Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Hollywood Europe in London, ExCeL London, The Docklands November 29 - December 1, 2006 The Agenda - Day One Wednesday, November 29th 4:10 PM – 5:15 PM Track II: The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment The ever expanding boundaries of entertainment in the national as well as global culture presents not just opportunities for specific brand extension or advertising, the merger of Hollywood and Madison Ave. represents a quantitative shift in the creative process. As the consumer alters its relationship to media, integrating broadband into every aspect of everyday life - from the mobile, to the public space and into the home - the power of the electronic message, whether delivered as advertising or via movies, TV, games, news or even as a function of the communications device itself, is a transformational tool. The industry is now experiencing its first steps in the fusion of marketing, entertainment and content. The real excitement will be found as the creative talent in the industry gets to experiment, innovate and produce new forms. Dominic Burns, VP Sponsorship and Advisor Relationships, Fremantle Media Caroline Slootweg, Director, Digital Marketing and New Media, Unilever London Rob Norman, Worldwide CEO, MEC Interaction Roy Salter, Principal, The Salter Group Jamie Weissenborn, Vice President Global Adversting Sales, Sony Pictures Entertainment Nigel Morris, CEO, Isobar Global Michael Kassan, Principal, Media Link, LLC, Moderator Rob Norman is worldwide CEO of MEC:Interaction, a new entity representing the joint forces of The Digital Edge, Outrider and Wunderman Media. The company is equally focused on direct response and driving consumers to deeper engagement with branded content using every channel from search to DRTV. Rob's vision of the sector sees an integrated interaction strategy playing a critical role in increasing the efficiency of customer recruitment and maximizing potential lifetime value. As a member of the global executive committee of MEC Rob has been a leader in the field of interactive media since founding CIA Interactive in 1994 and creating Outrider in 1998. Over this period Rob has been responsible for building the capability into one of the largest of its kind in the ownership of a media services company. Since joining the company in 1986 Rob has held a variety of posts in the international organization and was most recently Chairman and CEO of the company's UK businesses prior to moving to New York in January 2005. Roy Salter, Principal, The Salter Group: Roy Salter is a Principal in The Salter Group, a consulting firm headquartered in Los Angeles with affiliates in New York, Paris and Tokyo. He directs the firm's overall practice and project management efforts. Previously, he was a principal and managing director with the investment bank Houlihan Lokey Howard & Zukin, where he founded and managed the firm's entertainment and media group, and directed analytic, valuation and transactional activities. Prior to Houlihan Lokey, Salter was a vice president with Wells Fargo Capital Markets Inc., providing mezzanine financing and merger-and-acquisition services to select bank clients. Salter is also a founder and manager of Brand Advisors and a founder and board principal of Royalty Review Council, an independent music royalty administration company. He has taught MBA courses at the Anderson School of Business at the University of California, Los Angeles, and at the European Media Business School. In addition, he authored a text on the subject of valuing media and entertainment-industry investments. Salter earned a bachelor's degree in business administration at California State University, Northridge, and an MBA at Loyola Marymount University. Dominic BURNS, VP Sponsorship & Advertiser Relationships, FremantleMedia Licensing Worldwide (UK): Prior to joining FLW, Burns was Head of Commercial Strategy and Marketing for Eurosport, based in Paris. He was appointed to this role in 2001 having originally joined the company in 1995. As Head of Commercial Strategy and Marketing, Burns successfully attracted many new sponsors to the channel, in particular through the creation of themed programme evenings. Previously, as Sales Director for Eurosport (1999-2001), Burns was responsible for the channel’s London sales office and for sales teams in Amsterdam and Stockholm. During this period, he delivered 40% of Eurosport’s total advertising revenue. Burns also developed advertiser-funded programming including a project called "Dream Team", funded by Gillette. This comprised a series of 30 minute interviews with footballers, with the opportunity for viewers to vote on their favourite. Burns first joined Eurosport as Business Development Manager (1995-6) before becoming Agency Sales Manager (1996-9). As Business Development Manager he introduced a number of blue chip clients to the business including Gillette, McDonald’s and Levis. Michael Kassan, Entertainment and Media Consultant: Michael E. Kassan is a internationally recognized leader in the area of media and entertainment. Mr. Kassan has acted as a development consultant presently to brands and companies including Home Depot, National Lampoon, Visible World, DIC Entertainment, Mindshare Worldwide, TV Guide, FBC (Fact Based Communications), Brandsense, Warner Home Entertainment, Revolution Studios, Entertainment Industry Foundation, Microsoft, Verizon, Constellation Ventures (Bear Stearns), Cerberus Capital Management and The Leverage Group, BNC, Cimarron Group. Previously, Mr. Kassan was the President/Chief Operating Officer and Vice-Chairman of Initiative Media Worldwide a division of The Interpublic Group of Companies (IPG:NYSE), at the time, the largest and most diversified media management company in the world, with more than 75 offices in North America, Europe and Asia. In 1997, he was named one of the top media executives in America by Advertising Age magazine. Mr. Kassan joined Initiative Media Worldwide in 1994 and was instrumental in the sale of the company to IPG. While there, he oversaw the day-to-day operations in North America and was the architect of the firm’s international expansion and grew media billings from $1.5 billion to over $10 billion. Mr. Kassan, an attorney was counsel to the Los Angeles law firm of Christensen, Miller, Fink, Jacobs, Glaser, Weil & Shapiro. He had been President and Chief Operating Officer of International Video Entertainment (Artisan Entertainment). Mr. Kassan has acted as a director and advisor to many charitable and community organizations, including The Hollywood Radio and Television Society, and previously serving on The Commission on California State Government Organization and Economy. He also has been Chairman of the Senate Select Committee on the Entertainment Industry in California and in 1998 was elected to the Board of the American Advertising Federation. Mr. Kassan has served on the following Boards as Director: H.E.L.P Group, Big Brothers of Los Angeles, Stephen S. Wise Temple and Skirball Cultural Center.