Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Tuesday, October 24 3:50 PM - 5:00 PM Track I: Advertising Strategies in the Diversified Digital Culture: Broadcast, Cable, Satellite, Broadband, Podcasting, Games and Mobile A transformation of advertising is steadily taking form. As the digital technologies emerge and engage the consumer in new and better understood ways, the relationship between the brand, the agency and the consumer is beginning to realize itself within a more fully defined business model. With a stronger economy and the gaining strength in all sectors of digital transmission, from cable and satellite to mobile, games, podcasting and broadband, an advertising strategy in a diversified digital environment, while proving to be challenging, is nonetheless finding its footing. Technology has forever changed the landscape and it is up to the creative team to design and develop new tools, visions and strategies to grow within it. Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company Peter Kang, Creative Director, Interactive and Emerging Technology, Saatchi & Saatchi LA Rob Petty, CEO, ROO Walter Schild, founder & CEO, Genex Scott L. Brown, Senior Vice President, Strategic Relationships, Marketing and Technology: Nielsen Media Research Fred Smith, CEO, IdeaCast Gigi Johnson, Principal, Maremel Partners; Lecturer, Entertainment and Media Management Institute, UCLA Anderson School of Management, Moderator Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company: Tim Hanlon is chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over a decade of traditional and interactive agency media experience including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY, USA. He also served as Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated and the Voice of America. Among numerous advertising and television industry activities, Hanlon currently serves as Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee, as a member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and as a member of the National Academy of Television Arts & Sciences (NATAS) Advanced Media Committee. He is also an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been named as one of MEDIA Magazine’s "100 People to Know." Hanlon holds a BA from Georgetown University, an MBA from the University of Chicago Graduate School of Business, and an MA from the Annenberg School for Communication at the University of Southern California. Walter Schild, Founder + Chief Executive Officer, Genex: As founder and CEO of Genex, Walter Schild has built the company on the vision that Internet-based solutions can decisively enhance communication between businesses and their customers. Schild formed Genex in 1995 to help large organizations more effectively and efficiently maximize online business opportunities. Under Schild's leadership, Genex has evolved continuously, and it now ranks as one of the largest independent Internet consulting and development firms in Southern California and one of the top 50 in the nation according to AdWeek and Advertising Age Magazine (2006). Genex was founded without venture capital as an independent, grassroots organization. >From the beginning, Schild emphasized conducting business efficiently by lowering costs and building direct client relationships. This strategy has enabled the company to focus on high-value, long-term client associations. At the same time, Genex has maintained an environment of small, integrated groups of individuals working efficiently and cost-effectively to develop and deliver innovative solutions. The benefits of this model have been consistently proven over the years. Genex has successful long-term relationships with clients such as CitiStreet and American Honda Motor Company. The company's revenue has grown tenfold in five years, and that growth continues. In September 2001, Deloitte & Touche ranked Genex eighth among the region's 50 fastest growing companies. The company has also joined the ranks of the Inc. 500—Inc. Magazine's roster of the fastest growing private companies in the U.S. Before founding Genex, Schild spent three years as chief technology officer of Alan Lithograph (now Insync.Media). Prior to that, he was a successful advertising consultant, with clients that included The Los Angeles Times and Quiksilver. Schild is a Seybold Fellow for Ziff-Davis/Comdex and has spoken at Internet World, Broadband Media Conference, Ad:Tech, California Technology Forum, Sterling Commerce Conference, Global Customer Conference, and Seybold Seminars. Robert Petty, Chairman & Chief Executive Officer, ROO: Robert Petty currently serves as Chief Executive Officer and Chairman of the Board of ROO (Nasdaq: RGRP) where he oversees all global operations. He founded ROO Media Corporation in 2001, now one of the world’s largest Internet broadcasting products and solutions company, while serving as Chairman and CEO of I.T Technology Inc., an early stage Internet Investment Company. Rob then focused 100% of his energy as CEO and Chairman to building the company including four acquisitions and the merging of ROO Media Corporations into Virelitec Industries which has resulted in the name change of the umbrella corporation which is now ROO. Since the early days of the Internet, Rob predicted that the medium would become the next platform for global broadcasting and he stuck with his vision while providing leadership and strategic direction as the media industry continues to transform to multiple broadcasting platforms, devices and globalization. Working with key publishers, content providers and advertisers including Verizon, 20th Century Fox, Ask Jeeves, Associated Press, Reuters, Excite, Honda, News Interactive, music.com, Procter & Gamble, Sprint/Nextel, Universal, Virgin and Warner Music Group, Rob continues to lead ROO in the development of broadband TV solutions for the media industry. In Australia and Europe, ROO’s key customers include News Interactive, Telstra’s Sensis division, and Cable & Wireless. Rob has also held executive positions with VideoDome.com Networks, a middleware streaming media service provider and Telstra Corporation, an international telecommunications conglomerate. Peter Kang, Creative Director, Interactive and Emerging Technology, Saatchi & Saatchi LA: Saatchi & Saatchi LA named Peter Kang Creative Director of Interactive and Emerging Technology in December 2005. Kang has more than 12 years of integrated marketing and multimedia development experience with clients as diverse as Barneys New York, Universal Music Group, P. Diddy (Sean Combs), Jennifer Lopez, SONY, AFLAC, Accenture, and Schwab. Kang is combining his expertise in digital marketing and youth culture to innovate for Saatchi & Saatchi LA client Toyota using both traditional and nontraditional content through various multimedia channels. Kang's deep mobile entertainment expertise spawned the industry's first "mobisodes," or mobile TV episodes, sponsored by the Toyota Yaris, for Fox's hit show "Prison Break." The innovative campaign was covered by national media outlets ranging from CNN to the Wall Street Journal to the Associated Press. He comes to Saatchi & Saatchi LA from Publicis' Arc Worldwide. Kang began his career as the CEO/co-founder of the highly awarded interactive development firm Kioken, Inc. (NY, Dallas, London) and joined Publigroupe's Panoramic Digital in 1999. Since then, Kang has helped develop original videogames and has consulted in both online and offline gaming integration. Kang also serves on the advisory board for the Evolution Videogame Tournaments, which have grown in popularity to attract challengers from some 31 countries in recent years. Kang is a co-founder of production company Jab Strong Fierce and served as Executive Producer for the cult videogame documentary Bang the Machine, which premiered at SXSW in 2002. Scott L. Brown, Senior Vice President, Strategic Relationships, Marketing and Technology: Nielsen Media Research: Scott L. Brown is senior vice president responsible for strategic relationships, marketing and technology for Nielsen Media Research. Scott focuses much of his time on establishing and managing business relationships with advanced technology and new media companies. He is one of the Company’s key experts on evolving television technologies, advanced metering systems, and new technology development. Scott provides the Company’s vision and leadership for the new world of digital convergence, as well as directing related projects, such as the TiVo/Nielsen measurement service, the convergence panel, extended home measurement, DVR timeshifting, and development of on-demand services. Scott joined Nielsen Media Research in 1979 as a systems design specialist. In 1983, Scott managed the national names operation where he developed the Automated Measurement of Lineups (AMOL) system that facilitated the delivery of national overnight ratings. From 1985 through 1987, he served as vice president in charge of national and local production services. In 1992, he was named vice president of metered and diary data collection services. In 1995, Scott became vice president of marketing and began working closely with clients and technology companies. In 1999, Scott was promoted to senior vice president of Marketing & Technology. Mr. Brown is a 1975 graduate of Illinois State University with BS and MS degrees. Gigi Johnson, Principal, Maremel Partners; Lecturer, Entertainment and Media Management Institute, UCLA Anderson School of Management: Gigi Johnson launched Maremel Partners in 2001 and recently announced its expansion into family-oriented digital content creation. She will continue her work consulting on new media business model opportunities and partnerships within Maremel as well as lecture at graduate and executive classes on media/technology at UCLA Anderson School. Until August 2005, she was Executive Director for UCLA Anderson’s Entertainment and Media Management Institute. Ms. Johnson was responsible for all elements of this 27-year-old endeavor, running all of the Institute's activities in new business model research, graduate education, and industry relations and events. In addition to her role in managing and expanding the Institute, Ms. Johnson worked with a wide variety of entertainment and media companies as a "business connector" on new technology ventures and business opportunities. She joined UCLA Anderson in 1999 as Director of its renowned Applied Management Research/Field Study Program, working with more than 300 organizations on strategic consulting engagements with over 1,000 students. In addition, she had helped launch UCLA Anderson’s Center for Management in the Information Economy as its acting Associate Director. Prior to UCLA Anderson, Ms. Johnson had been Managing Director at Bank of America, where she had financed major entertainment and media companies’ mergers and acquisitions for most of a decade. Ms. Johnson received her MBA from the UCLA Anderson School of Management and holds a Bachelor’s degree from USC’s School of Cinema-Television in Production.