Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2009 Thursday, January 8th 10:30 AM - 11:30 AM Track I - RA6 – Reinventing Advertising Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale Traditional television is moving to the Internet. Though today’s consumer can effectively avoid watching advertising on TV through new time- and place-shifting technologies, the “opt-out” function and other choices make it easier than ever for consumers to skip ads online too. Yet when asked, 75% of consumers prefer advertising over paid subscription models. To keep up with these new consumer video viewing habits and trends towards watching video content online, content owners, advertisers, and technologists must turn into entertainers, or lose precious eyeballs and dollars. To keep audiences captive, advertising must become the new form of entertainment. As content owners, advertisers and technologists begin to better understand video advertising opportunities, one important challenge has come to light: SCALE. On top of creating compelling advertising content, the problem for video advertising isn’t targeting or ad formats. The problem is the inability to scale in-video media buys so that demand (buyers) can leverage the growing supply (sellers). Bart Flaherty, President, Business Planning, MindShare Bant Breen, EVP,Global Director of Strategic Development & Innovation, Interpublic Steve Ronson, Executive Vice President, Enterprises, A&E Television Networks Jason Forbes, Group Vice President, Strategy & New Products, Time Warner Cable Media Sales Brian Terkelsen, Executive Vice President, Managing Director, connectivetissue™, MediaVest USA Perry Wu, CEO, BitGravity Steve Robinson, President, Panache, Moderator Bart Flaherty, President, Business Planning, MindShare: President of MindShare Business Planning, the strategic hub of the company charged with developing a clear understanding of clients’ businesses, defining their marketing challenges and creating a go-to-market strategy. His mission is to drive innovation in analytic techniques to help clients navigate the rapidly evolving media landscape and succeed through the use of key insights on the marketplaces in which they compete. Flaherty’s expertise lies in helping business partners and clients understand how best to deploy their marketing, media and retail trade budgets to optimize sales and profit. He has long been a pioneer in the evolution of market research, championing a focus on actionable recommendations that drive measurable ROI. Prior to joining MindShare, Flaherty spent 10 years at PepsiCo, first working on the Tropicana business, then as head of the company’s Analytic Best Practice Area, and finally running Pepsi’s Strategy & Analytics Group. A catalyst in changing the role of market research in consumer product companies, he has been recognized for his forward thinking on the function of marketing in the retail environment. Twice in five years he was awarded the prestigious PepsiCo Chairman’s Award, which honors and rewards individuals who have distinguished themselves as truly extraordinary and serve as an inspiration to others. Before joining PepsiCo, Flaherty worked in marketing research for Cadbury, where he had the opportunity to hone his consumer marketing skills and retail knowledge expertise. His first job with Kraft Foods exposed him to the consumer retail marketing and merchandising business while working on some of the world’s most recognized food and beverage brands. Flaherty is a graduate of the University of Connecticut. Bant Breen, EVP,Global Director of Strategic Development & Innovation, Interpublic: Interpublic Group (NYSE: IPG) is one of the world's leading organizations of advertising agencies and marketing services companies. Mr. Breen plays a key role in driving Interpublic's strategic agenda in areas such as asset alignment, communications innovation, technology and acquisitions. The Futures Marketing Group seeks to build groundbreaking media and marketing services and business models and to provide strategic new media solutions that support Interpublic's agencies. Companies within the Futures Marketing Group include Reprise Media and Ansible Mobile. The group also manages the Interpublic Emerging Media Lab, and corporate partnerships with Spot Runner, Facebook and Spongecell. Steve Ronson, Executive Vice President, Enterprises, A&E Television Networks: oversees AETN’s International, AETN Consumer Products, Home Entertainment and the Digital Media teams. He drives the company’s business development and digital strategy, focused on distribution in the US and abroad.  Mr. Ronson leads AETN’s emerging business units and is charged with connecting consumers/viewers to AETN’s web properties, Aetv.com, History.com and Bio.com, as well as the distribution of content through download-to-own (DTO), DVD, short form syndication, e-commerce and mobile devices. He reports to Abbe Raven, President and CEO of A&E Television Networks. In 2005, Steve led the team that launched Crime & Investigation Network™ which debuted in Australia on the FOXTEL platform. He also oversaw the launch of the company’s first international HD service, The History Channel HD in the UK in October 2006. In June 2007, AETN entered into a landmark joint venture in South East Asia with Astro All Asia Network, launching both The History Channel and Crime & Investigation Network in Hong Kong, Singapore, Malaysia, Brunei and Thailand. Under Mr. Ronson’s management, AETN Home Entertainment continues to expand its portfolio of DVD releases, including notable A&E Network products featuring the hit series, Criss Angel Mindfreak and Gene Simmons Family Jewels, and History Channel releases, The Universe and Ice Road Truckers. Off network products include releases from acclaimed franchises as Monty Python’s Flying Circus, the complete Gerry Anderson library (Carlton), Mr. Bean (Tiger Aspect), the Thames Library, which comprises 1,000 hours of programming including The Benny Hill Show (FremantleMedia), The Prisoner (Carlton), Kids in the Hall (Broadway Video), and many others. A&E Home Video recently expanded into sports and music which has led to partnerships with leading content suppliers including Major League Baseball, Major League Soccer, Collegiate Images (Notre Dame Football) and Paul McCartney. Mr. Ronson joined A&E Television Networks in July 2000 as Vice President & General Manager of AETN Consumer Products, and was appointed Senior Vice President of AETN Enterprises in December 2003, and Executive Vice President, Enterprises in September 2006. Previously, Mr. Ronson was the Senior Vice President, GMM at Things Remembered (a division of Cole National Corp.), an 800 store national mall-based retailer. Prior to that, Mr. Ronson was C.O.O. of a children’s sports & lifestyle retailer 3 Sixty, Inc. He spent six years as Vice President, General Merchandise Manager for Barnes & Noble College Bookstores, and five years at Calvin Klein Inc. He earned a B.S. in Management & Finance from Cornell University and an MBA in Marketing & Strategic Planning from The George Washington University in Washington, DC. Mr. Ronson resides in Stamford, Connecticut with his wife and two children. Jason Forbes, Group Vice President, Strategy & New Products, Time Warner Cable Media Sales: accountable for defining and executing on the strategic direction for the Media Sales group. This includes both enhanced products on the linear side (HD targeted advertising) as well as Advanced Advertising including new products around interactivity, addressability and data monetization across VOD, online and other TWCMS joint ventures. Prior to joining Media Sales, Jason was Vice President of Strategy & Transformation with Capgemini where he lead the team in the delivery of programs across News Corp, CBS, MTV, Warner Bros and other leading media entities as well as the launch of HP’s digital media platform. Jason has spoken and shared panels at many leading industry events including Digital Hollywood, Digital Entertainment Group (DEG), ESCA and the Future of Television where he provided the key note speech on Digital Natives and implications for Advertising. He is also the author of several published works including “Digitize or Die’ the “Targeting Factory” and Dollars for Digital” and has spoken across numerous media outlets including the BBC, Sky TV and several leading online publications. Brian Terkelsen, Executive Vice President, Managing Director, connectivetissue™, MediaVest USA: His mission is concise: reinvent the impact of messaging. He delivers on this mission by developing new ad models and connection opportunities for brands and their consumers. Beyond product placement, Brian’s nine-person connectivetissue™ team identifies and develops narrative threads that unite content and brand message to generate greater customer impact. Their work takes the form of product integration into scripted and reality-based programs, as well as creation of programs that air in commercial time. They also provide expertise in the areas of program creation, art direction, copywriting, talent scouting and negotiation, and general production capabilities. Under Brian’s direction, connectivetissue™ services over 100 brands and has developed over 200 programs for MediaVest clients including Kraft, Masterfoods and P&G, culminating to over 5,000 minutes of original content. The unit has delivered award-winning programs including CoverGirl’s involvement in America’s Top Model, the M&M’s characters’ roles in Entertainment Tonight, new shows such as Next Stop, New You with P&G Beauty Brands and South Beach Diet for Kraft Foods, as well as scripted work with What I Like About You and Herbal Essences. In 2008, Advertising Age recognized Brian with its Media Maven accolade. Brian is a familiar face in Hollywood and a true entrepreneur. He has been in the entertainment marketing industry since 1992 when he co-founded Eco-Challenge Lifestyles, Inc with Mark Burnett and has served as an Executive Producer for numerous productions of Eco-Challenge on MTV, ESPN and for Discovery Channel’s Eco-Challenge series. An early adopter of new technologies, Brian created the official Eco-Challenge website—www.ecochallenge.com —and was one of the first to produced live action, digital sports coverage of an event in 1996. Bitten by the “digital bug”, he joined the founders of Quokka Sports as Group General Manager, tasked with creating content in the adventure and sailing genres and managing the overall strategy for programming and negotiated programming deals. Perry Wu, CEO & Co-Founder, BitGravity: Perry is responsible for the strategic direction, financial performance, and team management at BitGravity. Prior to BitGravity, he was involved in the creation of Xilinx, Mpath, eWorld, Sitesmith, Alibris, and more recently Cloudshield, Enkata, Persist, and WireCache. He has been an investment professional at Accel Partners, Bedrock Capital, and most recently as a General Partner at ComVentures. Earlier in his career as an entrepreneur, Perry helped start and grow Mpath—the first peer-to-peer multiplayer game service and VoIP service—from inception to IPO. He was an early pioneer in the Internet at eWorld, where he helped architect the spinout and buyback of Apple’s Internet and EDI Services business. Prior to Apple, Perry was part of the start-up team at Xilinx, where he helped spur the adoption of field programmable gate arrays. Perry has also served in technical roles at IBM’s Almaden Research Center and Andersen Consulting. Perry is a graduate of Stanford University with a BS in Electrical Engineering and holds an MBA from Harvard Business School. Steve Robinson, President & Founder, Panache: Seeing the need for a stable and effective advertising revenue model in the media eco-system, Steve started Panache in 2006. He has always been at the forefront of technological solutions, designing and implementing best-of-breed technologies to solve business problems for Fortune 500 companies and government agencies. In 1996, Steve founded Panache's parent company, Panther Software, to develop mission-critical, high-performance data exchange software, video delivery, and advertising solutions for clients such as Motorola, Viacom, Microsoft, NASA, Citicorp, EDS, and Ticketmaster. Under Steve’s leadership, Panther Software grew to a multi-million dollar sale company. While at Panther, Steve’s work in component object modeling and disparate systems connectivity was published in numerous periodicals. Since starting Panache he has been a frequent contributor to new media publications such as MediaPost and regularly speaks at industry events, including OMMA, NAB, IAB’s Leadership Forum and Digital Hollywood. Steve is a magna cum laude graduate of the University of Florida with a degree in Finance and Accounting.