Scroll Down to See the Agenda as it develops for the new event, Advertising 2.0 New York, being jointly developed by AdvertisingAge and Digital Hollywood

Advertising 2.0 New York, New York City
Date: June 3-5, 2008
Location: Worldwide Plaza, 8th Ave. and 50th St., The New World Stages

"Advertising 2.0: Transformation + Innovation = The Global Media & Communications Revolution"

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This is the Agenda of the Advertising 2.0 New York Program - when the Image comes up on your computer, click on the right edge of the page and it will function like a magazine. When speakers are posted, they will appear in this booklet






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Each Evening:
Themed Dinners - Hosted Events, 50 – 250 guests – Moderator and Four Distinguished Speakers

Wednesday, June 4th
Advertising 2.0 SuperSessions
8:15 AM
Registration Open

9:00 AM
Welcome & Introduction:

9:15 AM – 10:15 AM
Keynote Speaker
One on One with Editor

10:45 AM - Noon
SuperSession A:
Media Power 2.0: The New Power Paradigm: TV, Hollywood, Technology & Advertising
Hosted by: Mindshare
David Lang, President, MindShare Entertainment
Mark Pearson, Senior Vice President, Brand & Franchise Management, 20th Century Fox Television
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

SuperSession B:
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
Speakers to be announced
Penry Price, Vice President, Advertising Sales, North America, Google
Kevin Ryan, CEO of AlleyCorp, former CEO of DoubleClick
Doug Scott, Senior Partner, Executive Director, Mather Productions Branded Content & Entertainment, Ogilvy & Mather
Eric Hadley, CMO, Heavy Corporation
Dean Carignan, Director, Ad Business Strategy, E&D Division, Microsoft Corporation
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

12:30 PM - 1:45 PM
SuperSession A:
Global Media and Advertising: The Transition - TV, Broadband, Mobile and Social Media
Christoph Stadeler, Chief Executive Officer, MRM McCann Relationship Marketing GmbH
Jonathan Bond, CEO, Kirshenbaum, Bond & Partners
Craig Daitch, Vice President/Group Director of Emerging Channels Digitas
Jeff Minsky, Director, Emerging Media Platforms, OMG NEXT
Michael Steib, Director of Google TV Ads
Michael Kurtzman, Managing Director, Mobile Advertising, Sybase 365
Moderator - Mark J. Kapczynski, VP & GM InStream Solutions, EyeWonder
For Session Description & Speaker Bios Click Here

SuperSession B:
Hollywood & the TV Networks: Content and Commerce in a Digital Universe
Hosted by: Ron Grover, Bureau Manager, Los Angeles, BusinessWeek
John Penney, Head of Global Strategy, IMG Global Media
Jake Zim, Chief Operating Officer, Safran Digital Group (SDG)
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
SuperSession A:
Television without Boundaries: Cable, Telco, Satellite, Broadband & Mobile Define the Future of Entertainment and Communications
Hosted by: Denuo, a division of Publicis Groupe
Tim Hanlon, Executive Vice President, Ventures, Denuo - A Publicis Groupe Company
Donna Speciale, President of Investment and Activation, MediaVest USA
Terry Denson, Vice President - Programming and Marketing, Verizon FiOS TV
Carolyn Everson, EVP, Ad Sales Strategy and Business Development, Finance and Operation, MTV Networks
Eric Shanks, Executive Vice President, Entertainment, DirecTV
Warren Schlichting, Senior Vice President, New Business Development, Comcast
For Session Description & Speaker Bios Click Here

SuperSession B:
Major Media Publishing in a Next Generation Global Environment
Hosted by Washingtonpost.Newsweek Interactive
Speakers to be announced

3:45 PM - 5:00 PM
Keynote Roundtable State of the Industry: The Future of Advertising, Media, Entertainment & Technology
Andrew McLean, President Chief Client Officer, Mediaedge:cia
Keith Fox, President, BusinessWeek
Laura Lang, Chief Executive Officer, Digitas USA
Scott Sorokin, President, Carat
Michael Kassan, Entertainment and Media Consultant, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

The Strategic Workshops I
Track One - The Advertising Next Track
10:45 AM - Noon
Session A:
Advertising Accountability: Metrics and Analytics around Video, Social Media, P2P and User Generated Media
Jon Gibs, Vice President, Media Analytics, Nielsen Online
Lori H. Schwartz, Senior Vice President, Director of Emerging Media, Interpublic Emerging Media Lab
Andy Nobbs, President and Managing Director, Teletrax
Leslie Darling, Vice President, comScore, Inc.
Timothy R. Davis, Principal, Enterprise Risk Services, Deloitte & Touche LLP
David Rosenberg, Director of Emerging Media, JWT
Adam Gerber, Chief Marketing Officer, Quantcast
Mark Ghuneim, CEO, Wiredset, Moderator
For Session Description & Speaker Bios Click Here

12:30 PM - 1:45 PM
Session B:
Advertising NEXT: Social Networks, User Generated Video, Blogs, IMs, Podcasts, Broadband and Mobile
Peter Gardiner, Partner, Chief Media Officer, Deutsch, Inc.
Liz Ross, President, Tribal DDB West
R. Michael Leo, CEO and President, Operative
Mark Taylor, Executive Vice President and Chief Information Officer, Wunderman
Jed Simmons, Chief Operating Officer and co-founder, Next New Networks, former, COO, The Sundance Group
Michael Zimbalist, Vice President, Research & Development Operations , The New York Times Company
Tim Chang, Principal, Norwest Venture Partners, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
Session C:
Out-of-Home Advertising: Video Networks, Retail and Digital Landscapes
Cliff Marks, President, Sales & CMO, National CineMedia
David Brewster, Senior Vice President, North American Music & Messaging Services, PlayNetwork
Mariana Danilovic, EVP Business Development, NTN Buzztime, Inc.
Mike DiFranza, President & General Manager, Captivate Network
Brian Marin, CEO, retail entertainment design
Jason S. Helfstein, Executive Director, Media & Internet Equity Research, Oppenheimer & Co., Moderator
For Session Description & Speaker Bios Click Here

The Strategic Workshops II
Track Two - The Innovation Track
10:45 AM - Noon
Session A:
Widgets as a Platform: Content, Commerce, Communications
Walter Schild, Founder and CEO, Genex
Will Price, CEO, Widgetbox
Ro Choy, Vice President of Business Development, RockYou!
Sonya Chawla, Senior Director, Advertising, Slide
Michael Berkley, co-founder & CEO, SplashCast
Ben Pashman, Vice President, Business Development, Gigya
Jennifer Cooper, co-founder and CEO, MixerCast, Inc
Sun Jen Yung, Managing Director, Investment Banking, Collins Stewart LLC, Moderator
For Session Description & Speaker Bios Click Here

12:30 PM - 1:45 PM
Session B:
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
Arnie Gullov-Singh, Vice President, Advertising Technology Group, Fox Interactive Media
Carrie Frolich, Managing Partner, AT&T Digital Media, MEC Interaction, Mediaedge:cia
Michael Rubenstein, Director, Ad Exchange, Google
Anne Hunter, Vice President, Platform-A Strategic Advertising Solution, AOL
Scott Wensman, Director of Media Strategy and Content for the Interpublic Emerging Media Lab
Andrew Smith, SVP Director of Interactive, Saatchi & Saatchi New York
OpenTV, speaker to be announced
Saul Berman, Global Lead Partner and Executive, IBM Global Business Services, Media & Entertainment Industry, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
Session C:
Advertising and the Next Generation of Search: Search, Video Search and HyperTargeting
Anand Rajaraman, co-founder, Kosmix
Randy Schwartz, Director, Search Engine Marketing, Carat
Federico Grosso, Senior Vice President, Business Development, blinkx
Neeraj Kochhar, Vice President/Director, Search, SMG Search
Paul Martino, CEO, Aggregate Knowledge
Joe Lichtman, VP of Product Marketing, Fast Search
Warren Lee, Principal, Canaan Partners, Moderator
For Session Description & Speaker Bios Click Here

Wednesday, June 4th
5:00 PM - 6:00 PM
End-of-Day Reception - Open to all Attendees
Hosted by:
BusinessWeek


7:00 PM – Evening Dinners - Hosted Events
Themed Dinners
a) Television without Boundaries Dinner: Cable, Telco, Satellite, Broadband & Mobile
b) The Social Media and User Generated Media Dinner
c) The Advertising Next Dinner: New Media, New Technologies

The Agenda
Thursday, June 5th, 2008
9:00 AM
Advertising 2.0 Welcome and Introduction

9:15 AM – 10:15 AM
Keynote Speaker
One on One with Editor

10:45 AM - Noon
Session A:
Politics and Culture 2008 – Redefined by Social Media, UGM and Traditional Media and Advertising
Kurt Andersen, co-founder, Very Short List, author of “Heyday,” founder of Spy Magazine, and former editor of New York Magazine
Kristi Vandenbosch, President, TEQUILA\, Los Angeles
Greg D'Alba, Executive Vice President and Chief Operating Officer, CNN Advertising Sales
Susan Lavington, Senior Vice President of Marketing for USA TODAY
Michael Rogers, Futurist-in-Residence, The New York Times Company
Michael Rooney, Chief Revenue Officer, Senior Vice President, Consumer Media Group, Dow Jones & Company
James Smith, Chief Revenue Officer, Huffington Post
Associated Press, Moderator to be announced
For Session Description & Speaker Bios Click Here

Session B:
Media, Entertainment, Advertising, Technology and Money: Funds, Mergers, Acquisitions, Takeovers and Targets
Dennis Miller, General Partner, Spark Capital
James Slavet, Partner, Greylock Partners
Bruce A. Eatroff, Partner, Halyard Capital
Isaac Palmer, Managing Director, Fortress Investment Group
Roger Lee, General Partner, Battery Ventures
Tuna N. Amobi, Director, Consumer Discretionary, Media & Entertainment, Standard & Poor’s Equity Research, Moderator
For Session Description & Speaker Bios Click Here

12:30 PM - 1:45 PM
Session A:
Television 2008: Networks, Cable Programming and Advertising Strategies: The Broadcast to Broadband and Mobile Transformation
David F. Poltrack, Chief Research Officer, CBS Corporation: President, CBS VISION
Jordan Levin, CEO and founder, Generate, former, CEO, The WB Network
Jon Vlassopulos, VP, Digital Media, Endemol USA
Roger Wood, SVP and GM, Americas, Amobee Media Systems
Shahid Khan, Partner, Interactive Broadband Consulting, LLC, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Session B:
Social Media & User Generated Media Economy: The Content, Personalization, Lifestyle and Advertising Phenomenon
Josh Bernoff, Vice President, Principal Analyst, Forrester Research
Conn Fishburn, Director of Social Media Strategy, Yahoo! Inc.
Linda A. Goldstein, Partner, Chair, Advertising, Marketing & Media Division, Manatt, Phelps, & Phillips, LLP
Ty Ahmad-Taylor, Vice President, Product Development, MTV Networks and Logo
Jeff Taylor, CEO and founder, Eons, founder, Monster.com
Darcy Lorincz, CEO, Origin Digital
Edward K. Moran, Director of Product Innovation, Deloitte Services LP, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
Session A:
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
Tom Meyer, President, Davie Brown Entertainment
Matti Leshem, founder and CEO, Protagonist
Lewis Henderson, Senior Vice President, William Morris Agency
David Del Beccaro, President, CEO and founder, Music Choice
Eric Harber, President and COO, h i p c r i c k e t
Xavier Kochhar, Business Development, Corporate Alliances, The Walt Disney Company
Brandon Berger, Vice President, Digital Innovation, MDC Partners, Moderator
For Session Description & Speaker Bios Click Here

Session B:
Movies and TV Programming to the Consumer – All Video All the Time: Ondemand, Broadband, ITV, PVR, DVD & Mobile
Bernard Gershon, SVP/GM, Corporate Strategy, Business Development & Technology, The Walt Disney Company
Greg Clayman, EVP, Digital Distribution & Business Development, MTV Networks
Marc DeBevoise, SVP of Business Development and Strategy, Starz Media LLC
Amy Carney, President, Advertiser Sales, Sony Pictures Television
Nash Parker, Director Media Strategy, Alcatel-Lucent Americas
Douglas Craig, Senior Vice President, Digital Media Operations, Discovery Commu nications
Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator
For Session Description & Speaker Bios Click Here

3:45 PM - 5:00 PM
Session A:
Strategic Relationships: Broadband, TV and Advertising – New Content, New Platforms, New Technologies
Alan Schanzer, Managing Partner, MEC Interaction, Mediaedge:cia
Christopher Grosso, Senior Vice President, Emerging Digital Businesses, NBC Universal Digital Media
David Clark, EVP of Global Advertising and General Manager of North America, Joost
Chris Hock, Senior Vice President, Product Management, BlackArrow former, Group Product Manager for Flash, Adobe
Jean-Paul Colaco, Senior Vice President of Advertising, Hulu
Jen Soch, VP, Director of Advanced TV, MediaVest USA
Keith Kocho, founder, ExtendMedia, Moderator
For Session Description & Speaker Bios Click Here

Session B:
Publishing 2.0: Commerce and Content: Re-Imagining of the Newspaper and Magazine Industries: Broadband, Video, Mobile, IPTV and Advertising
Ned Desmond, President of Time Inc. Interactive
Keith McAllister, Chief Executive Officer, Mochila
Leon Levitt, Vice President of Digital Media, Cox Newspapers
Bill Ostroff, President, Publishing and Marketing Group, Rodale
Chuck Cordray, Vice President and General Manager, Hearst Magazines Digital Media
Dee Salomon, Senior Vice President, CondéNet
Denise F. Warren, Senior Vice President and Chief Advertising Officer, The New York Times Media Group
Jane Seagrave, SVP Business Development, Associated Press, Moderator
For Session Description & Speaker Bios Click Here

Session C:
Digital Billboards: Urban Wallpaper and the Rise of the Fourth Screen
Jeff Dickey, founder, SeeSaw Networks
Scott Richman, SVP/GM, MSG Interactive, (Madison Square Garden)
Matthew Atkatz, Executive Creative Director / Interactive & Media Convergence, Saatchi & Saatchi / New York
Eric Hebel, Chief Operating Officer, Channel M
Tom Connor, Vice President, Programming & Creative, Premier Retail Network
Jeremy Lockhorn, Director of Emerging Media and Video Innovation Avenue A / Razorfish, Moderator
Additional speakers to be announced
For Session Description & Speaker Bios Click Here

Session D:
P2P & Advertising: New Business Models, Services and Approaches for Monetizing Peer-to-Peer Traffic
Bruce Benson, Senior Managing Director, FTI Consulting
John Desmond, VP, MediaSentry Services, SafeNet
Robert Levitan, CEO, Pando Networks
Joey Patuleia, Co-Founder, Brand Asset Digital
Jeffrey Payne, CTO, GridNetworks
Memo Rhein, CEO, Unlimited Media
Michael Vietri, Director of Business Development, Double V3
Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA), Moderator
For Session Description & Speaker Bios Click Here

The Strategic Workshops - Track One
The Creativity & Content Track
10:45 AM - Noon
Session A:
The New Creativity Equation – Brands, Communication, Platforms, Power & Commerce
Rob Schwartz, Executive Creative Director, TBWA\Chiat\Day
Kirk Cheyfitz, CEO and Co-Chief Creative Officer, Story Worldwide
Rob Bagot, EVP, Executive Creative Director, McCann Worldgroup San Francisco
Jared Hendler, Worldwide Executive Creative Director, Edelman Digital
Mat Zucker, VP, Executive Creative Director, Agency.com
Brian Terkelsen, EVP, Managing Director, connectivetissue, MediaVest USA
Eric Bader, Managing Partner & Co-Founder, BrandinHand, Inc., Moderator
For Session Description & Speaker Bios Click Here

12:30 PM - 1:45 PM
Session B:
Creativity and Content in a Social Universe: Communicating in a Social Media, User Generated Media, Twitter and Texting World
Dr. Augustine Fou, SVP, Digital Lead, MRM Worldwide, McCann Worldgroup
Ian Schafer, President and Founder, Deep Focus
David Liu, Senior Vice President, Social Media and Messaging , AOL Portals
Ellen Kolstö, Senior Marketplace Planner, GSD&M’s Idea City
Mark Lewis, Strategic Planning Director, DDB San Francisco
Michael Litchfield, Director of Interactive, Doremus San Francisco
Paul Beck Senior Partner, Worldwide, Executive Director, Interactive Marketing & Advertising Ogilvy
David Berkowitz, Director, Emerging Media, 360i, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
Session C:
Television and Video as an Interactive Content Experience – New Technologies, New Advertising – As Broadband, PVR and ITV Evolve
Barry Frey, SVP, Advanced Platforms Sales, Cablevision Systems Corp.
Chris Allen, Vice President/Director of Video Innovation, Starcom USA
Fox TV, speaker to be announced
Terri Walter, Vice President, Advanced Marketing Solutions, Avenue A | Razorfish
Scott Rosenberg, Vice President, Product Management, Cross-Platform Advertising, Gemstar-TV Guide
Ed Forman, COO and EVP, ICTV
Mark Janes, Director, Business Development & Marketing Advertising and Applications Group, Alcatel-Lucent
For Session Description & Speaker Bios Click Here

The Strategic Workshops - Track Two
The Broadband Next Track
10:45 AM - Noon
Session A:
The Web, Search, Social Media and Advertising: Transforming and Disassembling the World of Traditional Media and Communications
Mark Charkin, Vice President, Advertising, Bebo
Matt Rosenberg, Group Director, Media and Entertainment, Organic
Michael L. Miller, EVP, Director of Business Development N.A., MRM Worldwide, McCann Worldgroup
Jason Witt, SVP, Digital Fusion, MTVN Digital Advertising
Mike Seiman, CEO, CPX Interactive
Reggie Bradford, CEO, ViTrue
Marcien Jenckes, CEO, Voxant
Scott Cohen, CEO, Dimestore Media, Moderator
For Session Description & Speaker Bios Click Here

12:30 PM - 1:45 PM
Session B:
Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content
Steve Rosenberg, CEO, PV Media Group, former, co-president, Universal Television Distribution
Tom Flournoy, Vice president, Advanced Media, The Weather Channel Interactive
Walker Jacobs, Senior Vice President, New Media Advertising Sales, Turner Entertainment
Dhanusha Sivajee, Director, Marketing Development & Product Operations, HBO
Matt Kaplan, Vice President of Creative and Client Services, PermissionTV
Kevin Calrow, Program Director, Global Media & Entertainment, Teradata
Nancy Dunn, Vice President, Advertising Strategy, Critical Media
Will Richmond, President, Broadband Directions LLC, Moderator
For Session Description & Speaker Bios Click Here

2:15 PM - 3:30 PM
Session C:
Broadband and Mobile Video, Advertising & Marketing: The Next Generation of Consumer Reach
Michael Nevins, Director of Mobile, North America, GroupM Interaction
Kelly Twohig, Digital Activation Director, Starcom USA
Fred McIntyre, Senior Vice President, AOL Video
Jane Hu, Vuguru / Tornante
Kelly Egan, VP Business Development, Swarmcast
Marty Roberts, VP, Marketing, thePlatform
Nic Covey, Director of Insights, Nielsen Mobile, Moderator
For Session Description & Speaker Bios Click Here