Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2009 Thursday, January 8th Noon - 1:00 PM Track II – DH2 Widgets as a Platform: Content, Commerce, Communications Now there is a new expression, familiar to almost everyone - The Widget Economy. For the uninitiated, the widget is miniature application or website that resides as a component element on a user’s desktop, social media page or mobile device. A button on a user desktop may open multiple widgets, so that in a flash, mini-apps open on the desktop to reveal up-to-the minute stocks, the weather, airline arrivals, a dictionary, your photo album – virtually anything, any data type - can be formatted into a widget and placed on your desktop. Once the user gets the hang of it, life without widgets is impossible. Widgets are as addictive as email. Widgets are your mini-obsessions managed and delivered as desired. Add in a layer of commerce and you have a fully featured platform. Watch out! Widgets are Here! Mike Berkley, CEO, SplashCast Corp Hooman Radfar, co-founder and CEO, Clearspring Ali Partovi, CEO, iLike Ben Pashman, Vice President, Sales & Business Development, Gigya Will Price, CEO, Widgetbox Gordon Paddison, Principal, Stradella Road Jen Cooper, CEO, Mixercast Sun Jen Yung, Managing Director, Investment Banking, Collins Stewart LLC, Moderator Jennifer Cooper, co-founder and CEO, MixerCast, Inc.: Jennifer Cooper brings more than 20 years of experience in sales and business development in technology and digital media industries to Mixercast. Her work with A-list digital media executives provides her with extensive knowledge of strategic content alliances, distribution and syndication. As CEO of Mixercast, Jennifer’s creativity and technical expertise builds winning strategies that drive business growth. Prior to joining Mixercast, Jennifer served as Executive Director of Business Development for Yahoo! Inc., where she designed and launched Yahoo!’s first video subscription service and managed large media industry relationships including ABC/Disney, A&E Networks, Paramount, CBS, Time Warner/HBO and CNN. In addition, she was responsible for crafting and implementing broadband video content strategy, sourcing and acquisitions for co-branded portals such as ATT Yahoo! DSL, Verizon Yahoo! DSL, Rogers Yahoo! and BT Yahoo!. In addition to her tenure at Yahoo!, Jennifer led sales, business development and created strategic partnerships for digital media start-up companies including Generic Media and New Zing. She began her career managing sales at enterprise technology companies Oracle, Xerox and IBM before advancing into strategic business development positions at VXtreme Inc. (now the Microsoft Windows media platform) and Microsoft. As founder and executive vice president of nCommand, Inc, Jennifer served on the board of directors and was responsible for securing initial rounds of Venture financing, as well as creating initial client relationships for nCommand’s products. Jennifer holds a dual B.S. degree in computer science and marketing from San Francisco State University. Gordon Paddison is the founder and principal of Stradella Road, a global marketing company that delivers integrated solutions to reach consumers and influencers worldwide. Previously, Gordon managed integrated marketing across all five of New Line Cinema's business divisions. He has launched and managed over 200 global entertainment campaigns with award-winning, industry-first digital entertainment initiatives. Gordon was credited by director Peter Jackson as one of the key executives in marketing The Lord Of the Rings Trilogy. Acclaimed as the interactive marketing pioneer for the entertainment industry, he was named one of Variety’s “Digital Dozen” of 12 individuals who will shape a new wired Hollywood and was awarded the first Variety “Integrated Marketer of the Year Award.” Paddison is the co-author of Internet Marketing: Building Advantage in a Networked Economy (second edition – April 2003, McGraw-Hill/Irwin). Over 200 universities adopted the textbook globally. Gordon served many years as a member of the Time Warner Research Council, The Board of Governors of the Producers Guild of America and the digital peer group of The American Television Academy of Arts and Sciences. Mike Berkley, CEO, SplashCast Corp: Michael Berkley is the co-founder and CEO of SplashCast, leaders in the emerging field of social advertising.  Berkley’s pioneering efforts have led to the development of the most popular marketing technology used to create online communities of target customers.  Today there are more than 300 million splashcasts being supplied with content from some of the biggest brands in the world including Sony Music, Red Bull, MTV, Universal Music, PBS, Warner Brothers and others. Prior to launching SplashCast, Berkley was CEO of QMIND, Inc., an e-learning company. Berkley holds a BA in Music from Middlebury College and is a member of the Open Source Software Institute's Board of Directors, a member of SDForum’s Board of Advisors and Chair of their annual Open Source Conference.  Berkley is also on the Board of Advisors of SugarCRM. Hooman Radfar, co-founder and CEO of Clearspring: Hooman actively drives platform marketing and strategy initiatives at Clearspring. He was recently named one of Tech's Best Entrepreneurs in BusinessWeek and was nominated for Ernst & Young's Entrepreneur of the Year. When he is not busy building a better web, you can find him writing his blog <http://www.widgify.com/>Widgify. Radfar graduated magna cum laude from the University of Pennsylvania with degrees in Economics and Computer Science. He holds an M.S. from Carnegie Mellon University where he researched Social Networking Theory. Ali Partovi, CEO of iLike: iLike is the Web’s leading social music discovery service and the dominant music application on Facebook, Orkut, hi5 and Bebo (the leading social networks in Latin America and the UK). With over 30 million registered users, iLike helps people share music recommendations, playlists, and personalized concert alerts. The iLike Sidebar (www.iLike.com/download) for iTunes and Windows Media Player suggests new music, creates automatic playlists, and connects people through music. iLike offers musicians and labels a Universal Artist Dashboard (www.iLike.com/forartists) from which to reach fans and manage their presence across multiple channels: Facebook, iLike.com, Bebo, hi5, Orkut, iLike Sidebar plugins for iTunes and Windows Media Player, and the iLike iPhone application. By leveraging iLike’s “artist-fan graph,” a vast database of connections between consumers and their favorite artists, iLike helps artists reach their fans and cultivate the viral spread of their music. iLike, inc also runs indie music site GarageBand.com. Ali has been the CEO of iLike (formerly GarageBand.com) since 2002. Prior to iLike, Ali co-founded web-promotion company LinkExchange, which was acquired for $265 million by Microsoft in 1998. Ali is an avid guitarist and keyboard player. Ben Pashman, Vice President, Sales & Business Development, Gigya: Ben has 15 years of media marketing experience, including 10 years focused on Internet advertising sales and business development. Positions include Sales and Product Management roles at Doubleclick, Advertising Director at Condenet and Director of Advertising Sales at Travelzoo where Ben helped the company go from $15M to $70M in advertising revenue in three years and saw the company through a successful IPO on NASDAQ. Will Price, Chief Executive Officer, Widgetbox: Prior to joining Widgetbox, Will was a Managing Director at Hummer Winblad Venture Partners. Will played a key role in the firm’s investments in Move Networks, Replay Solutions, Mulesource, Star Analytics, Hubpages, Widgetbox, Kwiry, Infopia and SlideRocket. Prior to joining Hummer Winblad, Will was a Senior Vice President with Pequot Ventures, where he focused on investments in information technology. Previously, Will served as CEO and COO of several software start-ups. He has also worked with the Boston Consulting Group, Infinity Financial Technology and Morgan Stanley. Will graduated from Harvard College and earned his M.B.A. from the Kellogg Graduate School of Management at Northwestern University where he graduated at the top of his class. Recently, Will has spoken at WebVentures 2008, Ebay Devcon Las Vegas, and the IBF Venture Capital Conference, as well as contributed to the March 2008 Businessweek CEO Guide to Tech Podcast on Widgets. Sun Jen Yung, Managing Director, Investment Banking, Oppenheimer & Co. Inc., based in New York, NY. Sun joined Oppenheimer in September 2006 to head the Digital Media and Internet investment banking practice. Sun's experience of over fourteen years in investment banking includes corporate finance coverage of Media (cable and entertainment), Digital Media, Internet and software companies at TD Securities, Deutsche Bank and Lehman Brothers as well as equity research at Lehman Brothers. Over the years Sun has represented a wide range of clients in these sectors encompassing a variety of equity, debt and merger & acquisition transactions including Adelphia Communications, Autobytel, Comcast Corporation, Digital Domain, iVillage, Liquid Audio, Mediaplex, Scientific-Atlanta and TiVo. She also spent two years at TCSI in Berkeley, CA in Business Development and Finance. Sun graduated from Columbia Business School in 1988 with an MBA in Finance and a B.A. in Economics and International Studies from Macalester College in St. Paul, MN in 1984.