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Digital Hollywood Events at CES 2009 Friday, January 9th 1:30 PM - 2:30 PM
Track III - DH13 - Digital Hollywood All Video-All the Time: Next Generation in Media Technologies Broadband and Mobile - Content & Advertising As video reaches into all sectors of the media space, content, the technology, the devices, the infrastructure, the entire way that companies and groups, large and small approach their work will and are now altering. All Video All The Time is not in the future, it is happening now. What had been a web news group is now a video production unit. What had been a print publication with a website becomes an indie television network. What had been a blog becomes a vlog. The consumer is expecting to see all-video all the time and all companies, big and small, from an in-house corporate communications team to a giant magazine conglomerate; from a school newspapaer to a TV network are going to have to think in terms of multi-platform video 24/7 if they wish to break through the crowd and serve their customer base. All-video all the time is a challenge but it may also be the most exciting hurdle the technology industry has created yet. Darcy Lorincz, CEO, Origin Digital Jeff Minsky, Director, Emerging Media Platforms, OMG NEXT John Ousby, Head of Distribution Technologies, Audio & Music Interactive, British Broadcasting Corporation John Riske, Director of Business Development and Sales, Swarmcast Michael Mathieu, CEO, YuMe Robert E. Quicksilver, Chief Content Officer, Tidal TV Stephen Condon, Vice President of Sales & Marketing, PixelFish, Inc. Ron Yurman, President, Short Hills Media Group, Moderator
Jeff Minsky, Director, Emerging Media Platforms, OMG NEXTJeff Minsky is currently Director of NEXT, the Emerging Media Platforms arm of OMG Digital, bringing education and guidance to clients navigating the tumultuous waters of the transition from an analog linear media world to a fragmented digital, interactive media world. As part of OMG, Jeff works with internal groups and clients from OMD, PHD and Prometheus Media Services. As part of NEXT, he leads the Omnicom Media Shared Learning Consortium (OMSLC), a group of 12+ Omnicom clients who are testing various emerging technologies such as VOD, iTV, broadband, wireless, videogaming and digital signage and providing pricing parameters based on those results. In addition, he is an adjunct professor at NYU, teaching Continuing Ed students about new media platforms. With more than 18 years of media planning experience (at DeWitt Media, OgilvyOne, RappCollins and OMD Digital), Jeff has expertise in print, television, radio and out-of-home media. Over the past ten years, Jeff has been a pioneer in the world of interactive media and marketing, having executed the first large search buy in 1995. A native of Dallas, Texas, Jeff attended Yeshiva University, graduating with a B.A. in Economics and an A.A. in Hebrew Literature. In 1989, he joined DeWitt Media (now Optimedia) working on Pearle Vision, Hebrew National, Reebok, MasterCard and the Discovery Channel. Jeff was honored with Mediaweeks 1996 Best Use of New Media for one of the first-ever search marketing buys, utilizing guerrilla marketing techniques and competitive keywords on search engines for IBM. In 1998, Jeff and his team received an award from ChannelSeven.com for creating the first interactive Web commercial, featuring Rocky and Bullwinkle for Tivoli Systems, Inc. In 2000, Jeff was one of the authors of the AAAAs Terms and Conditions Standards for Internet Advertising version 1.0. He currently sits on the AAAAs Digital Innovations Committee. From 2003 2005, Jeff was East Coast Media Director for OMD Digital, growing OMD Digital into one of the top three digital media companies with accounts such as GE, Dannon, Cingular and Absolut Vodka. Jeff is proud of his family (wife Debbie and daughters Maya and Ellie), his home theater, his i-Phone and the fact that he doesnt have an avatar on Second Life.
John Ousby, Head of Distribution Technologies, BBC Audio and Music Interactive: John is responsible for cross platform digital development of the national BBC radio brands and music offerings. This includes Digital TV, DAB, mobile, and IP streaming as well as syndication activity. Prior to the BBC, John consulted in radio, entertainment and new media after a long spell with Virgin. This included Virgin Publishing and Virgin Radio, where John launched the online operation in 1996: The first continually streaming internet radio station in Europe. John founded Ginger Online with the arrival of Chris Evans and his TV production units and was a founding member of the International Webcasting Association in both the US and UK.
Michael Mathieu, CEO, YuMe: Michael Mathieu has over 15 years of experience in the online media and technology sectors. Prior to joining YuMe as CEO, Michael was President of the Internet Division of Freedom Communications, an entertainment company that operates print publications, broadcast television stations and interactive businesses. Prior to Freedom, Mathieu was SVP at United Online, Inc., where he oversaw the explosive growth of the companys media group that helped drive the companys transition from dial up ISP to a global media business. Earlier in his career, Michael worked for AT&T, CompuServe, and Wang Laboratories holding various positions in sales and marketing. Michael received his BA in Economics from City University of New York.
Darcy Lorincz, CEO, Origin Digital Inc.: Together with the co-founders he is responsible for building the business plan and raising the capital to privatize this company derived from assets acquired from public company SAVVIS Communications. Previously Mr. Lorincz was the Vice President and General Manager of Global Rich Media Services at SAVVIS Communications where he built the Media and Entertainment Division from its inception to the business today at over $80M annual revenue contributing to 10% of SAVVIS current annual revenue. He has over 20 years building, implementing, and managing technology strategies, products, and solutions for the IT, telecommunications, and networking industries. In his current role, Lorincz will be directing this new venture and building Origin Digital into a premier provider of Digital Media products and Services. Prior to joining SAVVIS, as VP Americas, Mr. Lorincz helped set the global strategy for the Networking and Communications segment of the BBC Technology product and marketing focus, primarily focused on New Media in IP and Mobile program distribution. Prior to joining the BBC, Lorincz was the Managing Director for M&E at Global Crossing. There he directed the strategy for entry and growth of Global Crossing in the Media & Entertainment markets. He then directed the execution of the technology strategy and operating plan for a global applications-enabled media extranet for on-demand and consumption based network services.
Robert E. Quicksilver, Chief Content Officer, Tidal TV: Robert oversees all content acquisition, development and strategy for the broadband television platform. Robert has over fifteen years of senior executive level experience in local television, network television and digital media. Prior to joining TidalTV, Robert played a key role in developing a local video content initiative for Yahoo! Media Group and securing an agreement with the CBS Television Station Group in October 2006. That agreement represented the first time that a major broadcast station group had syndicated its local video content to an unaffiliated portal. From 1999-2005, Robert served as President, Network Distribution, FOX Broadcast Company, where he oversaw the business relationship between FOX and its U.S. distribution network of 180+ affiliate stations. In that role, Robert helped formulate and implement FOXs entertainment, sports, news, promotion, distribution, and digital media initiatives across that affiliate body. During his tenure at Fox, Robert was actively involved in a number of broadcast-based regulatory initiatives and, for one year, ran the News Corporation government relations office in Washington D.C. in addition to his network duties. Prior to Fox, Robert served as Vice President, General Counsel, of Sinclair Broadcast Group, a publicly traded local television station group, and prior to that, as Vice President, General Counsel, of River City Broadcasting, a privately held station group. Robert has a J.D from the University of Michigan Law School and B.A. from Dartmouth College, where he graduated summa cum laude.
Stephen Condon is currently the Vice President of Sales & Marketing for PixelFish, Inc., a Los Angeles based company that in enabling SMBs to efficiently and cost effectively to create and run online vide advertising. Prior to PixelFish Stephen was Vice President of Worldwide Marketing for VeriSign, Inc. He has more than 20 years of marketing experience from the advertising, entertainment and technology industries including working on the hugely successful launch of DIRECTV, leading marketing efforts at INTERVU up until the acquisition by Akamai, and was Chief Marketing Officer at Intertainer. He holds a bachelor's degree in business and has undertaken post graduate studies in Marketing at Monash University in Australia. In 2008, on the 10th Anniversary of Streaming Media magazine, he was named by the magazine one of their 25 Streaming Media All-Stars.
Ron Yurman, President, Short Hills Media Group: a digital entertainment company that develops, markets and distributes unique, digital entertainment properties. Prior to founding Short Hills Media Group, Ron ran business development for Music Choice, where he drove all business development efforts across cable, wireless and broadband platforms. In addition to building strategic partnerships and relationships in digital content and distribution, content personalization, and ecommerce, Ron led the intellectual property development team, and contributed to seven issued patents with several pending. Prior, as Director of Operations, Ron created and led a program to distribute Music Choice content to cable broadband providers, developed an IP via satellite content distribution system for cable, and developed strategic and technical aspects of an interactive TV initiative via video-on-demand. He also oversaw the operations of the 24/7 broadcast center. Previously, Ron held operations management positions with IDB Communications Group, Westwood One, and NBC Radio. Ron holds an M.A. in Media Studies and a B.A. in Liberal Studies from The New School in New York City.