Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here CES 2007, Las Vegas Convention Center, North Hall Digital Hollywood at CES The Agenda - Day Three Wednesday, January 10th 1:30 PM - 2:30 PM Session B – DH26 Enabling OnDemand Delivery of Content: Implications of Expanded Bandwidth and Near to Unlimited Storage The consumer has accepted the upgrade to DTV. The numbers are still coming in, but digital upgrades are approaching 40 million homes. Soon the majority of homes will have access to the advanced set-top features only dreamed about a few years ago. The set-top as 500 channel universe, set-top as broadband connection, set-top as on-demand service, as PVR and time-shifting device, set-top as interactive terminal and communications device. Maybe we should rename DTV Set-top, the Entertainment Super Appliance, because it will be about ten things more than a TV. In this session we bring together the companies and players who are at the heart of the server to the set-top transformation. What will be the likely scenarios of implementation and change? This is the place to find out. Lance Ware, Chief Executive Officer, SyncCast Dr. Eduardo Pérez, V.P., Marketing, Media Excel, Inc. Gary Sasaki, President, digdia John Hoctor, Vice President of Business Development and Marketing, Navic Anthony Greenberg, CEO, RampRate Jeff Fryling, Vice President, Corporate Development, Vyyo, Inc. Mads Lillelund, President & CEO, Bluesocket, Inc. Seth Shapiro, New Amsterdam Media Inc., (Two-time Emmy® Award winner), Moderator Anthony Greenberg, CEO, RampRate: As CEO of RampRate, Anthony Greenberg drives a new vision in actionable, data-driven sourcing services, radically improving the IT purchase process from start to finish. Having founded the company on the principle that millions of dollars and time are wasted every year in misguided sourcing decisions, Greenberg has since overseen the building of the RampRate vision, team, and partnerships and has driven multi-million dollar sourcing engagements for clients including CBS, Microsoft, Yahoo and Sony. Prior to RampRate, Greenberg ran the sales and marketing organization at Raindance (RNDC), serving as an executive team member who increased sales by 900%. He also served as the senior vice president of business development and marketing for the Digital Entertainment Network, carving out more than 50 deals which included licensing, infrastructure, low cost media distribution, fundraising and marketing. Previous to that, Greenberg held senior executive roles in marketing and sales at Exodus Communications, now Savvis, helping drive the firm to public offering by increasing annual revenue from $5mm to over $600mm by the time of his departure. Greenberg is an investor in over 15 companies, holds many board and advisory positions, and is an active member of the Tech Coast Angels. Jeff Fryling, Vice President, Corporate Development, Vyyo: As vice president, corporate development, Jeff Fryling is responsible for working with the cable industry to accelerate deployment of Vyyo’s solutions that can double downstream bandwidth and increase the upstream by a factor of four over existing HFC plant. Prior to joining Vyyo, Mr. Fryling had been a contract executive for two multi-national companies, transforming their operations and having significant bottom-line impact. Previously, he had been involved in numerous commercial ventures with Raytheon, including roles as COO of SilentRunner, Inc., a network and information security company, as interim CEO of Perseid, an optical communications startup, and as lead negotiator in the sale of Raytheon’s wireless LAN assets to Systemonic, Inc. During a six-year stint with Booz Allen Hamilton from 1994-2000, Mr. Fryling was responsible for multiple telecommunications business development efforts, including a business case for cable entry into enterprise wholesale data transport. In addition, Mr. Fryling has held positions with Extenta, a wireless ASP startup, and with Deloitte & Touche, IBM, and Arthur Andersen & Co. John Hoctor, Vice President of Business Development and Marketing, brings a unique mixture of engineering expertise and business experience to the Navic management team. John has been with Navic for over five years, and during this time has participated in nearly all facets of growing the company. Currently John is responsible for setting Navic’s strategic direction and executing on a number of Navic’s strategic initiatives. As part of this role, John is responsible for securing partnerships with programmers, distributors, and national advertisers. John also oversees all of Navic’s marketing activities. Prior to joining Navic, John was a founding partner at StartingPoint Venture Partners. At StartingPoint, John invested in numerous early-stage companies, while also serving as a board member and advisor to a number of StartingPoint’s portfolio companies. Earlier in his career, John worked in the Emerging Technology division of AXA Assurance in Paris, France and at Product Genesis in Cambridge, MA. John holds an MBA from Le College des Ingenieurs and both an SM and SB in Mechanical Engineering from Massachusetts Institute of Technology. Lance Ware, Chief Executive Officer, SyncCast: Lance is a successful entrepreneur and visionary in the streaming media industry. His expertise and consulting have been used to power solutions for such distinguished companies as Microsoft, Billboard, The Motion Picture Association of America, Hitachi Data System, Lions Gate Entertainment, Universal Music, EMI Music Group and many others. In 1995, Mr. Ware founded WareNet, a self funded and profitable infrastructure and development company. In 2000, he co-founded SyncCast, a leader in providing digital rights management, distribution and content management technologies. As a ten-year veteran and U.S. Patent holder for video technology, Mr. Ware is frequently relied upon to evaluate startup companies for venture capital firms or other private investors. He holds a degree in Imaging Science from Rochester Institute of Technology. Gary Sasaki, President, digdia: Gary has been involved in the digital consumer electronics industry, plus various parts of its value chain for over ten years. Areas have included digital imaging/video, digital media, digital displays, digital cinema, digital cable, audio/video networking, telematics, and handheld products. Some of the places that Gary has spoken or done work include Samsung, Philips, Siemens, Bain & Co., CABA, Pepperdine University, Santa Clara University, IBDNetwork, and SDForum. Gary is also an analyst for The Diffusion Group. Prior to forming DIGDIA, Gary had 30 years experience with Hewlett Packard, including 10 years in HP Labs as a Strategic Business Development manager responsible for finding and helping to initiate new billion dollar businesses in the digital consumer electronics value chain space. HP Labs offered a rich mix of cutting edge technology and a central point to work with any HP business division or outside company. Before HP Labs, Gary was an HP division R&D Manager leading over 100 professionals working on three separate product lines, each #1 in their market worldwide. Other positions include Product Marketing and Project Management. He received his BSEE/CS from the University of California, Berkeley; attended the Brookings Institution, and had other coursework in Stanford and HP. Gary is an officer in the IEEE Consumer Electronics Society Santa Clara Valley chapter, and member of CEA, SCTE and SMPTE. Seth Shapiro – Principal, New Amsterdam Media Inc.: Seth Shapiro is a two-time Emmy® Award winner, a pioneer in the application of technology to some of the world’s leading entertainment franchises, and a leading expert in the application of new technologies to emerging business models. He has managed digital media initiatives for Disney, Warner Bros, DIRECTV, Cendant, Jones Intercable, ACTV and others, with partners including HBO, Showtime, STARZ, CBS, NBC, FOX, ESPN, the NFL, Major League Baseball, Microsoft, Sony, TiVo and Wink. As Head of Production for DIRECTV’s Advanced Services Group, he managed over 20 service launches, designed the groundbreaking NFL DVR Highlights On Demand Service, and was a key contributor to the 2002 DIRECTV/TiVo Master Agreement. With extensive consulting experience in strategy, business intelligence, design and development, he has facilitated strategic and technological relationships for four of the six major media corporations, has produced gaming content for the Walt Disney Company and others, and has managed over 15 cross-functional teams of creative, technology, video and code talent. Seth is a magna cum laude graduate of New York University and was Adelbert Alumni Scholar at Case Western Reserve University and the Cleveland Institute of Music. Originally a composer/arranger, he began his began his career as a startup employee at ACTV, founded internationally distributed record label KOE Recordings, and produced MTV-selected video Realife I. Seth is Senior VP, Cross Media Strategy for The Opportunity Management Company, and principal at New Amsterdam Media LLC . He sits on the Advisory Board of Olympic Venture Partners, the Executive Board of the Media Entertainment and Technology Alliance and the Executive Board of the ITA. He is a member of the Television Academy (Interactive Media Peer Group), the PGA (New Media Council) and a mentor for the American Film Institute’s Digital Content Lab. Dr. Eduardo Pérez is currently the V.P. of Marketing at Media Excel, Inc. Along with his marketing responsibilities, Dr. Pérez also assists Media Excel in formulating the company’s product strategies based on client needs and demands and strategic business alliances. Dr. Eduardo Pérez has nearly 20 years of experience in the multimedia development and solutions industry of which more than 15 years have been dedicated to providing unique high-quality real-time video and synchronized media solutions. He assisted in founding Media Excel in early 2000. Prior to Media Excel, Dr. Pérez worked for Intellinex, an Ernst & Young enterprise, where he was responsible for global deployment of multimedia services for corporate communications and training. He provided similar services to Galactic Group, Aperian, SBC Communications, Array Microsystems, VTEL, and National Instruments. Additional accomplishments include: Global multimedia network for eLearning with 99.98% up-time over a period of two years, provided nearly 3 years of live and on-demand web casting services for Yahoo! Broadcasting Services with 100% success rate, assisted SBC Communications in launching SBC Internet Services on-time and under budget, assisted SBC in the successful field trials and deployment of ADSL, and member of the 1st ever live video stream over ISDN in 1994 (demonstrated at Comdex). A native from Mexico, Dr. Pérez immigrated to the U.S. at the age of 18 to pursue higher education. He received his B.S., M.S., and Ph.D. in Electrical and Computer Engineering in the areas of Telecommunications, Image Processing, and Real-Time Digital Imaging Systems, respectively, all from the University of Texas at Austin. Dr. Pérez holds a variety of patents on high quality video encoding, remote computing, and streaming delivery mechanisms. Dr. Pérez was a member of the 1976 Mexican Olympic Swimming team.