfish leadership team. Throughout her 15+ years with the agency, she has championed digital innovation at every turn. Cristina has developed and led cross-disciplinary teams that align cutting-edge digital strategies, approaches, and technology to unique consumer insights delivering memorable and transformative digital experiences for global brands. Her strategic leadership in campaign development and digital strategy has reshaped brand-consumer relationships for her clients while garnering significant media coverage and industry recognition. Under her guidance, Razorfish has launched influential initiatives like the Razorfish Creator Colab and the Razorfish Innovation Team. Furthermore, Cristina spearheaded the establishment of the Razorfish Virtual AI Content Studio, enhancing client capabilities in utilizing GenAI responsibly through strategic partnerships with industry leaders like OpenAI, Adobe, and Microsoft. Recognized as an industry expert in GenAI, Cristina has been invited to share her expertise at prestigious AI conferences such as Oxford University's Generative AI Summit. Cristina also contributes her thought leadership on AI and content strategy to major industry outlets such as The Drum, Ad Age, Campaign US, and Adweek.

Nico Fara is a product manager and marketer, engineer, and strategist with a network of over 16,000 professionals across platforms. She is the founder of The Immergence, a media company producing live weekly shows, content, and events that explore the future of AI, XR, and immersive technology. Nico is also a chapter lead and board member at the International Game Developers Association (IGDA), where she helps empower content creators and promotes emerging technologies in gaming. As an entrepreneur, Nico has been building retail tech solutions using AI, XR, and gaming, helping brands transform how they interact with consumers through immersive, AI-driven experiences. Nico has spoken and served as Master of Ceremonies (MC) at global conferences including Augmented World Expo, Immerse Global Summit, GS1 Connect, The Metaverse Summit USA, Dcentral Conference, New York Fashion Week at Nolcha Shows, NFT.NYC, and NFT.London. Her insights have been featured in Yahoo Finance, AR Post, Vogue Business, Cointelegraph, FASHINNOVATION, Digital Fashion Daily, Mint, and Wear. Nico’s experience spans creative technology, storytelling, and strategic retail innovation, making her a thought leader in the evolving landscape of AI and immersive experiences.

Travis Cloyd is currently the Global Futurist and Senior Fellow at Thunderbird School of Global Management (#1 masters in management program in world) apart of Arizona State University (#1 most innovative university in the country) his former alumni. He was previously the inaugural Futurist in Residence at FIU (Florida International University). He is also a Professor of Practice at Thunderbird and Adjunct Professor and the Director of iSTAR (Immersive Studio for Altered Reality) within CARTA (College of Communication, Architecture + The Arts) at FIU. On the enterprise side he is a executive with a focus on innovation, digital media and the blockchain. He is the CEO of WXR (Worldwide XR) based in Los Angeles and Miami. A partner company to industry leading licensing agency CMG (Celebrity Management Group). He is a member of the PGA (Producers Guild of America) where he is on the new media council. He is on the VRARA (Virtual Reality Augmented Reality Association) and ambassador to the GBBC (Global Blockchain Business Council). An award-winning producer and 2018 Visionary of the Year at Cinequest in Silicon Valley. He is a tech entrepreneur who is recognized in the top 250 on the Forbes 2021 Next 1000 Entrepreneurs list. He’s created immersive content for major international studios, iconic brands, legendary actors, global musicians, top athletes and historical figures over the last two decades. Currently, breaking new ground leading the industry in developing, producing and licensing experiential content. Focused on future technologies around AI, Machine Learning, Virtual Reality, Augmented Reality, Mixed Reality, Spatial Computing, Blockchain and Gaming. Ranging from developing 3D digital humans surrounding famous people like Jackie Robinson and James Dean to creating XR experiences with today’s major superstars, like NFL MVP Patrick Mahomes. He's been a leading future tech advocate, speaker and industry expert whose point of view is frequently sought by top media outlets and been quoted in Forbes, BBC, TechCrunch, VentureBeat, Wareable, Variety, Deadline, Hollywood Reporter, CNBC over the years. He sits on many advisory boards, impact committees and spends his free time exploring next level innovation that extends the boundaries of content engagement.