Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Wednesday, October 29th 12:30 PM - 1:45 PM Track I: The Entertainment and Media Legal Issues DRM Implementation in Media and Entertainment: From Standardization to Implementation of New Technology Strategies Content is what the entertainment and media industry produce, and the viability of the industry’s future rests on its ability to manage its content and control its distribution while at the same time making it available to an ever larger customer base. And that is the job of the DRM technology industry, to make the film, music and mobile technology delivery systems safe for mass use. In this session, we will explore, from the point of view of the technology companies, the possibilities and potential of DRM in the evolving content landscape. From CDs and DVDs to broadband and wireless delivery, DRM and content protection represents the bottom line of the future of our industries. Steve Oetegenn, Chief Sales and Marketing Officer, Verimatrix Donald Wong, VP & CTO Digital Media, EMC Dana Naideau, Vice President of Sales and Business Development, West Region, North Plains Systems Mark Isherwood, Director and co-founder, Rightscom Ltd Shawn Ambwani, Vice President, Marketing and Business Development, Intertrust David E. Leibowitz, Managing Partner, CH Potomac, Moderator Steve Oetegenn, Chief Sales & Marketing Officer, Verimatrix: Steve Oetegenn's career in the Information Technology industry spans 25 years. He has a wide range of experience in international business, having launched numerous high tech products to the global marketplace. He began his career with Burroughs Corporation (now UNISYS) as a specialist for Optical Character Recognition Systems. He has specialized in Digital Security and Anti-Piracy since 1998, working with government agencies, Fortune 500 companies and major Hollywood studios. Prior to joining Verimatrix, He was COO of MediaSec Technologies LLC, a pioneer and leader in the field of digital watermarking, COO of Argus Systems Group, a leading provider of Internet server security software, and CEO of DCE Communication Ltd, a world wide provider of business messaging systems. Mr. Oetegenn has spoken at numerous global digital security conferences and speaks fluent German. Donald Wong, VP & CTO Digital Media, EMC: Donald Wong leads the development and execution of EMC's vision and growth strategy in rich media. In this role, he is also responsible for identifying product, partnership and acquisition opportunities in this evolving and growing market. Previously, Wong was VP of Sony Pictures' Digital Media Group where he was charged with the research, development and deployment of digital media technologies, infrastructure and workflows serving all lines of business. He has extensive experience working across the entertainment value-chain, from business affairs, production, marketing, sales, fulfillment, and anti-piracy. Prior to joining Sony, he held management and technical consulting positions at Deloitte Consulting, ABB Asea Brown Boveri, and General Electric’s highly respected Corporate Audit Staff. Donald holds a B.S. in Civil & Environmental Engineering from Cornell University, and an MBA from the Anderson School of Management at UCLA ('96). Donald is married with three young children. He is also an active fundraiser for the Los Angeles Downtown Women's Center, a charitable organization that, since 1978, has been providing hope and a safe place for women who are without a home. Steve Sauder, CTO, North Plains: Over the past 12 years, Steve Sauder has been the pre-eminent technology champion and visionary behind North Plains Systems Corp., which is now the leading developer of enterprise-class Digital Asset Management software solutions. Widely considered a pioneer and thought leader in the field of rich media content management, metadata management and human-computer interaction (HCI), Steve currently serves as CTO of North Plains, and continues to expand the technological boundaries of the DAM market. Steve has an honors degree in Computer Science, and has worked in the software industry for over 20 years, with posts at Apple Computer and Crosfield Electronics prior to joining North Plains. Steve has spoken at numerous industry forums, including Streaming Media East, Seybold Seminars, MacWorld, Henry Stewart Symposium, and the Sybase Developer Conference. Shawn Ambwani is a vice president at Intertrust Technologies, Inc., in charge of licensing and business development. Previously, he was executive vice president at Nextreaming where he managed their platform division. He also co-founded Envivio, which was spun off from France Telecom in 1999 to develop MPEG-4 streaming solutions for the broadcast, cable network, and content developer markets. At France Telecom, he conceived and led international teams in the development of Internet services in France and in the US. He has a Math degree from UCLA and JD/MBA from Boston University. He is a member of the California Bar. Dana Naideau is Vice President of Sales and Business Development, West Region, at North Plains Systems. Dana brings over 25 years of demonstrated success developing sales and strategic business relationships across the music, digital and video asset management industries. Dana has held progressively senior roles at Chuckwalla, Barefoot Software and Passport Designs where she built new business, enhanced customer loyalty and forged strong relationships with key partners to drive new business and capitalize on emerging revenue opportunities. North Plains leverages her combination of strategic and tactical ability to grow its market leadership position in the US West region. Mark Isherwood, Director and co-founder, Rightscom Ltd: Mark spent 18 years working for the MCPS-PRS Alliance, the UK music rights collecting society and one of the biggest in the world, in senior management positions. He was responsible for the development of strategies and policies for substantial rights negotiations with a range of licensee industries, including all the major UK television and radio broadcasters and the video industry. From the mid-1990s, as Director of New Technology, he was responsible for the gathering of knowledge concerning rights-related new technology developments worldwide. This high profile role led to participation in the UK Cabinet Office Performance and Innovation Unit Study which set out the UK Government’s e-commerce agenda. Since helping to establish Rightscom, Mark has undertaken rights acquisition negotiations for a major pan-European broadcaster and acted as advisor on digital rights management technology and functionality for British Music Rights. He has worked with Sony BMG Music Entertainment in the analysis of their system requirements in the management of digital music and participated in a project for the Joint Information Systems Committee (JISC) examining the intellectual property rights (IPR) consequences of using Creative Commons licences in the HE and FE sectors. He is currently the lead consultant for Rightscom in the support of DDEX, an organisation developing standard XML messages and other supporting standards for the exchange of information relating to the management of digital music content and rights. David E. Leibowitz, Managing Partner,CH POTOMAC: a strategic services firm working with companies at the intersection of entertainment, media and technology. Mr. Leibowitz brings almost thirty years of experience in business, law and policy issues facing the entertainment, new media, consumer electronics and information technology industries. Among other activities, Mr. Leibowitz serves as a senior advisor to Gotuit Media, Motorola, National Datacast, Gibson Guitar, Peppercoin, myMPO, and Demand ID Systems. Mr. Leibowitz also has worked with other clients, including BMI, 13 Colonies Software (since purchased by a large enterprise software company), CD Intelligence, and Neurok Optics. Earlier in his career, Mr. Leibowitz Co-Founded VERANCE and served as it Chairman. VERANCE offers innovative technology solutions to protect, manage, and monitor audio and audiovisual content, including broadcast monitoring and verification, copy protection and content management. Before that, Mr. Leibowitz was Executive Vice President and General Counsel of the Recording Industry Association of America (RIAA), responsible for business and legal issues facing the industry with particular emphasis on how to position the industry to utilize new physical and electronic format systems. During this period, Mr. Leibowitz chaired the worldwide recording industry’s International Steering Committee on DVD Audio, the RIAA New Technology and Multimedia Committee and the RIAA Legal Committee. Prior to his work at the RIAA, Mr. Leibowitz was a partner in the Washington, D.C., law firm Wiley Rein & Fielding representing a number of Fortune 100 media and entertainment companies. Mr. Leibowitz also has served as Policy Planning Advisor to the Register of Copyrights for the U.S. Copyright Office.