Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2009 Saturday, January 10th 3:00 PM - 4:00 PM Track I – DH23 - Digital Hollywood Advertising Analytics and Social Media, Search, Video Search and HyperTargeting As advertising continues to embrace broadband in all its manifestations, via the PC, mobile, games and TV, having a complete understanding of its reach and impact is only beginning to charted and broken down. Broadband advertising in all its forms, text, video and display are taking forms that only the interactive technologies can provide. Whether it’s search or a form of hypertargeting, we are only at the early stages of fully appreciating the impact and return on investment. In this session, the analytics of advertising in the emerging and more cutting edge platforms of social media, search and broadband video will be explored. Jennifer Black, Vice President, Marketing, Local.com Manish Patel, CEO, Where 2 Get It Nichole Goodyear, CEO, President and Co-Founder, Brickfish Alicia Morga, CEO, Consorte Media Brian Shin, founder and CEO, Visible Measures Tom Des Jardins, VP of Product Development, Affine Systems Elaine Warner, Director of Consumer Technologies, Compete, Inc. Jonathan Salem Baskin, Consultant, Blogger, and Author, Moderator Jennifer Black, Vice President, Marketing, Local.com: Jennifer has more than 15 years of experience in online and offline marketing, strategic planning, business development and e-commerce promotion. Her primary responsibilities include search engine marketing and optimization, promotion, branding, public relations, industry relations and corporate communications. Jennifer was previously with Autobytel, the industry leader in the online automotive space, where she was instrumental in driving traffic and monetizing partnerships throughout the company's network of websites. During her tenure, she was responsible for spearheading traffic partnership deals with America Online, United Online and Earthlink. Prior to Autobytel, she held senior marketing and strategic planning positions at Teleflora and Overstock.com. She holds a B.A. in Business Management from the University of Utah. Manish Patel, CEO, Where 2 Get It: Manish Patel founded Where 2 Get It, Inc. in 1997 and is a popular speaker at search industry and general business events. He has received awards for Small Business, Diversity and Minority Owned Business Excellence and has been recognized as a Top Young Executive. Patel’s vision and passion for building a business through hard work and continuous improvement is the driving force that propels Where2GetIt forward.  Patel’s strategic planning and management guidance has enabled Where 2 Get It to achieve its current market and technology leadership position by helping the world change the way we shop. For 10 years, Where 2 Get It has helped customers locate products and services both online and locally from its 550+ clients worldwide including such brands as Outback Steakhouse, Red Lobster, Olive Garden, Office Depot, Buckle, Lane Furniture, Seiko, Columbia, Patagonia, Reebok, Hoover, Electrolux, Sony, Monster Cable and ViewSonic.Prior to Where2GetIt, Patel was Director of eCommerce at Arlington Industries, a $100 million office product supplier. While at Arlington, he established the company’s first Internet platform and completed their back-end integrated that platform with the company’s NxTrend ERP. In addition, he established the framework to sell consulting services from websites with commerce to Arlington’s 4000 worldwide dealers. From 1995 to 1996, Patel served as Director of Internet Marketing at NGT, an Internet training organization where he established the industry’s first vendor-neutral Internet WEBmaster Certification Program. He is credited with launching a nationwide Certification Internet testing program through 700 Sylvan testing centers nationwide. He is a member of many leading marketing and interactive organizations. Patel earned his Bachelor of Science in Electrical Engineering from the University of Illinois at Chicago. Nichole Goodyear, CEO, President and Co-Founder, Brickfish: As CEO and President, Nichole oversees all facets of the company including product management, campaign services, creative services, engineering and daily operations. A company co-founder, Brickfish represents Nichole's seventh career startup. Before Brickfish, Nichole co-founded Pacific Fusion Technologies, Inc., a technology leader that created Web based portals which interfaced with payroll companies and banking systems for such renowned companies as Disney, Hughes, and several multi-billion dollar financial institutions. As the systems architect and project lead for one of the top educational software companies in the nation, Nichole oversaw the implementation of countless innovative and ground-breaking Internet, video, and cable modem digital media solutions. Nichole led the initial development team for Lightspan Local Connect, an ASP Internet-based communications product that successfully linked teachers, students, and their families. Nichole was also co-architect of Sheraton Hotels & Resorts' Global In-Room System, which allowed guests in-room access to Internet, email, local events, and guest service applications. Brian Shin, founder and CEO, Visible Measures: Brian Shin is the founder and CEO of Visible Measures Corp, a Boston-based technology startup that's pioneering the field of Internet video measurement. A serial entrepreneur, Brian's prior experience includes co-founding Infraweb, Inc., Creative Aspects (acquired by Medsite, Inc., now WebMD), and the Cambridge Intelligence Agency (acquired by MSGi). He was also a member of the early, core team at Allaire Corp. (IPO, acquired by Macromedia) team. Brian holds a bachelor's degree from Tufts University and an MBA from the MIT Sloan School of Management. Elaine Warner, Director of Consumer Technologies, Compete, Inc. Over the last decade, Elaine has helped technology and retail companies build, market and advertise their products. In her role as Director of Consumer Technologies at Compete, she leads a team of researchers and analysts focused on evaluating in-market consumer demand for mobile devices and other consumer technologies. Elaine advises OEMs on optimizing ad spend and marketing budget, especially around new product launches. Before joining Compete, Elaine worked at ProfitLogic (acquired by Oracle) designing pricing and marketing plans for Fortune 100 retailers. She has specific expertise in markdown optimization and product lifecycle management. Previously, she worked at Apple Computer building strategic plans for entry into new academic and government markets. Elaine is a frequent contributor to RCR Wireless, Fierce Wireless & Telecom and TMCnet. Her team at Compete is releasing a joint study with CEA around the consumer technology shopping habits of older Americans at this year’s CES. Elaine holds a BS in Engineering from Worcester Polytechnic Institute and an MBA from the MIT Sloan School of Management. Tom Des Jardins, VP of Product Development, Affine Systems: Tom Des Jardins is technical and business leader with a track record of bringing complex products to market on aggressive schedules. Strengths include delivering innovative products based on search, discovery, and navigation in online media and designing scalable solutions for large consumer facing web sites. With a detailed understanding of video economics and distribution on the internet, he has a special focus on advertising supported models. He is cofounder/CTO of Lightningcast, the video ad insertion company used by industry leaders such as Hulu and bought by AOL's subsidiary Advertising.com in 2006. Tom has been recognized as one of the 50 most important people in Streaming Media and is currently managing Affine Systems product development. Tom also is an Advisor to startups at LaunchBoxDigital incubator in Washington DC working with companies such as Zadby & JamLegend, as well as advertising technology companies such as Feeva or Zattoo, an online video company. Jonathan Salem Baskin, Consultant, Blogger, and Author: Jonathan Salem Baskin has decades of experience translating branding strategy into something more than images and words, working with Apple, Blockbuster, ConAgra, and many of the other companies that make up the brand-name alphabet. Combined with an education that ranges from the medieval computer arts to reciting romantic poetry aloud, his perspective on branding is the first to incorporate business accountability and efficiency, creativity, and a commitment to the premise that the best way to discover better answers consistently is to ask better questions relentlessly. Jonathan writes a bi-weekly column on marketing leadership for Advertising Age magazine, and his blog, Dim Bulb, gives a daily dose of the most fantastic and foolish in brand marketing. When not he's not writing, Jonathan leads a global consultancy working with clients in North America, Europe, Asia. In an alternate life, he was a rock star.