Digital Hollywood New York City
November 10-12, 2010
Wednesday, November 10th
12:30 PM 1:45 PM
Track I: H2.0-2, MeDia-3
New York, New York: The Media Capital Becomes Digital Media Capital New Platforms, New Opportunities
Michael J. Wolf, founder and Managing Director, ACTIVATE, former COO & President, MTV Networks
Donna Speciale, President, Investment and Activation, MediaVest USA
Jason Klarman, President, Oxygen Media
Gerald Marzorati, Assistant Managing Editor of the Times for New Products and Strategic Initiatives, The New York Times
John Partilla, Executive Vice President and President of Global Media Sales, Clear Channel Media Holdings
Shawn Gold, CEO, Cocodot, former CMO, MySpace, Moderator
Additional speakers to be announced
Donna Speciale, President, Investment and Activation, MediaVest USA: A veteran of the broadcast industry for over 20 years, Donna is well known for driving innovation in the marketplace. Since joining MediaVest in 2004, Donna has led an internal charge to align buying resources against two pillars: innovation and strategy. This combined with an aggressive recruitment effort to attract and retain the best talent in the industry, culminated in the name change of the broadcast group to Video Investment and Activation (VIA). Under Donnas watch, MediaVest has earned a reputation for being an innovative and strategic investment partner to clients and vendors. As a result, Donna has received much industry recognition and accolades including Television Weeks TV Buyer of the Year (2006), MediaWeek's "All Star" in the broadcast category (2003), AdAge's "Woman to Watch" (2001) ), and Agency of the Year by both Adweek and AdAge (under SMG) in 2005. Donna has twice been honored by Advertising Women of New York (AWNY): in 2008, she was the recipient of AWNYs Impact Award, honoring her mentorship work within the industry, and in 2006 she received an AWNY Working Woman Award, recognizing female executives who earned success in their personal and professional lives. In addition to her professional accolades, Donna is an active member of the 4A's National Broadcast Committee, AWNY, AdClub and is a board member of the Out-of-home Video Advertising Bureau (OVAB). Donna is an active advocate for the buying community in high-profile forums including AdAge Upfront Summit, Cable Advertising Bureau Cross Platform Deals and Media Outfront. Prior to joining MediaVest in January 2004, Donna led the broadcast investment team at Mediacom. Over her career she has managed investments for several leading marketers including Warner Brothers, GlaxoSmithKline, Hasbro, Kmart, Diageo, Staples and Subway.
Michael J. Wolf, founder and Managing Director, ACTIVATE: a technology and strategy consulting firm which helps media, technology and communications businesses position their companies for growth. Previously, he was President and Chief Operating Officer of MTV Networks, where he was responsible for leading all of the global business and technology operations of the $7bn cable programming and Internet company. Prior to joining MTVN in 2005, he was the Managing Partner of McKinsey & Companys global Media, Entertainment & Information Practice, and served as the top strategist to the CEOs and senior executives. Before that, Wolf was a Senior Partner and member of the Executive Committee of Booz Allen Hamilton, where he led the firms Communications, Media & Technology Practice. Wolf is a board member of Slide.com, the largest developer of third-party applications for Facebook; iAmplify.com, a digital marketplace for expert-generated video; Entercom; and the Educational Broadcasting Corporation. Additionally, Wolf is the author of the influential THE ENTERTAINMENT ECONOMY: How Mega Media Forces Are Transforming Our Lives (Random House). Wolf, his wife and their three children live in Manhattan.
John Partilla, Executive Vice President and President of Global Media Sales, Clear Channel Media Holdings: In this role, he leads national business development across the companys radio and outdoor businesses. Partilla joined Clear Channel from Time Warner, where he led Time Warners Global Media Group in its mission to work with major advertisers and help drive the growth of advertising and marketing revenue across all of Time Warners businesses. Prior to overseeing Global Media at Time Warner, John was President at Young & Rubicam, and founder and Chief Executive Officer of Brand Buzz. Launched in 2000, Brand Buzz is an agency within an agency at Young & Rubicam designed to provide solutions for smaller advertisers. Partilla spent eighteen years at Young & Rubicam and in that time amassed an extensive roster of strategic sales and brand development experience, having worked across many of the agencys core accounts. Partilla holds an MBA from Columbia University and a B.A. in Business Administration from University of Delaware. He resides in New York.
Shawn Gold, CEO, Cocodot, former CMO, MySpace: Shawn Gold is Chairman of newly formed Social Approach, a digital media advisory focused on Social Discovery platforms and technologies. Formerly, he was CMO , head of marketing & content for MySpace. At MySpace Gold spearheaded the development and implementation of marketing initiatives and campaigns for MySpaces more than 110 million users worldwide. He also oversaw the growth and expansion of popular MySpace franchises including Music, Film, Comedy and MySpace Celebrity, as well as creating MySpaces Impact awards and Our Planet programs to recognize and reward social responsibility. Gold has over 15 years of experience in digital marketing and content strategy, including serving as publisher of WeblogsInc, the largest publisher of professional blogs on the Web (now an AOL company). In 2000 he bacame president and chief strategy officer of Intermix (formerly eUniverse), where his team brought the online entertainment network to profitability, making it the most popular on the Web. Additionally, he headed marketing and communications for WHN, an ecommerce company that provided marketing services to the 2002 Olympics, ABC, NBC, Comedy Central, MTV and Fox. Prior to WHN.com, Shawn served as head of strategic planning at Rare Medium where he created the inaugural interactive communication strategies for P&G, General Foods, Mattel and Nestle. In 1995, Shawn was GM and Founder of Icon New medias Advertising Division, publishing Word.com and Charged.com. There he created the first interstitial ads on the web and an industry-leading advertising system based on time rotation and contextual integration. He started developing interactive content in 1992 as a partner with TouchTunes Interactive, a telecommunications music marketing service in the USA, Japan and New Zealand. He is a founding board member of the Producers Guild of Americas New Media Council and author of The Guide to Laughing at Life book series that promotes wellness through laughter.
Jason Klarman, President, Oxygen Media: is responsible for the day-to-day operations and management of original programming and development, brand strategy, consumer and trade marketing, on-air promotion, creative services and public relations and communications for Oxygen Media. Most recently, Klarman oversaw the launch of OxygenLive, a groundbreaking live two-screen viewer experience in which fans can socialize, interact and react to a show while it airs. This real-time water cooler has helped break ratings records since its launch in conjunction with Bad Girls Club season four. He also oversees advertising and digital sales and the development of all digital content for Oxygen including Oxygen.com, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Klarman was recently honored in The Hollywood Reporters Reality Power List for 2010 and named in CableFAX 100 list for 2009. Klarman began his tenure at Oxygen Media as General Manager in January, 2008, shortly following its acquisition by NBC Universal. That same year, Klarman oversaw Oxygens rebrand, which included a new look on-air and online, new logo, tagline and attitude: Live Out Loud. Subsequently, under Klarmans leadership, the networks debut of "Dance Your Ass Off" in 2009 became Oxygens highest rated freshman series in network history; "Tori & Dean: Home Sweet Hollywood" attracted more than one million adults 18-49 for the first time, and the Bad Girls Club became its most watched series ever, surpassing the three million viewer mark just this past season, besting the broadcast networks in its last two episodes in the coveted women 18-34 demographic. Since his appointment, Oxygen is now available on-air, online, on mobile devices, in taxis and on college campuses a strategy to allow Oxygen fans a connection to the Network or its extension where ever she may be. Prior to his move to Oxygen, Klarman served as Executive Vice President, Marketing & Digital at Bravo, where he managed the strategy, content and operations for the channels digital portfolio, including BravoTV.com, TelevisionWithoutPity.com and the TRIO suite of broadband channels including BrilliantButCancelled.com, the ultimate web destination for the TV-obsessed; OUTzoneTV.com, the first broadband site for the LGBT community; and getTRIO.com, the curated pop culture newsletter and broadband site. Klarman was also responsible for Ad Sales Marketing, working with Bravos head of sales to create an effective 4D market strategy for the Bravo brand. Additionally, Klarman directed the development of all brand strategy and consumer marketing for Bravo. He oversaw Bravos consumer advertising, on-air promotion and collaborated with the senior management team on overall network strategy. Under Klarmans leadership, Bravo rebranded in 2005, transforming the networks on-air and online look with its now signature talk bubble logo and Watch What Happens tagline, receiving the coveted BDA Gold award for logo design. He also re-launched the networks website, transforming the promotional-focused site to a vibrant stand-alone destination for everything Bravo and everything pop culture. Klarman and his digital team have been responsible for devising exclusive innovative content that deepens the users experience, including the networks first-ever interactive microsites for Bravos biggest shows; an interactive Top Design online challenge that tests users creativity; the first-ever originally-produced weekly cooking webisode series Top Recipe: The Wong Way To Cook; an online reality show The Real Kids of Orange County, a spin-off of the popular series The Real Housewives of Orange County; and the recent launch of Bravos first weekly live-streaming interactive online show Watch What Happens. In 2007, Klarman was named a Promax Brand Builder and was an EMMY finalist for Outstanding Creative Achievement in Interactive Television. In 2006, he was named one of the Entertainment Marketers of the Year by Ad Age magazine and a Digital Innovator by TV Week. Launching original and inventive campaigns, including Project Runway, Top Chef, and The Real Housewives of Orange County, Klarman and his team played a vital part in making Bravos shows some of the most buzzed-about programming on television. Klarman joined Bravo in 2004 from TRIO, the pop culture network where he led the branding efforts from May 2001 as the Senior Vice President of Marketing. Prior to TRIO, Klarman held the position of Vice President of Marketing at FOX News, where he worked on the launch of the FOX News Channel and oversaw consumer and trade marketing. Earlier, he held the position of Director of Media Relations at CNBC where he handled media relations for America's Talking and oversaw the network's public relations department. Klarman holds BA's in Economics and Political Science from the University of Michigan, as well as an MBA from New York University in Finance and Marketing.