Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2009 Wednesday, March 18 12:30 PM - 1:45 PM Session B: The Television Ecosystem: Cable, Telco, High Definition, Broadband, Mobile, Satellite - Defining the Future of Entertainment and Communications The television experience has now officially graduated from its status as entertainment king of the living room, to the central component of the entire electronic consumer experience. Television 2.0 has now arrived and it includes cable – with all of its integrated services of PVR, DRV, VOD, Broadband, Wireless, VoIP and Mobile as a communications as well as scalable video provider of clips and updates to movies and full programming. The competition for the future of Television 2.0 has just begun. There will be no immediate winner, and there will probably never be a winner take all. With 250 million consumers in this country to service and a global market to reach out to, the media, entertainment and technology companies are not competing in a zero sum marketing arena. In this session, we will address these issues and more. Landel Hobbs, Chief Operating Officer, Time Warner Cable Roger Keating, Senior Vice President, Hearst-Argyle Television Guido Baumhauer, Director of Strategy, Marketing and Distribution, Deutsche Welle Joanna Drake Earl, Chief Operating Officer, Current TV Marc DeBevoise, SVP, Business Development and Strategy, Starz Media LLC Rebecca Glashow, Senior Vice President, Digital, Media Distribution, Discovery Communications David Keefe, Global Director, Media and Entertainment Practice, Siegel+Gale Ed Moran, Director of Product Innovation, Deloitte, Moderator Landel C. Hobbs, Chief Operating Officer, Time Warner Cable: Landel C. Hobbs, Chief Operating Officer of Time Warner Cable, is responsible for the business operations of all regions and divisions as well as Corporate Marketing, Customer Care, Media Sales, Phone Operations and Product Management. Hobbs had served as Executive Vice President and Chief Financial Officer for Time Warner Cable since 2001. He was responsible for finance, accounting, treasury, tax, facilities and information technology. Before joining Time Warner Cable he was Vice President, Financial Analysis and Operations Support for AOL Time Warner, where he oversaw budgeting, financial forecasts and profit improvement for the various AOL Time Warner divisions including AOL, Warner Bros., Time Warner Cable, Warner Music, Time, Inc., HBO, Turner, New Line Cinema and the WB Network. Earlier, Hobbs was Senior Vice President, Controller and Chief Accounting Officer for Turner Broadcasting System, Inc. He was with Turner Broadcasting Systems, Inc. from 1993-2000. Before joining Turner Broadcasting in 1993, Hobbs was Senior Vice President and Audit Director for Banc One Illinois Corporation. He was also senior manager with KPMG Peat Marwick from 1984 to 1990. Roger Keating, Senior Vice President, Hearst-Argyle Television: Roger Keating joined Hearst-Argyle Television in July 2008 as Senior Vice President overseeing the company's growing Digital Media unit, bringing with him a broad background in various sectors of the media industry. Keating has run large cable TV operations at Comcast and most recently at Time Warner, where he presided over the integration of the Adelphia acquisition in the Los Angeles Region. He ran the voice services business at AOL, and also ran the AOL Health and AOL Travel verticals. In terms of digital media, he led the formation of Comcast’s Internet division in the mid 1990s and oversaw the development of its high speed data business. In 1998 he founded and was CEO of Zatso, a company that worked with media companies to offer streaming video-based “personalized newscasts.” Keating began his career after graduating from Notre Dame with an Industrial Engineering degree as an efficiency expert, working in factories and distribution facilities. After obtaining an MBA from Stanford, Mr. Keating worked as a strategy consultant at Mercer Management Consulting in disparate industries ranging from jet fighters to bakeries. Joanna Drake Earl, Chief Operating Officer, Current TV: As the first executive to join co-founders Al Gore and Joel Hyatt, and as the President of the Online Studio, Joanna has been the architect and manager of Current TV’s web-based participation platform, which enables television’s first truly interactive network. In addition, she leverages her extensive media and technology credentials to forge partnerships with leading, multi-platform distribution partners and oversees development of new media products. Before joining Current TV, Joanna was Vice President, Content Strategy for MOXI (now Digeo), driving the development of new video, music and gaming set-to-box based applications with the largest media and entertainment companies. Earlier, Joanna served as Vice President, Media Partnerships and Applications at ReacTV in Silicon Valley, where she partnered with leading media companies to deliver the world’s first personalized video news service on the Web. As management consultant with Booz Allen & Hamilton, Joanna spent five years developing strategic planning functions and market strategies for the motion picture, television and theme park divisions of leading entertainment conglomerates. In addition to her work in Hollywood, she developed strategic alliance programs and new media market strategies for three of the largest Silicon Valley companies. Marc N. DeBevoise, Senior Vice President, Digital Media, Business Development & Strategy. Starz: Marc DeBevoise is the lead operational and execution executive for Starz’ digital businesses. These include: transactional and ad-supported video distribution (including EST, PPV, VOD and SVOD models) via Internet, cable and satellite platforms; ad-supported broadband channels including manga.com, abetoons.com and starzbunnies.com; and the development and distribution of short-form video and casual gaming products for online and wireless platforms. DeBevoise and his team distribute and market all forms of content ranging from theatrical features to short-form animation from each of Starz’ various business units including: Overture Films (feature films), Anchor Bay Entertainment (home entertainment), Starz Entertainment (pay television), Manga Entertainment (Japanese Anime) and Starz Animation/Film Roman (animation). DeBevoise oversees digital distribution, licensing, syndication, content and vendor partnerships with a wide array of traditional cable, satellite and Telco multichannel video affiliates. DeBevoise also works with a wide array of clients in new media categories including; video games, online portals, and other consumer electronics partners and video content aggregators/distributors for electronic sell through, subscription, PPV, and free/ad supported models. In addition to DeBevoise’s digital media responsibilities, he is also responsible for the generation, evaluation and execution of business development, strategic investment and growth opportunities for all of Starz’ business units. Prior to joining Starz, DeBevoise was the Director of Emerging Markets for NBC Universal Digital Media. In this role, DeBevoise was responsible for generating and executing new business development opportunities related to NBCU’s Internet/Broadband and Wireless businesses. DeBevoise joined NBCU as a member of the Business Development group where he lead various corporate-level projects and transactions including the evaluation/execution of acquisitions and investments in digital media, the analysis of various motion picture slate-financing structures for Universal Pictures, and the integration, strategic planning and restructuring of Universal Parks & Resorts. Prior to joining NBCU, DeBevoise was an Associate in the Technology, Media & Telecommunications Investment Banking Group at JPMorgan in San Francisco and New York. In this role, DeBevoise executed and advised on equity, debt and M&A transactions in various sectors including Internet Media, Software, and Information & Business Services. DeBevoise has also worked in Corporate Financial Planning & Operations at Cablevision Systems Corporation and Motion Picture & Television Production Finance at Miramax. DeBevoise currently serves on the Board of Directors of The Door, a non-profit organization providing a wide range of health, education, career development, legal, counseling and social services to at-risk youth. He is also a member of the Academy of Television Arts & Sciences. DeBevoise received his MBA with distinction in Entertainment, Media & Technology and Finance from NYU's Stern School of Business and his BA in Economics and Computer Science from Tufts University. DeBevoise and his wife, Trisha, live in New York City. Guido Baumhauer, Director of Strategy, Marketing and Distribution, Deutsche Welle: “Content is king, but effective delivery is King Kong” – Guido Baumhauer’s credo gets right to the heart of what challenges media institutions in today’s digital age. Developing solutions for these challenges is what drives him professionally. A background in journalism and years of strategic experience have lead Baumhauer to his current position of Director of Strategy, Marketing and Distribution at Deutsche Welle, which he has held since January 1, 2006. Prior to that, he worked as Editor in Chief for DW-WORLD.DE, where he turned the website into a multimedia, online platform available in 30 languages. Under his direction, DW-WORLD.DE became one of the most multi-faceted and modern portals on the Internet. The trade magazine “Cable & Satellite” recently recognized him as one of the top 50 experts in the world for broadband and pay TV. Baumhauer studied history and economics in Cologne, Germany and Washington D.C.. His journalistic career began in the middle of the 1980s when he worked in the newspaper industry. He then moved over to television, where he worked as a freelance reporter for CNN, RTL, Sat 1 and Deutsche Welle. He started working as a trainee for Germany’s international broadcaster in 1992 and would later work as a reporter for DW-TV – in both German and English. He also received a scholarship from the Bertelsmann Foundation. In 1996 he was appointed as a TV correspondent at the Deutsche Welle Studio in Brussels. It was there that he began accumulating experience with EU research programs. Working as Administrative and Technical Manager, he contributed to pioneering work with online projects like OPAL, the first TV programming exchange via Internet and I-TV, which developed interactive programming formats on the Internet. Baumhauer is also co-author of a handbook for TV journalism. Since the middle of the 1990s, Baumhauer has been in charge of media seminars for Deutsche Welle, WDR, the Medienakademie Köln, AkadeMedia and the Grimme Akademie. The spectrum of topics includes practical journalistic activities as well as strategic problems concerning “Mobile Media” and “Internet TV”. Since 1997 he has also been training German ambassadors and helping prepare them for associating with the international media. Guido Baumhauer is married and has one daughter. Ed Moran, Director of Product Innovation, Deloitte Service LLP: Ed Moran is a Global Deloitte Technology, Media and Telecommunications (TMT) subject matter specialist. With more than 15 years of experience, he advises companies in the areas of strategic planning, product innovation, competitive positioning, and technology commercialization. He also leads the Convergence team in the Northeast, which develops Deloitte points of view and strategies on digital Convergence and how clients may exploit Convergence, Community, Social Networking, Web 2.0 tools and new business models. A member of the World Economic Forum’s Technology Pioneer Selection Advisory Committee, Mr. Moran regularly speaks and lectures in the U.S. and internationally on the topics of digital Convergence, Community, Gen X/Y marketing, and much more. Rebecca Glashow, Senior Vice President, Digital, Media Distribution, Discovery Communications: As senior vice president, digital media distribution for Discovery Communications, Rebecca Glashow is charged with creating and executing opportunities to expand Discovery’s digital footprint and support the evolving cable business. Asserting Discovery’s leadership in the space, Glashow works with operators to drive the growth of their VOD, interactive TV and internet services as well as broker broadband and mobile deals for content from across Discovery’s family of U.S. networks. Previously, as vice president, digital media distribution, Rebecca Glashow oversaw the distribution of Discovery Mobile as well as broadband and iTV programming on digital platforms. In addition, she was responsible for developing new and existing relationships with emerging content distributors as well as top MSOs and DBS providers to drive revenue, enhance the quality of services for Discovery’s partners and increase brand presence in the market. Before joining Discovery, Glashow was director, video-on-demand and interactive television, content acquisitions for Comcast Cable Communications, where she negotiated new media license agreements, built content strategy, spearheaded new product initiatives and developed ad sales opportunities with Comcast Spotlight. Glashow played an integral role in expanding Comcast’s video-on-demand content offerings, securing the first movie VOD deal with Disney and launching a pioneering initiative with IFC Films that offered movies on-demand the same day they premiered in theaters. Prior to that, Glashow was with iN Demand Networks, serving as director, content planning and management, specializing in high-definition and video-on-demand programs and platforms. In this role, she was responsible for licensing VOD content for cable operators and developing original co-productions and acquiring programming for the INHD network. Among her many accomplishments, she launched the first VOD systems with Time Warner Cable and Cox Communications in 2001. Glashow also worked in film development, making acquisitions, soliciting financing and selling distribution rights for Unapix, a home video company. Glashow holds a bachelor’s degree from Brown University. She is based at Discovery’s offices in New York. David Keefe, Global Director, Media and Entertainment Practice, Siegel+Gale: David brings nearly 20 years of client-side marketing, research and business development experience to Siegel+Gale, a global brand consulting firm. Over the course of his career, David has worked in both the media sector at NBC, Time Warner and Liberty Media, and in packaged goods for Unilever USA. During his tenure at Siegel+Gale, David has been an integral part of building the firm's Media & Entertainment business, which today boast a client roster that includes: Comcast, CBS, Sprint, HD Radio, Time Warner Cable, Cox Communications, Cable Television Association of Marketers (CTAM), Cable Labs, The Boston Globe and more. Here, David has worked with these clients, in both a business development and consulting role, to help them navigate the difficult task of delivering their brands across converging media platforms, to multiple audiences, in a clear and compelling manner. Earlier in his career, David was the Director of Worldwide Marketing & Advertising for Liberty Media's On Command Corporation, a $400MM firm located in Silicon Valley, which provides entertainment programming, digital communications and video-on-demand technology to the hospitality industry. Prior to that, David worked at Time Warner in marketing and business development with top-of-class brands such as: People, Money, Entertainment Weekly, Time, Fortune, Life and Warner Music. He began his career in sales and marketing while at Unilever USA, working on masterbrand franchises such as Vaseline Intensive Care Lotion, Pond's Cleaners, and Mentadent. David earned his MBA from the University of North Carolina's Kenan-Flagler Business School and his BA while at Duke University, where he was also a four-year letterman on Duke's nationally ranked men's lacrosse team. He now lives in Connecticut with his wife and two daughters and enjoys coaching lacrosse, mountain biking, playing tennis and studying Tae Kwon Do.