Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2009 Friday, January 9th 3:00 PM - 4:00 PM Track II - DH15 - Digital Hollywood The Personalized Web; The Personalized Application; Personalized Television; Personalized Social Experience The personalized experience, whether via mobile, social networks, broadband or video, more and more is how a consumer relates to the communications experience. All content via all platforms must conform to this understanding of how the entertainment, information and communications experience is defined. The broadcast, one to many, communications model is slowly being relegated to a “special occasion” while the everyday consumer lifestyle is dominated by personalization. All providers in the media and electronics food-chain, from hardware and network provider to the software, advertising and content companies are continually refining and enhancing personalization. This session is at the core of how the technology, content and consumer will interact. Scott Brown, Manager, Marketing Strategy, Media Solutions Group, Cisco Systems Tim O'Shaughnessy, CEO and Co-founder, LivingSocial.com Steve Tomlin, CEO and co-founder, chumby Brian Balfour, Founder and Vice President of Product, Viximo Mariana Danilovic, Managing Director, Hollywood Portfolio, LLC David Maher Roberts, CEO, Filter Sarah Szalavitz, co-founder, 7 Robot, Moderator David Maher Roberts, Chief Executive Officer, The Filter: David Maher Roberts is anentrepreneurial executive with web start-up and international new media experience. After completing European Economics and Law and Advanced Management programs, Mr. Roberts began his career as a magazine editor and publisher. At the young age of 24, he successfully raised the funds to launch Unique, the first student lifestyle magazine, and The Game, a European football magazine. With roots firmly in content and fulfilling specific information and entertainment needs, Mr. Roberts went on to become the publishing director at Future Games in 2001. There he served as the board director responsible for the entire portfolio of 10 magazines, 2 websites, and 80 employees. After 2 years, he founded Future Plus, a creative agency to provide tailor-made print and digital content solutions for Future’s advertisers. As Future Plus’s publishing director, Mr. Roberts generated revenues of more than 8 million dollars in just over 2 years. From June 2004-December 2006, he also served as the New Media Director for Future’s European web operations. After leaving Future, Mr. Roberts served as the New Media director at iSporty, where he provided the founders with a launch strategy and platform for their sport social network and he was a founder and senior partner of Digital-dna LLP, where he consulted on creating and implementing web strategies for their clients. In his spare time, Mr. Roberts plays, watches, and coaches football and passionately makes and listens to music. He lives with his wife and two children outside of Bath. Scott Brown, Manager, Marketing Strategy,Cisco Media Solutions Group: Scott Brown, manager of marketing strategy for the Cisco Media Solutions Group (CMSG), is responsible for the communications, marketing and executive communication activities for the group. Prior to CMSG, Scott was the executive communications manager for Dan Scheinman, who formerly led Corporate Development at Cisco. Scott joined Dan in the formation of CMSG in December of 2006, and soon expanded his responsibilities to his current role. Prior to joining Cisco, Scott was the executive communications director for Scott McNealy, Chairman & CEO, Sun Microsystems. He also held a variety of brand strategy and market research roles at Cunningham Communications, supporting high-tech clients such as Cisco, Adobe, Autodesk, Sun Microsystems and PeopleSoft. Scott was a research principal and co-author of the Net Impact research series, which explored the global economic and productivity impact of Internet technologies. He co-authored an ESOMAR published paper titled, Net Impact: The Role of Technology in Delivering Citizen Services. Scott holds a Master’s in marketing from Northwestern University in Evanston, IL and a Bachelor’s from Drake University in Des Moines, IA Steve Tomlin, CEO and Founder, chumby: Steve has been an entrepreneur, senior executive and investor in wireless technology, biotechnology and Internet industries for over 15 years. Since 2001, Steve has been sharing management responsibility and leading the firm's wireless technology investment activities at Avalon Ventures. Prior to that, Steve was a Vice President of America Online, Inc., CEO of PersonaLogic, Inc. (sold to AOL in 1998), established and ran the initial e-commerce business for QVC, Inc., and also worked at The Walt Disney Company. Steve earned his M.B.A. from the Harvard Graduate School of Business Administration and graduated cum laude with a B.A. in American Studies from Yale University. Tim O'Shaughnessy, CEO and Co-founder, LivingSocial: Tim is the CEO of LivingSocial, a social discovery and cataloging network that allows people to review and share their favorite movies, books, music, games, restaurants and beer. He's part of the original visionary team behind the product, which integrates users' interest profiles seamlessly with Facebook, MySpace, Bebo, hi5, and Orkut. Most recently, Tim led the consumer products team at Revolution Health where he integrated multi-million dollar acquisitions into the company, and previously, he managed product launches at AOL. When he's not working to make it easier for users to share and discover their own passions online, he's usually reading, traveling, or trying to take in a ball game. Tim graduated from Georgetown University with degrees in Marketing and Operations & Information Management. Mariana Danilovic, Managing Director, Hollywood Portfolio, LLC: Ms. Danilovic is the Founder and Managing Director of Hollywood Portfolio, LLC, a developer, owner and operator of digital media companies. The Company focuses on cross-platform incubation and acceleration, assistance in securing funding from institutional investors, corporate and business development, content aggregation, branded entertainment, and revenue generating activities for digital media ventures. Through Hollywood Portfolio, Ms. Danilovic launched and helped develop several digital media companies and serves on the Advisory Board of ReframeIt, Pixsy, and CozmoMedia. Ms. Danilovic was the EVP Business Development for a digital signage company, NTN Buzztime, Inc. (AMEX:NTN) and VP Business Development, Content Aggregation and Programming for MediaZone, broadband video company owned by NASPERS media conglomerate. She also founded and directed the Digital Media Incubator at KPMG LLP, which developed about two dozen digital media companies. The companies Ms. Danilovic helped develop received institutional funding from KPCB, Sequoia Capital, Hummer-Winblad, Constellation Partners, Softbank, North Star Ventures, HP, and Intel. At KPMG, Ms. Danilovic managed the digital media M&A transactions and facilitated the sale of the Well to the Salon prior to its initial public offering. Prior to joining KPMG, Ms. Danilovic headed business development for Peter Guber’s Mandalay Entertainment. She also was part of the management team for the $60 million fund at Sony Pictures Entertainment that made investments in media companies worldwide. Ms. Danilovic also worked with Michael Milken’s Knowledge Exchange and at the Twentieth Century Fox International Television Group. Prior to attending business school, she worked in Product Management as well as Mergers and Acquisitions for Transamerica and SunAmerica. She previously served on the Board of Directors of Tim Draper’s Zone Club, the California Culture Net, VIC Network, and was a member of former Los Angeles Mayor Richard Riordan's Digital Coast Roundtable. Mariana earned a Masters in Business Administration from the Anderson Graduate School of Management at UCLA, and a Bachelor of Arts in Mathematics from University of California, San Diego. Brian Balfour, Founder and Vice President of Product, Viximo: Brian Balfour is a serial entrepreneur and online community visionary. At 25 years old his latest endeavor, Viximo, is a well funded mass market start-up focusing on digital goods. Brian founded Viximo in August 2007 and, as VP of Product, he has lead the creation of the first and only complete platform for digital goods that connects premium-content designers, brands and online and mobile publishers. A 2005 graduate of The University of Michigan, Brian founded multiple companies starting at an early age. Celestine Inc. was Brian’s first venture at the tender age of 19 and sparked his interest in online communities and social networking. Celestine Inc was responsible for creating one of the first college specific social networking sites pre-Facebook and pre-Myspace. Growing a solid base of users in only a few months, Celestine served as Brian’s biggest stepping stone in his professional life. Seeing how Celestine Inc, Facebook and other prominent social networks impacted the social connections of college students and others in a short period of time, Brian’s passion for online communities quickly cultivated Brian’s blog, SocialDegree.com. With SocialDegree Brian discussed in depth about how to build, grow and monetize an online community. As his blog gained recognition, new ideas and opportunities poured in until an ambitious startup, ZoomInfo, brought Brian to Boston. Brian served as a product manager for ZoomInfo, a company aimed at building the next generation business information resource. Soon after, Brian started consulting for local community based Internet start-ups and joined a group of other young entrepreneurs who founded Betahouse, a co-working space located in the heart of Cambridge, MA. Betahouse became a hub for those who want to procure and grow their ideas in a collaborative, fun environment and became the catalyst that brought together Viximo. Brian observed some of the Asian online communities and their unique business models. Scratching the surface away he quickly realized there was a massive world of consumer activity among virtual goods online at places like TenCent, Habbo Hotel, Gaia Online, and more. Realizing that virtual goods were a more compelling way to monetize online communities than traditional online advertising, the opportunity became clear. Brian quickly uncovered the pain points in the market; the need for more goods, the need for better goods, the need for an economy and the massive desire from brands to get involved. Viximo’s digital goods platform ties all of those pain points together. Brian found rapid connections and secured funding for the idea in a matter of weeks. Outside of Viximo Brian spends a lot of time advising other young entrepreneurs and contributing to the Boston tech community. He runs PopSignal, an organizational outlet and online hub to serve the social demand of the Boston tech community. SARAH SZALAVITZ is the co-founder of 7 Robot, a digital industrial design company. 7 Robot builds engaged communities for studios, brands, and networks, bringing their cross-platform stories to a large and active audience, better, faster and cheaper. Additionally, Sarah produces www.aliveinbaghdad.org, www.awkwardsexstories.com, and www.zaproot.com. Prior to founding 7 Robot, she served as the Director of Content Development for Veoh Networks, putting together over 1000 deals with content creators and owners, ranging from MTV to Superdeluxe to Ask a Ninja. She has consulted for a variety of old and new media companies, including Next New Networks, Generate, Automatic Pictures, and Revver. Additionally, Sarah served as a development executive at Brooklyn Films and briefly practiced law. She attended the University of Southern California, the London School of Economics and Political Science, and Harvard Law School. Sarah is a member of the Young Literati’s Steering Committee, the Television Academy’s Interactive Media Peer Group, the Producers Guild, and is the Founder the Delicious Digital Brunch. Sarah seeks to tell stories that ask people to think, feel or laugh and has worked in various segments of the entertainment industry, combining and distilling her interests in storytelling, democracy, and technology.