Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Wednesday, May 7th 3:50 PM - 5:00 PM Track IV: Online Video: TV-Broadband Programming, Content & Advertising Innovation Video has finally reached into the merger of the entertainment, communications and technology revolution and making itself heard. Call it a Video Tipping Point, a video revolution or simply the next logical step in video to the consumer on all platforms, all the time, but something big is at hand. Video search is becoming the hot button topic and one must ask the question, what are they searching for? As broadband brings video to the consumer on any number of devices, there is no shortage of video content. From the billions of hours of already existing libraries, the daily output of the global news and content providers to the trillions of hours of "personal video," call them v-blogs, Video PodCasts, mobisodes or personal video chat, our universe is past the point of no return. We are now simply codifying the experience, giving it form and coherence. For those who are with us today, welcome to the party, because you will remember this tipping point moment forever. Will Rogers, CEO, Rooftop Comedy Alex Castro, CEO, Pluggd Dina Kaplan, co-founder, blip.tv Zadi Diaz, co-founder & Principal, Smashface Productions, LLC Hayden Black, writer – actor - producer, Goodnight Burbank Mike Dodge, SVP / General Manager, AtomicOnline Andy Vitus, Principal, Scale Venture Partners, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Will Rogers, CEO, RooftopComedy: Will C. Rogers oversees the firm’s operations as it expands content syndication globally across mobile, broadband and broadcast media platforms. RooftopComedy launched in 2005 and is a leading global digital production and distribution company for professional comedy. The company currently has access to over 7000 performances including stand-up, sketch, improve, podcasts, and serialized short form videos from over 1500 comedians across the U.S. and soon will add comedy performances from the UK, and other international locations. Will has deep new media experience, previously functioning as Vice President, Marketing and Strategy for Icon Medialab (now LB Icon), where he was responsible for identifying and developing interactive media business opportunities for a wide range of both emerging and established clientele. Previously, Will directed terrestrial broadcasting and internet radio operations for Working Assets. Will spent his early career in the field of international development, establishing with National Public Radio the first locally produced and aired English-language radio broadcast in Hungary, and later, with the National Democratic Institute, providing strategic and communications consultation to nationwide civic education organizations and political parties throughout Eastern Europe. Will holds a B.A. in history from Colgate University and an M.B.A. in finance and marketing from the University of Chicago. Alex Castro, co-founder, Pluggd: Alex Castro has deep product and management experience from Microsoft, Amazon, and Trilogy. At Microsoft, he was the Group Program Manager for the MSN Entertainment business unit, which included the MSN Music,Video, Movies, and TV websites. He also drove the company’s device synchronization strategy for Windows Vista and was a key member of the CRM team. At Trilogy, Alex led the successful deployment of a complex CRM solution for Toyota. He was responsible for the marketing and program management of Amazon’s web services and oversaw the launch of the Mechanical Turk online marketplace. Alex holds undergraduate and graduate degrees in computer science from Cornell University, where he also completed coursework at Cornell’s Johnson School of Management. As an undergrad, he was named a AT&T Bell Laboratories Scholar, which provided a full scholarship to the college of his choice and an opportunity to work on digital media, voice over IP, and speech recognition at Bell Labs. As a graduate student, Alex was a recipient of a full tuition scholarship from the Microsoft Corporation. Dina Kaplan, co-founder, blip.tv: Dina oversees business operations for the company, including media partnerships, distribution deals, PR, marketing, site and channel sponsorships and investor relations. Blip.tv is the double Webby-award winning video sharing site focused on shows. It enables independent producers to create their own TV shows for the Internet, from scripted sitcoms and dramas to journalists covering the war in Baghdad. In writing about online video sites, Walt Mossberg of the Wall Street Journal recently wrote, “My favorite is blip.tv.” Before blip.tv, Dina was a television reporter with several local NBC affiliates. As a news reporter, Dina won an Emmy and numerous Society of Professional Journalists Awards and Associated Press Awards. Before reporting, Dina produced stories for MTV News about politics, technology and a range of musical acts. She also helped coordinate MTV's political Choose or Lose coverage. After graduating from college, Dina worked at the White House as Director of Research for the White House Counsel's Office and then as Special Assistant to the Director of Presidential Personnel. During college, Dina worked at Rock The Vote, setting up a volunteer network of representatives registering college students to vote. Dina graduated from Wesleyan University with a degree in Economics, Government, Philosophy and History. She sits on the National Board of Wesleyan University and is a Founding Board Member of the Women’s Media Center and a member of the Producer’s Guild of America. Dina is a judge for the Webbies and the Interactive Media Awards and sits on the advisory board of the Socrates Society at the Aspen Institute. Dina also started the New York Founders Club, a gathering of Internet founders designed to promote entrepreneurship in New York City. Zadi Diaz, co-founder & Principal, Smashface Productions, LLC: Zadi is a native New Yorker now living in Los Angeles, is a producer, writer, host and speaker best known for her work on the award-winning web series EPIC-FU. She is considered a pioneer and thought leader in the online video and social/new media community. She is co-founder and principal of Smashface Productions, a new media production company, and co-founder of Pixelodeon, an annual screening festival recognizing innovation, inspiration, and community in global online video. Zadi has spoken on panels for NPR, SXSW, and NAB about her progressive work in the new media landscape. Her online work has been highlighted in the New York Times, Forbes, CBS Evening News, MTV, The Associated Press, The Guardian, and many other national publications. She is a member of the International Academy of Digital Arts & Sciences (IADAS) as well as a member of the Transatlantic Network 2020, an international initiative founded by the British Council. Hayden Black, writer – actor - producer, Goodnight Burbank: Hayden Black created, writes, produces and stars in the critically acclaimed online comedy series Goodnight Burbank. Since launching the show in March '06, Hayden has steered the series to great success, picking up multiple awards (including Best Web News Series), accolades (iTunes' Best Podcast '06) and stellar reviews (LA Times, USA Today, TV Guide). Hayden is building GNB into a groundbreaking comedy franchise with a spin off series entitled "GNB Breaking News". His production company, Evil Global Corp, has four more comedies in active development - each completely different in tone and style. Prior to his work in new media, Hayden worked in TV marketing and picked up many awards while writing/producing for the networks. Mike Dodge, SVP / General Manager, AtomicOnline: He is currently responsible for branding, strategic planning, business development, marketing, sales and operations for the CraveOnline, SheKnows and TeenCrunch brands. He was formerly General Manager for the Home & Real Estate Division for Internet Brands, Inc. where he oversaw the division’s expansion from 3 to 11 major web properties. Prior to this, he served as Sr. VP/Strategy at GE Money - WMC Mortgage, where he developed a number of new product and business ventures for GE before running their cross-border mortgage lending business. He also served as CMO for ZENSYS A/S, a Cisco & Intel-backed wireless technology company, and held management positions with McKinsey & Co. and the Proctor & Gamble Company. He holds an MBA from the Harvard University Graduate School of Business Administration, and a BA in Political Science from the University of Chicago. Andy Vitus, Principal, Scale Venture Partners: Andy is focused on Scale Venture Partners' hardware investments and plays a key role in evaluating new investment opportunities in semiconductors, communications and novel materials. He is currently focused on innovations in consumer electronics and mixed signal technologies, and has worked closely with Auvitek, Entone, and Picolight. Andy sits on the Board of Innovion. Prior to joining Scale VP in 2003, Andy worked as a hardware engineer for Electronics for Imaging, designing embedded print server platforms and video compression circuits. Previously, he was a software engineer for De Beers Research Labs, doing research on computer vision for both medical and mining applications. Andy earned an MS in Electrical Engineering from Stanford University and a BS in Electrical Engineering from the University of Cape Town, South Africa.