Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2009 Wednesday, March 18 The Strategic Track The Web, Social Media and Advertising: Transforming and Disassembling the World of Traditional Media and Communications 12:30 PM - 1:45 PM Session B: Advertising NEXT: Social Networks, User Generated Video, Blogs, IMs, Podcasts, Broadband and Mobile In this session, we will look for a comprehensive understanding of what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV, the consumer is being both barraged by content and choice, he/she is being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution, it is about when the roof is going to cave in. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base. Amanda Richman, Senior Vice President, Director of Digital, MediaVest USA Faris Yakob, Chief Technology Strategist, McCann Erickson Richard Jalichandra, CEO, Technorati Janet Eden-Harris, Vice President | J.D. Power and Associates Darcy Lorincz, CEO, Origin Digital Dean Carignan, Director, Advertising Business Strategy, Entertainment & Devices Division, Microsoft Corporation Robert Friedman, President of Entertainment and Media, @radical.media Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator Dean Carignan, Director of Advertising Business Strategy, Entertainment & Devices Division, Microsoft Corporation. Dean leads long-range strategic planning to enable advertising within Microsoft’s consumer products, including Xbox, Zune, Surface, and Windows Mobile. He previously spent several years with Microsoft’s advertising technology group, where he drove product strategy for Search and Display Ads as well as Video and Mobile Advertising. Prior to joining Microsoft, Dean was a charter member of McKinsey & Company’s e-Business Strategy Practice. He holds an M.B.A. from INSEAD. Amanda Richman, Senior Vice President, Director of Digital, MediaVest USA: As SVP, Director of Digital, Amanda Richman heads MediaVest’s world-class digital team, leading product and capability oversight and strategic business for 20+ clients including Coca-Cola, Continental, P&G, Wal-Mart and Wendy’s. She oversees 100 digital professionals in New York and Los Angeles. Amanda has established a well-earned reputation for motivating clients to embrace innovation in the digital space, garnering Advertising Age’s “40 Under 40” recognition in 2006. Prior to her elevation, Amanda served as the Digital Group Client Director at MediaVest on P&G. In this role, she led the development of digital strategy, innovation and portfolio management for more than 100 P&G brands resulting in hundreds of unique digital programs across search and mobile, advanced television applications, social networks, online gaming, viral video and virtual worlds—work which was recognized with P&G’s Global Media Innovation award in 2007. Prior to joining MediaVest in 2005, Amanda held several senior development and management positions at The Interpublic Group’s interactive firms including most recently VP, Account Director at Zentropy Partners. In this role, she helped drive business integration and marketing innovation across McCann-Erickson’s key clients _ from launching Microsoft’s Xbox Live online gaming service to developing an emerging-media process and programs for Johnson & Johnson. Before Zentropy Partners, Amanda was Managing Director of Thunder House, where she managed interactive investments for an enviable client roster including Coca-Cola, Unilever, L’Oreal and MasterCard. The integration of creative and media context, client commitment to the digital space, as well as general health of the operations flourished under Amanda’s watch. Amanda also held a variety of marketing and business development positions at Time Warner, developing entertainment marketing programs for Warner Music Group, as well as new business efforts across emerging marketing channels, including The Full Service Network – one of the first interactive television launches – and Roadrunner broadband service. She started her career at ad agency Young & Rubicam and was also Marketing Director of The Majestic Theatre, a multi-venue entertainment complex. Janet Eden-Harris, Vice President | J.D. Power and Associates: Janet is a marketing and social media authority who is frequently tapped to provide insights into mining market intelligence from the online world. As a vice president for J.D. Power and Associates, Janet is responsible for building out the company’s social media research practice and developing innovative ways to help customers understand their consumers. She was formerly the CEO of Umbria, a social media marketing intelligence firm that was acquired by J.D. Power and Associates in 2008, becoming its Web Intelligence Research Division, or WIReD. She has spent her career in marketing, running large marketing organizations in both research and high tech. She joined Umbria from Information Resources, Inc. (IRI), a multinational information services company, where she served as executive vice president and chief marketing officer. Prior to working for IRI, she was CMO of global supply chain vendor i2 Technologies. Darcy Lorincz, CEO, Origin Digital Inc.: Together with the co-founders he is responsible for building the business plan and raising the capital to privatize this company derived from assets acquired from public company SAVVIS Communications. Previously Mr. Lorincz was the Vice President and General Manager of Global Rich Media Services at SAVVIS Communications where he built the Media and Entertainment Division from it’s inception to the business today at over $80M annual revenue contributing to 10% of SAVVIS current annual revenue. He has over 20 years building, implementing, and managing technology strategies, products, and solutions for the IT, telecommunications, and networking industries. In his current role, Lorincz will be directing this new venture and building Origin Digital into a premier provider of Digital Media products and Services. Prior to joining SAVVIS, as VP Americas, Mr. Lorincz helped set the global strategy for the Networking and Communications segment of the BBC Technology product and marketing focus, primarily focused on New Media in IP and Mobile program distribution. Prior to joining the BBC, Lorincz was the Managing Director for M&E at Global Crossing. There he directed the strategy for entry and growth of Global Crossing in the Media & Entertainment markets. He then directed the execution of the technology strategy and operating plan for a global applications-enabled media extranet for on-demand and consumption based network services. Richard Jalichandra, President & Chief Executive Officer, Technorati: Richard is a veteran Internet executive whose media experience includes leadership roles across the media spectrum: as a client, at an agency, as a publisher, and with an advertising network. Most recently, he worked as an M&A and strategy consultant for several Internet properties and investment firms, and also served as SVP of Corporate Development for Exponential Interactive, Tribal Fusion’s parent company. Previously, he was SVP of Business Development for Fox Interactive Media, and was the Vice President of Business & Corporate Development at IGN Entertainment (acquired by Fox Interactive), where he led the company’s M&A, business development and international activities. Before joining IGN, Richard led national accounts sales at Lycos, was Vice President of Business Development at Neopost Online, served as Senior Vice President/Managing Director of Answerthink, and founded K23 Creative Services in Singapore. His early career included management roles for Ford, IBM and Siemens, and he has a B.S. in business administration from the University of Southern California and an M.B.A. from the University of Washington. Mark J. Kapczynski, Chief Operating Officer, Kontrol Media: Mark Kapczynski has a successful track record as a serial entrepreneur, chief executive and media industry expert. His current venture, Kontrol Media Corp., is an idea incubator for startups and senior professionals in the media and technology markets including Web 2.0, mobile, and television. Prior to that, he was founder and CEO of MESoft, a media and entertainment software company, for which Kapczynski raised two rounds of seed and venture capital funding exceeding $8MM. Under his leadership, the company also grew its distribution to a global level and partnered with leading IT companies, such as IBM, Sun and AMD, and media companies that include Avid, Ascent Media and Sony. Additionally, he received a patent for a digital media workflow process. From 1995 to 2002, Kapczynski worked at Microsoft Corporation as their Director of Worldwide Media & Entertainment Solutions Group. During that time, he worked with numerous digital media and internet start-ups such as Homestore (now Move.com), Movielink, and MeTV. Mark Kapczynski got his first taste at being an entrepreneur in 1993 when he founded Digital Genesis-a pioneer in the internet/e-commerce space-which was sold to publicly-traded Netgateway, Inc. (NGWY, now IIG) three years later. Mr. Kapczynski graduated from UCLA film school and continues to be active in multiple industry associations that span media, mobile telecom, technology, and Internet Web 2.0. In his free time, Mr. Kapczynski enjoys car racing and playing the drums. Robert Friedman is President of Entertainment and Media at @radical.media. He is responsible for the global entertainment company’s strategy, creation and distribution of entertainment including TV, film, digital media, and branded content across multiple platforms. A few of the company’s feature film assets include the Academy Award winning “The Fog of War,” Grammy Award winning “Concert for George, and Jay-Z’s “Fade to Black.” Numerous TV credits include the Emmy award-winning History Channel’s “10 Days that Unexpectedly Changed America,” “The Iconoclasts,” and MTV’s “Gamekillers,” among others. In addition, @radical.media developed and manages "driverTV," a first-of-its kind, hi-def video-on-demand channel and multi-platform media destination built to transform the way consumers shop for cars. Most recently, Friedman was President and a Managing Partner of Classic Media: Harvey & Golden Books Entertainment, the New York-based family entertainment company that is home to Underdog, Lassie, The Lone Ranger, Rocky & Bullwinkle and Casper the Friendly Ghost as part of the company’s 3,000 title library. He helped develop the recently announced, first multi-platform, multi-lingual kids network and branded website across NBC, PAX (ION) Media Networks and Telemundo with Scholastic and NBC Universal. He oversaw the production, integrated marketing, licensing and promotional opportunities across all media including feature film, television, and home video in the U.S. and abroad. He moved aggressively to market the exclusive library of characters including production of George of the Jungle and Gerald McBoing Boing series for Cartoon Network, numerous made-for-video projects, as well as feature films with Disney and Sony including Underdog, Lone Ranger, and Lassie. The Company was sold to a private equity investor and subsequently to a large U.K.-based entertainment company. Friedman has more than twenty-five years experience as a top-ranking entertainment executive in all facets of the business. From 1991 to 2003, he held a variety of key executive positions at AOL Time Warner, including roles as Head of Corporate Marketing for Time Warner and President of AOL, Interactive Marketing & TV. Most notably, Friedman spent a decade at New Line Cinema, where he held the dual roles of President of New Line TV and Co-Chairman of Worldwide Theatrical Marketing, Licensing and Merchandising. Mr. Friedman launched the TV and merchandising divisions of New Line Cinema when the company was a stand-alone publicly traded entity in 1991 and subsequently took on responsibilities for the film division following the merger with Time Warner. As Co-Chairman of New Line Cinema, Friedman oversaw the $200mm+ yearly budget for the marketing and promotional campaigns for all of New Line Cinema's feature films. In his capacity as President of TV, he oversaw the development, production, acquisition and distribution of film and TV product to network, cable, and pay-per-view. In addition, Friedman managed the licensing and merchandising activity for all of New Line’s feature films and TV programs including video games where he managed the development and distribution of games including Lord of the Rings and Austin Powers. He also oversaw the digital, new media and online activities for all of New Line Cinema’s businesses and products. New Line Cinema accomplishments included a wide array of franchises, The Lord of the Rings trilogy, and Austin Powers franchise which included highest grossing comedy sequel of all time. At New Line Television he produced numerous movies and series for broadcast and cable networks. He also developed and produced animated series versions of The Mask and Dumb and Dumber for CBS and ABC, respectively, as part of a strategy to create worldwide entertainment and licensed properties for the company. Friedman was a member of the original development team at MTV Networks, where for 8 years (1981-1989) he worked on MTV, VH-1, Nickelodeon, and on the development of the pay TV subscription service, The Movie Channel. At MTV Networks, he was in charge of Trade and Consumer Marketing, Promotion, and Licensing for MTV and VH-1 where he oversaw the core services including the marketing of its ancillary businesses such as video and merchandising. Immediately following MTV, Friedman became President of Playboy’s Entertainment Group reporting to Christie Hefner. He oversaw a financial turnaround that repositioned the company’s existing product portfolio while creating a non-Playboy branded line extension for TV, video and pay-per view for the International and domestic mass markets. Friedman began his career in advertising, where he was Account Manager, Procter & Gamble at Grey Advertising immediately following his graduation from the Columbia Business School. His industry honors include being named "Media Man of the Year" by ADWEEK, and named one of the top 100 marketers in the country by AdAge. Friedman serves on the Board of The International Academy of TV Arts and Sciences and has been a member of Young President’s Organization (YPO) for over a decade. Friedman serves on the Morgans Hotel Group board, a public company that includes the Delano, Royalton, Hard Rock and Hudson hotels. Friedman was one of the first men admitted to Vassar College where he received a B.A. in psychology. He earned his M.B.A. from the Columbia University Graduate School of Business. He serves on the Board of Trustees of Vassar and Board of Overseers of the Columbia Business School. He was the 2000 Commencement Speaker at the Business School graduation. In addition, Friedman serves on the boards of The Mount Sinai Medical Center and The Big Apple Circus. Friedman is married to Dr. Elissa Gretz, who grew up in Schenectady NY; Gretz attended Vassar College and most recently headed the Benign Gynecology Division of Memorial Sloan Kettering Cancer Hospital. She is currently Medical Director of the GYN clinical staff at Mt. Sinai Hospital. They have two daughters, 18 and 16 years old, who attend Williams College and The Chapin School in New York City.