Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2009 Wednesday, March 18 The Strategic Track The Web, Social Media and Advertising: Transforming and Disassembling the World of Traditional Media and Communications 10:45 AM - Noon Session A: Widgets as a Platform: Content, Commerce, Communications Now there is a new expression, familiar to almost everyone - The Widget Economy. For the uninitiated, the widget is miniature application or website that resides as a component element on a user’s desktop, social media page or mobile device. A button on a user desktop may open multiple widgets, so that in a flash, mini-apps open on the desktop to reveal up-to-the minute stocks, the weather, airline arrivals, a dictionary, your photo album – virtually anything, any data type - can be formatted into a widget and placed on your desktop. Once the user gets the hang of it, life without widgets is impossible. Widgets are as addictive as email. Widgets are your mini-obsessions managed and delivered as desired. Add in a layer of commerce and you have a fully featured platform. Watch out! Widgets are Here! Jen Cooper, CEO, Mixercast David A. Yovanno, CEO, Gigya Hooman Radfar, CEO, Clearspring Ken Venturi, Chief Creative Officer, SVP Media and Interactive, National CineMedia Daniel O’Connell Offner, Partner, Nixon Peabody LLP Corey Ferengul, Executive Vice President of Marketing, Macrovision Sun Jen Yung, Managing Director, Nightwood Capital, Moderator Jennifer Cooper brings more than 20 years of experience in sales and business development in technology and digital media industries to Mixercast, a widget technology platform company specializing in ad campaigns within social networks. Her work with A-list digital media executives provides her with extensive knowledge of strategic content alliances, distribution and syndication. As CEO of Mixercast, Jennifer’s creativity and technical expertise builds winning strategies that drive business growth for top CPG products and well-known media brands. Prior to joining Mixercast, Jennifer served as Executive Director of Business Development for Yahoo! Inc., where she designed and launched Yahoo!’s first video subscription service and managed large media industry relationships including ABC/Disney, A&E Networks, Paramount, CBS, Time Warner/HBO and CNN. In addition, she was responsible for crafting and implementing broadband video content strategy, sourcing and acquisitions for co-branded portals such as ATT Yahoo! DSL, Verizon Yahoo! DSL, Rogers Yahoo! and BT Yahoo!. In addition to her tenure at Yahoo!, Jennifer led sales, business development and created strategic partnerships for digital media start-up companies including Generic Media and New Zing. She began her career managing sales at enterprise technology companies Oracle, Xerox and IBM before advancing into strategic business development positions at VXtreme Inc. (now the Microsoft Windows media platform) and Microsoft. As founder and executive vice president of nCommand, Inc, Jennifer served on the board of directors and was responsible for securing initial rounds of Venture financing, as well as creating initial client relationships for nCommand’s products. Jennifer holds a dual B.S. degree in computer science and marketing from San Francisco State University. Hooman Radfar, CEO & Co-founder, Clearspring: Hooman actively drives platform marketing and strategy initiatives at Clearspring. He was recently named one of Tech's Best Entrepreneurs in BusinessWeek and was nominated for Ernst & Young's Entrepreneur of the Year. When he is not busy building a better web, you can find him writing his blog Widgify. Radfar graduated magna cum laude from the University of Pennsylvania with degrees in Economics and Computer Science. He holds an M.S. from Carnegie Mellon University where he researched Social Networking Theory. Daniel O’Connell Offner, Partner, Nixon Peabody LLP: Mr. Offner has a corporate and intellectual property practice where he represents businesses and individuals in the videogame, new media, digital content, wireless, and merchandise licensing industries. He performs a wide range of services for his clients, often functioning as outside general counsel. He regularly handles licensing, publishing, and distribution transactions, as well as corporate formation, financing, and mergers and acquisitions work, in addition to dispute resolution matters. Mr. Offner has represented numerous companies in the videogame and internet industries, including some of the leading videogame publishers and developers in the videogame business since the mid-1990s. Mr. Offner's clients often are working directly at the intersection of content and technology where new products, companies, and industries are emerging. Corey Ferengul, Executive Vice President of Marketing, Macrovision: Corey Ferengul serves as executive vice president of marketing at Macrovision. He joined Macrovision in May 2006 and has also served as the company's executive vice president of marketing and solutions. Before joining Macrovision, Corey was executive vice president of marketing at Infogix (formerly known as Unitech Systems). Prior to this position, Corey served as senior vice president and director of Enterprise System Management at The Meta Group. Earlier in his career, Corey served as director of product integration at PLATINUM Technology where he also held positions in sales, product management, and product marketing. Corey received a B.S. degree from Illinois State University. David A. Yovanno, CEO, Gigya: As chief executive officer, David is responsible for Gigya's overall business strategy and day-to-day operations. Most recently, David served as chief operating officer of U.S. media for ValueClick, Inc., one of the industry's largest and most diversified online advertising networks. Over more than eight years of building ValueClick's media businesses, David held a number of positions; including, general manager, executive vice president of sales and marketing and vice president of sales. Prior to ValueClick, David served as a lieutenant and chief information officer in the United States Navy for a naval hospital in the Pacific Northwest. He also held project management roles in the corporate information technology division of St. Joseph Health System in Southern California. David has served on the board of directors for the Interactive Advertising Bureau (IAB), and holds both bachelor's and master's degrees from The George Washington University, Washington, D.C. Ken Venturi, Chief Creative Officer, SVP Media and Interactive, National CineMedia: As Chief Creative Officer, Ken oversees all on screen production, creation, and quality and is the creative visionary behind National CineMedia’s (NCM) groundbreaking pre-feature program, FirstLook. Ken’s leadership has positioned the NCM Creative Services group as the leading, award winning creative agency for the cinema space and has produced over 8,000 original cinema ads for clients nationwide including companies like Microsoft, Lexus, Sony, Universal Studios, Lego, the Navy, and Regal Entertainment Group. Ken serves as the lead creative liaison to NCM content partners and major national accounts and has directly assisted in the formulation of several multi-million dollar breakthrough cinema campaigns. As Senior VP of Media and Interactive, Ken also heads the Interactive Division for NCM, pioneering its online business unit into breakthrough online media and content. Designed as an entertainment destination and social media gateway, NCM.com provides unique ways for audiences to interact with and share entertainment content. An extension of the FirstLook movie theatre pre-show program online, the site provides a new integrated marketing platform, opening multiple online touch points for NCM’s cinema advertising clients. Prior to joining NCM, Ken served for fifteen years as President and CEO of Focus Design Inc. a national creative, new media and promotional agency. In that time, Ken also built and served as CEO of: Foresite Solutions an application development firm; Creaticom the world’s leading stock content producer; and Creative Exchange a progressive creative community and ecommerce website. Ken has been recognized as an entrepreneur and creative “person on the rise” by several national publications including Business Today Magazine. Ken currently serves on the Board of Career Labs, Spark Marketing, and the Generations Cancer Foundation and is an advisor to StashCast a user generated content management company. Ken has over 20 years of experience in executive management, creative strategy and production, technical applications and systems development. Ken brings a unique blend of creative, marketing, sales and technical expertise to the product development and strategic efforts of NCM. Sun Jen Yung, Managing Director, Nightwood Capital, based in New York, NY. prior to Nightwood Capital, Sun joined Oppenheimer in September 2006 to head the Digital Media and Internet investment banking practice. Sun's experience of over fourteen years in investment banking includes corporate finance coverage of Media (cable and entertainment), Digital Media, Internet and software companies at TD Securities, Deutsche Bank and Lehman Brothers as well as equity research at Lehman Brothers. Over the years Sun has represented a wide range of clients in these sectors encompassing a variety of equity, debt and merger & acquisition transactions including Adelphia Communications, Autobytel, Comcast Corporation, Digital Domain, iVillage, Liquid Audio, Mediaplex, Scientific-Atlanta and TiVo. She also spent two years at TCSI in Berkeley, CA in Business Development and Finance. Sun graduated from Columbia Business School in 1988 with an MBA in Finance and a B.A. in Economics and International Studies from Macalester College in St. Paul, MN in 1984.