Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Media Summit 2008 Wednesday, March 12 12:30 PM - 1:45 PM Session B: Web 2.0: The Emerging Law of Wiki, Blogs and Social Networks and Its Impact on Traditional Business and Entertainment The Web 2.0 universe is opening an entirely new and untested world of rights, rights holders and technology innovation. The Web 2.0 content rights, legal and technology space is perhaps entering it’s “intellectually scalable period” of investigation, probing and growth. The legal, technology and content industries will all be facing new and untested challenges. The legal implications of content rights, intellectual property, the relationship between rights holder and the myriad levels of digital distribution channels and distribution formats inherent in the web 2.0, Wiki. blogging and social networking worlds are now just emerging. We are delighted to be at the start of this new conversation. Gil Penchina, CEO, Wikia.com Daniel Kummer, Vice President, Litigation & Content Protection, NBC Universal, Inc. Ian C. Ballon, Shareholder, Greenberg Traurig LLP Gabriel M. Ramsey, Associate, Orrick Jane G. Stevens, Partner, Mitchell Silberberg & Knupp LLP Brian Monahan, Senior Vice, President, Universal McCann Judd Bagley, Director, Social Media, Overstock.com Todd Herman, Managing Director, Mediagasm, LLC, Moderator Gil Penchina is a serial entrepreneur and CEO of Wikia.com, the largest commercial wiki information and news site, that generates hundreds of millions of page views per month via 750,000 pages of content created in 70 languages in the last three years. Hot topics include the largest World of Warcraft game information resource, travel and city guides and deep-diving fan sites on entertainment topics. Prior to Wikia.com, Gil was an executive at eBay for 8 years, most recently as a regional VP for eBay in Europe. Before eBay, Gil worked at General Electric, Bain & Co. and started two small technology companies. He has a Bachelors in Engineering from the University of Massachusetts and an MBA from Kellogg. Gabriel M. Ramsey, Associate, Orrick: Gabriel M. Ramsey, an associate in the Silicon Valley office and a member of the Intellectual Property Group, focuses his practice on intellectual property litigation. He has experience in high technology and entertainment related matters involving copyright, trademark, trade secret and patent law. He also has experience in licensing matters and general commercial disputes. Mr. Ramsey has represented Lucasfilm, Ltd., Lucas Digital Ltd., LucasArts Entertainment Co., CNET Networks, Inc., Universal Studios, The Walt Disney Company, Fox Entertainment Group, Fox Broadcasting, eHarmony.com, VideoEgg.com, Affinity Circles, Inc., Gracenote, Inc., Digidesign, Mesa/Boogie, Ltd., Pioneer Corp. and Microsoft Corp. Ian C. Ballon, Shareholder, Greenberg Traurig LLP: Ian Ballon represents technology, media and entertainment companies in complex litigation and counseling relating to copyright, trademark, trade secret, database and computer and Internet law issues. Mr. Ballon, who splits his time between the firm's Palo Alto and Los Angeles offices, is the author of the three-volume legal treatise, "E-Commerce and Internet Law: Treatise With Forms" (LegalWorks/ West Publishing 2001 & 2005 Supp., which has been cited in state and federal court opinions. He also serves as Executive Director of Stanford University Law School's Center for E-Commerce . In addition, Mr. Ballon is an Advisor to the American Law Institute's International Intellectual Property Jurisdiction Project, a Council Member of the American Bar Association's Section of Science and Technology, and a member of the GRAMMY® Foundation's Entertainment Law Initiative Advisory Committee. Mr. Ballon frequently speaks and writes about intellectual property and Internet law and is regularly quoted on these subjects in general-circulation and industry publications. He serves on the editorial boards of The Cyberspace Lawyer, The Journal of Internet Law, Privacy and Information Law Report, E-Commerce Law Report and Intellectual Property Lawcast. In 1999, he was named one of the top 20 California lawyers under age 40 by California Law Business, and in February 2001 was listed as one of 16 top new-media lawyers in the United States by the Daily Journal's CyberEsq. magazine. He was named one of the 100 most influential lawyers in California by California Law Business in 2001, as one of the top 25 copyright, trademark and patent lawyers in California by the Daily Journal in 2003, and has continued for several years (including 2005) to hold a position as a top intellectual property litigation lawyer in the annually released Northern California Super Lawyers published by Law & Politics and San Francisco Magazine edition. Mr. Ballon is also listed in the 2006 edition of The Best Lawyers in America in the areas of intellectual property and information technology, and as one of the world's leading lawyers in the 2005 Technology, Media and Telecommunications Expert Guide. Jane G. Stevens is a partner in the New York office of Mitchell Silberberg & Knupp LLP where she maintains an active commercial litigation practice specializing in intellectual property, music publishing and recording industry issues. She has represented both companies and artists in matters involving copyright and trademark, rights of publicity and privacy, art law, contract disputes and new media. Ms. Stevens is a frequent speaker and has authored numerous articles concerning intellectual property, technology and the music industry. Daniel M. Kummer is Vice President, Litigation & Content Protection at NBC Universal, Inc. in New York. Mr. Kummer has been with the NBC Universal Law Department since 1997, and currently focuses on new technology, content protection and anti-piracy issues. He works closely with the technology, business development and legal groups at NBC Universal to develop and implement enforcement and business strategies to protect the company’s intellectual property and commercial interests in the digital arena. He has also represented NBC Universal’s various business divisions in numerous litigation matters covering a wide range of areas, including libel defense, news access, intellectual property, journalist privilege, commercial disputes, bankruptcy and employment. Prior to NBC, Mr. Kummer practiced law at Beldock Levine & Hoffman LLP in New York, and worked in refugee camps in Thailand with the U.S. resettlement operation for Indochinese refugees. He served as Law Clerk to the late Hon. Whitman Knapp of the U.S. District Court for the Southern District of New York. He is a graduate of New York University School of Law and Wesleyan University. Judd Bagley is Director of Social Media at Overstock.com and writes the AntiSocialMedia.net blog, which he uses to expose abuse of social media as a tool of stock market manipulators. Judd made international headlines recently when Wikipedia responded to one of his more critical blog posts by denying the entire town of Traverse Mountain, Utah and all of <http://overstock.com/>Overstock.com (the places Judd lives and works, respectively) the ability to contribute to the online encyclopedia that otherwise anyone can edit. Judd's entry into the field of social media came in 2005 when he attempted an experiment in PR via podcasting while head of Big Idea Communications. Based on the success of that endeavor, Judd sold the business and joined PRWeb as VP of Social Media, before accepting a position with Overstock.com. Judd has also worked as a reporter for a national news network, a press secretary in the administration of former Florida Governor Jeb Bush, and as a wacky side-kick on an FM radio morning show. Todd Herman is Managing Director of the Technomedia think tank and anti-consultancy, Mediagasm, LLC. He is a recognized action-leader in disruptive advertising and media models which cross-breed traditional and new media. Most recently General Manager, Global Media Strategy and Monetization for Microsoft’s MSN, he crafted edge revenue models and company level strategies for engagement with traditional media companies. Prior to that, he served as General Manager of Media Experiences for MSN Entertainment at Microsoft; in 2003, he wrote the business plan for MSN Video, the leading Broadband Video product; as the ad industry evangelist for video, he inaugurated over 100 traditional TV brands into Internet Video and represented MSN in the TV Upfronts and created the MSN Originals series. Mr. Herman began working in streaming media in 1996. From 1997 - 2001, he served as Co-founder/CEO of theDial, (which became Loudeye Radio), the first Internet Radio Syndication platform. theDial provided offline music service providers and top 100 web properties with private labeled music and talk, patented technology and ad insertion. theDial introduced such major brands Microsoft, Sears, H&R Block and Folgers Coffee to Internet Radio advertising. He is a contributing writer to The Streaming Media Bible by Steve Mack (2002, Wiley & Sons), sits on the advisory board of Digital Hollywood’s Consortium: Hollywood and the Digital Consumer. Mr. Herman has been a featured solo speaker at Ogilvy’s Verge Summit, Ad:tech, The National Association of Broadcasters, Streaming Media East and West, Johnson & Johnson World-wide Media Days. In a life long ago, Mr. Herman was as a nationally known radio talk show host perhaps most remembered for contributing to the defeat of a sitting House Speaker in 1994. He is an exciting, provocative speaker on media strategy, new media audience dynamics, pop culture and the Internet as the story delivery device of the future – and, more importantly, the present.