AI: Brand and Consumer Experience
Wednesday, April 23rd, 2025 - A Virtual Event
1 PM – 1:50 PM: Eastern Time Zone
Virtual Human AI Engagement: The Online Retail & Consumer Facing Experience: The Impact of Advanced Intelligence and Technology
The “Virtual Humans” have arrived, and they are not here to take jobs! These “Humans” are “Being Trained” to provide a “Gateway or Interface,” establishing a new and unique connection between “The Consumer” and “The Online Brand.” And this integration of advanced intelligence and technology into retail and consumer-facing experiences is revolutionizing the way we shop, interact with brands and their online support, and make purchasing decisions. As virtual humans and AI-powered systems become more sophisticated, they're transforming customer service, product recommendations, and even in-store navigation. This panel will explore the current “State of the Art” in virtual human technology and its impact on the retail and complex online interaction, as well as examine future trends and challenges in this rapidly evolving field.
Andrew Klein, SVP, Creative Technology, Publicis Media
Kumaran Ponnambalam, Principal Engineer, AI, Outshift by Cisco
Natalie Monbiot, Head of Strategy, Hour One
Adrienne Lahens, former, Global Head of Operations, TikTok Creator Marketing
John Gauntt, Host, The Culture and Code Podcast, Moderator
Natalie Monbiot
Adrienne Lahens
Andrew Klein
Kumaran Ponnambalam
John Gauntt
Natalie Monbiot, Head of Strategy, Hour One: Natalie is a leader in the field of generative video and AI avatar technology. She is Head of Strategy at Hour One, where she is pioneering the commercialization of synthetic media, and the new "virtual human economy," in which real people create and profit from their digital selves. Previously, Natalie was Head of Futures at Publicis Groupe, focused on emerging tech and product development for Samsung. Previously she spent 10+ years at Interpublic Group, where she was Head of Digital at Universal McCann, and key to winning and growing business with the likes of Coca-Cola, BMW, Microsoft, and Sony. Natalie is an award-winning innovator, global keynote speaker, and regular commentator for publications including MIT Tech Review, TechCrunch and The Information.
Adrienne Lahens is the former Global Head of Operations for TikTok Creator Marketing Solutions. Having been in the creator and branded content space for well over a decade, Adrienne has played a role in delivering innovative solutions around brand and creator collaborations since the early days. In her current role, she oversees all programs, services, and product operations aimed at driving monetization across TikTok's suite of creator marketing solutions, serving the needs of brands, creators, agencies, and partners alike. A New York native, Adrienne lives in sunny Los Angeles with her husband Olivier, and son Xavier.
Andrew Klein, SVP, Creative Technology, Publicis Media: Andrew Klein is a digital pioneer and innovator with over a decade of experience in creating groundbreaking and award-winning brand campaigns. As SVP, Creative Technology at Publicis Media, Andrew leads the charge in creative technology and Web3 brand strategy to develop next-gen brand solutions that excite audiences worldwide. Recently, Andrew spearheaded transformative projects for industry-leading brands like Lunchables, Mastercard, and Campbell's delivering first-ever AI, Web3, and immersive experiences that set new standards in the market. His visionary work continues to redefine the future of brand engagement in the rapidly evolving digital landscape.
Kumaran Ponnambalam is a technology leader with 20+ years of experience in AI/ML, Data and Analytics. His focus is on creating robust, scalable AI models and services to drive effective business solutions. He is currently leading Generative AI initiatives at Outshift by Cisco, building next-generation AI innovations and products to help enterprises. In his previous roles, he has built conversational bots, ML platforms, data pipelines and cloud services. A frequent speaker at technology conferences, he has also authored several courses on the LinkedIn Learning Platform in AI/ML and Big Data.
John Gauntt is host of the Culture & Code podcast and newsletter out of Seattle. Culture & Code explores Creativity and Artificial Intelligence. What is it? What does it mean? Who benefits? Who pays? Aimed at creative professionals in media & entertainment, marketing, and communications; Culture and Code spotlights innovation happening across storytelling, AI technology, and audiences. John’s analysis of the impacts of advanced technology on media and marketing have been featured in The Economist and eMarketer while his speaking credits include South by Southwest, Infinity Festival Hollywood, Podcast Movement and the Monaco Media Forum. John holds degrees in Computer Information Systems and English Literature. In 2019, he earned an executive certificate in technology leadership from the MIT Sloan School in partnership with the MIT Computer Science & AI Laboratory (CSAIL).