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Digital Hollywood Events at CES 2009
Thursday, January 8th
10:30 AM - 11:30 AM
Track III - ME6 - Mobile Entertainment Track
Reinventing the Mobile Device and Mobile Network – Integrating the Full PC Experience into a Personal Communications Device
The mobile experience is merging with entertainment consciousness. What was thought to be absurd two years ago is now fait accompli. The mobile device is continually evolving to include the full range of communication and entertainment dynamics, from just a phone to a device with the functionality of a radio or MP3 player and the video quality of a DVD player. Video phones will be for watching TV, watching friends on vacation and for watching movies. Mobile devices will range from the mini, the micro to the mini-laptop, perfect for watching full-featured live sporting events. Music will be accessed via the mobile device. Video shopping will be become a factor in the marketplace. The parameters of the mobile audio and video experience are only now beginning to be understood.
Daren Gill, VP/GM vtap, Veveo, Inc.
Keith Saft, Global Director, Mobile User Experience, Yahoo!
Warren Tomlin, President and Chief Creative Officer, Fuel Industries
Albert B. Chu, Vice President, Marketing & Alliances, ACCESS Systems America
Steve Andler, Vice President of Marketing, Networks In Motion
Mads Lillelund, President & CEO, Bluesocket, Inc.
Peg Jackson, Managing Director, NeoCarta Ventures, Moderator

Daren Gill, VP/GM vtap, Veveo, Inc.: Daren serves as Vice President and General
Manager of Veveo’s consumer service vTap. Daren brings 13 years of media and entertainment experience to Veveo having performed a broad range of roles including executive management, marketing, sales and product management. Prior to Veveo, Daren served as Senior Vice President of Business Development at ChoiceStream. Before ChoiceStream, Daren was Senior Vice President Marketing at MusicMaker.com. Prior to joining MusicMaker, Daren served as COO of Putumayo World Music, a record label presenting the best in Latin, African, Reggae, Celtic and other world music compilations. Daren began his career as an attorney focused on entertainment law, but left private practice to co-found the Hear Music record label. Daren has J.D. from the University Of Connecticut School Of Law and a Bachelor of Arts from the same University. He is a frequent industry speaker on the topics of personalization, social networking and the semantic web

Warren Tomlin, Chief Creative Officer, Fuel Industries: Warren Tomlin, Chief Creative
Officer, Fuel Industries: As Chief Creative Officer, Warren Tomlin leads Fuel’s client strategy and creative execution. In this role, his responsibility is the development of the senior creative team, to ensure that Fuel continues to provide the most leading advanced online entertainment backed by solid strategy and insights. Prior to joining Fuel, Warren lead eBusiness Strategy and Product Development for Canada Post Corporation, a C$6.5-billion Crown Corporation. In that role, Warren defined and led many of Canada Post’s innovations including the strategic definition and delivery of canadapost.ca to become the number-one directory Web site in Canada. An innovative and creative web strategist, Warren has intimate knowledge of interactive marketing topics including online strategy, social media and mobile marketing. Warren has developed Internet products and marketing programs with industry giants such as Hasbro, Earthlink, General Mills, and Sony Music as Director of Internet Marketing at a Nortel Networks subsidiary (NetActive). Most notable was a marketing program with Disney Interactive and General Mills that bundled 5.5-million Toy Story 2 CDs to Cheerios boxes. This breakthrough deal emboldened these brands and marketers to pursue even more innovative, interactive-bridge marketing programs. Energetic and creative with varied interactive marketing experience, Warren is an accomplished presenter and speaks on a variety of new media marketing topics. Warren holds a Masters of Business Administration from Queen’s University at Kingston.

Albert B. Chu, Vice President, Marketing & Alliances, ACCESS Systems Americas, Inc.:
Albert Chu is responsible for developing business and marketing alliances on behalf of ACCESS CO., LTD. with leading companies in the telecommunications, consumer electronics and media industries. As VP, Marketing & Alliances, he drives the ACCESS Connect Ecosystem partner program, a global ecosystem of companies that are setting the market direction for innovative converged technologies and solutions developed by ACCESS and its partners. In addition, Chu is responsible for the marketing operations for ACCESS Systems Americas. Chu came to ACCESS from PalmSource, where he was vice president of business development. From 1996 to 2002, Chu was the business development vice president at AT&T Labs, where he brought emerging technologies to market. In addition, he headed the OneComm Project Office, overseeing the product management, research and development, operations and business development of a suite of unified communications services for AT&T business units and external service providers. From 1982 to 1996, Chu was at Apple Computer, where his last position was vice president of corporate marketing alliances. His earlier responsibilities at Apple included product planning and strategy vice president in the Personal Interactive Electronics Division, marketing vice president in the New Media and Entertainment Division, and Japan business development director in Apple Pacific. He was responsible for the product marketing and product introduction teams for dozens of Apple's key products, including the Apple III, Newton, and Apple's localized products for the Japanese and Asia Pacific market. Chu has a degree in mechanical engineering from Stanford University and completed the Advanced Executive Program at Northwestern University's Kellogg Graduate School of Management.

Peg Jackson, Managing Director, NeoCarta Ventures: Peg Jackson joined NeoCarta
Ventures in May 2000. Her responsibilities include making investments in the technology sector and managing the portfolio. She is on the boards of several companies, including DataSynapse, Silverpop, Cendura and Zoom. Prior to joining NeoCarta Ventures, Jackson was vice president of business development at NBC. She joined NBC in 1996, where her primary responsibilities included making investments in Internet and interactive TV companies. In addition she managed a production group that developed NBC's interactive TV programming. Prior to NBC, Jackson worked in the business development group at Reuters New Media, Inc., where she managed new acquisition and joint venture projects. Jackson was also employed as a media analyst for the Toronto Dominion Bank. Jackson received a Bachelor of Arts degree in economics from Georgetown University and an M.B.A. from New York University.






Steve Andler, Vice President of Marketing, Networks In Motion (NIM): Andler is the vice president of marketing for Networks In Motion (NIM), which he joined in 2004 after consulting for Networks In Motion and other startups within the consumer wireless space. In this role Andler has sole responsibility for developing NIM’s collective strategic marketing outreach effort. His leadership and expertise has helped establish the company as the leading provider of LBS services. Prior to NIM, Andler was vice president of marketing for the Computer Systems Group of Toshiba, and while at Fujitsu PC, Andler was instrumental in driving the industry trend of integrating wireless technologies into mobile computing products. Prior to Fujitsu PC, he served as Phoenix Technologies’ corporate vice president of marketing, where he was involved in setting industry standards for pre-operating system security and “Plug & Play” interoperability. Andler held several roles at Apple (CTO, PowerBook Division, and worldwide senior director of marketing, Mobile Systems), during which time he re-launched the Newton PDA platform and was actively involved in the turnaround of the PowerBook division. He was also a key management team member in the explosive growth for Toshiba’s notebook business as the worldwide director of product planning and strategy. Andler received a Bachelor of Science in engineering and a Master of Business Administration, both from UCLA. He is an IEEE member.

Mads Lillelund is the President & CEO of Bluesocket a company offering Wireless Local Area Network (WLAN) solutions. Bluesocket’s products are deployed in enterprises, city wide networks, schools, hospitals and stadiums. With new services such as Location Based Services (LBS), advertising apps can be written for any mobile device enabled with WiFi i.e. Blackberrys, iPhones etc. Business apps and consumer apps with or without advertising can now be served up in any area that has WiFi coverage opening up a multitude of new media opportunities. Previously, Mr. Lillelund was President & CEO of manufacturer Carlo Gavazzi Computing Solutions (CGCS). Mr. Lillelund managed the CGCS businesses of electronic packaging and embedding computing; Aurora Technologies; and Channel Access where he restructured the operations to achieve profitability. From 2001 to 2003, he served as Executive Vice President of Worldwide Sales and Services at Enterasys Networks, where he was responsible for generating over $400M in annual revenue primarily through distributors and resellers. From 1991 to 2001, Mr. Lillelund held several key positions at Lucent Technologies and AT&T in Belgium, Ireland and the United States. In the early years, he successfully opened the Russian and Eastern European markets while later becoming the Managing Director and Regional Vice President of Europe, Middle East & Africa (EMEA) for Lucent Technologies' Global Commercial Markets. As Managing Director he established the headquarters in Dublin, Ireland where he was responsible for Sales, Marketing and Operations in 22 countries generating revenues in excess of $300M. Prior to leaving Lucent Technologies, he was Vice President of New Media for Lucent Technologies Service Provider Network (SPN) Business. Mr. Lillelund was responsible for the team that developed and implemented the end-to-end global strategy and solutions for the New Media sector. His group was charged with leveraging Lucent's strengths in building and managing the network infrastructure required to create, manage and distribute digital content. Mr. Lillelund holds a BBA Degree from Baylor University and an MBA Degree from the American Graduate School of International Management (Thunderbird)