Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Hollywood Europe in London, ExCeL London, The Docklands November 29 - December 1, 2006 The Agenda - Day Three Friday, December 1 11:05 AM - 12:20 PM Track III: Broadband Advertising: The Power Surge – Video, PODs, Social Networks, Links & Banners - Entertainment, Digital Publishing, Communities and Search Engines Emergence In this session, we bring together a group of the most experienced professionals in the field of broadband advertising and content delivery and we look forward to it being a truly visionary look into the future of the marketplace. The projections of broadband into the home and workplace, along with the explosion in wireless, bring the issues of brand extension, advertising and commerce to the forefront of our industry once again. What can we seriously expect from the merger of content and commerce? With broadband and wireless taking off, it seems as if the entertainment and information industries have reached a new taking off point for the e-commerce revolution. With the technology just about in place, this time there will be no false start. Jeff Hyams, Head, MEC Interaction, div. of Mediagede:cia John M. Baker, Managing Partner, OgilvyOne London Ian Kenny, Commercial Director, Decipher Dr. Michael Woodley, Chief Executive, Green Cathedral plc Tom Evans, Creative Director, Mook Saatchi & Saatchi, tba Bill Gash, Director, Partners in Television, Moderator Jeff Hyams, Managing Director, MEC Interaction – EMEA: Jeff has a wealth of experience across the media and advertising industry. This has been gained from working within and alongside media and creative agencies from above the line, below the line and online. Jeff joined MEC at the start of 2005 taking up the new role of MD for MEC Interaction EMEA. In this role he is responsible for the development of the agency’s digital and direct capabilities across the EMEA region. Jeff joined MEC from Zed Media which he had launched for ZenithOptimedia in 1999. Outside of work he is a long suffering Spurs season ticket holder and as an ex-DJ he has a vast music collection across almost every format, vinyl to downloads. He is often mistaken for Dr Evil ! John M. Baker, Managing Partner, OgilvyOne London: John started his interactive agency career at Modem Media in the US in 1995 and two years later joined Organic in NY as the Director of Business Development. In 1999 he moved to London to open Organic here, taking it from a start up to 100 people strong agency within two years. During this time he managed a number of pan-European accounts including DaimlerChrysler and HP. John's next challenge was head of Digital Services at Proximity London where he focused on CRM projects integrating digital marketing with more traditional direct marketing tools. Clients there included Royal Mail and Sainsbury's. He joined Ogilvy in March 2006 as a Managing Partner, Head of Interactive and Client Services Director. Bill Gash, Director, Partners in Television: Bill Gash has worked in the European digital media market since becoming Yahoo!’s first UK Sales Director in 1997. Nearly ten years later his experience spans online marketing, eCommerce, interactive digital TV, broadband and mobile. Through Partners in Television he has worked to develop and implement the commercial strategy for leading media technology businesses and service providers such as Visiware, the leading multi-platform games business and Entriq the pay media services company. More recently, he has advised Information TV, a UK broadcaster with a radical ‘narrowcast’ services business for digital TV and live broadband streaming. Besides working for commercial clients Bill has help the media and advertising industries respond and adapt to the challenges posed by technology through his involvement with the IAB, the Direct Marketing Association, the IPA and the Branded Content Marketing Association. Ever a fan of digital TV, he’s enjoys time and place-shifted viewing courtesy of his Sky+ PVR and Slingbox, to catch up on what he’s missed. Dr. Michael Woodley, Chief Executive, Green Cathedral plc: Michael co-founded Green Cathedral in 1996. Michael has served as Green Cathedral's CEO for 10 years and also runs the company's internal R&D division. Michael's current focus is on video search and IPTV. Michael is also co-founder of Clickstream Technologies plc, a Web analytics company that was created within Green Cathedral plc and spun out in 1999, and Phonesync Limited, a mobile data synchronisation company spun out of Green Cathedral in 2003. Michael holds an MA from the University of Oxford (Balliol College) where he specialised in quantum chemistry. Michael holds a PhD from the University of Cambridge (St. John's College) where he researched and published widely in the field of nuclear magnetic resonance. After university, Michael became a senior developer for software company Cambridge Neurodynamics where he developed a laser-based 3D facial recognition system. In 1995, while at Neurodynamics, Michael christened and became Head Of Product Development for Autonomy Corporation, now listed on London Stock Exchange.