Special Event
Monday, May 5th
Day-Long Workshop
The International Digital Media & Arts Association (iDMAa) - co-production with the Digital Hollywood University Project


Event Coordinator:
Kurt David Kratchman, Chief Strategy Officer, Schematic, Advisory Committee to the IDMAa - kkratchman@schematic.com

See Additional Information on this event

iDMAa at Digital Hollywood
Monday, May 5th
10:00 AM – 5:00 PM
This one-day workshop is dedicated to students, academics, and bleeding-edge professionals. Covering user experience, interface, success stories, video, mobile, videogame, and architecture. The day concludes with time to network.

INTRODUCTION
10:00am – 10:15am
Introduction to the Day, Agenda Review with
Co-chairs
Dave Fergusson, Executive Director of the Center for Media Design (CMD)
Tim Langdell, Ph.D. is the Lead Faculty for Videogames, Department of Media, National University
Kurt David Kratchman, Chief Strategy Officer, Schematic

David Ferguson is Executive Director of the Center for Media Design (CMD) and Associate Vice President for Emerging Media Initiatives at Ball State University. Under his guidance, the CMD has created four immersive learning Institutes, a research arm, Insight & Research, that conducts internationally recognized media research, and has initiated hundreds of projects that engage faculty, students and experts from the private sector. These efforts also support both graduate and undergraduate programs in interdisciplinary digital media studies. CMD has become a catalyst on campus that has helped enable awards such as two recent Academy Awards, the Intel Wireless Campus of the year award and numerous other recognitions. As the head of the new Office of Emerging Media Initiatives at Ball State, he is leading a comprehensive effort to reshape how universities work across internal boundaries and with industry and government to develop new educational and commercial models that take advantage of the power of emerging media. Dave has been a part of the university faculty and administration for more than 20 years. His earlier background in Ball State’s College of Architecture and Planning provided deep grounding in interdisciplinary design programs, computer visualization, and strategic planning applications.

Kurt David Kratchman, Chief Strategy Officer, Schematic: Kurt guides Schematic’s Client Services group, overseeing business strategy and revenue growth, and aligning Schematic’s wide range of corporate services to maximize client’s success. Kurt is an executive advisor on white space innovation focusing on digital services/products for Fortune 100 companies, the United States Air Force, Venture Capitalists, and Entrepreneurs. He sits on the advisory board of iDMAa and contributes to international conferences and events such as Venice Festival of Media, Stream, nextMedia, Digital Hollywood, Consumer Electronics Show, Adobe Max, Microsoft Mix, Integrated Media Association (IMA) and the International Digital Media and Arts Association (iDMAa). Before joining Schematic, Kurt founded Nozaique Kratchman Inc., an international consultancy that offered expertise and access into key emerging markets for clients in Dubai and Kuwait. During this time, he co-founded the software company AppSpin, a web application automation service. Prior to that, Kratchman helped build Blast Radius into an international interactive services consultancy, acting as general manager and running client services and business development in New York and Los Angeles. In 2007, both Schematic and Blast Radius were sold to WPP, the largest communications and marketing company in the world. Kurt holds a BA from Tulane University and a certificate in New Media from the Vancouver Film School.

Tim Langdell, Ph.D. is the Lead Faculty for Videogames, Department of Media, National University as well as the Chairman, EDGE Games Tim is an early founding member of the game industry: he formed one of the first companies, EDGE Games, which at one time was effectively Electronic Arts Europe and Sega Europe as well as being a top five European game publisher. EDGE is one of the longest established game companies and its brand is well known to many for the highly regarded EDGE Magazine. In the early 90s he co-founded the American Academy of Interactive Arts & Sciences (AIAS) and chaired the Awards Committee which put on the first televised games awards show that AIAS aired on TBS in 1994. With more than 180 games to his credit, Tim is not only passionate about games, but also a highly experienced member of non-profit boards having served on the Board of Directors of the British Academy of Film and Television (BAFTA/LA), been Chairman of The Guild of Software Houses, a director of the Federation Against Software Theft and is currently Vice Chair of the Writers Guild of America New Media Caucus. He is also a member of the International Game Developers Association, the Television Academy (ATAS/Emmys), the Producers Guild of America and AFTRA. In addition to being the Chairman of EDGE, Tim is a vocal advocate for game education: he instigated what may be the first game curriculum anywhere when in 1992 as an adjunct professor at the University of Southern California he launched the first game classes in the USC Film School and went on to teach there for 14 years in both the Film and Engineering Schools. In 2006 Tim joined National University (California’s second largest private university) as its new Chair in of the Media Department and over the past year Tim designed and launched one of the first MFA programs in Videogame Production & Design, for which he is lead faculty. Tim is also a published author with several books on game design, game testing, and virtual reality as well as being a chapter author in the IGDA book Game Writing: Narrative Skills for Videogames.a

USER EXPERIENCE
10:15 AM -10:45 AM
Presentation: User Experience Design:
The fastest growing segment of interactive development.
Ann Supanawich, Schematic’s head of User Experience and professor at UCLA

INTERFACE
10:50 AM -11:30 AM
Presentation: Adaptable Interfaces
Jon Ruppel, Schematics director of the advanced interaction group and Mat Rappaport, multimedia artist and professor of television and media arts, Columbia College Chicago

Presentation
Adaptable Interfaces: This will be a wide focus show and tell of next generation interfaces from both my personal work and of that of Schematic. As users get more sophisticated, their demand for deeper interactions becomes greater. I will be discussing the importance of building an application that can respond to a participant's wants and needs by adapting its form, function and/or content. We will cover everything from creating synthetic data, visualizing it in a useful and compelling way, transitioning between tasks and finding surprises through experimentation.

Jon Ruppel is graduate of UCLA's Department of Design|Media Arts and is a true believer in practical experimentation. The classically trained designer with a background in 3D and motion graphics made the move to Flash design and development over 6 years ago. His experience spans everything from traditional online advertising to application development for clients such as Acura Motors, Microsoft, Sony Playstation and Disney. His work for Scion was featured in Communication Arts: Interactive Annual as one of the "Best of Interactive 2006" and his award winning portfolio site (www.oneover.com) has been called the future of interface design. Currently residing at Schematic, Los Angeles ( www.schematic.com), Jon heads up the Advanced Interaction Group, a creative technology department focused on emerging media and future interfaces.

Mat Rappaport is currently an Assistant Professor of Television at Columbia College in Chicago where he coordinates the motion graphics area, a shared curriculum in the School of Media Arts. Rappaport’s work has been exhibited in the United States and internationally in galleries, film festivals and public spaces. His current work utilizes mobile video and performance to explore habitation, perception and power as related to built environments. Rappaport is a co-initiator of V1B3 [www.v1b3.com], which seeks to shape the experience of urban environments through media based interventions. He has received fellowships from the Howard Foundation, the Mary L. Nohl Fund, the Montgomery County Ohio Cultural District, and UWM’s Center for 21st Century Studies. Rappaport received his MFA from the University of Notre Dame.

YOUNG ENTREPRENEUR
11:35 AM -12:15 PM
Presentation: The back-story by Christian Lander, author of the blog http://stuffwhitepeoplelike.wordpress.com/
Presentation – How I didn’t do it. How you might do it. What I was doing before I did it. What should I do next?

Christian Lander is the author of the popular “Stuff White People: Like” blog. He has appeared in The New York Times, The Los Angeles Times, Wired Magazine, The Atlantic, The Toronto Star, The Globe and Mail and was recently named one of LA Weekly's 99 Most Interesting People of 2008. His blog has been read by over 10 million people and it was started less than 3 months ago. He’ll discuss how he got trampled by agents, studios, picked one, now has to write a book by May. More to come… Christian created this blog while working at Schematic.


BREAK
12:15-1:00 PM – food available in mall

TELEVISION and FILM
1:00 PM -1:30 PM
Presentation: "What we got here is... failure to educate." How Colleges are failing to train the next generation of media makers. – Michael Niederman, Chair of Columbia Colleges School of Television and writer

Michael Niederman is an award winning film and video maker and is currently the chair of the Television Department at Columbia College Chicago. His award winning projects include the narrative film “The Paled Man,” the documentaries “Voices from Northern Ireland,” “Presumed Guilty” and “Shades of Grey.” In 1996 he hosted “Reel Time,” a thirteen-part series focusing on student film/video makers and their works produced at and broadcast on WYCC in Chicago. He also works extensively in corporate and educational media production, writing films and tapes for a wide variety of organizations. His areas of expertise include television and popular culture in general, the impact of technology on culture and the growth of evolving media forms. He has written and lectured extensively on emerging narrative forms and the role of digital technology plays in transforming our culture and ourselves. Niederman holds a bachelor’s degree in Theater from Grinnell College and an MFA in Film and Video from Northwestern University.

1:30 pm -2:00 pm
Presentation: The symbiotic relationship between content and promotion: the effects of commerce on interface design for content delivery systems.
Jason Brush, UCLA Film school professor and Schematic visionary and researcher

MOBILE
2:00pm-2:30pm
Presentation: Mobile media and its impact on social change. – Scott Shamp, Director of Univ. of Georgia’s Institute of New Media

Scott A. Shamp is the Director of the New Media Institute in the Grady College of Journalism and Mass Communication at the University of Georgia. The New Media Institute is an interdisciplinary unit created to explore the creative, critical, and commercial implications of new digital communication technology. In his new position as the Director of the New Media Institute, Dr. Shamp is helping companies map out strategies for success using new communication technologies and students carve out careers in the rapidly evolving field of new media. Currently Dr. Shamp heads the Mobile Media Consortium (http://www.nmi.uga.edu/mmc) at the University of Georgia. This industry/academic partnership is dedicated to promoting mobile media and wireless development. The Mobile Media Consortium focuses on the role of wireless technologies in improving individuals’ quality of life. Industry partners in the Mobile Media Consortium have included Intel, Nokia, Cingular, McDonald’s, HP, Turner Broadcasting, BelAir Networks, and iAnywhere. Shamp holds the rank of Professor on the faculty of the Telecommunications Department in the Grady College of Journalism and Mass Communications. Shamp received his undergraduate (ABJ 1981) and Master’s (MA 1983) in Journalism from the University of Georgia. He received his Doctoral degree in Communications (Ph.D. 1989) from the University of Utah where he studied how computers affected the ways people communicated with one another. Dr. Shamp has provided consulting services for several companies including Turner, Disney, UPS, Coca-Cola, and First Union. In addition, Shamp holds a patent and trademark for his work in wireless and mobile media. During his tenure at the University of Georgia, Shamp has served as the Director of the Dowden Center for New Media Studies and the Director of Information Technology for the Grady College of Journalism and Mass Communication.

2:30pm-3:00pm
Presentation: Policy and mobile technology. – Michael Kleeman, Senior Fellow at IGCC, and Homeland Security Educator, wireless expert.

Michael Kleeman is a senior fellow at IGCC (University of California Institute of Global Conflict and Cooperation) and involved in several projects involving homeland security and critical infrastructure protection, including "Training and Exercises in California Homeland Security." He has also worked with the California Institute of Telecommunications and Internet Technology at UC San Diego on complex modeling, wireless technology applications, and complex visualization systems. Kleeman is a technology industry strategist whose particular skill is in bridging technical and business issues. For more than 30 years he has been involved in the technology industry in engineering, planning, management, and advisory roles. Formerly a vice president at the Boston Consulting Group, director at Arthur D. Little, and executive at Sprint, Kleeman has been involved with numerous technology companies in North America as advisor and executive. He has most recently served as the co-founder, vice president, and chief technical officer of Cometa Networks, a nationwide 802.11 firm. Kleeman serves as the national chair of Strategy for the American Red Cross as science advisor for the University of California Center in Sacramento, and on the boards of Equal Access, a not-for-profit providing digital satellite radio services to developing nations and the Marine Mammal Center in Sausalito. He is also on the advisory council for the San Diego Technology Council. He holds an undergraduate degree from Syracuse University and an M.A. from the Claremont Graduate School.

GAMING
3:00 pm-3:45 pm
Presentation: Where the next big game technology will come from. – Tim Langdell, Game developer and professor of video games in the department of media at National University.

Tim Langdell, Ph.D. is the Lead Faculty for Videogames, Department of Media, National University as well as the Chairman, EDGE Games Tim is an early founding member of the game industry: he formed one of the first companies, EDGE Games, which at one time was effectively Electronic Arts Europe and Sega Europe as well as being a top five European game publisher. EDGE is one of the longest established game companies and its brand is well known to many for the highly regarded EDGE Magazine. In the early 90s he co-founded the American Academy of Interactive Arts & Sciences (AIAS) and chaired the Awards Committee which put on the first televised games awards show that AIAS aired on TBS in 1994. With more than 180 games to his credit, Tim is not only passionate about games, but also a highly experienced member of non-profit boards having served on the Board of Directors of the British Academy of Film and Television (BAFTA/LA), been Chairman of The Guild of Software Houses, a director of the Federation Against Software Theft and is currently Vice Chair of the Writers Guild of America New Media Caucus. He is also a member of the International Game Developers Association, the Television Academy (ATAS/Emmys), the Producers Guild of America and AFTRA. In addition to being the Chairman of EDGE, Tim is a vocal advocate for game education: he instigated what may be the first game curriculum anywhere when in 1992 as an adjunct professor at the University of Southern California he launched the first game classes in the USC Film School and went on to teach there for 14 years in both the Film and Engineering Schools. In 2006 Tim joined National University (California’s second largest private university) as its new Chair in of the Media Department and over the past year Tim designed and launched one of the first MFA programs in Videogame Production & Design, for which he is lead faculty. Tim is also a published author with several books on game design, game testing, and virtual reality as well as being a chapter author in the IGDA book Game Writing: Narrative Skills for Videogames.


ARCHITECTURE
3:45 pm-4:15 pm
Presentation: Metamorphic architecture. – Mile Kemp, architect and user experience leader at Schematic. Meta-Morphic Architecture and Reprogrammable Space. A multi media lecture discussing the convergence of embedded computation and kinetics in real-time interactive architecture environments; specifically looking at past kinetic architectural precedents, current trends in automation and computation, new means of digital manufacturing, developments in the thinking behind transformable robots and contemporary real-time interactive systems. Featuring: Hal 9000, Home Automation Systems, Automated Cars, Transformable Architecture, Robot Snakes, Meta-Morphic Robots, Nanotechnology and many others . . .

Robert Miles Kemp, Senior User Experience Designer at Schematic
Miles has been designing interactive products and environments for the past ten years and building interactive media and interfaces for the last four. He has worked on many Schematic projects that emphasize using real-time information in spatial ways, including multi-touch projects for Microsoft Surface, gestural navigation systems for Emotiv and Primesense, multi-touch remote and user interface work for Time Warner and video player design for Televisa. Before joining Schematic, Miles worked for US and European architecture firms for more than a decade. His architecture portfolio contains more than 70 built projects, including skyscrapers, reprogrammable apartments, reconfigurable furniture, showrooms, schools, and houses (some based on variable parts). He has lectured on flexible design strategy, automation and robotics in architecture and interface design, and reprogrammable interactivity. Miles holds a Master’s degree in Architecture from the Southern California Institute of Architecture and is currently wrapping up his first book, “iA:interactive architecture,” which will be the first comprehensive overview of tangible interactive environments.

MEET, LEARN, NETWORK
4:15pm-5:00pm

COCKTAIL RECEPTION
5:00pm