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Digital Hollywood Events at CES
January 9 - 11, 2012
Wednesday, January 11th
10:30 AM - 11:30 AM
Track II - DH10
- Digital Hollywood
Venture Funding, Investment & Mergers - Leadership in the Entertainment & Technology Space: Broadband, Social Networks, Mobile and Games
The VC and strategic investment community has always led the way in recognizing the newest opportunities in the technology and entertainment space. In this era of economic flux, boom and bust, there are as many interpretations of value, opportunity and investment as there are investors and analysts in the industry. In this session, we bring together a number of the formative players in the Media, Entertainment, Technology finance world who have played a part in the investments, mergers, acquisitions and takeovers over the past few years. At the moment there is more money chasing fewer ready resources, but as the market predictably shakes out, how the relationship between the traditional and new media companies settles will create a fascinating foundation for the next step in growth for our industry. Are we building toward another bubble or are we laying the groundwork for a period of hypergrowth in the convergence space? Media companies are making nine and ten figure bets in this new arms race and what the future holds is anyone’s guess.
Norm Fogelsong, General Partner, Institutional Venture Partners (IVP)
Scott English, SVP Strategic Investments, Hearst Corporation
Chris Petrovic, General Manager, GameStop Digital Ventures
Kevin Spain,
General Partner, Emergence Capital Partners
Sharon Wienbar, Managing Director at Scale Venture Partners
Habib Kairouz, Managing Partner, Rho Capital Partners and Rho Ventures
Yoav Tzruya, Partner, Jerusalem Venture Partners
Joey Tamer, President, S.O.S. Inc., Moderator

Yoav Tzruya, Partner, Jerusalem Venture Partners: Yoav brings strong background and industry recognition in the fields of digital media, content services, telecom value-added services and business support systems. Prior to joining JVP Yoav headed Altus Media Ltd a venture capital consulting business, providing business, strategy and operational support for VCs and digital media and content related startups, including JVP portfolio companies. Prior to Altus Media, Yoav spent five years as General Manager/COO and CMO of Exent Technologies, leading its strategy, business and operations, positioning it as an industry leader in the space of video games digital distribution, growing the business 70% Y-over-Year five years in a row. In this capacity Yoav was instrumental in building new offerings and revenue streams for industry leaders such as Verizon, Comcast, Intel, CBS, Time Warner and France Telecom. Previously, Yoav spent five years with TeleKnowledge, an innovator in the space of business support systems, holding multiple executive level positions, including Product Management, Marketing and Business Development, helping define telecom value-added services and digital media strategies for the likes of Telefonica, Yahoo, Listen.com (Real Networks), Turbine Entertainment, FullAudio (AOL), Star Media, TheStreet.com and others. Yoav further spent six years in the Israeli Air-Force, managing mission critical development projects, and is a decorated officer. Yoav holds an International Executive MBA from Kellogg/Northwestern and Tel-Aviv University, as well as a M.Sc. in Computer Science (cum laude) and a B.Sc. in Mathematics (cum laude) from Tel-Aviv University.

Norm Fogelsong, General Partner, Institutional Venture Partners (IVP): Norm Fogelsong
joined Institutional Venture Partners (IVP) in March 1989 and is currently a member of the Board of Directors of the National Venture Capital Association (NVCA). With more than 30 years of high-technology venture capital and growth equity experience, he emphasizes investments in private later-stage companies and in select public market opportunities. Norm has led investments in Artisan Components (ARTI), Aspect Communications, Compaq Computers (CPQ), Concur Technologies (CNQR), Convex Computers (CNVX), Cortina Systems, Danger (MFST), InphoMatch (SAP), Integrated Circuit Works (CY), Lam Research (LRCX), LensVector, Marketo, Motion Computing, Platinum Software (PSQL), Polycom (PLCM), SkyStream Networks (ERIC), TelCom Semiconductor (TLCM) and Websense (WBSN). Norm also actively participated in venture investments in Akamai (AKAM), Amgen (AMGN), At Road (TRMB), Applied Biosystems (ABI), Chordiant (CHRD), ComScore (SCOR), Cypress Semiconductor (CY), Digital River (DRIV), Genentech (DNA), Linear Technology (LLTC), LoopNet (LOOP), LSI (LSI), MIPS Computer Systems (MIPS), Quantum (QTM), Silicon Graphics (SGI), SuccessFactors (SFSF), SupportSoft (SPRT), Synchronoss Technologies (SNCR), 3COM (COMS), Verisity (VRST), WebEx (WEBX) and Zynga. For Cortina Systems, Norm arranged a $132 million investment syndicate, and the proceeds were used to buy a $100 million division that was being spun out of Intel. His most recent investments include LensVector, a leader in dynamic solid-state optics, and Marketo, the global leader in Revenue Performance Management solutions. Norm began his career as a computer programmer at Hewlett-Packard. He then worked as a management consultant with McKinsey & Company where he specialized in strategic planning. He has served the local community as the Treasurer of the Children's Health Council, the Secretary of the Churchill Club, the Founder of the Kona Jazz Festival and as a member of the Major Gifts Committees at Menlo School and Stanford University. Norm earned a B.S. in Management Science & Engineering from Stanford University (Phi Beta Kappa), an M.B.A. from Harvard Business School and a J.D. from Harvard Law School.

Scott English, SVP Strategic Investments, Hearst Corporation: Scott English oversees Hearst's
Strategic Investments group and pursues acquisitions for the corporation in digital media. He acts as a director or observer on the boards of a number of Hearst's portfolio companies including Gazillion, BuzzFeed, The NewsMarket, Wide Orbit, Brightcove and Pandora. English joined Hearst Interactive Media in 1995 and ran business development and strategy for Hearst's HomeArts.com network of magazine websites. He moved into his current role at HIM in 1999 after helping orchestrate the merger of HomeArts.com and Women.com (now iVillage). Prior to Hearst, English worked in the magazine division at Conde Nast. English graduated with a BA from Trinity College and earned his MBA from Columbia Business School.













Chris Petrovic, GM, Digital Ventures, GameStop: As a member of the company’s senior
management team, Petrovic serves as the principal leader of GameStop’s digital strategy. He is responsible for building on the company’s ongoing efforts to integrate digital media into the company’s multi-channel strategy, as well as overseeing the development and execution of a digital acquisition strategy. This includes leveraging the company’s unique and distinctive relationship with customers in-store, online and around the globe to drive driving digital sales through more than 6,400 domestic and international stores and on its Web sites: gamestop.com and gameinformer.com. Prior to GameStop, Petrovic served as VP, Digital Media for Playboy Enterprises. In this role, he was responsible for developing and managing digital-focused strategic and business development initiatives for all divisions the company, including online, mobile, TV, radio and publishing. Petrovic was also responsible for finding the next generation products and services and developing launch strategies for their successful global execution. This position places him at the leading-edge of new and future ideas and technologies as well as and new-media business models. Before joining Playboy, Petrovic served as VP, Business Development for AG Interactive, a division of American Greetings. Petrovic oversaw all business development efforts across of the division’s digital business units. Petrovic joined AG Interactive from theglobe.com, where he served as VP, Strategy and Business Development and was responsible for developing and growing the company’s digital and print media businesses. Petrovic is a graduate of Columbia University in New York and holds a J.D. from Southwestern University School of Law in Los Angeles. He began his new media career as the CEO of Internet start-up BannerGreetings.com in 1998, and from there went on to become COO of Buzztone, a leading viral marketing agency, before joining the venture capital firm Prime Ventures as their VP of Business Development and Legal Affairs, managing the business development and legal operations of its portfolio companies, including most notably drkoop.com. Petrovic is based in the company’s Los Angeles offices.

Kevin Spain, Principal, Emergence Capital Partners: Kevin is a Principal at Emergence Capital Partners. His deep knowledge of the enterprise and consumer technology sectors comes from time spent at blue-chip software companies and from his experience as an entrepreneur. He currently sits on the board of Veeva Systems, Zuberance and SupportSpace. Prior to joining Emergence, Kevin was a senior member of Microsoft's Corporate Development group. In this role, he shared responsibility for sourcing, structuring, and negotiating Microsoft's acquisitions, strategic investments, and joint ventures. Under his leadership, Kevin's team participated in over $500 million in transactions spanning all of Microsoft's business groups. Prior to Microsoft, Kevin was with Electronic Arts, where he was a member of the team that launched EA's online gaming business. Today, Electronic Arts operates several of the most popular online gaming destinations in the world. Later, Kevin served in Electronic Arts' Corporate Development group, where he helped manage the Company's acquisition and strategic investment efforts. Before Electronic Arts, Kevin was Co-Founder and CEO of atMadison.com, a business he started after winning the first annual Wharton Business Plan Competition. atMadison.com provided a hosted marketing management solution for small and medium sized companies. Kevin earned an MBA from The Wharton School of the University of Pennsylvania and a BBA from the University of Texas at Austin. He is a graduate of the Kauffman Fellows Program.



Sharon Wienbar, Managing Director, Scale Venture Partners: Sharon invests in mobile, internet
, and enterprise software companies at Scale Venture Partners, which she joined in 2001. Sharon sits on the boards of Actiance, Everyday Health, MerchantCircle, PlayPhone, Reply!com and uTest. Prior to ScaleVP, Sharon spent 15 years at Critical Path, Amplitude Software, Adobe Systems and Bain & Company. Among her varied responsibilities, she directed marketing strategies and operations, integrated product and service businesses following acquisitions, managed the application of technology to Pacific Rim and European markets, and negotiated complex intellectual property licenses. Sharon holds a BA and MA in Engineering from Harvard University, and an MBA from the Stanford Graduate School of Business. Sharon also serves on the Board of Directors of the non-profit Myelin Repair Foundation and on Microsoft's Venture Advisory Committee. As a Managing Director, Sharon is happy to offer our startups an opportunity to obtain free software.










Habib Kairouz, managing partner, Rho Capital Partners and Rho Ventures: Habib Kairouz is a managing partner of Rho Capital Partners and Rho Ventures as well as a member of the Investment Committees of Rho Canada and Rho Fund Investors. With nearly 20 years experience in venture capital, Habib seeks to partner with entrepreneurs who are visionaries, hungry to build massive opportunities, confident enough to challenge established market leaders and charismatic enough to attract top-tier partners, customers and other business personnel. Joining Rho in 1993, Habib invests in new media, information technology and communications companies at various stages of development, from seed stage to growth equity. His current investments include Bluefly (NASDAQ: BFLY), Everyday Health, InnerWireless, IntraLinks (NYSE: IL), Public Mobile, ReachLocal (NASDAQ: RLOC), Travel Ad Network and Verified Person. Past investments include Answersoft (acquired by Davox), Capstone Turbine (IPO), CommerceOne (IPO), iVillage (IPO; acquired by NBC), Memberworks (IPO), TACODA Networks (acquired by AOL), Tripod (acquired by Lycos) and Yantra (acquired by AT&T). Prior to Rho, Habib worked in investment banking and leveraged buyouts in New York with Reich & Co. and Jesup & Lamont. Habib received a B.S. in engineering and a B.A. in economics from Cornell University and an M.B.A in finance from Columbia University.



Joey Tamer, President, S.O.S. Inc: is a widely-acclaimed strategic consultant to technology and
media CEOs, U.S. and worldwide. Her work helps create wealth for founders and investors of entrepreneurial ventures, and a high return on investment for Fortune 500 in-house ventures. Her capital strategies drive up her clients' valuations and profitability. She has a special expertise in working with emerging and disruptive technologies. She consults to Fortune 500 companies, capitalized start-ups, and investment funds, often serving as a "shadow CEO" to extend her clients' bandwidth. She advises product and service companies and consultants. Her work optimizes her clients' growth, dealflow and profitability. Her clients have included J.P. Morgan Capital, Sony, IBM, Apple, Hearst, Blockbuster, Technicolor, Harper Collins, Discovery Channel, Time-Warner, Agfa and Scitex, and many early stage ventures such as Earthweb and iSuppli. Her clients say she is "a brilliant strategist and a practical, down-to-earth, get-it-done person," "invaluable in understanding the competitive landscape and alternative strategies" and that she "cuts right through the noise, giving a clear vision of the future," "protecting us from liability and cutting our costs." She has consulted since the early days of the PC through to her Web 2.0 and Web 3.0 clients of today. Her clients have been in the business, enterprise and consumer sectors, with companies in technology, hardware and software, media and entertainment, publishing and advertising, distribution, and investment and venture funding. She has worked in the U.S., Europe and China. A strategist, policymaker, dealmaker, and negotiator, her work includes strategies on entry, exit, capitalization, return on investment, growth, positioning, pricing, distribution, risk-assessment, new market and international expansion, due diligence, and intellectual property.