Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2009 Friday, January 9th 1:30 PM - 2:30 PM Track I – DH11 - Digital Hollywood Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content 2009 is the Year of Broadband and Television. Most major television networks have launched ad-supported or subscription-based online video initiatives. They're competing and partnering with aggressive online brands like Yahoo, AOL, Google, and thousands of smaller players all seeking the holy grail. Broadband penetration has surpassed 50% of US homes, technology has improved the product, and demand for online video advertising now outstrips supply. What's happening in 2009, and what are the implications for 2010 and beyond? Traditional media is definitely responding to the challenge of broadband, but success is elusive and the future is never without danger. Don't miss this lively and frank discussion about the present and future of the industry's hottest topic! Sean Bunner, Operating Vice President, Advanced Services, HSN Craig Parks, Vice President, Digital Media, IFC, The Independent Film Channel (IFC) Jim Turner, Vice President, Product Management, Synacor Dave Toole, CEO, MediaMobz Steve West, Director, North American Strategy, Alcatel-Lucent Ronny Golan, co-CEO, HIRO-Media Keith Kocho, founder, ExtendMedia Larry Gerbrandt, Principal, Media Valuation Partners, Moderator Sean Bunner, Operating Vice President, Advanced Services, HSN Home Shopping Network: In this role he is responsible for the business development, operations and marketing of HSN’s Interactive Media applications including: Shop by Remote (iTV), Video on Demand, Broadband and Mobile services. Bunner actively supports key industry initiatives including the CableLabs eTV Working Group, CTAM onDemand Consortium - Advanced Technology Sub-committee, and Academy of Television Arts & Sciences 2007 Interactive Television Emmy Blue Ribbon Panel. Before joining HSN, Mr. Bunner worked in investment banking for 5 years at Tunstall Consulting where he was the lead Director for technology company financings and strategic plans, including many telecommunications related deals, such as SMATV operators and cable related technology providers. Prior to this, he worked at Honeywell for 7 years in various Corporate Finance roles. Bunner is a CPA and graduate of the University of South Florida where he received a Masters in Business Administration and B.S. Accounting. He resides in Flordia with his wife Ellen and their three children. Craig Parks, Vice President, Digital Media, IFC: As vice president of digital media for IFC (The Independent Film Channel), Craig Parks is responsible for the oversight and strategic direction of the networks' alternative platforms including IFC.com, IFC syndicated digital content and IFC Free, the network's On Demand service. In addition, he oversees the development and production of IFC Media Lab, the network's incubator for aspiring filmmakers. Mr. Parks was named to this post in July 2008. Mr. Parks is spearheading an aggressive original web series slate for IFC.com. Among the series launched this year include: Lunchbox, a daily show that highlights the latest content on IFC.com in film, music, politics and beyond; Get Hit, a step-by-step guide on how to achieve guaranteed viral internet success…or nearly die trying; and two series with filmmaker Joe Swanberg - Young American Bodies, a candid, no-holds-barred look at the intersecting love lives of six 20-somethings in Chicago, and The Stagg Party, a documentary web series about Ellen Stagg, a professional photographer in Brooklyn, New York, whose love of photography extends from commercial jobs to more personal erotic work. Previously, Mr. Parks was vice president of branded entertainment and business development and oversaw he development and production of IFC's sponsorship and branded entertainment content. Some of the key projects he spearheaded included the Red Bull After Hours Web Series Challenge, a search for the next great web series director, and Absolut Indies, a weekly film strand presented by Absolut Vodka featuring a branded user-generated film-making experience. Prior to joining IFC in 2007, Mr. Parks served for three years as executive producer and creative director of specials projects in the on-air and promotions department of Rainbow Media Holdings LLC, the parent company of IFC. In this role, he serviced Rainbow Media corporate and many of its businesses, including IFC, WE tv, LIFESKOOL, SPORTSKOOL and VOOM HD Networks. Mr. Parks oversaw a team that was responsible for the creation of branding and launch campaigns, co-branded packaging and short form entertainment, sales tapes, wraps, graphics packages and other marketing initiatives. During this time, he was instrumental in developing the sponsorship and branded entertainment model that IFC uses today. Mr. Parks also developed and produced SPORTSKOOL's first sponsor integrated campaign with Jeep®, and award-winning PSAs for WE tv's public affairs initiative, featuring celebrities such as Alicia Keys and Nia Vardalos. Before joining Rainbow Media, Mr. Parks was an executive producer for ABC Family from 2002-2004 and oversaw the creation and execution of integrated marketing and co-branded content for ABC Family's marketing and on-air promotions departments. He was also responsible for branding and served as a key contributor to the channel's re-brand in 2003. While at ABC Family, he also developed and produced original content for Sears tied to the network's Friday night movie wraps. Earlier in his career, Mr. Parks held positions at MTV, VH-1 and freelance work as a producer. Mr. Parks earned his Bachelor of Arts degree in American studies at the University of Florida and did his graduate work in film studies from the University of Texas. Jim Turner, Vice President, Product Management, Synacor: Jim Turner has been Synacor’s VP of Product Management since June 2007. Prior to joining Synacor, Turner was VP, Digital Media at A&E Television Networks. Prior to A&E, Turner was Co-founder and President of AvitageMedia. Turner began his career at CBS, and since then has held executive positions at Women.com, Astronet.com, Digital Media Studios (part of Digital Equipment Corporation), and Kurzweil Music Systems. Turner has an M.B.A. in Marketing, University of Connecticut, and Masters and Bachelors degrees in Electrical Engineering, Georgia Institute of Technology and North Carolina State University. He holds two patents in the use of computers in music. He is active in the NY Chapter of the National Academy of Television Arts and Sciences, and also is a National Trustee. Steve West, Director, North American Strategy, Alcatel-Lucent: Mr. West has a lengthy resume of real-world experience in IPTV and video centric service development, marketing and strategy dating back to the early 90’s. Mr. West is an Alcatel-Lucent Strategy lead responsible for North American activities related to Alcatel-Lucent’s “multi-screen” strategy. Prior to Alcatel-Lucent’s acquisition of iMagicTV in 2003, Mr. West was Director of Product Management, Media Manager IPTV platform. Prior to iMagicTV, Mr. West was responsible for consumer broadband services development and marketing, including the world’s first commercial launch of a consumer mass market IPTV service at Aliant Telecom, Atlantic Canada’s largest telecom service provider. Mr. West holds a Diploma in Marketing and International business from St. Mary's University in Halifax, Nova Scotia and a Diploma in Electronic Engineering Technology from DeVry Institute in Toronto, Ontario. Ronny Golan, Co-Founder & Co-CEO, HIRO Media: Ronny Golan is Co-CEO and Co-founder of HIRO Media, bringing 15 years experience in the fields of high-tech solutions and communications. As Co-CEO he shares responsibility for HIRO's corporate growth strategy, business management, client relations and strategic vision. Individually, Ronny is responsible for technical and operational activities; as chief architect of HIRO’S codec, he oversees the continued development of the HIRO video downloading and monetization solution. Passionate about developing technologies that answer the demands of the digital domain, Golan is committed to freeing entertainment content from the constraints and limitations of DRM and traditional business models. Prior to the inception of HIRO Media in 2004, Ronny co-founded and managed the successful wireless community start-up, Valis. As CTO & COO Golan drove the world's first mobile friend-finder application, offering a reliable and scalable system that achieved 100% reliability in several years of operations with customers such as Vodafone Worldwide, Motorola and Swisscom. Ronny has held various R&D and managerial positions and gained vast experience in video compression algorithms and application server technologies. He holds a BSc in computer science from Tel Aviv University and an MBA from INSEAD and is the proud father of a baby daughter and an older dog. Keith Kocho, founder, ExtendMedia: Keith founded ExtendMedia (then Digital Renaissance) in 1991, and brings to the company his 15 years of executive experience in a startup / high growth environment. Under his leadership, the company has been recognized for numerous awards including The Fast 50, Canada's Fastest Growing Companies, Profit 100, and others, and he has personally received such awards as the BDC's Young Entrepreneur of the Year. Keith was named the "Emerging Executive of the Year" by the Mass Technology Leadership Council in 2007. He has been an advisor to Apple Computer, consultant to leading telecommunications and technology companies such as Intel, IBM and Microsoft, and has served on the advisory boards of several Colleges and Universities. In addition, Keith has spearheaded ExtendMedia's many strategic content relationships, including partnerships with CAA and Zifferin/Brittenham. His industry roles have included board participation on ITAC, CANARIE and the Canadian Film Centre. Prior to starting the company, Keith co-developed the first PC-based offline video editing system, EnSuite, in 1990. He is a graduate of Ryerson University with a degree in Radio and Television Arts. Larry Gerbrandt, Principal, Media Valuation Partners: A leading media and entertainment executive, research analyst and consultant for more than 25 years, he has focused on the economic and strategic implications of the intersection between traditional media and emerging content delivery technologies. As principal of Media Valuation Partners he oversees the firm’s valuation, strategic consulting, market research and litigation support engagements advising clients on the economics of media and content. Prior to launching MVP he was SVP/general manager of Nielsen Analytics, a division of The Nielsen Company, focusing on emerging media technology economics and conducting primary research on consumer adoption of new media platforms. He was also at Kagan World Media (now SNL Kagan) for nearly 20 years. In 2000, after Kagan’s sale to Primedia, he became COO and led its integration into Primedia’s MediaCentral division. His background also includes experience in film and video production, commercial photography, cable TV system operations and magazine publishing. Over the course of his career Mr. Gerbrandt has worked on some of the largest and most notable valuation and litigation support assignments in the film and entertainment industry, including serving as Disney’s valuation expert in the Katzenberg v. Disney case and on behalf of Dick Wolf in Wolf v. NBC Universal. Major valuation assignments have included MGM/UA, The Weinstein Co., Carolco, The Learning Channel, Tempo TV, The Litchfield Theaters, The Health Channel, Mind Extension University, among many others. While at Kagan he launched more than 25 newsletters and databook products, including The Economics of Basic Cable Networks, Cable Network Investor, TV Program Investor, VOD Investor and Streaming Media Investor. During his Nielsen tenured he authored several ground-breaking analyses on consumer adoption of emerging media platforms and the economic implications of these usage shifts, including Benchmarking The Digital Household and The Economics of On-Demand Programming.