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Media Summit 2009
Thursday, March 19
10:45 AM - Noon
Session B:
Media 2.0 - Publications and News: Re-Imagining of News Media, the Newspaper and Magazine Industries: Broadband, Mobile, UGM, IPTV and Advertising
The news media, newspaper and magazine industries can no longer be thought of as print media. The web and mobile and soon to be IPTV and interactive TV strategies from the newspaper and magazine industries are among the most interesting and innovative approaches to new media. In this session we will hear first-hand from the leaders in the Publishing 2.0 transformation and learn how these publishing brands have become media brands, how their content and business models have changed, and how they've capitalized on their recognition of the tremendous upside for revenue and multi-platform efficiencies.
Caroline Marks, General Manager, The Daily Beast
Jonathan Shar, SVP and General Manager, CNNMoney.com
Jeff Litvack, GM, Mobile and Emerging Products, Associated Press
Brett Wilson, SVP of Advertising, USA Today
John Soppe, Managing Director, King Digital, a unit of King Features
Smokey Fontaine, Chief Content Officer, Interactive One
Steve Zales, President, Digital, Time Inc. Lifestyle Group
Elizabeth Rae Rosenstein, Principal, Deloitte Consulting LLP, Moderator
Jeffrey Litvack, Global Director, New Media Markets, AP Digital. Jeff Li tvack is responsible for setting AP's Digital Strategy including identifying and assessing new and emerging market and product opportunities for AP news, photo, and video content worldwide, deal execution, and new product development. Jeff is responsible for launching APs Mobile News Network a new multimedia service aimed at wireless users who want access to local and national news from trusted news sources wherever they are. Designed specifically for smart phones, APs mobile Web news application provides a rich media gateway to local newspaper content, supplemented by APs international, national and state news. Previously, Jeff served as the Executive Director at the Museum of Television & Radio, where he sourced, negotiated, and executed online video partnerships with leading-edge technology companies specializing in digitization, storage, retrieval, and rights management. Prior to MT&R, Jeff was with Yack, Inc., the "TV Guide to the Web" as the Head of Business Development and Strategic Planning and was responsible for expanding the company's core product to include new forms of online programming (e.g. webcasts, video-on demand, online radio, etc). Jeff is highly regarded for his visionary knowledge of and work in converging media platforms and channels and has spoken at numerous industry conferences, including Streaming Media West, Media Asset Management, and EMediatainment World. He is also the author of several published works in such publications as HFMA's Managing the Margins, Advanced Magazine and Healthcare Informatics. Jeff holds a J.D. from Harvard Law School and a B.S. in Economics from the University of Pennsylvania, Wharton School of Business where he graduated summa cum laude.
Brett Wilson is senior vice president of advertising sales for USA TODAY. He was named to his position in June 2008 and is responsible for overseeing all advertising sales at USA TODAY. Wilson came to USA TODAY with 21 years experience working for Time Inc., most recently as publisher of Money Magazine. In that role, he was responsible for all aspects of the business side of the magazine. Prior to that, he served as Associate Publisher/North America for TIME Magazine where he was responsible for all of TIMEs U.S. sales revenue as well as that of Canada. In Canada, Wilson was responsible for other Time Inc. titles such as People, Sports Illustrated, Fortune, Money, Travel & Leisure and Time Inc. Strategic Communications. Previously, Wilson was Group Associate Publisher at the Time Inc. Business and Finance Network, which included Fortune, Money, Business 2.0 and Fortune Small Business. Prior to that, he was Associate Publisher at Money magazine. From 1996 to 2005, he served as Advertising Director at Sports Illustrateds Atlanta sales office and from 1991 to 1996, he worked in advertising sales for TIME, first in the Los Angeles sales office and then in Detroit. Before he joined TIME in 1991, he worked in advertising sales and marketing at Southern Living Magazine. Wilson is a graduate of Troy University with a B.S. in marketing.
John Soppe is Managing Director of King Digital, a new unit of King Features Syndic ate. King Digital is an entertainment enterprise created to deliver a richer user experience for current syndicated content and will develop new products and services for the online marketplace. www.kingdigital.com Prior to joining King Features, Soppe spent three-and-a-half years as head of the supply chain services department at ACP Magazines, the largest magazine publisher in Australia. His primary responsibilities were building business-to-business and consumer Web sites and developing progressive ways of managing supply chains in the publishing world. From 1999 to 2001, he worked for www.bolero.net, an Internet startup company, to implement and market an online trade documentation system to major international trading corporations, banks, and government agencies of various countries. Prior to that, Soppe worked over six years with a boutique consulting firm and PricewaterhouseCoopers management consulting in change management and supply chain system implementations Soppe graduated from Ohio State University in 1992 with a B.S. in engineering.
Jonathan Shar is General Manager/SVP of CNNMoney.com. He oversees the busin ess operations of the Web site, including product development, traffic and audience development, business development, operations, and the overall P&L. He also serves as the chief business-side liaison with our partners at CNN. A 12-year veteran of Time Inc., Jonathan was most recently Vice President, Consumer Marketing for the Sports Illustrated Group, where he oversaw the consumer franchises for Sports Illustrated, SI for Kids and Golf magazines. He was also responsible for ancillary products and audience development for SIs digital properties. Jonathan is no stranger to the Fortune|Money Group, having served as Fortunes Consumer Marketing Director from 2001-2002. Prior to Fortune, Jonathan held various roles in the Consumer Marketing division. In 2000, he was a recipient of the prestigious Time Inc. Presidents Award. Shar earned his BA in Economics from Tufts University and his MBA from the University of Michigan. He was born in Philadelphia and raised in Durham, New Hampshire. Currently, he resides in Chappaqua, New York with his wife, Marla, and three children, Noah, Jessica and Emma.
Steve Zales, President, Digital, Time Inc. Lifestyle Group: Steve Zales, 49, is Presi dent, Digital of Time Inc.s newly formed Lifestyle Group. He is responsible for managing all of the business and operational functions of RealSimple.com, AllYou.com, SouthernLiving.com, CookingLight.com, Sunset.com, CoastalLiving.com, SouthernAccents.com and the companys two hub sites: MyRecipes.com and MyHomeIdeas.com. Based in New York, Zales implements innovative strategies to build audience, advertising revenue, and market share for these Web sites, as well as identifying and leveraging additional integration and growth opportunities. Zales rejoined Time Inc. in August 2007 from Inform Technologies where he was the Chief Executive Officer in charge of all aspects of this early-stage data structuring technology services company. Previously, he was Senior Vice President and General Manager of ESPN Internet Group and founding Vice President and General Manager of CNNSI.com. He also spent a number of years at Sports Illustrated, HBO, and Unilever. Zales received a Bachelor's degree in sociology and economics with honors from Dartmouth College and a Masters of Management degree from Northwestern University.
Smokey Fontaine, Chief Content Officer, Interactive One: Smokey D. Fontaine, named after the Motown legend, oversees the largest online African American network, which includes the third largest online social network (BlackPlanet, MiGente) and five unique sites serving African-Americans (TheUrbanDaily.com, HelloBeautiful.com, NewsOne.com, Elev8.com, GIANTmag.com). His mandateto engage and empower the full and diverse range of urban communitiesis at once a programming, technology and brand-building achievement throughout Interactive Ones sites and across parent company Radio Ones radio, TV, and print mediums. Formerly, Fontaine was the CEO and Editor-in-Chief of GIANT, the magazine of celebrity, style and culture. Since taking the helm of the newly re-launched publication in August of 2006, Fontaine cemented his status as one of the hottest editors in the magazine world with back-to-back covers of Beyonce, Sean Diddy Combs, Janet Jackson, Jennifer Lopez, Ciara, Chris Brown, Rihanna, Alicia Keys and Prince. Prior to that, Fontaine was most notably the Senior Producer of Entertainment for Volume.com, the $35 million Internet portal sponsored by HBO; the US Editor of Trace magazine where he secured the fashion and music magazines US distribution and advertising deals and wrote nine cover stories; and the Music Editor of The Source where he oversaw the growth of the worlds largest music magazine on the newsstand and was nominated for a National Magazine Award for General Excellence in 2000. america, an urban luxury publication he dreamed up while visiting his childhood home in London, England, enabled Fontaine to run his own company and continue his high-end cross-platform work with clients that included Calvin Klein, Giorgio Armani, Target and Lexus. His 42-page portfolio with Sean Diddy Combs and Penelope Cruz by photographer Peter Lindbergh for Estee Lauder is considered an advertorial benchmark. In 2002, Mr. Fontaine released his first two books. The first, Whats Your HI-FI Q? (Simon & Schuster/Fireside) with partner Scott Poulson-Bryant, is an entertaining trivia book wrapped around three decades of black popular music; the second, EARL: The Autobiography of DMX (Harper Collins Entertainment), is a 350+ page life history of hip-hops most tortured superstar hailed by Publishers Weekly as an unsparing, painfully honest account
[akin to] Manchild In The Promised Land. Mr. Fontaines first published piece was a retrospective essay about his relationship with James Baldwin for the Diary of the Civil Rights Movement in 1989 and he has since twice received the prestigious Spotlight Article of the Month award from the London Guardian newspaper. Mr. Fontaine is also a featured music correspondent for the BBC and Channel 4 networks in England, and is a repeat guest on CNN, The Today Show, FOX News, VH-1, The Wendy Williams Experience and The Tom Joyner Morning Show.
Elizabeth Rae Rosenstein, Principal, Deloitte Consulting: Beth has more than 1 7 years experience advising Media & Entertainment companies in strategy and operations improvement. She has a keen understanding of the highly complex, political environments that clients are dealing within a digitized and converging environment. Areas of focus include: competitive strategy, pre-deal due diligence and post-merger acquisition integrations, designing end-to-end business processes to support new products, and process improvement in established, but moderate growth sectors. Beth is also a specialist in Deloittes Deep Dive methodology that is based on the innovation process developed at Ideo. Recently, she led the team that developed strategic insights and crafted the practical toolset for capitalizing on the impacts of disruptive technologies and product innovations concepts articulated in the best-selling book, The Innovators Solution by Prof. Clayton Christensen of Harvard Business School and Dr. Michael Raynor of Deloitte. Prior to Deloitte, Beth was manager in AT&Ts consumer business. There she was responsible for developing detailed marketing plans as well as system and database requirements to achieve aggressive consumer long distance market share targets. She is a graduate of State University at Albany and currently lives in New Jersey with her husband and two children.
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