Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 19-22, 2009 Tuesday, October 20th SuperSessions 3:50 PM - 5:00 PM Track IV: Hollywood 2.0 – Disruption and Transformation The Hollywood Producer - The Real Deal: Reinventing the Strategy, the Platforms and the Revenue Streams George H. Ruiz, Head of New Media and Senior Vice-President of Business Affairs for International Creative Management Justine Bateman, founding partner, www.fm78.tv and former SAG board member Paul Kontonis, CEO, For Your Imagination Kim Evey, Producer, THE GUILD Frank H. Nein, co-founder, SVP of Business Development & Marketing Communications, Lexicon Digital Communications David Freeman, General Manager, MATTER, Edelman Sports and Entertainment Marketing Drew Massey, Founder & Chief Maniac, maniaTV Amber J Lawson, Babelgum David Tochterman, President, Versatility Media, Moderator Kim Evey, Founder, Gorgeous Tiny Productions. Over the last two years, Evey has firmly established herself as a pioneering new media creator and producer with over 80 million web-wide views on her various productions. She began her Hollywood career as a professional actress on such TV shows as "ER," "Shark," and "Boston Legal." Her first project, "Gorgeous Tiny Chicken Machine Show," a parody of Japanese television, found viral success (the pilot alone has garnered over 2.3 million views), leading to a production and distribution deal with Sony. Buoyed by Gorgeous Tiny's achievements, Kim suggested that a friend retool her half-hour television pilot about online gamers for the web. The resulting series, "The Guild," created by and starring Felicia Day and co-produced by Evey, became a You Tube hit with over 11 million views and was unique in that it was primarily funded through fan donations. For season two, Day made an unprecedented deal with Microsoft, giving them an exclusive distribution window through MSN.com and Xbox Live, yet allowing her to retain all subsequent rights to the show. "The Guild" has since racked up a slew of awards including the Yahoo and You Tube Awards for "Best Series" and the first annual Streamys for "Best Actress" (Felicia Day), "Best Ensemble Cast" & "Best Comedy." In addition, Kim co-created the very popular, extremely politically incorrect web series "Retarded Policeman" (over 35 million web wide views) with her husband Greg Benson of Mediocre Films and the not-as-naughty-as-it-sounds "Two Hot Girs In The Shower (over 11 million views) with actress Julie Wittner. Justine Bateman, founding partner, www.fm78.tv and former SAG board member : Justine Bateman is a founding partner of FM78.tv, a production company focused on the future of entertainment. FM78.tv is dedicated to producing high-quality professional content for Internet distribution. They recognize that the future of Entertainment will be distributed exclusively through the Internet soon and as Pioneers in this space, they are helping to design the rules for original professional online content. Throughout the 1980's and 90's, Justine was best known for her acting on shows like "Family Ties" (for which she earned two Emmy nominations and a Golden Globe nomination) and "Men Behaving Badly". In the late 90's, with many TV shows, films, and theater under her belt, Justine became involved in performance art and after studying under Rachel Rosenthal she went on to produce three performance art collection shows called "The Pony Pony Show" in Los Angeles. In 2000, her ease with design and craft birthed a successful design company, Justine Bateman Designs. Known mostly for her incredible hand-knits, Justine and her company sold to shops like Henri Bendel's, Saks Fifth Avenue, and Fred Segal. 2003 brought acting to the forefront once more with Showtime's "Out Of Order" and Justine found herself taking more time for acting again. At the same time, she began writing scripts and over the next year found herself with three feature scripts, various pilots, and numerous treatments for future scripts. The fall of 2007, through her involvement and support for the WGA strike, Justine contributed to the success of the "Speechless" campaign with Alan Sereboff, Jill Kushner, and George Hickenlooper. She eventually partnered with Jill , Alan, and Peter Murrieta to form FM78.tv. FM78.tv is currently in talks with various corporate sponsors to fund their projects including “Undocumented, “Recruiters” and the comedy mini-series, "Candy Inc", which was created by Justine and based on one of her pilots. Justine continues to enjoy work as an actress when time permits and was most recently seen on "Desperate Housewives", "Californication", and two seasons as a regular on Illeana Douglas’ hit web series, “Easy to Assemble”. George H. Ruiz is Head of New Media and Senior Vice-President of Business Affairs for International Creative Management. He represents traditional and new media talent and negotiates acting, directing, producing and literary agreements with major studios, distributors and independent production companies as well as making precedent-setting new media content deals with some of the top technology companies in the world, including Microsoft, Amazon, Google and Sony. His clients include Felicia Day (The Guild, Dr. Horrible's Sing-Along-Blog), Alex Albrecht (Diggnation, The Totally Rad Show, Project Lore), Xeni Jardin (BoingBoing TV) and Veronica Belmont (Tekzilla, Qore). Mr. Ruiz was formerly a Senior Attorney for Paramount Pictures where he served as production counsel on over a dozen motion pictures, including Face/Off, Clueless, and several movies in the Star Trek franchise. While at Paramount, he also negotiated significant commercial tie-in agreements for various movies including Mission Impossible and Forrest Gump. He is an Adjunct Assistant Professor at Southwestern Law School where he teaches Motion Picture Production Law where he was nominated in 2009 for an Excellence in Teaching Award. Mr. Ruiz currently serves on the Board of Directors for the UCLA School of Law Alumni Association. He is also an avid martial artist and competes in the French kickboxing sport of Savate. Mr. Ruiz received his Juris Doctor degree from the UCLA School of Law in 1992 and graduated from University of California, Los Angeles with a Bachelor of Arts degree in Political Science in 1989. He has been a member of the California State Bar since 1992 and began his legal career at the Walt Disney Company. Mr. Ruiz joined ICM in 1997. Drew Massey, Founder & Chief Maniac, maniaTV: Massey originally trademarked the name maniaTV in 1998, launched the company in 2004 with major charter advertisers Dodge, Norelco and U.S. Navy, secured blue-chip Venture Capital investment, and successfully grew the company from zero revenue to over $500,000 per month before retiring to Chairman in 2007. ManiaTV was launched as the world’s first live Internet TV network on Labor Day 2004 with a non-stop 24/7 hosted MTV-style broadcast. Then in 2006 Massey and Tom Green launched the first live celebrity Internet talk show with Tom Green Live—which was live and interactive every weeknight from Tom Green’s living room. Over 150 episodes aired with celebrity guests like Tony Hawk, Pam Anderson, Brooke Shields, Val Kilmer, Bob Saget and more. A year later Massey and Dave Navarro launched another Live show from the Dragon Fly club in Hollywood. In the Spring of 2009, Massey bought back maniaTV and refocused the company on the live Internet TV roots he pioneered. Leveraging his expertise in live broadcasts, high quality original and premium Internet programming, celebrity talent relationships and a track record of working with over 200 leading marketers, Massey is building the leading Internet TV network, focused exclusively on network-quality live celebrity TV shows. And joining Massey’s new board of directors is former NBC Entertainment Chief Warren Littlefield and advertising executive David Verklin, whom Advertising Age describes as “perhaps the only visionary left in advertising”. Prior to maniaTV, Massey launched national men’s magazine POV which was named Adweek’s 1997 “Startup of the Year” and Adweek’s 1998 “Hot Up & Comer”. David Freeman, General Manager, MATTER, Edelman Sports and Entertainment Marketing With MATTER operating under the Edelman umbrella for the last 3 years, the deal-making talent and strategic marketing expertise David once employed on behalf of entertainment groups now benefits Edelman’s broad roster of Fortune 500 clients. Since Edelman acquired MATTER, David has been instrumental in securing a number of big brand clients and launching customized entertainment and sports based programs with Amtrak, Wrigley’s, Dove, Brita, Shell, Hidden Valley Ranch, AstraZeneca and Nissan. He has placed a number of clients in major content and sponsorship partnerships including The Biggest Loser, Top Chef, The Sundance Film Festival, NBCU Digital Studio, Disney and NASCAR. Recently, David has been instrumental in developing MATTER’s original content digital offering with a focus on targeted distribution/syndication and measurement having successfully developed and launched web series with Armor All and STP. In July of 2008, David led the charge to merge Edelman’s Sports Marketing and PR practice with the Entertainment Marketing practice to create a full service sports and entertainment offering. David’s founding participation in MATTER began when he merged his previous company, Freeplay Entertainment, under its banner. Freeplay created and produced entertainment-based media franchises in partnership with clients such as the Green Apple Music and Arts Festival, the Knitting Factory, Unique Auto Sport and LIME. Before founding Freeplay, David headed a joint venture between OMD and Aaron Walton Entertainment, two leading media and entertainment companies within Omnicom. During his tenure, David was involved in the launch of the WB show Pepsi Smash, the alliance between Cingular Wireless and The Radio Music Awards, and the ABC Family TV special What’s Your Wish for Limited Too. Before Omnicom, David was a partner and Vice President of CNB Entertainment (CNBE), an entertainment finance and development company, from 1998 to 2002. From 1993 to 1998, he worked in the Corporate Sponsorship Sales and Marketing Division of NFL Properties, where he helped to manage $15 million in annual sponsor relationships. David Tochterman, President, Versatility Media: Through his company Versatility Media, David develops and produces multiplatform and branded content and provides consulting and content business development strategy for media and entertainment companies. Recent projects and clients include the Interpublic Emerging Media Lab, DECA, Daily Motion, Mindshare, MY Entertainment, Digworks, Mania TV and the online media company FOR YOUR IMAGINATION for which he is a consultant and advisor. He was an Executive Producer of the live action series FAT GUY STUCK IN INTERNET for Adult Swim which was the first scripted comedy to move from broadband to television. In his seven years as Senior Vice President and Vice President of the independent powerhouse Carsey Werner Company, he played an integral role in the development and production of many top 10 television shows including THAT 70S SHOW, 3RD ROCK FROM THE SUN, ROSEANNE, COSBY and GRACE UNDER FIRE for which he was also an Executive Producer. He also served as Executive Vice President for the launch of Will Smith's production company Overbrook Entertainment and led its television division. At Overbrook he was also Executive Producer of the original pilot for the current Comedy Central series KENNY VS SPENNY which has since been formatted for international distribution. In 2006, Mr. Tochterman was one of the first television executives to expand into digital media when he was recruited to launch CHANNELBLAST, a video website featuring live original episodes of interactive branded content. ChannelBlast featured a groundbreaking flash format with live chat rooms allowing viewers to interact with content in real time, as well as integrated sponsorships. David also created and produced all content for the website and brand channels. ChannelBlast amassed over 8 million views at launch and was featured in multiple press articles including the New York Times, Forbes and Broadband Today. He is a guest lecturer for the UCLA producers program and an adjunct professor for Syracuse University's new Los Angeles campus where he teaches a course in Emerging Media. Frank H. Nein Jr., Cofounder/Partner, SVP of Business Development & MarCom via 3 Years at Lexicon Digital Communications (LexiconDigital.tv) & David Caruso of (CSI Miami) Television (DavidCarusoTelevision.tv). Collaborating & Interacting on Various Projects With Groups Such as MySpace, Microsoft, Lionsgate Ent., CBS Interactive, Ubisoft, Nintendo Wii, 13 Hands Digital, Greata Films Inc., InstantMediaKit.com & Others. Previous Sr. Corp/Industry Market R&D Analyst/Consultant for Numerous Corporations That Included CNNfn, Lucent Technologies, Net Access Corp., The Cimarron Group, Oak Productions, iCON Broadcasting Network, Synergy Sports Technology (NBA & EA), & OrionsWave Inc. Notably 10+ years of Various Areas & LOB's Within Telecom Giant, Verizon Communications/Bell Atlantic with 15+ year's of Overall Industry Related Experience. He Maintains his Active Digital Media, Press/Media & Analyst Accreditation/Status & has Covered Hundreds of Industry Related Conferences as Well as Speaks on Numerous Panel Sessions for Such Prestigious Events/Groups as "CES, NAB, CTIA & Victor Harwood’s; Digital Hollywood East/West, Etc." Paul Kontonis, CEO, For Your Imagination: Paul is the Chief Executive and a co-founder of For Your Imagination and is a seasoned marketing executive and general manager with 15+ years of experience in building interactive marketing agencies and online media companies, as well as, traditional marketing and sales roles at education and pharmaceutical companies. Paul has a track record of success achieving revenue, profit and business growth objectives within start-ups, established companies and overall dynamic environments and new markets. Paul was the General Manager of Educational Marketing and Corporate Sales for Kaplan Test Prep and Admissions, the leading test preparation provider. Prior to joining Kaplan, Paul was the Chief Marketing Officer of btldesign, a 25-year-old marketing communications agency, specializing in business-to-business marketing communications for Fortune 100 global brands like MasterCard, Samsung, Pfizer, Major League Baseball and the FIFA World Cup. Paul's interactive experience began as the Vice President of Sales and Marketing at SenseNet, a Web application development agency, and as the Director of Business Development for Silver Shock, a boutique interactive agency. He appears in a number of publications, digital media books including the Documentary Filmmakers Handbook, and is a speaker at several industry conferences and seminars annually. Paul is a founding member of The International Academy of Web Television. Amber J. Lawson recently jumped into the influential role of Comedy Publisher for Babelgum International where she is driving original production and interactive programming across fixed and mobile. Before joining Babelgum Lawson was Vice President of Programming for maniaTV after serving as Executive Producer and Head of Comedy. Lawson added her EVP of Branded Entertainment stripe in October of 2008 where she focused her integration expertise across the network and continued to strengthen agency relationships working with many brands including ATT, Wrigley’s, Unilever, Dice, Doritos, XM radio, Samsung, Chili’s and Nikon. Lawson has been a featured speaker at JFL, Digital Hollywood, SXSW, LATV Fest and Always On on the impact of the Internet on social connection, entertainment consumption, advertising and business strategy. Lawson produced two Comedy Albums for National Lampoon “Songs in the Key of FU” and “If we’re so wrong, Why are you laughing?”. Before joining maniaTV, Lawson was SVP Development at National Lampoon where she EP’d the National Lampoon Lemmings Sketch Comedy Troupe. Lawson also produced the LA sensation Comedy Cocktail with her partner Jay Leggett (The Factory, Without A Paddle) via an output deal with Super Deluxe. Comedy Cocktail has discovered and launched the careers of Askaninja.com (cover of Newsweek), Frangela (current pilot at Fox) and the internet sensation Titanic II: Jack is Back. The first offshoot of Comedy Cocktail is the Summer of Tears pilot filmed for Warner Bros. As president of A Productions, Lawson has developed shows with Mark Burnett Productions, Spike, VH-1, MTV, ABC, and was Creator and Executive Producer of the ABC/ Touchstone Television series ALYX (starring Marla Sokoloff) a co-production with Madonna. She has also performed at the prestigious Second City and the groundbreaking Improv Olympic with Tina Fey and Amy Poehler. Ms. Lawson is also a member of the Academy of Television Arts & Science and the Producers Guild of America.