Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2009 Wednesday, January 7th 4:00 PM - 5:00 PM Track III – ME5 - Mobile Entertainment Mobile Next: Social Networks and Application Innovation in Mobile Mobile communications, as a voice and data network is by definition a social experience, so that it is not a great leap of imagination to see how the future of social networks – which engage untold millions of broadband users – will naturally migrate to the mobile platform. Staying in touch, as an audio, video, text based as well as a community-based idea is a concept that is only beginning to be addressed and explored. Mobile Next represents the future of what most of our lives are about to be immersed in. Mobile Next is communications, entertainment, commerce as well as exploration. In this session, we will begin to explore the ideas and technologies that will make up that future R.J. Hilgers, Senior Vice President, Managing Director, Razorfish Mitch Feinman, General Manager, Mogreet, former VP, Mobile, Fox Interactive Jerry Rocha, Sr. Director, Mobile Media and Advertising, Nielsen Mobile Nicholas Montes, President, Viva Vision Elena Qian, Senior Manager, Ecosystem and Market Development, Motorola Daniel Harris, Chairman & CEO, MEDIAPASS Network Edward K. Moran, Director of Product Innovation, Deloitte Services LP, Moderator Mitch Feinman, General Manager, Mogreet, former VP, Mobile, Fox Interactive: Mitch Feinman is responsible for marketing, product & business development. A leading voice in the digital and mobile industries with over 25 years experience, Feinman was most recently SVP of News Corp.’s Fox Mobile Entertainment, where he oversaw the launch of the industry’s first made-for-mobile original series and coined the term Mobisodes® to describe it.  Campaign successes include the American Idol text messaging campaign, the “24: Conspiracy” Mobisode launch in 2005, and the release of ten new series in 25 countries and seven languages during his tenure at Fox.  His work earned him an Emmy nomination for best original entertainment programming created for non-traditional viewing platforms.  Prior to Fox, Feinman held positions at LocalAlert, ABC, and Young & Rubicam.  He is a regular speaker at industry events and conferences, sits on the board of the Mobile Marketing Association (MMA) and is a member of the Wireless Internet Caucus (WIC) Leadership Council. Feinman graduated magna cum laude with a BA from the University of Pennsylvania and earned an MBA from the Kellogg School of Management at Northwestern University R.J. Hilgers is SVP, Managing Director for Razorfish West's Pacific offices in San Francisco and Los Angeles. During his nine year tenure at Razorfish, R.J. has built and led digital practices in both Seattle and California and, in his current role, is responsible for managing the growth of both Razorfish's California offices and leading key client accounts. In addition, R.J. has also been a member of both the Razorfish National Media and Analytics advisory teams and played a key role in the integration of Avenue A and Razorfish coming together as a unified digital marketing agency. Jerry Rocha, Senior Director of Mobile Media and Advertising at Nielsen Online, is a recognized expert in the area of consumer mobile applications and social networking having spent many years in the wireless industry. At AT&T Wireless as well as other content providers, he launched several consumer digital entertainment applications specifically focused on the teen and tween markets. Mr. Rocha brings a unique mix of thought leadership that comes from being on several different sides of digital media--both technical and business. At Nielsen Online, Mr. Rocha leads client services for mobile media to all the major media conglomerates, record labels, and device manufacturers. Nicholas Montes, President, Viva Vision: Nicholas Montes brings over 13 years of wireless experience to Viva Vision, a leading provider of mobile entertainment, where he is responsible for the company’s over-all leadership, market strategy and long-term vision. Under his leadership, Viva Vision has demonstrated unprecedented growth in revenue, subscribers and distribution. (Viva Vision experienced a 350% revenue growth in 2007 and a 130% spike in subscribers in 2007.  Viva Vision’s patented mobile entertainment products include slide shows, video on demand, and live video applications. Viva Vision content is distributed on 23 direct carriers worldwide.) Prior to Viva Vision, Montes held the role of Vice President, Mobile Sales and Marketing for American Greetings Interactive, where he was responsible for all global sales, marketing and strategic planning for the company’s wireless division. He directly managed carrier distribution channels, business development, content creation, licensing and leading brand partners such as Univision Communications, Def Jam Enterprises, and Sports Illustrated/Time Inc. Under his leadership, AG Interactive showed exponential growth with annual sales exceeding 12M in revenue. Previous to AG Interactive, Montes spent over 10 years at Verizon Wireless where he held several senior level marketing positions.  As the Director of Multicultural Marketing at Verizon Wireless, he was responsible for driving subscription acquisition growth in voice and data services for customer segments including Hispanics, African Americans, and Asian Americans. Under his leadership, Montes managed over 50 Million in advertising budgets and developed multi-million dollar marketing campaigns designed to drive new acquisitions.  During his tenure at Verizon Wireless, Montes pioneered the use of wireless integrated marketing campaigns leveraging major media properties like World Cup, Copa America and Grammy award-winning Alejandro Sanz. Montes is a current Board Member of Viva Vision Inc. and is an active member of the CTIA WIC Leadership Team. Elena Qian, Senior Manager, Ecosystem and Market Development, Motorola: Elena took the current role in the Ecosystem and Market Development team after she “graduated” from the Motorola’s Business Leadership Development Program (BLDP.) While in the BLDP, Elena has worked in the Corporate Strategy Office focusing on financial modeling and analysis in the mergers and acquisitions context; After that, Elena rotated to the AT&T account team in the function of product marketing in Mobile Devices. In that function, Elena led application preload for products launched to AT&T in the first half of 07. In the third rotation, Elena chose Brazil and worked in the Integrated Supply Chain managing inventory and supplier relationships. Prior to BLDP, Elena was a senior system architect for enterprise portal platforms in the corporate IT organization. Elena has a MS degree in Computer Science from the University of Illinois at Urbana-Champaign; and a MBA from the University of Chicago Graduate School of Business. Daniel Harris, Chairman & CEO, MEDIAPASS Network: Mr. Harris has been at the forefront of Digital Lifestyle for nearly 10 years. After the .com bubble burst, Mr. Harris saw a unique opportunity to connect with Gen Y – X audiences through online music. Prior to founding MediaPass Network, Daniel has long been an early adopter and industry trendsetter in the areas of technology, content, and community. Daniel was part of the team that released Madonna’s 1st approved download on the Internet and later secured the rights and exclusively distributed Internet video webcasts for the most coveted independent live events throughout North America and Europe. Daniel has produced and or distributed hundreds of individual live-on-demand webcasts plus numerous marquee live events including: 2002 – 2003 – 2004 American Dance Music Awards, 2001 – 2002 – 2003 Ultra Music Festival, UK’s MOBO Awards, Farm Aid, and Voodoo Festival. This lifestyle credibility resulted in MediaPass Network being selected by Microsoft Corporation to participate in the Beta Launch of Windows Media 9 Series in September 2002, serve as the national press launch partner for the Portable Media Center in 2005, and serve as a windows vista beta partner in 2006. Previously, Mr. Harris operated his own production company where he initiated business relationships and executed licensing agreements with clients including: Adidas, ABC Sports, CNNSI, and Fox Sports World. During this time, Mr. Harris was a Brandon Tartikoff Award Finalist (top industry new comer) in each of his two years of eligibility. Prior to relocating to Los Angeles in 1996, Daniel was Co-General Manager of the New Orleans A League Professional Soccer Franchise where he tripled revenue and doubled attendance each season. Daniel managed all media partnerships, community outreach programs, and key accounts including: Coca Cola, Cox Cable, Gatorade, Pizza Hut, Snickers Brand, and WWL Radio. A native of Washington DC, Mr. Harris holds a B.S. Degree in Marketing from Loyola University of New Orleans. Edward K. Moran, Director of Product Innovation, Deloitte Services LP: Ed is a Global Deloitte Technology, Media and Telecommunications (TMT) subject matter specialist for Technology, and he advises TMT companies in the areas of strategic planning, product innovation, competitive positioning, and digital Convergence. Ed is the Technology Sector Leader in Tri-State, and leads the Convergence team that develops Deloitte points of view on digital Convergence and products that permit clients to exploit Convergence, digital media, Community, Social Networking and Web 2.0 tools. In addition to leading the New York Technology Fast 50 program, and being a leader in the Tri-State Venture Capital Practice, Ed also works closely with Deloitte Research in developing publications and podcasts for the Technology, Media and Telecommunications sectors. Ed leads Deloitte’s State of the Media Democracy Survey, which provides up-to-date research on different demographics’ use and consumption of technology, media, social networking, advertising, content creation tools and interactive gaming. Ed has served for a number of years as a member of the World Economic Forum’s Technology Pioneer Selection Advisory Committee, has conducted workshops at the annual meeting in Davos, and was a member of the National Academies’ National Nanotech Initiative (NNI) Review Committee, which was chartered by Congress to evaluate the National Nanotechnology Initiative program. Ed writes, speaks and lectures both in the US and internationally on the topics of digital Convergence, Community, Gen X/Y marketing principles, changing TMT business models, technology commercialization, technology trends, product innovation, business strategy, intellectual property and piracy, nanotechnology, technology transfer, and the financing of technology companies. Ed is frequently quoted in the media, and has appeared in such mainstream and trade publications, television and radio shows as CNBC’s “Closing Bell,” NBC’s Nightly News, CNNfn, BusinessWeek, the New York Times, Wired, Forbes.com, Entrepreneur, B2B, SmallTimes, Nanotech Planet, PharmaVoice, Chemical and Engineering News, Informationweek, Computer Power User, Advertising Age, PRNews and the New York Law Journal. Prior to joining Deloitte Services, Ed was managing partner of a Manhattan law firm, where he served a number of technology and entertainment clients. Ed was also a managing director of a Manhattan investment and advisory company specializing in technology and media investments. Ed holds a law degree from New York Law School (where he was editor-in-chief of the Journal of International and Comparative Law), and earned an MBA in information systems and in management from New York University (where he was elected to Beta Gamma Sigma, and where he has taught corporate finance as an adjunct faculty member).