Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 2-5, 2011 Ritz Carlton Hotel, Marina del Rey, California Thursday, May 5th 2:15 PM - 3:30 PM Track I: H2.0-21, AdvUp-32 The Facebook Factor – A Discussion of Facebook as a Product and Communications Platform – Building Buzz, Building Community, Building Brand Loyalty, Building a Commerce Engine Jeff French, CEO, Loud Door/Big Prize Caroline Winnett, NeuroFocus Jennifer Sullivan, President, Membrain Licensing, LLC Evan Bailyn, President, First Page Sage Luigi Picarazzi, President, Digital Media Management Linda Sherman, Co-Founder, The Courage Group, Moderator Jennifer Sullivan, President, Membrain Licensing: Jennifer Sullivan is an award-winning licensing, marketing and brand strategist responsible for developing licensing and integrated marketing campaigns for a wide range of companies - from niche, emerging brands to the world’s largest retail, entertainment, technology and packaged goods companies. With over a decade of experience in promotional marketing and strategic alliances, Jennifer’s clients have included some of the world’s largest brands including McDonald’s, Burger King, Kellogg’s, Vivendi Universal Games, Kraft Foods, Apple, Toys “R” Us and several others. Recognized for her ability to seamlessly connect the dots in high impact ways for companies like 20th Century Fox, The Walt Disney Company, Warner Bros., Sony Pictures, Microsoft, NFL, Viacom, LucasFilm, Universal Studios and many more, Jennifer has helped her partners to generate hundreds of millions of dollars in revenue and a limitless amount of social currency. In 2008, Jennifer co-founded a boutique licensing firm based in Los Angeles representing a wide range of brands including Paul Frank Industries, Emily the Strange, birdie, Sony Music Nashville and several others. Jennifer’s work on the Paul Frank brand resulted in the procurement of 85+ licensees in under 2 years, effective activation of its social media networks,placement into Target Stores nationwide and two (2) LIMA Licensing Excellence Awards in 2010. Today, Jennifer serves as President of memBrain Licensing, LLC, a global agency offering licensing and business strategy services for a select group of entertainment, art, music and cause related brands. Jennifer is a frequent panelist and speaker for several organizations and is an active member of Women in Toys, Women in Technology International, LIMA and Step Up Women's Network. Evan Bailyn, President, First Page Sage: Evan Bailyn is a serial entrepreneur who became a millionaire by the age of 25. He started eight companies, selling five of them by the age of 29. He is also the author of two books published by Pearson, entitled Outsmarting Google and Social Search: Profiting in the Age of Friendship Marketing. After graduating from Columbia University, Mr. Bailyn taught himself about search engines, quickly discovering how to rank at the top of Google for any search term. With this knowledge, he established a network of education-related businesses which he later sold. In 2006, he founded Cartoon Doll Emporium, which was backed by Allen & Co. and became one of the largest children's websites in the world, reaching 70 million unique visitors in 2009. In March of 2009, he launched First Page Sage, an SEO and social media company serving Fortune 500, celebrity, and political clients. Mr. Bailyn created the Evan Bailyn Foundation in early 2010, offering grants to causes that prevent child abuse. His Facebook page, which promotes emotional awareness, is one of the most popular non-celebrity pages on Facebook, with over 100,000 fans. Mr. Bailyn has been interviewed on ABC and Fox News and featured in The New York Times, The Wall Street Journal, The New York Post, Advertising Age, and Money Magazine. Linda Sherman, Social Media Marketing speaker and consultant:Linda Sherman, is a noted international and multicultural marketing guru who brings a unique background and business credibility to her work as a social marketing consultant. As CEO and CMO of multinational subsidiaries, as well as in a consulting role, Linda has achieved major marketing victories. Linda set up Coors Japan as the only independent foreign beer company in that country and was responsible for an unprecedented viral campaign that launched Zima there, creating an entirely new beverage category in the marketplace. Among her other executive positions, Linda managed over 500 employees as CEO of Club Med Japan. Linda is able to integrate her hands-on corporate marketing and management experience with social media/search/website creation expertise to guide clients through planning and training to take advantage of today’s latest marketing tools. These methods have been successful for her clients ranging from entrepreneurs to corporations. Linda Sherman is co-founder, with Ray Gordon, of the The Courage Group (CourageGroup.com) a resource for national and international product launch, marketing, digital film and social media services. Clients include Levi Strauss, Wal-Mart, Singular Communications, and numerous others, including exciting national and international startups. The Courage Group also provides presentation skills and strategic planning training for corporations, including J Walter Thompson, Ogilvy & Mather, and American Express. Linda is fluent in English and Japanese and has provided powerful keynotes and presentations in both languages. Linda built, search engine optimized and writes for Wordpress sites including BoomerTechTalk.com and OurBestofKauai.com. Linda is a recognized social influencer and you can find her online in all the usual places including @LindaSherman and the links listed at ItsDifferent4Girls.com/my-links. Caroline Winnett, NeuroFocus: Caroline Winnett received her MBA from the Haas School of Business at the University of California, Berkeley. She went on to found Albany Associates, providing marketing serviceto corporate clients. Subsequently she was Publisher of Wilderness Press and Chief Marketing Officer for BoardVantage. She sits on the boards of three California corporations and is the co-author of "Corporate Governance: Five Easy Pieces."