Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Wednesday, October 29th 3:50 PM - 5:00 PM Track II: Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale, Part II Traditional television is moving to the Internet. Though today’s consumer can effectively avoid watching advertising on TV through new time- and place-shifting technologies, the “opt-out” function and other choices make it easier than ever for consumers to skip ads online too. Yet when asked, 75% of consumers prefer advertising over paid subscription models. To keep up with these new consumer video viewing habits and trends towards watching video content online, content owners, advertisers, and technologists must turn into entertainers, or lose precious eyeballs and dollars. To keep audiences captive, advertising must become the new form of entertainment. As content owners, advertisers and technologists begin to better understand video advertising opportunities, one important challenge has come to light: SCALE. On top of creating compelling advertising content, the problem for video advertising isn’t targeting or ad formats. The problem is the inability to scale in-video media buys so that demand (buyers) can leverage the growing supply (sellers). Travis Howe, Senior Vice President, Digital Advertiser Sales, Sony Pictures Television (SPT) Jon Rosen, Vice President, Local Marketing Services, Spot Runner Keith Richman, CEO, Break Media Max Mead, Vice President, Business Development & Strategy, PointRoll Scott Miller, Director, Product Management, Sybase 365 Mark W. Ramberg, Senior Business Development Manager, Microsoft Tim Napoleon, Chief Strategist, Media and Entertainment, Akamai Technologies Steve Robinson, President, Panache, Moderator Tim Napoleon, Chief Strategist, Media and Entertainment, Akamai Technologies: Tim Napoleon has an accomplished record as a marketing and business professional in the online and media & entertainment industries. Tim is presently the Chief Strategist, Media and Entertainment, for Akamai Technologies, providing services to digitally deliver music, movies & video, games, sports and news for businesses such as Apple iTunes, Major League Baseball, XM Satellite, MTV, CNET, and Newscorp. Prior to Akamai, Tim worked closely with Adobe to launch the Flash Video Streaming service at a content delivery startup; launched Pacific Life’s online web portal which supported several billion dollars in transactions; and provided consulting services to a number of high tech and media & entertainment businesses. Tim has spoken on the subjects of Digital Media & Entertainment, online advertising, Digital Content Delivery, video search, and content monetization strategies at a number of industry conferences including National Association of Broadcasters, Consumer Electronics Show, Digital Hollywood, Streaming Media and Flash Forward. He has authored multiple industry white papers regarding digital entertainment and online video. He is an avid supporter of the arts by volunteering on several independent films screened at Sundance and producing a DVD series on classic drawing skills. MBA graduate from the University of Southern California’s Marshall School of business, and a Communications graduate from the University of California at Fullerton. Travis Howe, Senior Vice President, Digital Advertiser Sales, Sony Pictures Television (SPT): Travis Howe serves as senior vice president, digital advertiser sales for Sony Pictures Television (SPT). He was appointed to this post in 2007. Based in SPT’s New York office, Howe is responsible for developing and managing the infrastructure to support the sale of digital inventory across all of the company’s efforts, from streams of SPT’s syndicated programs to the company’s channels on AOL, Sony Musicbox and the video site, Crackle. In addition, he supervises the creation of new customized advertising integration opportunities for these efforts. Previously, Howe served as vice president, sales strategy for the company. Howe joined SPT in 2005. Prior to that, he served as a change management consultant for Accenture, where he focused on operational strategy for the company. Prior to his tenure at Accenture, Howe worked as a strategy consultant for Inforte Corporation, where he focused on customer tactics in the U.S. and London. Howe graduated from the University of Colorado, Boulder with a double business degree in finance and marketing in 1997. Jon Rosen, Vice President, Local Marketing Services, Spot Runner: Jon Rosen is vice president for the Local Marketing Services division of Spot Runner, Inc., a technology company that is developing the next generation of advertising services across multiple platforms including TV, radio, search and online adverting. In this role, Rosen leads Spot Runner’s efforts to provide advertising services for small businesses and develops strategic partnerships with locally-focused national companies. Rosen has extensive experience in the development of new media marketing initiatives. Rosen joins Spot Runner from Autobytel, a leading automotive media and marketing services company with a major footprint in automotive publishing, advertising and lead generation. Rosen was senior vice president of Web Business, responsible for leading Autobytel’s expanded efforts across new media platforms, including online advertising, search, behavioral targeting, content syndication and the development of an automotive ad network. Prior to Autobytel, Rosen was head of strategy and business development for AOL’s Search and Directional Media Group. Rosen’s responsibilities included launching AOL’s search engine marketing initiatives as well as leading strategy, corporate and new business development for the group which included AOL Search, ad networks, ecommerce and travel product lines Previously, Rosen served as president of iProspect, a leading provider of SEO and SEM consulting services for Fortune 500 companies. Rosen’s past experience also includes serving as COO for SunGard Technology, as well as senior positions at EMC and Data General. He currently serves on the advisory and industry boards of several companies and organizations with a focus on Advertising, Content and Search. Keith Richman, a recognized industry leader and successful entrepreneur, is chief executive officer of Break Media. Keith is responsible for providing the company’s overall strategic direction and leading the company in the areas of business development and marketing. Break Media is the Internet’s premier entertainment community for men. It’s five wholly owned branded properties (Break.com, Cage Potato, Chickipedia, Holy Taco and Wall Street Fighter) and the over 60 site Break Media Network reach over 50 million men aged 18-34 worldwide. Founded in 2004, Break Media offers advertisers unrivaled opportunities to market directly to a young, male demographic. A sought-after panelist at top industry conferences, Keith is considered a leading expert in marketing to the coveted young male demographic; he was recently included in the AlwaysOn 2008 Hollywood IT List and The Hollywood Reporter’s list of Top 50 Hollywood Innovators. Keith has also been named to the Hollywood Reporter’s Next Gen 2007 New Media list of the most talented executives in film, television, representation, legal and new media, all age 35 and under, recognized in the prestigious annual “40 Under 40” by Multichannel News and was named one of the “10 to Watch” by Television Week in 2006. Scott Miller, Director, Product Management, Sybase 365: Scott Miller is responsible for application-to-person MMS and Application Manager products at Sybase 365. Scott brings over ten years of mobile market experience to Sybase 365, with a background in financial analysis, business formation, business development, market research, and product management. Prior to joining Sybase365, Scott was a partner at The Faultline Group, a management consulting firm, and a Vice President and Senior Wireless Analyst at C.E. Unterberg, Towbin, a technology-focused investment bank. Scott began his career as an analyst at Gartner Group/Dataquest, and holds Bachelor of Science in Operations Research and Industrial Engineering and Master of Engineering in Engineering Management degrees from Cornell University, Ithaca, NY. Max Mead, Vice President, Business Development & Strategy, PointRoll: As part of PointRoll's senior management team, Max plays a critical role in carrying out PointRoll's growth strategy by researching and identifying new markets, products, services, channels and technologies. Additionally, he is responsible for developing and implementing strategic alliances and works closely with parent company Gannett on broader investment and acquisition opportunities. Max has an extensive background in media, strategy, finance, and mergers and acquisitions. Prior to joining PointRoll, he ran an entrepreneurial television production company called Green Living Media, which produces the PBS television show "Building Green.” Previously, Max spent seven years with CNET Networks as Vice President of Corporate Development. At CNET, Max lead the corporate acquisition team and later was in charge of finance, business development, search marketing and content syndication for the company's largest business unit. Earlier in his career, Max worked at Broadview International, a boutique technology mergers and acquisitions advisory firm, and was previously a CPA at KPMG. Max completed his undergraduate studies at UC Santa Barbara and Peking University. Steve Robinson, President & Founder, Panache: Seeing the need for a stable and effective advertising revenue model in the media eco-system, Steve started Panache in 2006. He has always been at the forefront of technological solutions, designing and implementing best-of-breed technologies to solve business problems for Fortune 500 companies and government agencies. In 1996, Steve founded Panache's parent company, Panther Software, to develop mission-critical, high-performance data exchange software, video delivery, and advertising solutions for clients such as Motorola, Viacom, Microsoft, NASA, Citicorp, EDS, and Ticketmaster. Under Steve’s leadership, Panther Software grew to a multi-million dollar sale company. While at Panther, Steve’s work in component object modeling and disparate systems connectivity was published in numerous periodicals. Since starting Panache he has been a frequent contributor to new media publications such as MediaPost and regularly speaks at industry events, including OMMA, NAB, IAB’s Leadership Forum and Digital Hollywood. Steve is a magna cum laude graduate of the University of Florida with a degree in Finance and Accounting.