Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 4-7, 2009 Wednesday, May 6th 10:45 AM - Noon Track II: Television Platform: Content, Interactivity & Commerce Television and Video as an Interactive Content Experience – As High Definition, Broadband, PVR and ITV Evolve With the emergence of the smart TV, along with the pervasiveness of broadband video as a cultural always-on experience, the understanding and confluence of video, television and broadband, as an interactive platform, an advertising platform and as a content platform is continually be explored and redefined. Television, video and technology is an experiment that will never stay in place. With new and upgraded technologies, from the network infrastructure, to CE devices to the types of content innovation that evolves, make this session, with the speakers, companies and attendees involved at the core of our industry’s future. Tom Kuehle, Executive Vice President, Content Services, Ascent Media Group Matthew Hong, Vice President and General Manager, Sports Digital, Turner Sports Mitchell Oscar, Executive Vice President, Televisual Applications, MPG North America Chris Mansolillo, General Manager, ExerciseTV Mark Dawson, VP, Programming Services, ActiveVideo Networks Jim Benz, V.P. Business Development, CSG Systems Matthew Murphy, Director of Product Management, Ask.com Arlene Zeichner, Principal, Selavy Associates, Moderator Matthew Hong is the vice president/general manager, sports digital for Turner Sports, responsible for the overall management and supervision of business operations for Turner Sports’ new media portfolio which includes the award-winning Web sites NASCAR.COM, PGATOUR.com and PGA.com, as well as the popular broadband channels TNT OverTime on NBA.com and TBS Hot Corner on MLB.com. Additionally, Hong will provide oversight to the editorial and e-commerce functions for each of the digital properties. Hong comes to Turner Sports from Cengage Learning where he served two years as vice president and general manager of interactive media overseeing the company’s new media business. In that capacity, Hong set long term business and product strategy and oversaw the day-to-day operations including web functions, product manages, web development, editorial and programming, among other functions. Prior to Cengage, Hong spent seven years at America Online, Inc. (AOL) serving in a variety of senior management positions, most recently as executive director of search where he directed business operations for search and text advertising across the company’s domestic properties such as AIM, AOL.com, the AOL Service, MapQuest and Netscape. Hong began his career at Jeffer, Mangels, Butler and Marmaro, LLP, spending two years as an attorney for the corporate transactions department. Hong earned his juris doctorate degree from Harvard Law School and his bachelor’s degree in economics from North Carolina State University, where he graduated valedictorian of the University. Mitchell Oscar currently holds the position of Executive Vice President, Televisual Applications, a newly created position at MPG North America, (part of the largest global media network of Havas Media) focusing on the development and deployment of new video applications as they traverse digital television, broadband and wireless platforms. His mission is to explore the potential value of interactive video media applications and technologies for the development (ideas and implications) and execution of advertising models for MPG clients. Mr. Oscar is the architect and moderator of The Collaborative Alliance, a quarterly forum in which 200+ media professionals gather over lunch to help navigate the future of the consumer and advertiser relationship within the evolving televisual landscape. Concurrently, he is the president of HocusFocus, a media and marketing consultancy founded in 1991. Since the company’s inception, Mr. Oscar has been retained in various capacities by a variety of clients including Acxiom, Adelphia Cable, AGS Financial Services, Arthur Andersen, AT&T, BackChannelMedia, Bloomberg Business Radio, Burly Bear College Network, Cablevision, Televisora de Costa Rica (Costa Rica), CNN/Cartoon Network, Cox Communications, Comcast, Discovery Communications, erinMedia, ESPN, ExpoTV, Fox Cable, French Media Institute (France), Hotel Networks, Invidi, JPMorganChase, LiquidGeneration, Management Science Associates, Merrill Lynch, Mhow (South Korea), MusicChoice (UK), Navic, Nielsen Media Research, Public Television’s WNET, Rentrak, RePlayTV, SevenOne Media (Germany), ShadowTV, Sunshine Interactive Network, The Myers Group, TNS, Video Research (Japan), Verizon, and Visible World. His lecture, The Broadcast Times They Are A Changin’, an exploration of emerging digital platforms and interactive televisual advertising applications in the United States, has been received by a broad range of domestic and international clients including cable companies, broadcast networks, satellite platforms, IPTV distributors, content providers, technologist and marketers. He has also been a lecturer for the New York University course titled “Introduction to Broadcasting”, a comprehensive overview of television in the context of today’s ever changing broadcast environment in the United States as well as a guest lecturer to the Media Communications MBA program at the Sorbonne Universite in Paris. He is a weekly contributor to media trade magazine MediaPost’s TV Board and editor of the weekly domestic programming and telecommunications newsletter, Focus. Mr. Oscar is a standing member of industry trade associations including the American Association of Advertising Agencies’ Digital Video Innovation Committee, the Interactive Advertising Bureau’s Digital Video Committee, the Out-of-Home Video Advertising Bureau’s Advisory Board the OTX Research Advisory Committee and Google TV Ads Metric Committee. Prior to joining MPG, Mitch Oscar was EVP/ Carat Digital; SVP/Director of Media Futures at Universal McCann; EVP of The Saul Group (the producers of the children’s animated series Care Bears), VP National Advertising Sales of Columbia Pictures Television and VP of National Television and Radio Programming at McCann Erickson. Tom Kuehle, Executive Vice President, Content Services, Ascent Media Group: Tom Kuehle has played a leading role in the digital transformation of the media and entertainment industries with more than 20 years of experience in business and corporate development, management consulting, and new venture management. He currently oversees business development, digital services, product development, client services, and marketing for AMG’s Strategic Solutions Group, which is focused on forging new growth opportunities for Ascent Media. Previously, Mr. Kuehle served as Vice President, Digital Content Services at HP, heading a group that provides file-based, automated content management and processing services to media companies. He managed research and development for the Digital Media Platform (DMP), HP’s core software architecture underlying the media services, as well as business development, service operations, and product management and marketing. Mr. Kuehle co-founded Pacifica Fund Ventures, a Silicon Valley-based venture capital firm focusing on early stage start-up investment. He served as General Partner and served in hands-on roles in portfolio companies. From that activity he joined the founders of Aftermind, a venture-backed company that developed web-based CRM applications, as Senior Vice President of Business and Product Development. His responsibilities included product strategy, business development, sales and marketing. Prior to founding Pacifica Fund Ventures, Mr. Kuehle spent more than ten years in the management consulting profession for Arthur D. little, Inc. His emphasis was strategy formation and corporate development for high technology companies. He founded and became Managing Partner of ADL’s Silicon Valley office, growing annual revenues to $28 million and managing 45 consulting professionals. His last two years were spent building a venture consulting practice where he served a variety of start-up companies and their investors, helped establish a venture capital fund, and incubated and launched new business ventures on behalf of Global 500 companies. Mr. Kuehle holds a Bachelor of Science degree in Aeronautical Engineering and a Masters in Business Administration. His most recent degree is an MPA degree from Harvard University concentrating in economics and business strategy. He has served on the Boards of venture companies and traveled extensively around the world to speak on disruptive technologies and new venture creation. Chris Mansolillo is currently the General Manager of ExerciseTV a new multi-platform television network owned by Comcast Corporation, Jake Steinfeld of Body by Jake, Time Warner Cable and New Balance and is dedicated to fitness and is designed exclusively for video-on-demand (VOD) and emerging media platforms. Mr. Mansolillo joined ExerciseTV from Warner Bros., where he worked in both Domestic Cable Distribution and Strategic Planning. Previous positions also include Scient, idealab!, Sony and Arthur Andersen. Mr. Mansolillo holds an M.B.A. from The Anderson School at U.C.L.A. and a B.S. from Pepperdine University. He is also fluent in Spanish, and has extensive travel/work experience in over 55 countries. Mark Dawson, Vice President, Programming Services, ActiveMedia Group: Mark joined ActiveMedia Networks from Gemstar-TV Guide International, where he served as Director of Cross Platform TV Guidance Product Management, with responsibility for the successful launch of the My TV Guide suite of services. Prior to Gemstar-TV Guide, Dawson was involved in the launch of new products for Helio, a joint venture of SK Telecom and Earthlink to deliver video, music, data and community applications to mobile customers. He also has worked for companies such as FOX Sports Interactive Media, Microsoft, News Corporation and Twentieth Century Fox Home Entertainment’s FOX Interactive gaming division. Matthew Murphy, Director of Product Management, Ask.com: Matthew Murphy is a Director of Product Management at Ask.com, where he oversees Ask Mobile, Ask News, Ask Kids and new search opportunities for Ask.com. Prior to joining Ask, Murphy was the Vice President of Product Development at Learn2Grow.com, a Florida based green eLearning site, where he was responsible for leading web initiatives and helping to expand the company’s revenue potential. Prior to Learn2Grow, he was the Global Vice President of Marketing & Business Development for MOLI.com where he was responsible for redefining the social networking landscape and growing the MOLI brand into the next passion brand in online networking. In his role at MOLI, Murphy oversaw the company’s marketing, business development, product development, PR, advertising and community development activities. Prior to MOLI, Murphy was a Senior Manager of Advertising & Media at E-TRADE Financial, a New York-based online brokerage firm, where he managed global advertising, branding, sponsorships and media efforts. At E*TRADE, Murphy earned several prestigious awards for his work, including a Clio, Effie and Stevie Award. Murphy received his MBA from William Paterson University in New Jersey, studied finance at Santa Clara University in California and attended Executive Marketing Education courses at Kellogg School, Northwestern University, Illinois. Arlene Zeichner, Principal, Selavy Associates: Zeichner has more than 25 years of experience in entertainment, new business models, market analysis and emerging technologies. She most recently managed film and television content alliances for Intel. Zeichner also has deep expertise in cable TV and mobile delivery platforms. With her experience in content production, business development and technology enablement, she offers a unique and valuable perspective on video content exploitation via multiple platforms to multiple devices. Her consulting clients span the spectrum of media players, including production, distribution and financing entities: studios, cable channels, production and post-production companies, VCs, Internet ventures, advertising agencies, and providers of interactive-TV tools. Zeichner has helped senior executives develop strategies for entering new markets, craft long-term strategies and retool existing ones to respond to market shifts. She has written marketing plans, financial and investor-oriented business plans and evaluated media-investment opportunities for VCs. Previously, Zeichner was Vice President, Programming and Business Development at Columbia TriStar Interactive (now Sony Pictures Digital Entertainment) where she developed and executed the plan for the studio's entry into the online business, including advertiser-supported original content, online games based on studio properties, and promotional sites for the studio's shows, films and videos.