Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2009 Thursday, January 8th 3:00 PM - 4:00 PM Track III - ME9 - Mobile Entertainment Track Mobile Commerce and Content - The Mobile Web, Off Deck Content, Mobile Search and Advertising Options As hundreds of millions of consumers nationally and billions worldwide make and rely on for mobile their primary communications tool, the value of the market as a commercial vehicle explodes in unimaginable ways. What will the services of the future be, who will participate in delivering those services and how will the revenue be both generated and shared in the process is a fascinating discussion. It is clear that the basic bottleneck of both technology, content and revenue which currently rests within the universe of the service provider will evolve into a shared experience among many tiers of players. Much like the cable industry’s evolution into an expanded relationship with partners, the service providers are entering and experimenting with their own set of relationships and partners. In this session, we will begin to explore how the new expanded technology, content and revenue based relationships are evolving. Chris Lorenzoni, Mobile Media Director, Ansible Mauro Montanaro, Chief Executive Officer, Fox Mobile Group Amy Mischler, Vice President, Identity & Brand Services, dotMobi Brian Johnson, Senior Vice President, Americas and Asia Pacific, mBlox Rajeev Raman, founder and CEO, mywaves Brian Steel, CEO, VoloMedia Samir Ahuja, VP of Engineering and Product Solutions, QuickPlay Frank Barbieri, CEO & founder, Transpera, Moderator Chris Lorenzoni, Mobile Media Director, Ansible: Chris Lorenzoni serves as Mobile Media Director at Ansible. A joint venture of Interpublic and Velti, Ansible helps IPG agencies and brands realize the full potential of mobile marketing by creating mobile ideas that get results, deepen customer relationships and build brand value. Based in New York, Chris works with IPG agencies to create and deploy mobile media programs. Prior to Ansible, he built emerging media best practices at DraftFCB. Chris was also a founding member of FCBi, Foote, Cone and Belding’s interactive offering. During Chris's 10+ years of digital and agency experience, he has managed multi-year/multi-million dollar media alliances on behalf of Compaq with Yahoo!, Walt Disney Internet Group, AOL and Microsoft. Other clients over the years include Coors, the IRS, MetLife and the Office of National Drug Control Policy. Amy Mischler, Vice President, Identity & Brand Services, dotMobi: Amy Mischler joined dotMobi in January 2007 and brings more than a decade’s worth of business development and marketing experience to her position as Vice President of Identity and Brand Services. In her role at dotMobi, she leads the growth of the domain sales across the dotMobi registrar channel as well as working with global brands to help them “go .mobi.” Previously, Ms. Mischler was principal of ASG Consulting, where she developed business plans and marketing strategies for Internet and technology clients. Ms. Mischler also held a number of executive marketing and business development positions with both start-ups and large corporations, including Experian and Capital One, where she was responsible for growing online customer acquisition through marketing partnerships with leading web companies. Ms. Mischler holds an MBA in Entrepreneurial Management from San Diego State University and a Bachelor of Business Administration from the University of San Diego. Mauro Montanaro is the Chief Executive Officer (CEO) of Fox Mobile Group (FMG), the mobile content industry's largest vertically integrated company, wholly-owned by News Corporation. Mauro is responsible for leading Jamster worldwide and reports to the board of directors. Mauro joins Jamster after more than a decade at Nokia, where he most recently served as Vice President of Customer and Market Operations for the South East Asia Pacific region. His responsibilities included managing handset sales and channel development in the fastest growing cellular market in the world. Mauro held a variety of key positions at Nokia since his start in 1996 with strategy development. He was appointed to the Head of Strategy for Asia Pacific a year after joining the company and spent the next 10 years rapidly expanding the region for the company. He later was appointed to Director of the company’s Imaging Business Unit. In this role, he helped drive new growth in the mobile phone market with imaging capabilities by leveraging new business opportunities in the shift from voice to visual communications. He then moved to Vice President for Sales and Channel Management for its Multimedia Business Group, where he oversaw the sales and channel development for cellular handsets and mobile content services including imaging, games and mobile enhancements and created new regional channels. Prior to joining Nokia, Mauro was a lecturer at the Helsinki School of Economics and has led consulting projects for Finnish and foreign companies with businesses operations in Finland. Mauro holds a masters degree in international law (JJD) from the Universita' di Bologna, Italy and an MBA from the Helsinki School of Economics and Business Administration, Finland in conjunction with the Manchester Business School, United Kingdom. Mauro is a professional singer having released 5 albums and worked in music video production in Italy and the US for six years. Brian K. Johnson, Senior Vice President, Americas and Asia Pacific: In this position he oversees the commercial operations in the Americas as well as the Asia Pacific region, with a focus on the mobile entertainment and commerce space. Johnson’s business career, spanning nearly 25 years, has focused on early stage companies that are leading new category creations. Johnson has participated in two successful public offerings and one M&A sale to a public company. Prior to joining mBlox, Johnson was a Senior Vice President at ATG, a GE company, and also served as Senior Vice President and General Manager of Pac-West Telecomm, a VOIP service company. In addition, he has also held various executive level positions at companies such as Comverse, Harris and Winstar. Johnson is the former Executive Director of the California First Foundation and former Board Member for a sales force automation firm. He currently serves on the Board for Asia First Group, an on-line gaming and localization services firm in the mobile space. Johnson holds an MBA and Bachelor of Science in Financial Management. Rajeev Raman, founder and CEO, mywaves: Rajeev is the founder and CEO of mywaves. His vision to deliver free video to mobile phones around the globe is predicated on his desire to empower consumers with anytime-access to their favorite entertainment. The direct-to-consumer premise has taken off and driving unprecedented growth for a mobile start-up. Prior to founding the company, Rajeev was an Entrepreneur-In-Residence at Menlo Ventures where he incubated mywaves and assisted with other investment activities. Before that, Rajeev was a founding executive at Questra Corporation, a Menlo Ventures portfolio company, where he led business and product development. He also served on Questra’s board of directors. Rajeev has held consulting and technical positions with such companies as Motorola Semiconductors, Infineon, LSI Logic, and Intel, as well as ETI and American Heart Association. Rajeev has a BSEE, an MS in Imaging Science and an MBA in Finance from the University of Rochester. Brian Steel, CEO, VoloMedia: Before joining VoloMedia in August 2007, Brian held the position of President, International, Overture Services (Yahoo! Search Marketing) for three years, bringing 20 years of management experience to oversee a billion-dollar division with operations in 20 countries comprising nearly 1,000 employees. Prior to Overture/Yahoo!, Brian was a Managing Director of Idealab and also President and CEO of Idealab Silicon Valley. Brian came to Idealab from On Command, the world's largest provider of information and entertainment services to the lodging industry, where he served as President and COO. Previously, Brian was a VP with Pacific Telesis (SBC Communications/AT&T) and a SVP with Shearson Lehman Brothers. In addition to VoloMedia, Brian currently serves of the boards of directors for Pandora Media and MeeVee, and on the advisory boards of Care2, Dial Directions, and Sharpcast. Brian holds a B.A. in Economics and conducted graduate work in corporate strategy at Duke University, as well as international marketing and finance at the Pacific Asian Management Institute and negotiation at Harvard University. Samir Ahuja, VP of Engineering and Product Solutions, QuickPlay: Samir Ahuja is a seasoned entrepreneur, leader and technologist, and vital member of QuickPlay’s executive team. As vice president of engineering and product solutions, Ahuja drives research and development, including: product and solution management, content operations, systems engineering, and the network operations center (NOC). Prior to QuickPlay, Ahuja was co-founder, CTO and COO for Optura, a successful software company, where he gained extensive experience developing and executing mission critical programs. His company was ultimately sold to OpenText, a leader in content management. OpenText’s management recognized Ahuja’s distinct abilities and experience, and invited him to join their team as General Manager. As GM, Ahuja and his division provided strategic enterprise software solutions to key customers. Ahuja earned both his Bachelor’s and Master’s degrees in Engineering from the University of Toronto. Frank Barbieri, CEO, Transpera: Frank Barbieri founded Transpera with the vision of helping normal people enjoy new kinds of mobile video experiences. Frank recently ran media products at InfoSpace and also ran the Windows Mobile Media Device and Services group at Microsoft. Frank also held a senior position at Onvia, a company he helped take public, and MSNBC where he drove the online video distribution business and interactive content division. He has most recently worked in the private equity industry doing mobile and entertainment strategy and portfolio company support. Frank started his career as a photojournalist documenting the plight of refugees globally.