Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood New York City November 10-12, 2010 Friday, November 12th 2:15 PM - 3:30 PM Track I: AdvUp-22 The Twitter Effect and the Real-Time Web - Monetization of the Social Graph Adam Zbar, CEO, Tap11 Ilana Gamza, Senior Manager, Social Marketing Strategy, SapientNitro Noah Mallin, Director, Social Media, Reprise Media Tim Kilroy, Vice President, Natural Search, PM Digital Kevin Purcer, Director of Interactive, Erwin-Penland Ivan Askwith, Director of Strategy, Big Spaceship Mark Ghuneim, CEO, Wiredset, Moderator Adam Zbar, CEO, Tap11: the Twitter business intelligence service for companies to monitor, engage, and grow their real-time audience. At Tap11, Zbar landed over 100 tier 1 enterprise partnerships, raised $16M in venture-capital, and won a Webby and Mobile Excellence Award. Zbar has 20 years of experience as a digital media veteran developing and managing enterprise-class solutions for major brands, media companies, carriers, and technology companies. Zbar started his career at McKinsey & Company where he worked as a management consultant. Ilana Gamza, Senior Manager, Social Marketing Strategy, SapientNitro: Ilana Gamza joined SapientNitro as senior manager of social marketing strategy and analysis, serving on top accounts such as Champs Sports, Foot Locker, Dolby, and Volvo. Previously, Gamza worked in the marketing technology departments of Standard & Poor’s and other financial services providers in New York. She has also worked for advertising agencies R/GA and Wieden + Kennedy on a variety of brands, including Goldman Sachs, Nokia, Discover Card, Nike, Tanqueray, and ESPN. Noah Mallin, Director, Social Media, Reprise Media: a search and social media marketing firm headquartered in New York, where he has helped some of the world's biggest brands such as CNBC, WebMD and Martha Stewart navigate and understand the world of social media with a focus on strategic visibility, virality, and optimization. Reprise Media's clients include Microsoft, USA Network, Verizon, The Home Depot, Castrol, and Honda. He is a contributor to the Huffington Post as well as a blogger for Reprise Media's search and social media blog SearchViews. In the past he has worked at Business Wire developing cutting-edge digital public relations tools and platforms and in political advertising as a media analyst and buyer. You can follow him on Twitter at @nmallin . Tim Kilroy is the Vice President of Natural Search at PM Digital (www.pmdigital.com). He leads efforts to keep the agency’s clients, which include premium brands in the retail, publishing and non-profit industries, atop natural search results. Tim and his team of experts develop and execute technical and content-related strategies using natural search that create greater visibility and traffic opportunities for online marketers and publishers. An experienced entrepreneur and a leading figure in the industry, Tim has worked in search since 1997 and is an expert in this space, as well as in web and mobile. He has a deep understanding of search engine optimization, natural search, comparison shopping, e-commerce and mobile and local search. Tim founded SpinShark, a company dedicated to SEO and social media programs that PM Digital acquired in September 2009. He has also been an integral player at companies such as GPShopper, Nellymoser, e-Centives and Shop.com. Tim began his search career at Inktomi, one of the first Internet search leaders, where he helped launch their paid inclusion, international search and comparison shopping programs.Kevin Purcer, Director of Interactive, Erwin-Penland: With nearly 15 years of experience, Kevin leads Erwin-Penland’s Interactive division, fostering new thinking and pushing clients to explore emerging channels. He is a provocative digital expert whose competitive drive and natural curiosity help guide efforts at Erwin-Penland. He oversees and leads strategy for all digital programs being developed at Erwin-Penland for a wide range of clients including Michelin, Uniroyal, Denny’s, Texas Steakhouse, Verizon Wireless, Confluence Watersports (Dagger, Perception), Fatz Cafe, BI-LO, among others. Ivan Askwith, Director of Strategy, Big Spaceship, an award-winning creative agency based in Brooklyn, NY. As the head of the strategic practice, Ivan works to help clients navigate the digital landscape and understand emerging behaviors. Building upon his time as a media analyst in MIT’s Convergence Culture Consortium, Ivan specializes in generating deep cross-platform audience engagement and helping brands build meaningful, relevant relationships with consumers and fans. Recent projects include work for NBC, Sony Pictures, A&E, HBO, EPIX, Second Life, Skittles & GE. Ivan holds a Master’s degree from MIT’s Program in Comparative Media Studies, where his work focused on modern television’s increasing emphasis on transmedia narrative in creating and sustaining audience engagement. In addition, Ivan has published chapters on audience behavior and franchise development in several books and encyclopedias. He is a frequent speaker and lecturer on digital strategy, transmedia engagement and online communities at both academic and business conferences, and an occasional contributor to magazines like Slate and Salon. Mark Ghuneim, Chief Executive Officer / Founder, Wiredset and Trendrr: As CEO of Wiredset, Mark Ghuneim is a new media visionary with expertise in social engagement, technology and behavioral trending as well as marketing for music, television and brands. Mark launched Wiredset in 2004 as a futuristic digital agency with the ability to incubate, create and execute all aspects of digital marketing. Recognizing the need for real time actionable data for his clients, Mark oversaw the development of a proprietary online tracking service that allows for unparalleled visibility into user behavior and market intelligence across a myriad of internet categories such as social networks, search engines and video sites. With headquarters in New York City and offices in L.A. and Seattle, Wiredset services top entertainment properties such as HBO, MTV, Bravo, Comedy Central, ESPN, Oxygen, Atom Films, Virgin Records, Universal Music Group, Sony BMG, and leading consumer brands such as Apple, Microsoft, Puma and Armani Exchange. Prior to starting Wiredset, Ghuneim spent 16 years with Sony Music USA, where he was most recently Senior Vice President for Online Services. In that role, he created and implemented online marketing campaigns and was responsible for Sony Music's online sales. As Senior Vice President of Online & Emerging Technologies for Sony's Columbia Records Group, Ghuneim was instrumental in the careers of artists such as Destiny's Child, Jeff Buckley, Bruce Springsteen, Bob Dylan and Billy Joel. Mark has pioneered innovations in new media as the music industry has evolved during the past three decades. Before joining Sony, Ghuneim was Director of Press and Video Promotion for the legendary independent label Beggars Banquet Records. In the nascent days of music video, he was program director and production manager at the New York City video nightclub Private Eyes. Ghuneim frequently moderates panels at top industry gatherings and guest lectures at universities such as NYU's Stern and School of Music in New York City and UCLA in Los Angeles. He has worked as a mentor with the Center of Communications. His work in the Information Securtity Space was feature in Time Magazine and cited by the head of the FBI in addressing national infrastructure vulnerabilities. He has worked with NYCLU and ACLU addressing surveillance in public spaces and Ghuneim’s photographs have appeared in publications such as New Musical Express and the British Music Weekly. Known to many online as Mediaeater, Ghuneim reads 10 print newspapers each morning and 100s online each day in his RSS reader. He resides in the tranquil West Village in Manhattan.