Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2009 Wednesday, January 7th 10:00 AM - 11:00 AM Track I: RA1 – Reinventing Advertising Hypertargeting: Ad Networks, Ad Serving and Ad Targeting Hundreds of millions of consumers embrace social networks, search engines and every new personalization tool – whether on broadband or mobile – they make possible a hypersensitive relationship with the world of adverting and commerce. With every passing month, advertisers are better able to reach only the targeted consumer who will be most interested, in fact, most receptive, or even appreciative of the information being offered. The newly minted hypertargeted advertising industry is a direct result of the phenomenon of an evolving and more powerful technology platforms – broadband, TV, Cable and Mobile along with a massively involved consumer, which with every click of the mouse and text message, further communicates his and or personal needs and requirements. The advertising industry is entering a new hypertargeted environment and the future will be more than interesting. Kathy Kayse, EVP, Digital Ad Sales, Discovery Communications Grace Liau, Director, Media Operations and Technology, Digitas Dean Carignan, Director, Advertising Business Strategy, Entertainment & Devices Division, Microsoft Corporation James Semenak, Principal Consultant eBusiness & Digital Media, Teradata Corporation Michael Kurtzman, Managing Director, Sybase 365 Ari Bluman, President, North American Sales and Operations, 24/7 Real Media, Inc. Mark Randall, Chief Strategist, Adobe Dynamic Media Division, Adobe Systems Tim Davis, Principal, Deloitte & Touche LLP, Moderator Grace Liau, Director, Media Operations and Technology, Digitas: Grace Liau leads the Media Operations practice for Digitas.  In her role, she is responsible for evaluating and recommending media technologies that help make media strategies smarter and media buys more efficient. At Digitas, she works on clients such as American Express, General Motors, Cingular, Federal Express and The Gillette Company where she is responsible for developing and using the best media technologies to help clients achieve their branding and acquisition goals. Prior to Digitas, she worked at Family Education Network where she was responsible for yield management, monetizing and setting ad product strategy for all of the company's sites.  She oversaw the integrating of the company's eleven sites into the extended Family Education Network. She has been in interactive marketing management for close to 10 years, and has extensive knowledge in the media technology world." Kathleen Kayse, Executive Vice President, Digital Media Sales, Discovery Communications: Kathleen Kayse works with Discovery’s Digital Media division, leading the development of all digital ad sales strategies for Discovery’s web properties which include all 13 network sites, and Discovery’s recent website acquisitions Howstuffworks.com, Treehugger.com and Petfinder.com. Through the use of Discovery’s multi-platform assets Kayse also creates new client relationships with and generates revenue from targeted major advertisers. Prior to her post at Discovery, Kayse led advertising sales and partnerships, generating more than $1 billion in advertising revenue at AOL. Before joining AOL in 2004, Kayse spent the previous 21 years with Time Warner, most recently as publisher of People magazine, where she managed all advertising sales and marketing operations. Under her leadership, her sales team achieved record success in 2003, when the magazine ranked #1 in PIB advertising revenue, pages and share. Kayse also held publisher positions at Money and FSB: Fortune Small Business magazines, after serving in various sales capacities with Time, Inc. in Chicago. She began her career in media planning positions in Chicago at Wells, Rich, Greene, and J. Walter Thompson. Among her many affiliations and honors, Kayse is a member of the Board of the Advertising Women of New York and IAB Board of Directors. Moreover, Kayse was honored by Advertising Age magazine as “One of the Top Women to Watch” in 2003. A Chicago native, Kayse received her BS in Advertising from University of Illinois. She will be based at Discovery’s Ad Sales headquarters in New York. Dean Carignan, Director of Advertising Business Strategy, Entertainment & Devices Division, Microsoft Corporation. Dean leads long-range strategic planning to enable advertising within Microsoft’s consumer products, including Xbox, Zune, Surface, and Windows Mobile. He previously spent several years with Microsoft’s advertising technology group, where he drove product strategy for Search and Display Ads as well as Video and Mobile Advertising. Prior to joining Microsoft, Dean was a charter member of McKinsey & Company’s e-Business Strategy Practice. He holds an M.B.A. from INSEAD. Mark Randall, Chief Strategist, Adobe Dynamic Media Division, Adobe Systems: As Chief Strategist for Adobe’s Dynamic Media Division, Mark Randall is responsible for conceptualizing and driving Adobe’s technology and product direction in the areas of film, video, asset management and interactive media streaming. He joined Adobe Systems through the company’s acquisition of Serious Magic, Inc., where he served as Founder and CEO. Mark also co-founded Play Incorporated, a company well-known in the industry for its award-winning video capture, editing, visual effect and playback solutions. Prior to Play, Mark served in senior management positions at NewTek during development of the original Video Toaster which earned an Emmy Award for Technical Achievement. He has a background in both software engineering and video production and has worked with leading post-production and film facilities in Los Angeles. Mark holds five U.S. patents, and was listed in Streaming Magazine’s “50 Most Influential People” issue. With passions for both technology and creativity, Mark continues to pursue innovative product strategy, design and development while he continues many personal and professional video production projects. Tim Davis, principal, Enterprise Risk Services, Deloitte & Touche LLP, has more than 17 years of experience with Deloitte & Touche in the areas of Assurance, Risk Management and Corporate Governance at a range of multi-national clients based in the U.S., Europe and Southern Africa. During that time he has had a particular focus on software and Internet clients. He has significant Sarbanes-Oxley Section 404 experience and has led a number of Statement on Auditing Standards (SAS) No. 70  engagements. He also has led a number of attestation projects around Internet-based applications, such as Internet advertising, electronic bill pay and presentment and Web-based authentication models. He is an adviser to the Deloitte Internet Affinity Group, an internal forum for practitioners focused on serving Internet companies. Tim is a member of the Interactive Advertising Bureau (IAB) and is working on the IAB’s task force to define click and audience measurement standards for the industry. Tim is involved in writing publications and organizing industry events with our national high-tech industry group. He is a certified risk professional (CRP) and a certified information systems auditor (CISA). James Semenak, Principle Consultant eBusiness & Digital Media, Teradata Corporation James Semenak, Teradata Principle Consultant, is an expert in anything online as it relates to analytics: web 2.0, online marketing automation (search, banner Ads, email & targeting), business intelligence architectures and active enterprise data warehousing. James has worked extensively with online companies. Currently, he is developing strategies for Web 2.0 Analytics and Digital Advertising infrastructures as well as automated models for pricing recommendations for paid search marketing. James has an MBA from the University of Chicago and a Masters in Computer Science. Michael Kurtzman, Managing Director, Sybase 365: Michael Kurtzman, Managing Director, Sybase 365: Michael Kurtzman has spent the past decade driving strategy at the leading edge of wireless entertainment, advertising, and applications. As Managing Director for Sybase 365, Kurtzman drives the planning and execution that provides clients with a comprehensive mobile offering including advertising, messaging, and marketing. His team manages relationships with global media and content firms, including online companies, entertainment and media firms, and branding and marketing agencies. Under Kurtzman’s direction, Sybase 365 has enabled hundreds of major brands and content owners to integrate compelling mobile advertising and marketing components into their overall mix, delivering measurable results. Prior to Sybase 365, Kurtzman was vice president of sales and marketing for Versaly, a leading mobile brand management company. Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), leads the world in the global delivery and settlement of mobile messaging interoperability, and the management and distribution of mobile content. Processing more than 8 billion messages per month, Sybase 365 reaches more than 700 mobile operators around the world. Ari Bluman, President, North American Sales and Operations, 24/7 Real Media, Inc.: As President, North America Sales and Operations, Ari Bluman is responsible for all of North American business development, ad operations, sales, and client services. Until his appointment to this position, Mr. Bluman enjoyed many roles within the company such as Senior Vice President, North American Sales and Operations; Vice President, Distribution and Operations; Vice President, Direct Solutions; Vice President, Direct Marketing, Inside Sales and Email Brokerage, as well as an Account Executive. This vast experience made him the perfect candidate to oversee the complete sales operation in North America for 24/7 Real Media, including Search Marketing Services, Technology and Media Sales. Mr. Bluman contributes frequently to industry publications including iMedia and Clickz.com, and speaks regularly at digital advertising conferences and events. Prior to his employment at 24/7 Real Media, Mr. Bluman was Vice President of Sales at Now Marketing, Inc. A graduate of the University of Maryland, from which he holds a Bachelor of Arts Degree in Political Science, Mr. Bluman joined 24/7 Real Media in 1997.