Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2010 Bloomberg BusinessWeek Thursday, March 11 3:45 PM - 5:00 PM Session B: Strategic Relationships: TV, Broadband, Advertising and Devices – All Video All the Time To understand the future of broadband is no longer a PC phenomenon. Broadband is how consumers will experience video. It is how they will communicate with each other via phone systems and mobile systems. Broadband is IPTV on TV sets. Broadband is an OnDemand video system delivered to your PVR. Broadband represents all the video and communication platforms available to the consumer. It is about content, advertising and commerce. Broadband is the all-encompassing consumer phenomenon that brands, agencies, networks, technology providers, content providers and consumer electronics manufacturers all play a significant role. They are all partners in a movement for social, technological and commercial change. Matthew Hong, Senior Vice President & General Manager, Sports Operations, Turner Sports Rob Gregory, President, Plum TV Allen Duan, Vice President, Digital Distribution & Strategic Planning, MTV Networks Marc Siry, SVP, Digital Products and Services, NBC Universal Sam Farraj, AVP, AT&T Media Solutions Marc DeBevoise, Senior Vice President, Digital Media, Business Development & Strategy, Starz Media Jennifer Kavanagh, Vice President, Digital & New Media, Oxygen Media John Balen, General Partner, Canaan Partners, Moderator Sam Farraj, AVP, AT&T Media Solutions: Sam Farraj, is responsible for leading the strategy and business development activities for Digital Media Solutions at AT&T. Before joining AT&T in April of 2008, Mr. Farraj was responsible for launching the digital media group at MCI. He has also been EVP of product development at Vaultus, Inc., which provides wireless mobility solutions for enterprise customers. He also served as SVP of Marketing and Product Development at CMGI Solutions, an enterprise-focused Internet solutions provider, as well as leadership positions at e.Spire Communications, an integrated communications provider. Prior to that Mr. Farraj started his career at MCI. Rob Gregory, President, Plum TV: Rob Gregory is a seasoned media and marketing professional, with over 25 years of experience in trade, consumer, and emerging media. In April 2008, he joined Plum TV as the President of Network Sales & Marketing. Plum is a cable TV and web network, targeting an active and affluent audience in Aspen, Miami Beach, The Hamptons, Nantucket, Telluride, and other high profile markets. In this position, Rob increased Plum’s network sales by over 30%, despite an extremely challenging economy, and declining luxury media spending. In August of 2009 Rob was named President of Plum TV, and has since been working closely with Executive Chairman Brian Bedol to overhaul the programming mix and brand positioning, and increase distribution of Plum’s national and hyper-local content. Prior to Plum TV, Rob served as Group Publisher at Dennis Publishing. He successfully extended the Maxim Magazine brand into digital media, entertainment, and bricks and mortar businesses. Rob oversaw multi-platform advertising sales, brand positioning, events, promotion, public relations, and marketing conferences. In May of 2007, Maxim published its first ever "Mobile Issue", that allowed readers to interact with the magazine using their cell phones to get more content, vote, enter sweepstakes and more. Initiatives such as these kept Maxim at the forefront of innovation and continued to establish the magazine as the industry leader and one of the most powerful media brands reaching young men in the world. Prior to Maxim, Rob was Publisher of Rolling Stone, where he successfully repositioned and turned around the magazine, transforming the business from a 19% advertising sales revenue decline, to a 7% increase in just three years, during a period of dynamic change in both the consumer magazine and the music sectors. Rob has also held top management positions at Men's Journal, Gourmet, and Scientific American. In addition, he successfully positioned and launched new magazines Travel & Leisure Golf and Garden Design. Matthew Hong, Senior Vice President & General Manager, Sports Operations, Turner Sports: Matt Hong is Senior Vice President & General Manager, Sports Operations at Turner Sports. In this role, Matt is responsible for running day-to-day operations for the Turner Sports television and digital businesses, which include events from Major League Baseball, the NBA, NASCAR and professional golf airing on TNT and TBS, as well as NASCAR.COM, PGATOUR.COM, PGA.com and the Turner Sports alliance with Yahoo! Sports. Before joining Turner in early 2008, Matt was Vice President & General Manager, Interactive Media at Thomson Gale, a business of The Thomson Corporation (now Thomson Reuters), where he oversaw the company’s digital media and distribution businesses. Prior to Thomson, Matt spent six years at AOL where he was most recently Executive Director of Search managing the search and sponsored links businesses across the company’s various properties, including the AOL Service, AOL.com, MapQuest, Netscape and AIM. As Director of Business Development for AOL Search, Matt was the principal architect of the company’s original strategic partnership with Google and oversaw the day-to-day relationship between the companies. Prior to AOL, Matt spent two years at the law firm of Jeffer, Mangels, Butler & Marmaro in Los Angeles, where he was an associate in the corporate department focusing on M&A and securities transactions. Matt is a member of the board of directors of Youth Intermedia, a multi-platform media company serving the kids and young adult markets. He is also a member of the advisory board of the NC State University College of Management. Matt received a JD with honors from Harvard Law School and a BA in economics from North Carolina State University, where he was the university valedictorian. He is based in Atlanta where he lives with his wife and two young children. Allen Duan is Vice President of Digital Distribution & Strategic Planning for MTV Networks. In his role, Allen manages the team responsible for Digital Distribution strategy across wireless carriers, online portals, video aggregators, and emerging media players for MTV Networks’ diverse brands, including: CMT, COMEDY CENTRAL, Logo, MTV, Nickelodeon, The N, Spike and VH1, among others. Prior to joining MTV Networks in 2008, Duan served as Senior Director of Corporate Development and M&A for Sony Corporation of America. In that role, he led cross-divisional executive strategy projects and managed M&A deals such as the $260M+ acquisition of Gracenote, Inc. – global leader in media metadata services. Moreover, Duan played an integral role developing strategy and business modeling for media entertainment and technology initiatives such as video content distribution to PlayStation Network service. He began his career as a product manager at Microsoft and held a succession of business development and product planning roles across MSN, Financials Services and Mobile & Embedded Devices divisions. Duan holds a Masters in Business Administration from Harvard Business School, and a Bachelors degree in Mechanical Engineering and Economics from Harvard College. Marc DeBevoise is senior vice president, digital media, business development and strategy for Starz Media and is the lead executive for Starz Digital Media. He is the lead operational and execution executive for the Starz digital businesses. These include: transactional and ad-supported video distribution (including EST, PPV, VOD and SVOD models) via Internet, cable and satellite platforms; ad-supported broadband channels including manga.com, abetoons.com and starzbunnies.com; and the development and distribution of short-form video and casual gaming products for online and wireless platforms. DeBevoise and his team distribute and market all forms of content ranging from theatrical features to short-form animation from each of Starz’ various business units including: Overture Films (feature films), Anchor Bay Entertainment (home entertainment), Starz Entertainment (pay television), Manga Entertainment (Japanese Anime) and Starz Animation/Film Roman (animation). DeBevoise oversees digital distribution, licensing, syndication, content and vendor partnerships with a wide array of traditional cable, satellite and Telco multichannel video affiliates. DeBevoise also works with a wide array of clients in new media categories including; video games, online portals, and other consumer electronics partners and video content aggregators/distributors for electronic sell through, subscription, PPV, and free/ad supported models. In addition to DeBevoise’s digital media responsibilities, he is also responsible for the generation, evaluation and execution of business development, strategic investment and growth opportunities for all of Starz’ business units. Prior to joining Starz, DeBevoise was the Director of Emerging Markets for NBC Universal Digital Media. In this role, DeBevoise was responsible for generating and executing new business development opportunities related to NBCU’s Internet/Broadband and Wireless businesses. DeBevoise joined NBCU as a member of the Business Development group where he lead various corporate-level projects and transactions including the evaluation/execution of acquisitions and investments in digital media, the analysis of various motion picture slate-financing structures for Universal Pictures, and the integration, strategic planning and restructuring of Universal Parks & Resorts. Prior to joining NBCU, DeBevoise was an Associate in the Technology, Media & Telecommunications Investment Banking Group at JPMorgan in San Francisco and New York. In this role, DeBevoise executed and advised on equity, debt and M&A transactions in various sectors including Internet Media, Software, and Information & Business Services. DeBevoise has also worked in Corporate Financial Planning & Operations at Cablevision Systems Corporation and Motion Picture & Television Production Finance at Miramax. DeBevoise currently serves on the Board of Directors of The Door, a non-profit organization providing a wide range of health, education, career development, legal, counseling and social services to at-risk youth. He is also a member of the Academy of Television Arts & Sciences. DeBevoise received his MBA with distinction in Entertainment, Media & Technology and Finance from NYU's Stern School of Business and his BA in Economics and Computer Science from Tufts University. DeBevoise and his wife, Trisha, live in New York City. Jennifer Kavanagh, Vice President, Digital & New Media, Oxygen Media: As Vice President of Digital & New Media, Jennifer Kavanagh is responsible for innovating and leading Oxygen’s digital initiatives on all existing and emerging platforms. Well versed in the online space for 12 years, Kavanagh joined Oxygen as Director of Interactive Marketing in 2006. Under her leadership, Oxygen.com has experienced rapid multi-platform growth. In November of 2009, Kavanagh was honored as a Top Women in Cable Technology by WICT and CableFAX Magazine. Kavanagh' currently oversees Oxygen’s suite of digital assets including Oxygen.com. The site is a hub for Generation O featuring editorial content that focuses on everything from television to fashion, and includes an interactive offering around games and social media. Kavanagh oversees the development of each Oxygen series microsite which include blogs, photo galleries and the bOnus act, an additional act to every original episode available exclusively to online and mobile users. The website recently saw the premiere of Oxygen’s first web based series, “Mommywood,” based on the book of the same title by Tori Spelling. Recently, Kavanagh oversaw the launch of a suite of digital assets including Fantastic Plastic Makeover, a tool that allows users to upload a photo and give themselves a “virtual facelift” utilizing advanced computer vision and image processing algorithms; hormoneOscope, a downloadable widget or iPhone application that delivers users with a hormone horoscope every few days based on their menstrual cycle; and tweetOverse, Oxygen's exclusively branded micro-blogging universe powered by Twitter technology. Kavanagh is also leading the digital side of the Oxygen Everywhere strategy. Oxygen Everywhere is a multiplatform strategy that puts the network in front of its young, female audience, wherever they are. Kavanagh is responsible for optimizing sponsorship opportunities online as part of Oxygen’s Super 360 offerings, which extends on-air advertising sponsorships into relevant content on NBC Universal’s female focused properties, including custom editorial on www.oxygen.com. Before joining Oxygen, Kavanagh was Director of Client Services at NETexponent where she was responsible for leading strategic marketing initiatives online for clients including the New York Times, Verizon and Financial Times. John Balen, General Partner, Canaan Partners, Moderator: John Balen understands entrepreneurs. Since joining Canaan in 1995, John has worked with some of the smartest people in the technology industry to build high-performance companies such as Commerce One, which brought B2B ecommerce to the masses, eStamp, the pioneer of Internet postage, Intraware the leading provider of electronic license delivery and management, and Rightpoint, a real-time customer analytics software provider, acquired by Epiphany. At Canaan, John focuses on investments in communications & mobility, and next-generation enterprise technology companies that are disrupting the balance of traditional markets. His portfolio includes ID Analytics, which offers the nation’s only real-time fraud prevention system for enterprises. He also invests in digital media companies that empower the consumer through web-based services, such as Blurb.com, a revolutionary company changing the face of publishing by letting anyone easily create and sell bookstore-quality books. Before joining Canaan Partners, John held a variety of operational and financial roles, where he learned both how to build companies from the ground up and how to fund them. He served as a Managing Director of Horsley Bridge Partners, a multi-billion dollar private equity firm in San Francisco. During his nine-year tenure at Horsley Bridge, John was responsible for a wide spectrum of investments in technology companies, as well as many venture capital and buyout partnerships. Earlier in his career, John was a sales applications engineer at fiber communications startup Codenoll Technology Corp. and an engineer at Digital Equipment Corp. John currently serves on the boards of innovative digital media firms Blurb, Cardlytics, Casabi and Silicon Optix, mobile company Command Audio, and enterprise technology firms Echopass, EZRez, ID Analytics and SOASTA. John received a BS in electrical engineering and an MBA from Cornell University. A firm believer in the value of education, John is the Chair of the Strategic Planning Committee, and as a board member serves on the Executive Committee of his children’s school. John frequently donates time and money to educational causes.