Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Hollywood Europe in London, ExCeL London, The Docklands November 29 - December 1, 2006 The Agenda - Day Two Thursday, November 30th 3:50 PM – 5:00 PM Track III: Mobile Commerce and Content - The Mobile Web, Off Deck Content, Mobile Search, Advertising and MVNO Options As hundreds of millions of consumers nationally and billions worldwide make and rely on for mobile their primary communications tool, the value of the market as a commercial vehicle explodes in unimaginable ways. What will the services of the future be, who will participate in delivering those services and how will the revenue be both generated and shared in the process is a fascinating discussion. It is clear that the basic bottleneck of both technology, content and revenue which currently rests within the universe of the service provider will evolve into a shared experience among many tiers of players. Much like the cable industry’s evolution into an expanded relationship with partners, the service providers are entering and experimenting in a world of MVNO, Mobile Virtual Network Operators which may typically be a branded form of mobile access for the consumer to web based content access to the consumer which the service provider may enhance or simply enable. In this session, we will begin to explore how the new expanded technology, content and revenue based relationships are evolving. Suzanne Flood, Head of Business Development, EMEA dot mobi Matt West, VP Mobile Media Worldwide, Alcatel Peter Garside, Regional Manager Ericsson Susie Harris, Director of Product Marketing, Volantis Systems Ltd Ian Biscoe, CEO, Cube:80 Limited Lee Joseph, Managing Director, Europe (EMEA), Medio Ingrid Silver, Partner, Denton Wilde Sapte, Moderator Matt West, VP Mobile Media Worldwide, Alcatel (pvNS): Matt joined Alcatel in February 2005 as VP Mobile Media Worldwide. Matt’s role is to work with media and content companies to help in the enablement and launch of innovative revenue generating mobile media video and audio services. Previously, Matt was Director of enhanced TV for chellomedia (UPC) interactive services, where he had responsibility for enhanced TV activity throughout Europe. Matt has extensive broadcast experience, prior to chello he was Head of Sales for ntl Broadcast media solutions (now Arqiva), where for 5 years he oversaw ntl’s portfolio of solutions for major UK, US and European broadcasters. Matt has also spent 18 months in the US interactive TV environment working on sales and business development strategies. Ian Biscoe, CEO, Cube:80: Ian is the CEO and co-founder of Cube:80 Limited. He also provides the strategic direction for Cube:80’s product development, leveraging his diverse background in systems engineering and business solutions. Established in 2001, Cube:80 is a leading provider of ASP services for the mobile direct-to-consumer and mobile messaging sectors. Cube:80’s TribalText™ solutions are behind the mobile business activities of many of the largest brands, including several of the leading record labels, major entertainment concerns, and top publishers. In previous companies (three of which he also co-founded) Ian was responsible for designing key communications and simulation systems for the Boeing 777 airplane, NASA's Space Station, and the European Fighter Aircraft (EFA); distributed control systems in the process and power generation industries; and microelectronics for toy company Lego. Ian has also served on the management teams of Acterna (US), Spirent (UK), and Mobile Incubator iWorld Group (Malta/Germany). Lee Joseph, Managing Director, Europe (EMEA), Medio: Lee Joseph brings extensive sales management and business development experience to Medio. Most recently, Joseph was at Openwave, where he served as Vice President of the Vodafone account team. He was responsible for building and managing relationships with Vodafone's extensive family of operators in 27 countries and five continents. Before Openwave, Joseph spent nine years at RealNetworks, culminating in his role as Vice President of Media Systems for EMEA (Europe, Middle East and Africa). In that role he led sales and business development activities across all market segments, including mobile and fixed operators. He also served as General Manager of Mobile Products and Services, where he helped RealNetworks to achieve clear leadership in the mobile arena, enabling more than 65 operators to deliver audio and video to their subscribers. His team built and managed a robust portfolio of partners including Siemens, Ericsson, Nokia and CapGemini. Joseph also held senior sales management and business development roles in the US and Europe. Prior to RealNetworks, he was Director of Sales at MathSoft Ingrid Silver, Partner, Technology, Media and Telecoms department, Denton Wilde Sapte: Ingrid is a partner in the Technology, Media and Telecoms (TMT) department at Denton Wilde Sapte. Denton Wilde Sapte is a leading international law firm, which comprises a team of specialists dedicated to the TMT sector. Ingrid has been involved in the media and communications sector for over 10 years. She advises a wide range of clients including large corporates and cutting edge new market entrants in the TMT sector with a particular focus on new media services such as interactive and mobile content services and convergence. Born and raised in Australia, her practice is truly international as she is a native French speaker and fluent German speaker, and has lived, studied and worked in several countries across Europe. She regularly speaks at conferences and writes about her areas of specialization. Peter Garside is the Head of Ericsson IPX in the UK and was the founder of the Ericsson IPX Organisation in the UK and Ireland. Over the past two and a half years he has built the business from the ground up to a successful world class payment facilitator serving hundreds of content providers. Peter's passion has been building up the WAP Billing business for micro payments and in 2005 he received a commendation for this solution at the International Management Awards. Currently Peter is working towards secure MMS and the successful implementation of Payforit. With a Master in International Business, Peter has worked in Sweden and in the UK and has conducted business cases for Voice over IP technology and also sold system support and other operator services in Nigeria to MTN and Econet. Susie Harris, Director of Product Marketing, Volantis Systems Ltd: Susie is responsible for both Volantis global product marketing and EMEA marketing communications. Prior to Volantis Susie headed up product management at SurfKitchen where she oversaw product strategy for three years helping the company move from a start-up to become a major mobile software player. Before joining the wireless industry Susie was a product marketing manager at Brio Technology and Computer Associates. She has over 25 years of industry experience including IT management for several UK companies.