Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2009 Saturday, January 10th 10:30 AM - 11:30 AM Track I – DH17 - Digital Hollywood Social Networks & User Generated Media as a Technology Challenge: The Platform, the Content & the Network Social networks and user generated media are not always a success. Just like any innovation, the challenge is to be among those left standing after the race to be first is over. On a certain level, the era of the social networks and user generated media sites is just beginning. The technology is just starting to make a social network a living and breathing universe of communications and activity, but there is also the downside of getting up and running only to burn out and lose your momentum. In theory, every successful television show or community of users is a potential social network, but in reality, the translation process does not always take hold. In this session we will explore what it takes to create and maintain a successful social network and user generated media site. Janet Eden-Harris, Vice President, J.D. Power and Associates Mark Dawson, VP, Programming Services, ActiveVideo Networks Tom Gerace, Founder and CEO of Gather.com Rebecca Weeks, Director, Business Development, Real Girls Media Seth Shapiro, Principal, New Amsterdam Media Adrian Sexton, Co-Founder & CEO, New Medici LLC Reena A Jadhav, Founder, CEO, Nuresume, Moderator Janet Eden-Harris, VP, J.D. Power and Associates: Janet is a marketing authority who is frequently tapped to provide insights into mining market intelligence from the online world. As a vice president for J.D. Power and Associates, Janet is responsible for building out the company’s social media analysis capabilities and practice. She was formerly the CEO of Umbria, a social media marketing intelligence firm that was acquired by J.D. Power and Associates in 2008. She joined Umbria from Information Resources, Inc. (IRI), a multinational information services company, where she served as executive vice president and chief marketing officer. Prior to joining IRI, she was CMO of global supply chain vendor i2 Technologies. Mark Dawson, Vice President, Programming Services, ActiveMedia Group: Mark joined ActiveMedia Networks from Gemstar-TV Guide International, where he served as Director of Cross Platform TV Guidance Product Management, with responsibility for the successful launch of the My TV Guide suite of services. Prior to Gemstar-TV Guide, Dawson was involved in the launch of new products for Helio, a joint venture of SK Telecom and Earthlink to deliver video, music, data and community applications to mobile customers. He also has worked for companies such as FOX Sports Interactive Media, Microsoft, News Corporation and Twentieth Century Fox Home Entertainment’s FOX Interactive gaming division. Rebecca Weeks, Director of Business Development, Real Girls Media Netwo rk, Inc.: Rebecca is known as one of the top influencers and thought leaders in the interactive media industry. She is the director of business development at Real Girls Media Network, Inc., where she leads content acquisition and partnership development in an effort to build the leading online destinations for women. She currently sits on the Boards of the San Francisco Bay Area Interactive Group (www.sfbig.com), the Los Angeles Advertising Club (www.laadclub.com) and the Las Vegas Interactive Marketing Association (www.lvima.com). She also consults for venture capital firms making digital media investments. Previously, she was content director at iMedia Communications (www.imediaconnection.com), the premier publisher and events producer for digital marketing and media professionals. She also contributed over 40 articles on trends and best practices in the interactive media industry. Prior to iMedia, Rebecca directed business development for The Brand Architect Group, a strategic marketing consultancy that translated business goals into brand action programs for clients such as Toyota, The Sports Authority, 7-Eleven, Vespa, and Wolfgang Puck. Prior to that, she worked as an investment banking analyst at Robertson Stephens, where she analyzed and forecasted revenues of emerging markets and industries including media, entertainment, telecommunications and technology. As a commerce major at the University of Virginia's McIntire School, Rebecca played varsity tennis on scholarship and graduated fifth in her class. Reena A Jadhav, Founder and CEO, Nuresume: Reena is a serial entrepreneur with a passion for game-changing, value-creating ideas. She recently founded NUresume.com for college students to create a free online multi-media resume and get listed in the first national student resume directory. College students can market their portfolios online, post Position Wanted and connect with companies, mentors and resources. They have access to complete social networking tools such as Chat, clubs, videos, blogs, events and more for career networking. NUresume is completely free for students and employers. The Star Student Directory aggregates the top achieving students nationally and the contest rewards students for excellence. Prior to NUresume, Ms. Jadhav served as Chief Marketing Officer at Conduit, the leading platform for building communities via toolbars. Before Conduit she co-founded and served as Chief Marketing Officer at JobFlash, an award-winning service for automating hourly recruiting which was acquired by marked leader Taleo and also co-founded and ran product marketing at Done.com, an award-winning wireless messaging service. In addition, she worked at Oracle Corporation and PriceWaterhouseCoopers. Reena graduated summa cum laude from Wharton Business School with a Bachelors in Science and earned her MBA from Harvard Business School. She is a well known moderator and panelist on topics covering Social Networking Platforms. She was recently awarded honoree San Jose Business Journal's Women Executive of the Year in Marketing. Adrian Sexton, Co-Founder & CEO, New Medici LLC: Adrian Sexton co-founded New Medici to innovate media, entertainment and lifestyle branding across digital and traditional platforms. As former digital head of two media companies, Lionsgate and Participant Media, Sexton brings a hybrid background in operational digital strategy, content and marketing/ distribution. Sexton and the New Medici team's passion is building audiences in untapped content niches. Before New Medici, Sexton was Executive Vice President, Digital at Participant Media. He was responsible for running the company's expansion into global media, digital distribution and marketing, and architecting TakePart.com, its social action network™ and its social issue Blog Network. Sexton recently worked on such Participant films as The Soloist, Food Inc., The Visitor, Charlie Wilson’s War, The Kite Runner, and the Academy Award®-winning documentary An Inconvenient Truth. Sexton came to Participant from TAG Strategic, a digital media and entertainment agency he co-founded with EMI veteran Ted Cohen. TAG’s client roster included Lionsgate, Qualcomm, Sandisk and LivePlanet. Before forming TAG, Sexton headed Digital Media as Vice President at Lionsgate, where he oversaw the day-to-day operations, production, media planning and business development for digital and mobile properties. His duties encompassed theatrical, home entertainment, television, international and physical studios. He oversaw the digital campaigns for such movies as the Best Picture Academy Award ®-winning Crash, Oscar®-winning Monster’s Ball, Fahrenheit 9/11, as well as the SAW and Tyler Perry franchises. Sexton identified multiple-platform marketing, distribution and sales opportunities for the studio’s 8000+ title film library in such high-growth markets as broadband, mobile, digital cinema, peer-to-peer and IPTV. Lionsgate’s market capitalization rose from $60 million to $1.2 billion during Sexton’s tenure; and he was part of the team which secured the $350 million credit facility to acquire Artisan Entertainment. Sexton is an arts advisory member of non-profits American Democracy Institute, Games For Change and the Los Angeles Film Festival. Tom Gerace is the founder and CEO of Gather.com, the place to share and find the best user-generated content online. As CEO, Tom is responsible for providing the overall strategic direction of the company. Tom Gerace served for two years as Senior Vice President, Marketing, for National Leisure Group (NLG), a $1 billion annual seller of travel. He developed brands owned by the company and managed brands licensed by the company. Tom was the Founder and Chief Marketing Officer of Be Free, Inc., a publicly-traded, on-line marketing services company. He was responsible for creating new and existing products and services, overseeing mergers and acquisitions, corporate and product communications, and customer acquisition. He was awarded two U.S. Patents (5,848,396 and 5,991,735) for profiling computer users and targeting advertising based on that profiling. He raised more than $200 million and launched both U.S. and European operations. Seth Shapiro, Principal, New Amsterdam Media: Seth Shapiro is a two-time Emmy® Award winner, and a recognized leader in the profitable application of new technology to emerging business models. Shapiro has managed digital media initiatives for and with partners including Disney, DIRECTV, TiVo, HBO, STARZ, CBS, NBC, FOX, ESPN, the NFL, MLB, Microsoft, Wink, Cendant, Jones Intercable and ACTV. He is Principal of New Amsterdam Media LLC. SVP Strategy of the Opportunity Management Company and a partner at Media Valuation Partners. As a consultant, Shapiro has worked with media clients including Showtime, Time Warner Cable, Sun Microsystems, CompleteTV, DigisoftTV, Goldman Sachs, Endemol and SVT. Most recently, he is co-founder and CEO of ARC: The A&R Channel, a Comcast On Demand channel available in 15,000,000 US cable homes. As Head of Production at DIRECTV Advanced Services, Shapiro managed over 20 service launches across four platforms, led production on DIRECTV/TiVo, designed the groundbreaking NFL DVR Highlights On Demand Service and was a key contributor to the 2002 DIRECTV/TiVo Master Agreement. Shapiro is a member of OVP Venture Partners' Technology Advisory Group, the IP Media Conference/SATCON Advisory Board, the Television Academy's Blue Ribbon Emmy Committee and the Producer's Guild. He is a magna cum laude graduate of NYU and was Adelbert Alumni Scholar at Case Western Reserve and the Cleveland Institute of Music.