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Digital Hollywood Events at CES 2009
Wednesday, January 7th
2:30 PM - 3:30 PM
Track III – ME4 - Mobile Entertainment
Movies, TV and Video for Mobile - Entertainment & Information Programming Jumpstarts the Revolution
To be present at the start of a new creative industry is to be a member of a graduate class of a great and fantastic new university. While the unknowns in the mobile TV & video universe may not be as daunting and experimental as was the first generation of TV in the 1950s, the challenge of creating and producing for mobile TV and video is still to be present at the beginning of a new frontier. As hundreds of millions of consumers worldwide begin tuning into a Mobile video universe, the task of reaching them with new ideas, new creative forms, new services – some that will be rewarded with millions of viewers and dollars and some that will fail – will make for one of the greatest and challenging experiences of our lives. Mobile TV, video and film programming will be at the heart of a transforming communications world and we welcome you to being at the start of a new medium.
Eric Berger, Senior Vice President, Mobile Entertainment and Digital Networks, Sony Pictures Television
Alice Kim, Senior Vice President of Digital Distribution and Partner Relations, MTV Networks
Edward Skolarus, Vice President, Business & Operations, Fox Reality Channel, News Corporation
Doug Craig, SVP, Programming, Digital Media, Discovery Communications
Ray DeRenzo, SVP Product, Programming and Marketing, MobiTV
Bill Sanders, President, Pervasive Media
Mike Bailey, Vice President, Programming, MediaFLO USA
Frank Chindamo, President & Chief Creative Officer, Fun Little Movies, Moderator

Eric Berger, Senior Vice President of Mobile Entertainment, Sony Pictures Television:
Berger is responsible for mobile games, video networks, movies on memory cards and personalization. This year his team will bring to market such games as Spider-Man, God of War, Snoop Dogg Crusin’, 007: Top Agent, and extensions of top-selling Wheel of Fortune and JEOPARDY! He is responsible for distribution of digital video networks Funnybone, AXN, The Minisode Network, and Screening Room. Prior to Sony, Berger was VP of Strategic Planning at Time Warner (AOL, HBO, Turner, Time, Time Warner Cable, Warner Bros.) where he was responsible for wireless initiatives and the creation of new digital growth businesses. Previously, he was the GM of WeMedia Inc. where he led the build-out of their web content and video offering. As a Principal at PricewaterhouseCoopers (now IBM Consulting), he co-led the Strategy Consulting Group within the Entertainment, Media and Communications practice while developing new product strategies for leading media companies.




Alice Kim, Senior Vice President, Digital Distribution and Partner Relations, MTV Networks:
In her role, Alice manages distribution deals and partnerships across wireless carriers, online portals, video aggregators, and emerging media players for MTV Networks’ diverse brands, including: CMT, COMEDY CENTRAL, Logo, MTV, Nickelodeon, The N, Spike and VH1, among others. Based in the company’s New York City headquarters, Kim reports to Greg Clayman, Executive Vice President of Digital Distribution & Business Development for MTV Networks. Most recently, Kim served as Vice President of Carrier Relations and Distribution for MTV Networks. In that role, she cultivated and managed all existing distribution partnerships and carrier relationships, mobile marketing initiatives and partnerships, and business development Under Alice’s direction, MTV Networks has forged successful mobile distribution deals with every major domestic wireless provider and MVNO, as well as relationships with several direct-to-consumer partners. The company currently boasts more than 80 mobile distribution deals worldwide. Prior to joining MTV Networks in 2005, Kim served as Vice President of Business Development for Enpocket, a leading provider of mobile media, mobile marketing and mobile advertising services, and Vice President of Corporate Development for PreCache, a digital media distribution technology. She began her career as an investment banker at Dean Witter and held a succession of financial analyst positions at CIBC Capitol Partners and Dolphin Equity Partners. Kim holds a Masters in Business Administration from Columbia University, and a Bachelor of Science in Finance from the Leonard N. Stern School of Business at New York University.

Edward Skolarus, Vice President, Business & Operations, Fox Reality Channel, News
Corporation: He oversees business development and emerging media applications for the year-old service. He likewise manages Fox Reality’s program licensing and content ventures for on-air and other platforms, together with Fox Networks Group support teams. Since joining Fox Reality in January of 2006, he has acquired and launched many top reality programs for on-air and digital media platforms. He also helped launch Fantasy Reality Challenge, an on-line fantasy game for reality television fans and initiated Fox Networks Group’s first interactive viewer experience, utilizing Fox Reality’s daily "Reality Remix." Viewers can use their cell phones to answer questions, participate in polls and other features in real-time synchronization with the series. Skolarus also launched "Reality Remix" podcasts, available through www.foxreality.com, www.itunes.com and www.yahoo.com. Mr. Skolarus joins Fox Reality from GoldPocket Interactive Inc., where he served as division Senior Vice President responsible for distribution, sales and marketing. During his five year tenure with GoldPocket, Mr. Skolarus branded and launched the company within the entertainment market, significantly grew cable/satellite/mobile distribution, assisted in acquiring digital media and mobile companies and launched interactive and mobile applications for leading broadcasters such as CBS, HSN, NBC, GSN, FOX, NFL and DirecTV. Prior to GoldPocket, Mr. Skolarus served as COO and VP of Marketing at BadaBiz Inc., an Internet content collaboration company specializing in Digital Rights Management and security for content distribution. Prior to BadaBiz, Mr. Skolarus was the CEO and co-founder of RenderView Software Inc., a leading digital content collaboration and communication company. Skolarus began his career as a lead systems architect and software engineer for Ford and Chrysler motors developing large-scale enterprise software systems. Originally from Michigan, Skolarus graduated with a Bachelor of Science in Computer Science and Engineering from Eastern Michigan University. In addition, did post-graduate studies at Wayne State University in medicine.

Douglas Craig, Senior Vice President, New Media Operations, Discovery Communications:
Douglas Craig is responsible for the content on Discovery Mobile and Discovery On Demand (Discovery’s VOD offering). He develops programming products and packages consisting of both originally produced content and content from Discovery’s portfolio of networks for the digital media landscape. In addition, Craig works across the company’s business units to develop multi-dimensional partnerships within the two platforms’ industries. In his role for Discovery Mobile, Craig has successfully populated Discovery’s offering with streaming video content using three strategic production models: original, pre-purposed and re-repurposed. As a result of his pioneering efforts, Discovery’s digital media products have achieved universal carriage among both cable affiliates and mobile carriers. On the VOD front, Craig oversees programming strategy and the use of the more than 100,000 hours of Discovery Networks content. Craig also supervises the creation of added-value VOD programming elements, develops Discovery On Demand packages for advertisers and affiliates, and coordinates with Discovery Networks’ on-air marketing department to use VOD to promote Discovery’s linear networks. On the mobile front, Craig was promoted from his role as vice president in August 2008. Having joined Discovery in 1997, shortly after the launch of Animal Planet, he began as manager of programming research for the fledging network. Shortly thereafter, he transitioned into the Animal Planet programming department, reaching the level of vice president of programming and scheduling. Prior to joining Animal Planet, Craig served as manager of research at MTV Networks in Los Angeles and as a client service executive at Nielsen Media Research in New York. Craig holds a bachelor’s degree from Bryant College and a master’s degree from the City University of New York. He is based at Discovery Communications’ global headquarters in Silver Spring, Md.

Mike Bailey is vice president of programming for MediaFLO USA Inc., a wholly owned
subsidiary of Qualcomm Incorporated that is revolutionizing the mobile entertainment experience. MediaFLO USA aggregates high-quality content from the best-known entertainment brands, delivering a mobile entertainment service, called FLO TV, to mobile phones via a dedicated nationwide multicast network. In his role at MediaFLO USA, Bailey is responsible for FLO TV programming, including identifying content opportunities, collaborating with content providers on new services and determining overall content packaging and positioning. Bailey’s experience spans the wireless and television ecosystem, previously serving as vice president of programming for Motorola, vice president of worldwide programming for On Command, and senior vice president of sales for Entriq. Bailey led Motorola’s content strategy, licensing and acquisition, and negotiated hundreds of deals with major motion picture studios including Disney, Fox, Universal, Sony, Paramount, MGM, DreamWorks and Warner in capacity at On Command, then a Liberty Media company. Bailey was also responsible for all cable network licensing, acquisitions, advertising, promotion and new product development. As senior vice president of sales for Entriq, a Naspers company, Bailey was instrumental to the successful launch of broadband services with content providers including MTV, NBC Universal, Olympics, Major League Baseball, WWE and EchoStar. Bailey holds a B.A. in telecommunications and film from San Diego State University and an MBA from the University of San Diego.

Ray DeRenzo, Vice President of Business Development, MobiTV: As Vice President of
Business Development, Ray DeRenzo is charged with driving global growth for MobiTV. DeRenzo works with media companies, TV broadcasters, wireless carriers and enabling third parties such as device manufacturers and system integrators, to drive adoption of MobiTV. Prior to MobiTV, DeRenzo was Vice President of Business and Market Development for Telephia, where he focused on European market entry for this leading provider of syndicated competitive performance information and wireless consulting services. Previously, DeRenzo was Chief Marketing Officer at Vodafone, where he was responsible for all aspects of product management, development, sales and support of Vodafone’s Global Service Delivery Platform. Prior to Vodafone, DeRenzo focused on new product development for AirTouch Communications, a developer of new voice and data services. DeRenzo began his career at Pacific Bell/Pacific Telesis, where he spent nearly 18 years in a variety of roles. He was a founding member of the team at Pacific Bell Mobile Services and also held roles in Product Management, Business Development, Strategy and Planning. DeRenzo holds a Bachelor’s degree in Regional Planning from California State University (San Francisco) and a Masters in Business Administration from St. Mary’s College.

Bill Sanders, President, Pervasive Media: Network, cable and studio creative executive,
development and current programming, buyer and seller. Comedy series producer (6 seasons, Dream On). Long-term involvement in online, interactive and other non-traditional media, frequent speaker, spearheaded numerous new media initiatives. Aim to combine skills, relationships and experience in creating long-sustaining, habit-building, emotionally-rewarding television with tech aptitude and vision to bring new forms of content, applications and services to networked, mobile, ubiquitous media devices.











Frank Chindamo, President & Chief Creative Officer, Fun Little Movies: Despite the odds,
Chindamo has accomplished the rare feat of making over 50 short films, on spec or on commission for entities like HBO, MTV, CBS, Comedy Central and Playboy. "Most people have done one [short film]. Some people go on to do two and very, very few people do three or more. I'm the only person who approaches the number 50," says Chindamo. Along the way, he has collected an armful of awards and admirers, becoming probably the most successful short filmmaker in the U.S. And what exactly is the key to Chindamo's success? Comedy, plain and simple. His films are audacious, colorful, loud. They feature sharp performances by stand-up comics. All of them run on pure energy, with perfectly pitched directing, editing, and writing.