Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Thursday, May 8th 9:30 AM - 10:45 AM Track III: Intellectual Property - Rights vs. Implications of Technology Innovation - from UGM to P2P - Understanding the Legal March of History Content is at the core of the problem. It’s not just music and the Net anymore, now it’s about content, video, audio text, rights of the individual – in a cross-platform universe of DVD, TV, Cable, Broadband, Mobile and the Net. Protecting your Intellectual Property is at the forefront of both the bottleneck of what keeps content from the consumer as well as at the crux of what will make the system work for all parties in an agreeable revenue sharing model. The industry, the content companies, the technology companies, the advisory and legal communities are all playing key roles in the process of reaching and discovering solutions. In this session, we bring together a fascinating and highly experienced group of leading figures in the world of Intellectual Property. We welcome them and look forward to an engrossing discussion Leila Boujnane, Chief Executive Officer, Idée Inc. Greg Huess, president, Eyealike Leland Woo, Vice President, BAYTSP Robert H. Rotstein, Partner, Mitchell Silberberg & Knupp LLP Jonathan Rosenoer, Partner, Global Advisory, KPMG Chris Castle, Managing Partner, Christian L. Castle, Attorneys Robert B. Morrill, Partner, Sidley Austin LLP, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Robert H. Rotstein is a partner at Mitchell Silberberg & Knupp LLP who specializes in intellectual property and technology, copyright and entertainment litigation. Mr. Rotstein has represented major motion picture studios, television networks and other entertainment content producers and distributors in a variety of significant cases involving issues of copyright and trademark infringement, licensing and rights of privacy, among many other matters. A frequent speaker on intellectual property topics, Mr. Rotstein is a Partner of the UCLA Entertainment and Media Law and Policy Program Advisory Council. He is a graduate, summa cum laude and Phi Beta Kappa, from UCLA, and obtained his J.D. from UCLA as well, graduating Order of the Coif. Leila Boujnane, CEO, Idée Inc: Leila Boujnane is Chief Executive Officer of Idée Inc. Leila has been instrumental in establishing Idée as the leader in visual search and image monitoring for the media, entertainment and imaging industry. Leila is a software industry veteran with more than a decade of experience delivering highly successful technology products and leading multi-disciplinary teams. Leila is expert in technology innovation in the area of IP-related visual content - she was recently selected as one of the 50 most influential people in Graphic Communication. Before founding Idée, Leila held technical and managerial positions in international organizations in the commercial and public sectors, including Algorithmics, Infinity Financial Technology and Bank of Montreal. A start up mentor, entrepreneurial community builder, and environmentalist, Leila is a respected industry leader known for both encouraging and managing the development and adoption of innovative image and video search and monitoring technologies into emerging markets. Jonathan Rosenoer is a Partner in KPMG’s Global Advisory practice. Jonathan has extensive experience and recognized expertise at the intersection of technology, risk, and regulation. He has successfully assisted leading companies in areas such as Governance, Risk & Compliance; Digital Rights Management; Operational Risk Measurement, Management and Control; Technology Investment; and Solution Development. Immediately prior to joining KPMG, Jonathan served IBM's Financial Services Sector as Global Risk Officer and as Global Banking Risk and Compliance Solutions Executive. Earlier, Jonathan was Senior Vice President, Strategy & Planning, for InterTrust Technologies, a leader in the field of Digital Rights Management. Jonathan was one of the founding members of Arthur Andersen's core eCommerce initiative, Knowledge Enterprises, and was responsible for building the firm's eCommerce readiness and risk assessment practice. Jonathan also worked with Time Warner to manage and develop the world's largest online system for lawyers. Jonathan began his career as a lawyer in the Silicon Valley, working for 6 years with the law firm Fenwick & West and as in-house counsel for Robert Half International Inc. Jonathan is author of Cyberlaw: The Law of the Internet(Springer Verlag 1997) and The Clickable Corporation: Successful Strategies for Capturing the Internet Advantage (Free Press 1999). He is also an Adjunct Professor of Risk Management at Carnegie Mellon University, where he co-founded the Carnegie Mellon Operational Risk Engine Project. Greg Huess, President, Eyealike: With over 15 years of consumer and technology marketing expertise, Greg brings a helpful and entertaining perspective to how companies can better monetize their Web sites or enforce copyright laws using the latest search technologies.  Before joining Eyealike, Greg was in the dating industry for 10 years. He was the founder of Perfectmatch.com as well as served as the Global VP of Marketing for Kiss/Udate.com where he assisted in selling the platform to Match.com for $150 million. Prior to Kiss/Udate.com, he was an integral part of Amazon.com’s founding marketing department. As the Director of Event Marketing, Greg developed the original special events and direct marketing program for the company. He began his career in the music and entertainment business where he drove the marketing and promotions for major touring acts such as the Rolling Stones, U2, Garth Brooks and others. Mr. Heuss holds a Bachelor of Science degree in Business Administration from Washington State University. Leland Woo, Vice President, BAYTSP: Leland Woo is Vice President for BayTSP. He is responsible for analyzing potential new business opportunities and developing strategic relationships. As a member of Deloitte and Touche's ERS e-business Assurance group, he was responsible for developing and promoting new services and project managing engagements around risk assessment. Prior to obtaining his MBA from USC's Marshall School of Business, he was Manager for the Internal Audit Department at World Savings and Loan. Robert B. Morrill, Partner in the San Francisco office of the global law firm of Sidley Austin LLP: Mr. Morrill is a member of Sidley’s Intellectual Property practice group (ranked in the top 3 nationwide by American Lawyer magazine), devoted to serving the IP and related legal needs of technology clients. Mr. Morrill counsels clients in patent disputes; technology transfer and IP licensing; strategic IP portfolio development; patent opinions; and IP enforcement and litigation. Mr. Morrill is registered to practice before the U.S. Patent and Trademark Office, and is a member of the California bar. Mr. Morrill works with Fortune 100 and other electronics companies, software and Internet companies, and content/game developers in IP matters worldwide. Mr. Morrill has also advised clients on copyright/trademark issues and related content-licensing matters. In addition, Mr. Morrill is an experienced IP trial attorney, having represented clients in complex litigation and trials of IP lawsuits nationwide, including federal court patent jury trials and patent trials before the International Trade Commission. With over thirty years experience in Silicon Valley, Mr. Morrill has represented ecommerce ventures, online startups, independent software consultants, game developers and gaming companies. Sidley has over 1,900 attorneys in 16 offices worldwide, and is internationally recognized as one of the top global law firms, consistently ranked in the top three in client satisfaction surveys. Prior to joining Sidley, Mr. Morrill was a founder and partner of a nationally recognized IP boutique. Earlier in his career, Mr. Morrill served as Law Clerk to the Hon. William E. Orr of the United States Court of Appeals for the Ninth Circuit. Mr. Morrill received his B.S., with four-year honors, from the University of Nevada and his J.D., cum laude, from Harvard Law School. For further information please contact Mr. Morrill via email at rmorrill@sidley.com. Chris Castle is Managing Partner of Christian L. Castle, Attorneys, with offices in Los Angeles and San Francisco. The firm represents artists, producers, songwriters, record labels, music publishers, film studios and technology companies. He is also Managing Member of the Digital Media Policy Group, a private consulting company. Chris serves on the board of Austin Music Foundation, the Alumni Advisory Board of the Entertainment and Media Management Institute at the Anderson Graduate School of Management at UCLA, and lectures at Anderson and the University of Texas School of Law from time to time. He is a regular speaker at professional meetings, including BAGELS and the Beverly Hills Bar Association, as well as meetings of the State Bar of California, Minnesota and Texas. He is a graduate of Anderson and the UCLA School of Law where he was an Olin Fellow in Law and Economics, a member of the UCLA Law Review and National Editor of the Harvard Journal of Law and Economics. Chris is a magna cum laude graduate of UCLA with a B.A. in Political Science. Before founding the firm, he was of counsel to Wilson Sonsini Goodrich & Rosati in Palo Alto, Senior Vice President, Business & Legal Affairs and General Counsel of SNOCAP, Inc. in San Francisco, Senior Vice President, Business Affairs at Sony Music, Inc. in New York and Vice President, Business & Legal Affairs at A&M Records, Inc. in Hollywood. Before college he attended Gordonstoun School, Admiral Farragut Academy (South) and Palo Alto Military Academy. Chris is a Fellow of the World Technology Network, a member of the artist advisory board of SoundExchange, co-chair of the American Association of Independent Music legal committee and is a contributing editor of Entertainment Law & Finance. He recently co-produced the soundtrack albums for Moog (the documentary film about Bob Moog and his synthesizer) on Hollywood Records and the Advent Rising videogame featuring score by Tommy Tallarico on SEM. Before law school, Chris was a professional musician working with artists such as Long John Baldry, Yvonne Elliman and Jesse Winchester, and has played with many notable musicians from Jack Bruce, Paul Kossoff and Rick Derringer to John Mayall and Johnny and Edgar Winter. A son of Texas, long time Angelino and childhood San Franciscan, Chris now divides his time between Austin, Los Angeles and San Francisco.