Click on the Video Below and Sample a Session from Digital Hollywood Spring, 2006 For Additional Video Sessions, Click Here Wednesday, August 16 2:15 PM - 3:30 PM Track III: Digital Music & its Transformation: Downloads and Subscriptions in Mobile, Broadband, Pods & Digital and Internet Radio This is the year of the continued rollout of new music services as well as the arrival of broadband, mobile and wireless. Music is available to the consumer, all over, all the time. Digital radio and Internet radio are emerging. Technology and music seem to have taken that relationship to the next level and the consumer seems to understand and embrace it. In this session, rather than looking at the file-sharing past, we will look to the new technology future. After the lawsuits, after the consolidation, after the first attempts at music subscription and download, we will in this session, try to evaluate what the new music industry is going to look like. The era of digital music delivery is here, but the details of how the industry will be structured are still confusing. What will digital radio mean? What about all those music channels on satellite and cable? What are the different ways that the consumer will access music in the future? And will they be willing to pay for it at acceptable levels to sustain the industry? Neil Smith, General Manager, AOL Music Now, America Online Inc. Anu Kirk, Director of Product Management of Music, Rhapsody team, Real Networks Ty Braswell, VP, Content Development, Music, Sony Digital Entertainment Srivats Sampath, President & CEO, MERCORA David Ulmer, Senior Director of Marketing, Digital Media Services, Motorola Ted Cohen, Managing Partner, TAG Strategic, Moderator Dave Ulmer, Senior Director of Marketing, Digital Media Services, Motorola: Dave Ulmer, Senior Director of Marketing, Digital Media Services, Motorola, is leading the company’s global marketing efforts for seamless music solutions that span across the home, phone, and automobile. This group has recently introduced iRadio, Motorola's revolutionary new system to deliver 100s of digital radio channels to mobile phones and existing car stereos. A veteran of the digital music market, Dave has held a variety of executive roles with wireless, hardware, and software companies, including as General Manager for Adaptec Software, initiating its spinout to form today’s Napster. Dave has a long history of championing and chaperoning leading edge products into mainstream consumer markets. Anu Kirk, Director of Product Management, Rhapsody, RealNetworks, Inc. Anu Kirk cannot escape music, no matter how hard he tries. First a (bad) drummer, then a (slightly less awful) classical oboe player, he succumbed to the siren song of rock and roll and synthesizers during his teenage years. At Dartmouth College, he studied music under noted composers Jon Appleton and Christian Wolff. Naturally, he graduated with a degree in economics. This was followed by nearly a decade in Los Angeles, performing in bands, producing records, dabbling in film and TV scoring, and designing professional audio products. He has been heavily involved in the world of Internet music since its inception. He is an active member of noted Internet music collective Chill and held the number one position in experimental music on MP3.com for six months. He was one of the first employees at Internet start-up TuneTo.com, where he helped pioneer Internet radio. He also worked on the business plan, products, and technology for what would become Rhapsody, leading to a merger with Listen.com. At Listen.com, he served as product manager for Rhapsody 1.0. He also launched Rhapsody411, one of the first mobile phone music directory services. Anu worked at Liquid Digital Media to provide digital music solutions for Wal-Mart, including their WalMart.com download store, Windows Media Player integration, and in-store CD-burning kiosk efforts. Anu recently returned to RealNetworks and is now Director of Product Management where he is once again working on Rhapsody. Anu currently resides in San Francisco, California. Neil Smith, General Manager, AOL Music Now, AOL LLC: Neil Smith is General Manager of AOL Music Now at America Online Inc.. In this role, Mr. Smith is responsible for strategy and operations of the leading digital music subscription service featured on AOL Music. In addition, his team is charged with overseeing and developing new business opportunities for AOL's premier premium services. With over 15 years in consumer marketing experience and nearly 10 years at AOL, Mr. Smith has been a leader in driving new businesses that extend the reach of AOL’s content to new audiences and even beyond the PC. He developed and managed partner relationships and led product development and marketing efforts the AOL Anywhere program and, more recently, brought AOL’s popular You’ve got Pictures, AOL Radio and AOL Music On Demand services to the living room of millions of consumers through Windows Media Center PCs and digital media adapters. Prior to joining AOL, Mr. Smith was an account supervisor for Nissan Motors at TBWA/Chiat/Day Inc. Advertising. He holds a bachelor’s degree in marketing and management from Virginia Polytechnic Institute and State University. Srivats Sampath, President & CEO, Mercora: Srivats was most recently with McAfee.com before merging the company with Network Associates (NYSE:MFE) in October 2002. He served as McAfee.com's founder, President and Chief Executive Officer from December 1998, guiding the company through a successful IPO in December 1999, achieving "the top 5 performing stocks" ranking on NASDAQ for CY 2001 and eventually helping it grow into the largest managed consumer security services company with over 4m paid subscribers. Prior to founding McAfee.com, Srivats was with Netscape Communications, a provider of Internet software and services, as Vice President of Server Product Marketing. From June 1993 to June 1996, he served as the President and Chief Executive Officer of Discussions Corporation, a company he founded to develop email based groupware solutions. Srivats also worked as Director of Product Marketing for Network and Security Products for Central Point Software, Inc. and was the Chief Architect and co-founder of the LAN Enhancement Operations and Microcomputer Communications Division of Intel Corporation. Srivats serves on the boards of Determina and as Chairman of Voltage Security. He received his BS Degree in Electronics and Telecommunications Engineering from Madras University in India. Srivats also holds multiple patents in delivering security-as-a-service and contextual internet advertising. Ted Cohen, Managing Partner, TAG Strategic, Moderator: industry luminary and former, Vice President, Digital Development & Distribution, EMI Music: As Vice President of Digital Development & Distribution for EMI Music, Ted Cohen oversaw worldwide digital business development for this "big five" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen’s guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI’s global new media and anti-piracy efforts. He has worked to establish company-wide policies, which have allowed EMI’s artists and labels a substantial advantage in the digital music arena. Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize ’98 & ’99 conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also held senior management positions at both Warner Bros. Records and Philips Media. Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/Checkout.com and several other entertainment, computer and new media organizations. A 25-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to the Grammy In The Schools Program.