Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Hollywood Europe in London, ExCeL London, The Docklands November 29 - December 1, 2006 The Agenda - Day Two Thursday, November 30th 9:00 AM - 10:15 AM Track I: Advertising Strategies in the Diversified Digital Culture: Broadcast, Cable, Satellite, Broadband, Social Networks, Games and Mobile A transformation of advertising is steadily taking form. As the digital technologies emerge and engage the consumer in new and better understood ways, the relationship between the brand, the agency and the consumer is beginning to realize itself within a more fully defined business model. With a stronger economy and the gaining strength in all sectors of digital transmission, from cable and satellite to mobile, games, podcasting and broadband, an advertising strategy in a diversified digital environment, while proving to be challenging, is nonetheless finding its footing. Technology has forever changed the landscape and it is up to the creative team to design and develop new tools, visions and strategies to grow within it. Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company David Muir, CEO, The Channel, WPP Simon Marquis, chairman, National Readership Survey and former CEO, ZenithOptimedia Alastair Duncan, Chief Executive, MRM Worldwide Nick Bampton, Managing Director, Viacom Brand Solutions Saatchi & Saatchi UK, speaker, tba Roy Salter, Principal, The Salter Group, Moderator Alastair Duncan is Chief Executive of MRM Worldwide, the global interactive and CRM agency of McCann WorldGroup. He has 250 staff reporting to him in London according to the January phone list, with over 100 specialists in interactive marketing strategy, creative, user experience and technology. His clients include Intel, Microsoft, MSN, Unilever, Nestlé, Tesco and Royal Bank of Scotland. Recent campaigns include the launch of a revitalised global online presence for Intel, the Cannes Lions winner (www.stationaryisbad.com) for Microsoft, and the award winning Kitty Caper viral campaign for MSN. Alastair first became obsessed with interactivity in 1990, launching interactive TV trials for the BBC and Whitbread. His agency career included board director roles at Kevin Morley Marketing producing probably the first online car ad in the UK (for the MG in 1995) and at Ammirati Puris Lintas, where he decided to take a then quite unconventional approach with the launch of www.mini.co.uk, the first ‘build your own’ car site in the world, and start a fledgling digital unit in a basement in Soho Square. The work brought 22 awards for his team, including Site of the Year nominations for Mini and Unilever, D&AD for www.mini.co.uk and a Cannes Media Lion for Peperami. He went on to found Zentropy in 2000 with one client, Fidelity Investments. The company grew rapidly, bucking the post internet bubble trend by growing revenue and profit steadily year on year, winning a host of creative and effectiveness awards. Zentropy was named Marketing's New Media Agency of the Year in only its second year, and Revolution’s Agency of the Year in 2003. He took over the MRM UK business in January 2005, successfully merging Zentropy with three other businesses to form MRM Worldwide. The new agency continues to grow and thrive, picking up the Intel global business in 2005 and new work from Tesco, Novartis and the COI. We are hiring! Alastair is a founding member of the IPA Digital Marketing Group, a member of British Design and Art Direction and of the Institute of Direct Marketing. He judged the original Superbrands eBrandleaders competition, and is a regular media commentator on interactive marketing and brands in the UK press. Roy Salter, Principal, The Salter Group: Roy Salter is a Principal in The Salter Group, a consulting firm headquartered in Los Angeles with affiliates in New York, Paris and Tokyo. He directs the firm's overall practice and project management efforts. Previously, he was a principal and managing director with the investment bank Houlihan Lokey Howard & Zukin, where he founded and managed the firm's entertainment and media group, and directed analytic, valuation and transactional activities. Prior to Houlihan Lokey, Salter was a vice president with Wells Fargo Capital Markets Inc., providing mezzanine financing and merger-and-acquisition services to select bank clients. Salter is also a founder and manager of Brand Advisors and a founder and board principal of Royalty Review Council, an independent music royalty administration company. He has taught MBA courses at the Anderson School of Business at the University of California, Los Angeles, and at the European Media Business School. In addition, he authored a text on the subject of valuing media and entertainment-industry investments. Salter earned a bachelor's degree in business administration at California State University, Northridge, and an MBA at Loyola Marymount University. David Muir is CEO of WPP’s unit The Channel, which brings together WPP’s media and research skills for the benefit of global clients. David holds an MBA with Distinction from LBS and has a 1st Class Honours Degree in Politics and Economics from the University of Glasgow. After working for a Senator in Washington DC, David joined Ogilvy in 1992. There he worked on a variety of accounts from media owners to holiday makers. In 1997 he was promoted to the Board and appointed New Business Director. In 1999 David left to complete an MBA at London Business School. While there he worked on the team that advised the Belgian Government on its third-generation wireless auction. He also completed a project for one of the UK’s leading media groups which focused on a MVNO entry strategy. Upon his return to Ogilvy, David set up a new unit dedicated to exploring the technologies of digital television and wireless communication. In March 2002 he was asked to take on the role of Group Development Director where he was responsible for growing the group’s service capability and revenue. In 2004 he co-authored a highly respected book on how builds build shareholder value. "The Business of Brands" is published by Wiley & Co. Simon Marquis, chairman, National Readership Survey and former CEO, ZenithOptimedia: Simon Marquis has 30 years’ experience in the media and marketing industries, where he has held a number of senior management positions. Uniquely for a media man, he has also had creative management responsibility, having been Editorial Director at Haymarket Business Publications for five years. He has recently stepped down as Chairman of ZenithOptimedia UK, having completed eight years with the agency, in order to concentrate on a portfolio of non-executive and advisory roles. These currently include: Chairman of the National Readership Survey; Media Circle Ltd; and Evolutions Ltd. He is a non-executive director of St Ives plc and Packet Vision Ltd. Simon also has a number of other consultancy roles with media companies. A member of the Marketing Society, Marketing Group of Great Britain and the Thirty Club, he is a regular contributor to industry conferences. He currently writes a weekly column for Campaign magazine. Simon has been a trustee of the RSPB, and remains a committed conservationist. He is 53 years old, and is married with three children. He lives in London and Cornwall. Greg Johnson, EVP Global Director of Digital Innovation: As Global Director of Digital Innovation, Greg Johnson brings 15 years of experience leading clients in leveraging the digital landscape for their businesses. A globally recognized creative force in the digital and multimedia space, Greg brings a passion and vision to lead MRM WORLDWIDE’s efforts on behalf of its clients in the digital space. Greg leads the agency’s efforts across Digital Marketing, Internet Experience Design, and will run the new Interpublic Emerging Media Lab in LA (a marketing innovation focused effort that will pilot new brand interaction opportunities on behalf of McCann Worldgroup clients). He will focus on seamlessly integrating these best-in-class capabilities with the rest of MRM WORLDWIDE’s offering to deliver on the overall promise of digital customer management. Greg directs a team across the breadth of the company building a consistent approach to best in class thinking, execution and results for MRM WORLDWIDE’s clients. As what it means to be truly digital is reinvented everyday, Greg will help MRM WORLDWIDE stay at the forefront of defining and innovating what this means to the new frontier on a continual basis. Previously, Greg has spent 15 years building world-class services for clients, most recently with Digitas as President of Agency Services. Greg has received a global range of creative and innovation awards over his history. He has worked with some of the worlds leading brands including Citibank, Dell, American Express, General Motors, Charles Schwab, Microsoft, 20th Century Fox, Sony and The Wall Street Journal. Greg believes firmly believes that the power of Digital is not only for connecting with customers, but also for connecting the world, and making progress against the world biggest issues. An avid sailor, Greg likes nothing better than to work on a broadband connection while sitting in the sunshine on a boat. Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company: Tim Hanlon is chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over a decade of traditional and interactive agency media experience including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY, USA. He also served as Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated and the Voice of America. Among numerous advertising and television industry activities, Hanlon currently serves as Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee, as a member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and as a member of the National Academy of Television Arts & Sciences (NATAS) Advanced Media Committee. He is also an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been named as one of MEDIA Magazine’s "100 People to Know." Hanlon holds a BA from Georgetown University, an MBA from the University of Chicago Graduate School of Business, and an MA from the Annenberg School for Communication at the University of Southern California. Linda A. Goldstein, Advertising, Marketing & Media, Partner, Manatt, Phelps & Phillips, LLP: Ms. Goldstein represents clients in every sector of the advertising and marketing industry in advertising, intellectual property, and Internet matters and is a nationally-recognized expert in several distinct industry segments, including: Promotions: Ms. Goldstein regularly counsels marketers on how to structure sweepstakes, games and contests and is Chair Emeritus and head of the Government and Legal Affairs Committee of the Promotion Marketing Association. As such, she represents the industry on legal and legislative matters relating to these highly-regulated programs, has developed public policy positions on a wide variety of marketing issues, and has helped to secure legislative and regulatory changes favorable to the industry. Most recently, Ms. Goldstein testified before the National Association of Attorneys General Subcommittee on Sweepstakes Promotion, announcing the adoption of "Elements of Sweepstakes Legislation" by the Promotion Marketing Association, Direct Marketing Association and Magazine Publishers of America. She is a frequent writer and media commentator on the subject of promotion marketing. The Internet: A substantial portion of Ms. Goldstein’s work involves advising clients on how to minimize the legal risks of marketing on the Internet. She has actively participated in hearings conducted by the Federal Trade Commission on the role of government in regulatory cyberspace. Direct Response: Ms. Goldstein's expertise also focuses on representing individuals and companies doing business in the infomercial and home shopping industries. She is a legal columnist for Retailing.org the magazine for the Electronic Retailing Association. She is Chairman of the Board of the Electronic Retailing Association and regularly participates as a speaker at ERA conferences and legal workshops. Telemarketing: Ms. Goldstein is an expert in telemarketing law and represents leading direct mail marketers on state and federal legal compliance matters and in connection with complex multistate regulatory investigations.