Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2009 Friday, January 9th 10:30 AM - 11:30 AM Track II – DH6 - Digital Hollywood Social Media & User Generated Media Economy: The Content, Personalization, Lifestyle and Advertising Phenomenon In this session we will address the relationship of lifestyle communications, advertising and commerce in the more cutting edge media platforms of social media, UGM, search and P2P. A revolution in personal communications, advertising and commerce is on its way, and the fully interactive and immersion based platform of social media and gateway concepts such as search are proving to be the most inherently targeted vehicles for interacting with the consumer. We are at the first stages of not only understanding how the technology is impacting the consumer, we are likewise at the first stages of what the technology looks like and how it will function. Advertising and commerce in cutting edge broadband and mobile is our future and in this session, we hope to set a baseline for future exploration. Vik Jain, co-founder and President/COO, Musicane Scott Bushman, Vice President of Content and Business Development, Metacafe Waikit Lau, Co-Founder and Chief Executive Officer, ScanScout Carnet Williams, CEO, Sprout Ted Mendelsohn, Director New Media Markets, Associated Press Nick MacShane, Senior Managing Director, Progress Partners Jason Oberfest, VP Business Development, MySpace.com Shawn Gold, Partner, SocialApproach, former CMO, MySpace, Moderator s Waikit Lau, Co-Founder and Chief Executive Officer, ScanScout: Waikit has extensive experience building emerging media businesses and technologies. In his role as Co-Founder and CEO of ScanScout, Waikit leads the vision and growth of the company's business operations. Prior to co-founding ScanScout, Waikit was the Director of Strategy and Business Development at Scientific Atlanta (a division of Cisco) where he helped lead product strategy for next-generation media delivery platforms. Before Scientific Atlanta, he was an investor at Bessemer Venture Partners, investing in and working with early-stage technology companies. Prior to serving as a VC, Waikit co-founded Photo.net, one of the largest online photo-databases and served as its VP of Product and Business Development. He has also consulted to the CTO and COO of Technology at Merrill Lynch in the technology strategy and operation areas. Waikit holds Bachelors degrees in Electrical Engineering, Computer Science and Finance from MIT and an MBA from the Harvard Business School.  He is based in Boston, MA. Carnet Williams, CEO, Sprout: Carnet is co-founder and CEO of Sprout, a rich interactive content authoring platform for building and publishing Flash widgets, social ads, or any Flash files without programming. Prior to Sprout, Carnet built and sold several Facebook applications, founded ChipIn a widget fundraising service, was a professional snowboarder, and ran International Trade Policy for The Nature Conservancy. Carnet has over a decade of experience in the high-tech and internet industries and was the Director of Business Development at TurboLinx, a Linux OS and enterprise solutions startup, and co-founded NetCorps, a nonprofit technology assistance organization in Oregon. Carnet graduated from the University of Berkeley and has a law degree from the University of Oregon School of Law. Nick MacShane, Senior Managing Director, Progress Partners: Nick is a founder and Senior Managing Director of Progress Partners. He is a proven technology marketer and fund raiser with 15 years experience in working with early stage companies in marketing, branding and advertising; product development; business development; partnership development; and fund raising. Through his experience in working with start-ups, top companies and with business leaders, he brings an extensive network of senior-level contacts in New England, New York, Washington, DC, and California. Prior to founding Progress Partners, Nick served in senior marketing and product development roles at Virtual Access Networks, MyWay.com (CMGi) and Scotia Pharmaceuticals, a British conglomerate. In New York, Nick ran an events-planning and non-profit fund raising firm called Diana Beattie Events. He started his career in New York City Mayoral politics and founded and ran the New York State chapter of the Democratic Leadership Forum. Nick is a Government and History graduate of Skidmore College. In addition to his role at Progress Partners, Nick is a Principal at Brooke Private Equity Advisors, a private equity management firm that provides investment and advisory services to institutions and high net worth families. Nick also serves on the screening committee of Launchpad Venture Group. He currently holds investments in five early stage companies. Finally, Nick is the Financial Director of Ballets Russes 2009, a non-profit organization celebrating a century of modern ballet. Nick is a General Securities Registered Representative. Shawn Gold, Partner, SocialApproach, former CMO, MySpace: Shawn Gold is Chairman of newly formed Social Approach, a digital media advisory focused on Social Discovery platforms and technologies. Formerly, he was CMO , head of marketing & content for MySpace. At MySpace Gold spearheaded the development and implementation of marketing initiatives and campaigns for MySpace’s more than 110 million users worldwide. He also oversaw the growth and expansion of popular MySpace franchises including Music, Film, Comedy and MySpace Celebrity, as well as creating MySpace’s “Impact awards” and “Our Planet” programs to recognize and reward social responsibility. Gold has over 15 years of experience in digital marketing and content strategy, including serving as publisher of WeblogsInc, the largest publisher of professional blogs on the Web (now an AOL company). In 2000 he bacame president and chief strategy officer of Intermix (formerly eUniverse), where his team brought the online entertainment network to profitability, making it the most popular on the Web. Additionally, he headed marketing and communications for WHN, an ecommerce company that provided marketing services to the 2002 Olympics, ABC, NBC, Comedy Central, MTV and Fox. Prior to WHN.com, Shawn served as head of strategic planning at Rare Medium where he created the inaugural interactive communication strategies for P&G, General Foods, Mattel and Nestle. In 1995, Shawn was GM and Founder of Icon New media’s Advertising Division, publishing Word.com and Charged.com. There he created the first interstitial ads on the web and an industry-leading advertising system based on time rotation and contextual integration. He started developing interactive content in 1992 as a partner with TouchTunes Interactive, a telecommunications music marketing service in the USA, Japan and New Zealand. He is a founding board member of the Producers Guild of America’s New Media Council and author of The Guide to Laughing at Life book series that promotes wellness through laughter. Ted Mendelsohn is Director New Media Markets, Associated Press. He has responsibility for expanding AP's commercial opportunities in the interactive media by identifying new markets and new revenue opportunities. Mendelsohn, who is based at the news cooperative's international headquarters in New York, has negotiated licensing arrangements with AP Digital's largest clients. He joined the AP in 1993. Previously, he held the position of Vice President of Product Development at Burrelle's Information Services, where he developed a full text data of news and public affairs programs from radio and television. He also wrote the business plan for the launch of Burrelle's media transcript. Prior to his tenure at Burrelle's, Mendelsohn held the position of Vice President of Information Services at Grolier's Electronic Publishing, where he developed new products for interactive media. He also was in charge of overseeing the licensing of the premier electronic encyclodepia at the time, Academic American Encyclopedia. Mendelsohn began his digital information management career at the New York Times Information Service where he was Manager of New Product Development and Deputy Managing Editor. Scott Bushman, Vice President of Content and Business Development, Metacafe: Scott Bushman oversees content licensing deals and business development for Metacafe. In his role, Scott cultivates relationships with global media companies and other content producers, helping grow Metacafe’s leadership in developing short-form video as an entertainment genre. He brings 15 years of experience in media and entertainment. Most recently, Scott served as senior director, business development, global publisher solutions for Yahoo!, where he developed and implemented strategic distribution partnerships with major players in entertainment, sports, music, TV, gaming and social networking. Previously, he spent four years at the Walt Disney Internet Group (WDIG), where he served as vice president and general manager for EXPN, an online action sports extension of ESPN which he created and founded. He’s also held senior positions with Freespace Media Group, Broadband Interactive Group and Media Holdings Group. Scott earned his MBA from the UCLA Anderson Graduate School of Management, and he holds a bachelor’s degree from Harvard. Jason Oberfest is Vice President, Business Development for MySpace. Prior to MySpace Jason served as Managing Director of Business Development and Product Management for Los Angeles Times Interactive. In this role Jason launched a redesign of latimes.com and structured deals with leading startups including Netvibes, Aggregate Knowledge, Eventful and Mixx.com. Jason’s work led to a 279% increase in monthly page view growth, 133% growth in online display ad revenue and 136% growth in CPC ad revenue at latimes.com. Jason also launched the entertainment industry awards website The Envelope (http://theenvelope.com). From 1999-2005 Jason served as Vice President of Strategic Planning at Blast Radius, an interactive agency. In this role Jason founded the strategic planning division of the company and led the design and development of media and commerce websites for Sony, Nintendo, Viacom, Warner Music Group, A&E Television Networks and others. Jason worked with AOL from 2002-2005 developing AOL Shopping, AOL Search, AOL.com, and other products. Blast Radius was acquired by the WPP Group in 2007.