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Media Summit New York, March 6 - 8, 2012
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Wednesday, March 7th
The Workshops
Media in Transition Workshops
12:30 PM - 1:45 PM
Session B:
Magazines, TV, Newspapers & Books – Developing a SuperApp Experiential Platform
Blogs, social networks, and online video have been in the ascendancy for the media industry for many years now – but with the recent turmoil with brick-and-mortar bookstores and the rapid adoption of Kindles, tablets, apps and the mobile web, we could very well finally be in the “convergence” moment that many people in digital media have discussed for years. The revolution in business models and digital distribution that disrupted the music industry is now turning publishing on its head, and TV and film aren’t far behind. Beyond that, the world of tablets invites publishers to become interactive producers, TV execs to become print authors, and digital developers to build new business models around authors, publishers, and media. Our panel features leaders in all forms of media – from publishing to television - exploring this new world of digital "convergence." Our panel will discuss their opinions on where the present round of convergence is leading, whether the app-based Tablet world introduces a new opportunity for monetizing content beyond ad-based revenue, and what new forms of interactive media we can expect for an app-based mobile audience.
Jim Schachter, Associate Managing Editor, The New York Times
Matt de Ganon, VP Mobile Product and Operations, Gannett Digital Network
Lee Huang, Product Director, Barnes & Noble Digital Newstand
Jon Steinberg, President, BuzzFeed
Nick Ascheim, Senior Vice President, Digital Media, BBC America,
David Steinberger, co-founder and CEO, comiXology
Scott Kessler, Senior Internet Equity Analyst, S&P Capital IQ, Moderator

Jim Schachter, Associate Managing Editor, The New York Times: directing a range of projects aimed at expanding The Times’s footprint online and in print and leading the development of news-driven products with commercial appeal. This spring, he oversaw the relaunch of The Times's online business report at, a successful counterpunch to the Wall Street Journal’s introduction of a local news section in New York. Over the past year, his team has introduced local news pages in copies of The Times sold in the Bay Area and Chicago, forging innovative collaborations with non-profit news start-ups in those regions. Closer to home, Mr. Schachter leads a pilot project, The Local, that develops hyperlocal Web sites teaming professional journalists, top journalism schools and local residents to cover the news of everyday life. The Fort Greene/Clinton Hill Local is a collaboration with the CUNY Graduate School of Journalism. The Local: East Village is a collaboration with the Arthur L. Carter Journalism Institute of New York University. Previously, Mr. Schachter was deputy editor of The New York Times Magazine, and of the newspaper’s Culture and Business reports. Before joining The Times in 1995, he was a reporter or editor for the Los Angeles Times, the Kansas City Star and the Jacksonville (Fla.) Journal. Mr. Schachter and his wife, Pamela, live in Summit, N.J. They have four children ranging in age from 10 to 23.

Lee Huang is Product Director, Digital Newsstand and Emerging Content at Barnes&Noble. He is responsible for product innovation, content development, and partner onboarding. He led the development and launch of new, interactive eReading and shopping experiences and innovative partner programs for the NOOK Tablet, NOOK Color and Nook Apps on Android tablets, iPad, and smart phones. Prior to B&N, Lee was Director, Digital Strategy and Product Development at NBC Universal where he led strategic initiatives across the company's media and entertainment properties. He also worked at Nielsen Business Media where he launched over 200 digital products, new business models and technical infrastructure for their portfolio of industry-leading magazines including Billboard, Hollywood Reporter and Adweek.

Jon Steinberg is the President of BuzzFeed in NYC. He was previously Strategic Partner Development Manager on Google's SMB (Small Medium Business) Partnerships team. Prior to Google, Jon was the Director of Business Development at Majestic Research and the founder of iBuilding, a commercial real estate software company backed by Tishman Speyer Properties, Benchmark Capital, and 12 Entrepreneuring. He is a graduate of Princeton University's Woodrow Wilson School of Public and International Affairs and holds an MBA from Columbia University. He lives with his wife and two little kids on the Upper East Side.

Matthew de Ganon is vice president, mobile product and operations for Gannett D
igital. Prior to joining Gannett, Matthew served as executive vice president of marketing at ooVoo, LLC, a mobile and desktop video chat company. In this role, he was responsible for ooVoo's brand development, user acquisition, retention and usage across 30 million users. Prior to ooVoo, Matthew was senior vice president, for The Weather Channel (TWC). In this role, he leads the teams responsible for all aspects of the company's top 20 Web site and flagship digital businesses, including product strategy and development, user acquisition, editorial oversight, broadband programming, analytics and marketing. During his tenure, enjoyed year over year growth in unique visitors, pages views and video consumption. During his seven year tenure at TWC, Matthew was also general manager of TWC's Consumer Applications Software group, which under his leadership launched and grew a number of products, including The Weather Channel Desktop, which became the Internet's number one content application. . From 1994 to its successful sale in 2001, Matthew helped found and grow K2 Digital, one of the early digital agencies. Under Matthew's leadership as president and later CEO, K2 was named to AdWeek's Top 25 Interactive Agencies and Crain's "New York's Top 15 Players" and attracted many Fortune 1000 clients including Morgan Stanley, Bristol-Myers Squibb, Hewlett Packard, NCR, LEXIS-NEXIS, Prudential Securities, ABB, Sony and MCI. Matthew has served on the National Association for Multi-Ethnicity in Communications' board of directors and on the Editorial Committee and Broadband Video Task Force for the Online Publishers Association's.

Nick Ascheim, Senior Vice President, Digital Media, BBC America, Nick Ascheim joined BBC Worldwide Americas as SVP, Digital Media in May 2011. He is responsible for US and Canadian editions of,, and all associated digital product development. Prior to joining the BBC, Ascheim was General Manager, Digital at the Associated Press where he led the AP's digital strategy and product portfolio, including AP Mobile, AP Online Video and customer-facing services such as Hosted Custom News and the Digital Cooperative. Before the AP, Ascheim was VP of Product Management at and managed the major content verticals, as well as video and the email newsletter business. Ascheim was previously CEO of The Square, a family of business networking and dating websites and ran strategy and business development for ActiveBuddy, Inc., a technology company. Earlier in his career, Ascheim was part of the founding team that in 1996 built and launched, where he served as editorial director. He was also a field producer at ABCNews. Ascheim earned a Bachelor of Arts degree in English at Cornell University and holds an MBA from Harvard Business School. He lives in Montclair, New Jersey with his wife and two children.

David Steinberger, co-founder and CEO of comiXology, is a passionate comics fan and the visionary entrepreneur who identified an opportunity in the digital graphics publishing industry and developed and implemented a winning strategy to penetrate the comic market. With more than 18,000 titles and over forty publishing partners-including luminaries DC Comics and Marvel Comics-comiXology is the leading provider of digital comics for sale in the world. The company's COMICS app was the 11th highest grossing app on the iPad in 2011, and this year continues to rank among the highest grossing apps globally on the iPhone, iPad and Android. COMICS was also selected by Amazon as 1 of only 6 pre-installed 3rd party apps in the launch of its Kindle Fire. David's other achievements include his design of comiXology's proprietary Guided View™ technology-an innovative tool for reading comics on small devices- celebrated by Wired Magazine as “mobile comics done right.” David holds an MBA from NYU's Stern School of Business, a Master's Degree from Manhattan School of Music and an Advanced Certificate from Juilliard.

Scott Kessler, Senior Internet Equity Analyst, S&P Capital IQ: Since mid-2004, he has directed Technology Sector strategy and recommendations, for hundreds of securities. From March 2000, he has personally covered companies/stocks in the Internet sub-industries, recently including S&P 500 constituents Akamai, eBay, Expedia, Google,, VeriSign and Yahoo. He also authors the bi-annual industry survey entitled “Computers: Consumer Services & the Internet.” Scott received his department's S&P Analyst of the Year award in 2006, and a corporate Gold SPARC award for substantial contributions to innovation in 2007. Scott was recognized by The Wall Street Journal in its Best on the Street 2003 Analysts Survey as the top analyst covering General Industrial Services for his work on data-processing technology stocks. He is regularly relied upon by media including Barron's, Bloomberg, C
NBC, CNN, The Financial Times, Investor's Business Daily, The New York Times, and The Wall Street Journal, as well as numerous local U.S. periodicals, international outlets, and online publications. Prior to becoming an equity analyst, Scott worked as a legislative adviser to the Vice Chairman of House Telecommunications & Finance subcommittee, handling issues related to technology, media and telecommunications. Thereafter, he worked for a law firm in Washington, D.C. as a telecommunications attorney, representing clients including Time Warner and The Walt Disney Company. Scott graduated from Brandeis University in 1992 and received a law degree from Washington University in St. Louis in 1995.